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A Vi s ion For Di g i tal Ser v i ce 
In The Hous ing Sec tor
Two Ver s ions Of A 
Communi t y Are Planned 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
The Phys i cal 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014 
The Di g i tal
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014 
5 
CS Via Customer Communities
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014 
6 
CS Via Customer Communities
Why a di g i tal equi valent to 
a phys i cal communi t y 
meet s emerg ing consumer 
expec tat ions 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
UK Communication Behaviour 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014 
Taking Charge
24x7 Mobile & Social 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
Organisations Are Waking Up 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
Bits Are Already In Play 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014 <#>
It’s Affordable! 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
What suppor t , innovat ion 
and advocac y benef i t s do 
peer to peer communi t ies 
of fer ? 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
Peer to Peer Support 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
Peer to Peer Support 
Customer Sat risen 87% 
Twitter NPS 61 Chat NPS 64 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
Peer to Peer Support 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
Drives Csat 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014 
NPS score
Customer Led Innovation 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014 
Co-creation
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014 
Co-creation
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014 
Co-creation
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014 
Outcomes
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014 
Outcomes
E xamples that show the 
potent ial 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014 
31
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014 
32
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
Where peer to peer 
suppor t f i t s in a mul t i - 
channel ser v i ce s t rateg y 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
In Active Use 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
Customer Driven Mix 
Source: Data from a major telecom operator that provides customer care through Facebook, Twitter, and a 
dedicated customer community. The sample represents 140, 000 customer requests. 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
The P2p Community Spectrum 
Voice – Text – Video 
©Brainfood Consulting 2013 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014 
Advisor 
Virtual Advisor 
IVR 
Mail/Email 
Chat/Messaging 
Social 
Smartphone 
FAQs 
Visual Advisor 
A S S I S T E D S E R V I C E – S E L F S E R V I C E
Social - Video 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
The Community Dynamic 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
Cross Channel Management 
Twitter 
Facebook 
P2PCommunity 
Organised Under 
A System Of 
Unified Queuing 
One set of routing rules 
One source for reporting 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
Everyone/community has a digital equivalent 
P2P gives voice & offers depth of expertise 
It’s a commercial & CX win-win 
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014
A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r 
© Brainfood Consulting 2014

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A Vision For Digital Service In The Housing Sector

  • 1. A Vi s ion For Di g i tal Ser v i ce In The Hous ing Sec tor
  • 2. Two Ver s ions Of A Communi t y Are Planned A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 3. The Phys i cal A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 4. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014 The Di g i tal
  • 5. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014 5 CS Via Customer Communities
  • 6. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014 6 CS Via Customer Communities
  • 7. Why a di g i tal equi valent to a phys i cal communi t y meet s emerg ing consumer expec tat ions A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 8. UK Communication Behaviour A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 9. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014 Taking Charge
  • 10. 24x7 Mobile & Social A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 11. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 12. Organisations Are Waking Up A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 13. Bits Are Already In Play A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 14. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 15. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014 <#>
  • 16. It’s Affordable! A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 17. What suppor t , innovat ion and advocac y benef i t s do peer to peer communi t ies of fer ? A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 18. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 19. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 20. Peer to Peer Support A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 21. Peer to Peer Support Customer Sat risen 87% Twitter NPS 61 Chat NPS 64 A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 22. Peer to Peer Support A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 23. Drives Csat A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014 NPS score
  • 24. Customer Led Innovation A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 25. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014 Co-creation
  • 26. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014 Co-creation
  • 27. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014 Co-creation
  • 28. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014 Outcomes
  • 29. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014 Outcomes
  • 30. E xamples that show the potent ial A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 31. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014 31
  • 32. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014 32
  • 33. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 34. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 35. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 36. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 37. Where peer to peer suppor t f i t s in a mul t i - channel ser v i ce s t rateg y A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 38. In Active Use A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 39. Customer Driven Mix Source: Data from a major telecom operator that provides customer care through Facebook, Twitter, and a dedicated customer community. The sample represents 140, 000 customer requests. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 40. The P2p Community Spectrum Voice – Text – Video ©Brainfood Consulting 2013 A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014 Advisor Virtual Advisor IVR Mail/Email Chat/Messaging Social Smartphone FAQs Visual Advisor A S S I S T E D S E R V I C E – S E L F S E R V I C E
  • 41. Social - Video A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 42. The Community Dynamic A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 43. Cross Channel Management Twitter Facebook P2PCommunity Organised Under A System Of Unified Queuing One set of routing rules One source for reporting A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 44. Everyone/community has a digital equivalent P2P gives voice & offers depth of expertise It’s a commercial & CX win-win A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014
  • 45. A V i s i o n F o r D i g i t a l S e r v i c e I n T h e H o u s i n g S e c t o r © Brainfood Consulting 2014