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Introduction to CCO Global - Global Customer Experience & Strategy
1.
2.
© 2014 CCO
GLOBAL LTD. All Rights Reserved targeting
3.
create & keep “ ” ©
2014 CCO GLOBAL LTD. All Rights Reserved
4.
© 2014 CCO
GLOBAL LTD. All Rights Reserved negative 46.3% positive 22.5% “ ”
5.
© 2014 CCO
GLOBAL LTD. All Rights Reserved “a necessary evil”
6.
© 2014 CCO
GLOBAL LTD. All Rights Reserved
7.
© 2014 CCO
GLOBAL LTD. All Rights Reserved TRUE GLOBAL CAPABILITY: DEEP EXPERIENCE IN DIGITAL: TURNKEY RESULTS: TRULYTENETS Having worked in 65+ markets around the world with over 40+ global brands, we can offer a level of experience & acumen not seen within the typical consulting company or agency. Our founder has been involved in working with numerous multinationals on global digital strategic projects since 1991 (including mobile, eCRM, social media, data, web, etc.) The use of an experienced multi- disciplined team that can produce both impactful insights and a structured road map to comprehensive solutions in a short period of time -- all while meeting the needs & stated long-term project goals with a straightforward one-stop resolution. WHYTHISISIMPORTANT? Existing global consulting firms still attempt to “sell knowledge” to their clients - and limit themselves to developing repetitive versions of ineffective local strategies with unproven personnel, where we believe that decades of hands-on experience & wisdom combined with understanding of the global scope of business fit the true needs of our clients. The vast majority of the flow of information to & from customers is currently controlled through the digital channels (big data, social media, email, eCRM, loyalty, sales, etc.) - and to understand & interact with your customers, you will need to fully comprehend, plan & effectively execute in these areas. Companies don’t have the time or the budget to pay for consultants to learn on the job while they should be working on solving the problems. Our skilled experts can both identify & start on the path to providing trouble-free one-stop solutions to the problems from day one.
8.
© 2014 CCO
GLOBAL LTD. All Rights Reserved 40+% 15% ROI $12 million $86 Billion USD
9.
© 2014 CCO
GLOBAL LTD. All Rights Reserved “customer-centric”
10.
© 2014 CCO
GLOBAL LTD. All Rights Reserved
11.
© 2014 CCO
GLOBAL LTD. All Rights Reserved “CCO Global Truly Tenets”
12.
© 2014 CCO
GLOBAL LTD. All Rights Reserved • •
13.
best businessfor the is © 2014
CCO GLOBAL LTD. All Rights Reserved
14.
© 2014 CCO
GLOBAL LTD. All Rights Reserved Improved sales Reduced operating & marketing costs Superior customer acquisition, retention & satisfaction Targeted new product development “Feel Good” PR opportunities
15.
© 2014 CCO
GLOBAL LTD. All Rights Reserved
16.
© 2014 CCO
GLOBAL LTD. All Rights Reserved
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