A practical guide to develop SWOT, as a first step for Change Management initiative within any sizeable organization.

1. Excellence unLimited, Rajkot, India

2. For any Change Management initiative, identifying Strengths, Weaknesses, Opportunities and Threats ( SWOT ) to the Organization is 1 st basic step. Excellence unLimited, Rajkot, India

4. SWOT Analysis Let us start identifying our Strengths and Weaknesses ( Internal Environment ) Exercise : Please fold the Form given to you, halfway horizontally and start filling Strengths & Weaknesses individually. Please be candid, like we reveal our sickness to doctor. Kindly write bullet points only, not long sentences. ( Please study the Sample SWOT for guidance.) Excellence unLimited, Rajkot, India

5. SWOT : External Environment – PESTLE Analysis Political : government policies, government term and change , funding, grants and initiatives Economical : home economy situation, home economy trends, general taxation issues, taxation specific to product/services, specific industry factors, customer/end-user drivers, interest and exchange rates, WTO impact Social : lifestyle trends, consumer attitudes and opinions , brand, company, technology image , consumer buying patterns, buying access and trends , ethnic/religious factors, advertising and publicity Technological : associated/dependent technologies, Mature / Obsolete technology, information and communications, consumer buying mechanisms/technology, innovation potential , Technology licensing, intellectual property issues Legal : current legislation, future legislation, regulatory bodies and processes, Basel Norms Environmental : Current & changing environmental conditions, changing norms Excellence unLimited, Rajkot, India

6. SWOT Analysis Now let us identify our Opportunities and Threats ( External Environment ) Exercise : Please unfold the Form to its original shape and start filling Opportunities & Threats individually Please write bullet points only . One example of Opportunity is given in next slide Excellence unLimited, Rajkot, India

7. Opportunity Example Excellence unLimited, Rajkot, India

8. S W O T Purpose of this Exercise is to know Where we currently are And to plan Where we like to go . From “As is” to “ To Be” Status . . . . Excellence unLimited, Rajkot, India

9. What after finalizing SWOT ? Aggressive Plan Defensive Plan Excellence unLimited, Rajkot, India

10. Hope, now you have a realistic picture of your organization. Excellence unLimited, Rajkot, India

11. We have responsibility to create our future. This we will do by framing and Implementing our Vision, Mission, Values ( VMV ) and Strategic Plan . . . . Excellence unLimited, Rajkot, India