* Spotting and Identifying Business Opportunities * Strengths, Weaknesses, Opportunities, and Threats (SWOT) * Difference between Goods or Products and Services Target Market * Types of Retail Stores * Factors to Consider in Putting Up a Retail Store * Activities in Retailing * Components of Price

1. Prepared By: Mr. Benandro A. Palor

2. 01
Identify the strengths, weaknesses,
opportunities and threats (SWOT) in business
02
Discuss factors to consider when
making a marketing plan
03 Give examples of retail store

12. SKILLS
SUPPLIER
OF INPUTS
INDIVIDUAL
INTERESTS
MANPOWER
TECHNOLOGY
CAPITAL
MARKET

13. Advantages that make your
business stronger. These can
refer to anything that add
value to your business and
make it stand out from the
competition
These are positive or favorable
factors in the environment,
which you should take
advantage of or which can
make a project idea potentially
viable or feasible
These refer to those areas
in which your business
does not perform well or
could stand improvement.
These are negative
external factors and
normally beyond your
control as entrepreneur

15. 01 Evaluate your
product or service
03 Analyze the
psychographics of
your target
02 Target specific
demographics
04 Assess your
decisions

17. Special deals and offers
Pricing and positioning
strategy
Marketing materials and
promotion strategy
Distribution plan
Unique selling proposition

18. REFERENCE: Dynamic Series in Home
Economics and Livelihood Education 5
By: Gee E. Velasquez and Margie Lorraine P. Co