D'Laundry Service Enterprise is a laundry service business operated by six shareholders that is opening in January 2014. It will be located in Parit Raja, Batu Pahat, Johor and offer services like normal washing, dry cleaning, and ironing. The business has obtained RM30,000 from member contributions and a RM117,500 loan from MARA to cover investment costs and initial operating expenses. It projects earning RM131,550 in revenue in its first year of 2014.

1. D’LAUNDRY SERVICE
ENTERPRISE
BUSINESS PLAN
PREPARED BY:
MOHD FIRDAUS BIN MOHAMAD ALI (DF110032)
MOHD FAIZ AKMAL BIN AZAMAN (DF110072)
MUHAMAD RAIHAN BIN SAMURI (DF110065)
AHMAD FUAD BIN ISHAK (DF110047)
MUHAMMAD YUSRI BIN SAPIEH (DF110076)
MOHD IKHWAN BIN MOHD RUSLI (DF110054)

2. INTRODUCTION
• D’Laundry Service Enterprise is a service-base
business which is operating laundry service for
the community;
• It will be opening soon in January 2014;
• This company has six (6) share holders that are
standing together to set up this business;
• Financial sources:
▫ Members contribution =RM 30 000.00
▫ Loan from MARA =RM 117 500.00

3. BUSINESS BACKGROUND
• Company’s Name : D’Laundry Service Enterprise
• Registered address : No.2, Jalan Cempaka 1, Taman Kristal,
86400 Parit Raja, Batu Pahat, Johor.
• Operational Address : No.2, Jalan Cempaka 1, Taman Kristal,
86400 Parit Raja, Batu Pahat, Johor.
• Contact number : 07-4542337 / 016-739 8315
• Fax number : 07-4542336
• E-mail address : dlaundry@gmail.com
• Registration no. : (undergoing process)
• Date of business : (undergoing process)
• Business starts on : 2014 (assumption)
• Business activities : Provides services for laundry stuff
such as normal wash, dry clean,
ironing and folding.
• Type of business : Partnership
• Capital : RM 30 000.00
• Official bankaccount: Maybank
• Account number : 01053021101530

4. OWNERS BACKGROUND
• 1ST OWNER:
▫ Mohd Firdaus Bin Mohamad Ali
▫ 891010-12-6363
▫ 24 years old
▫ Semporna, Sabah
▫ Experienced in laundry service business, teaching
and customer service
▫ Graduated From UTHM
▫ ATTENDED ‘Kursus Latihan Asas Perniagaan’ IN
2010

5. OWNERS BACKGROUND
• 2ND OWNER:
▫ Mohamad Faiz Akmal bin Azaman
▫ 900701-01-5955
▫ 23 years old
▫ Skudai, Johor Bahru, Johor
▫ Experienced in business
▫ Graduated From UTHM
▫ ATTENDED ‘Kursus Latihan Asas Perniagaan’ IN
2011

6. OWNERS BACKGROUND
• 3RD OWNER:
▫ Muhamad Raihan bin Samuri
▫ 901212-06-5649
▫ 23 years old
▫ Pontian, Johor
▫ Experienced in telecommunication
product/service business
▫ Graduated from UTHM
▫ Attended ‘Kursus Latihan Asas Perniagaan’ in
2012

7. OWNERS BACKGROUND
• 4TH OWNER:
▫ Ahmad Fuad bin Ishak
▫ 900107-01-7069
▫ 23 years old
▫ Skudai, Johor Bahru, Johor
▫ Experienced in products promotion
▫ Graduated from UTHM
▫ Attended ‘Kursus Latihan Asas Perniagaan’ in
2012

8. • 5TH OWNER:
▫ Muhammad Yusri bin Sapieh
▫ 890103-01-5967
▫ 24 years old
▫ Skudai, Johor Bahru, Johor
▫ Experienced in supervising staffs work
▫ Attended ‘Kursus Latihan Asas Perniagaan’ in
2010
OWNERS BACKGROUND

9. • 6TH OWNER:
▫ Mohd Ikhwan bin Mohd Rusli
▫ 880429-06-5359
▫ 25 years old
▫ Puchong, Selangor
▫ Experienced in sales marketing
▫ Attended ‘Kursus Latihan Asas Perniagaan’ in
2010
OWNERS BACKGROUND

10. BUSINESS SCOPE
• Main business activities
▫ Normal wash;
▫ Dry clean;
• Business potential
▫ Has good potential in increasing the business
profits within 5 years of expectation from 5% to
nearly 20% starting from the year 2014 until 2018.

11. ADMINISTRATIVE PLAN
Manager
Marketing
Financial &
Administration
Services &
Technical
Staffs

12. • Operational Manager
▫ Has responsibility in all aspects of the business
administration;
▫ Coordinates the management and business
operations;
▫ Ensures all staffs are working base on their work
specifications.
ADMINISTRATIVE PLAN

13. • Marketing Manager
▫ Has responsibility in expanding the market and
also in finding new opportunities to increase
company’s profit;
▫ Responsible in ensuring the company’s income is
consistent.
ADMINISTRATIVE PLAN

14. • Administration & Financial Manager
▫ Preparing budget and seeking for financial
sources;
▫ Controlling the financial progress in terms of
expenditure, income and anything related;
▫ Checking the staffs attendance.
ADMINISTRATIVE PLAN

15. • Services & Technical Manager
▫ Ensuring the services given to the customers are
guaranteed and satisfying;
▫ Ensuring the technical systems are in good
condition and functioning.
ADMINISTRATIVE PLAN

16. • Location
Type of building : Concrete shoplot
Area : 22’ X 75’
Building status : Commercial
Owner’s Name : En. Farid bin Kadir
Kos sewa : RM 1 200.00/bulan
Address : No.2, Jalan Cempaka 1,
Taman Kristal, 86400
Parit Raja, Batu Pahat,
Johor.
SERVICES & TECHNICAL PLAN

17. • Machines & equipments required for the business
SERVICES & TECHNICAL PLAN

18. • Suppliers
SERVICES & TECHNICAL PLAN
No Name & Address of Company Supplies
01
Copius Laundry Equipment Trading (SA0145348-M),
A-1-1, Ground Floor, Plaza Medan Putra,
Jalan Medan Putra 6, Bandar Manjalara, Kepong,
51000 Kuala Lumpur.
Machines & equipments
02
SYARIKAT CHENG SOON
NO.77, Jalan Sri Teberau
80050, Johor Bahru,Johor.
Equipments
03
Cleanpro Southern Sdn. Bhd. (JB)
No.17 & 17A, Jalan Bakawali 37
Taman Johor Jaya
81100 Johor Bahru
Tel: 607- 3518 599 Fax: 607-3584 599
PIC : James Oot (+6012-792 3054)
Detergents & softener

19. • Work process
SERVICES & TECHNICAL PLAN
Receiving from
customers
Weighing
(normal wash) /
conting pieces
(dry clean)
Wash Drying
Ironing
(upon request)
Fold Packaging
Receipt / invoice
Delivery / self
pickup

20. • Income forecast in 2014
SERVICES & TECHNICAL PLAN
MONTH
NORMAL WASH
(RM)
IRONING
(RM)
DRY CLEAN
(RM)
TOTAL
(RM)
JANUARY 6 600.00 1 600.00 3 000.00 11 200.00
FEBRUARY 6 600.00 1 600.00 3 000.00 11 200.00
MARCH 6 600.00 1 600.00 3 000.00 11 200.00
APRIL 6 500.00 1 500.00 2 000.00 10 000.00
MAY 6 500.00 1 500.00 2 000.00 10 000.00
JUNE 6 500.00 1 500.00 2 000.00 10 000.00
JULY 6 300.00 1 650.00 2 600.00 10 550.00
AUGUST 6 600.00 1 800.00 2 800.00 11 200.00
SEPTEMBER 6 800.00 1 900.00 2 200.00 10 900.00
OCTOBER 7 100.00 2 050.00 2 900.00 12 050.00
NOVEMBER 6 900.00 2 000.00 2 300.00 11 200.00
DECEMBER 7 100.00 2 050.00 2 900.00 12 050.00
TOTAL 80 100.00 20 750.00 30 700.00 131 550.00

21. • CALCULATION OF PRICES
Cucian biasa:
daily loads: 10 kg x 9 = 90kg
daily income: 90 x 2.50 = RM 225.00
monthly income: 225 x 25 = RM 5 600.00
comforter’s wash: 4 pieces/day = RM 40.00
monthly income: 25 x 40 = RM 1 000.00
total income: RM 5 600.00 + RM 1 000.00 = RM 6 600.00
ironing:
20 pieces /day : RM 1.20 x 20 = RM 24.00
25 days: RM 600.00
20 pieces: RM 2.00 x 20 = RM 40.00
25 days: RM 1 000.00
monthly income: RM 600.00 + RM 1 000.00 = RM 1 600.00
dry clean
1 pair: RM 12.00
10 pairs/ day: 10 x RM 12.00 = RM 120.00
montly income: RM 120.00 x 25 hari = RM 3 000.00
SERVICES & TECHNICAL PLAN

22. • Service strategies
• Giving a quality service to the customers and
concern about their comments in order to improve
our mistakes in the future service.
• Receiving daily bookings base on the capacity that
is recommended in order to be punctual in work
progress.
SERVICES & TECHNICAL PLAN

23. • Price List (For normally given by customers)
• Normal wash
MARKETING PLAN
Type Kg / set
Price
(RM)
Clothes 1 2.50
Comforter 1 10.00
‘Toto’ 1 15.00

24. • Price List (For normally given by customers)
• Iron
MARKETING PLAN
Type Set / Pieces Price (RM)
Shirt 1 1.20
Pant 1 1.20
‘Baju Kurung’ /
‘Baju Melayu’
1 pair 2.00
T-shirt 1 1.00
Blouse 1 1.00

25. • Price List (For normally given by customers)
• Dry clean
MARKETING PLAN
Type Set / Piece Price (RM)
‘Baju Kurung’ / ‘Baju
Melayu’
1 12.00
Shirt 1 5.00
Pant 1 5.00

26. • Target market
• Parit Raja , Batu Pahat citizens;
• Students
(priority to UTHM, KKTM & Kolej Jururawat
Batu Pahat)
• Market
• Residents from Parit Raja, Batu Pahat;
• Factories staffs in the surrounding area;
• Walk-in customers.
MARKETING PLAN

27. • Market size
MARKETING PLAN
Number of
residents
Residents use
laundry
service (10%)
Laundry service
assumption of
usage
(4 times/month)
(RM)
Monthly market
size
(RM)
Yearly market
size
(RM)
20 000 2 000 50.00 100 000.00 1 200 000.00

28. • Competitors :
• Mama Dobi & Dobi Hijrah
• Market share
MARKETING PLAN
No. Company Market share
(%)
Total of market share
(RM)
01 Mama Dobi 35 420 000.00
02 Dobi Hijrah 35 420 000.00
03 D’Laundry Service 30 360 000.00
Total 100 1 200 000.00

29. • Marketing strategies
▫ Promotion
 Pamphlet, brochures, relation & networking;
▫ Location
 In town site, easy to reach;
▫ Price
 Affordable and discounts for students.
MARKETING PLAN

30. • Investment cost
FINANCIAL PLAN
No Matter Total (RM)
01
Fix assets :
Vehicle
Furniture
Huebsch 13kg Frontload Washer-Extractor
Huebsch 13kg Gas Dryer
Maytag 8kg Topload Washer
Maytag 9kg Gas Dryer
Huebsch 10kg Dry Clean Washer (terpakai)
Ceiling fan
Vacuum cleaner
Automatic Booster Pump
High Pressure Cleaner
Stirline/Stirovap Hand Iron & 5 litre Boiler
Stirline/Stirovap Ironing Board
renovation
Exhaust fan
Air conditioner
Fire extinguisher
30 000.00
10 000.00
17 000.00
10 500.00
5 000.00
5 000.00
40 000.00
600.00
800.00
1 200.00
1 800.00
2 600.00
1 800.00
5 000.00
250.00
1 300.00
1 000.00

31. • Investment cost
FINANCIAL PLAN
02
Capital:
Marketing*
Operation**
Administration***
Telephone
Electircal & water
Stationaries
Transportation
Tol and parking
Others
2 700.00
3 775.00
5 700.00
150.00
400.00
50.00
200.00
100.00
500.00

32. • Loan payment schedule
FINANCIAL PLAN
Total loan RM 117 500.00
Interest 5%
Term of payment 5 years
Year Interest Principal Balance
Current balance
(minus principal)
0 117 500.00
1 5 875.00 23 500.00 29 375.00 94 000.00
2 5 875.00 23 500.00 29 375.00 70 500.00
3 5 875.00 23 500.00 29 375.00 47 000.00
4 5 875.00 23 500.00 29 375.00 23 000.00
5 5 875.00 23 500.00 29 375.00 -
Total 29 375.00 117 500.00 146 875.00
Yearly interest = 5% x RM 117 500.00 RM 5 875.00
Yearly principal = RM 117 500.00/5 RM 23 500.00
Total of payment in a year RM 29 375.00
Total of payment in a month = RM 29 375.00/12 RM 2 448.00

33. • Pro forma income statement
FINANCIAL PLAN
D’Laundry Service Entreprise
Proforma income statement
2014
No. Matter Total (RM)
01
Expected income for the Year of
2014
131 550.00
02
Operational 35 020.00
Administration 68 400.00
Marketing 8 100.00
Others 1 500.00
Interest 5 875.00
Depriciation cost 23 655.00
Deficit
= RM 131 550.00 – RM 142 550.00 11 000.00

34. • Depreciation value of assets
FINANCIAL PLAN
Assets type Machines & equipmets
Original Price RM 103 850.00
Economical term 6 years(depreciation rate 17%)
Year
Yearly depriciation
(RM)
Accumulated depreciation
(RM)
Value
(RM)
0 103 850.00
1 17 654.50 17 654.50 86 195.50
2 17 654.50 35 309.00 68 541.00
3 17 654.50 52 963.50 50 886.50
4 17 654.50 70 618.00 33 232.00
5 17 654.50 88 272.50 15 577.50
6 15 577.50 103 850.00 -
Yearly depreciation = 17% x RM 103 850.00 RM 17 654.50
Monthly depriciation = RM 17 654.50/12 RM 1 471.30

35. • Depreciation value of assets
FINANCIAL PLAN
Type Car
Original Price RM 30 000.00
Economical term 5 years (depriciation rate 20%)
Year
Yearly depriciation
(RM)
Aaccumulated depriciation
(RM)
Value
(RM)
0 30 000.00
1 6 000.00 6 000.00 24 000.00
2 6 000.00 12 000.00 18 000.00
3 6 000.00 18 000.00 12 000.00
4 6 000.00 24 000.00 6 000.00
5 6 000.00 30 000.00 -
Yearly depriciation = 0.20 x RM 30 000.00 RM 6 000.00
Monthly depriciation = RM 6 000.00/12 RM 500.00

36. THANK YOU