This document outlines a business plan for a relocation services company. It discusses the company's mission to provide excellent customer service and become a lifetime partner for customers. It outlines plans to raise 10 lakh rupees in capital, including loans, partner contributions, and assets. The capital will be used for vehicle purchases, advertising, employee training, office setup, and operating expenses. The business will offer packing, loading, transportation, and insurance services. It analyzes the market, competitors, and marketing strategy. The operations will be managed through an MIS system to track customers, staff, finances and partnerships.
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Master's Thesis on Home Relocation Business
1. SUBMITTED IN PARTIAL FULLFILLMENT FOR THE AWARD OF THE DEGREE OF
“प्रस्थानम् : A Journey to Home ”
MASTER OF BUSINESS ADMINISTRATION
Submitted By:
Amit Kumar
2019213010
MBA I year
Under the Guidance of :
Dr. Vinay Kumar Yadav
(Assistant Professor)
HMSD,MMMUT
A
BUSINESS PLAN on
(2019-2021)
Humanities and Management Science Department
Madan Mohan Malaviya University of Technology, Gorakhpur
3. Contents
1. Overview of the business
2. Finance for the business
3. Use of capital
4. Team and Staff
5. Market Review
6. Our Customers
7. Competitor Analysis
8. Marketing Strategy
9. Operations Information
4. Our Services
• We offer door to door shifting process
• We bring our own packing material
• We pack with perfection
• We offer loading, unloading and transportation
• We offer transmit insurance Value added services like unpacked and rearranging.
6. Mission Statement
Bringing a smile to your face is our ultimate mission.
We build value by providing excellent services to our clients.
We wish to excel in this field by keeping ourselves updated with the recent techniques,
procedures and industry knowledge. To achieve this, we make effective strategies and set
deadlines. We facilitate you as much as possible.
7. Vision Statement
Our vision is longstanding. Yes, we don’t believe in short-term benefits and profits only. Our
goals are abiding and our objective is to make you a lifetime customer.
We helps our customer with upmost priorities and care there belongings like ours. We think our
customers as a family.
8. Finance for the business
• One of our partner is contributing in the capital by providing us a hall for our office setup
• One of our partner is contributing by providing two old mini trucks for the business.
• And other five partners are contributing ₹ 1 lacs each for other setups of business.
• We have planned to apply for loan of ₹ 5 lacs under the mudra loan scheme.
• All together we have ₹10 lacs for running the business.
9. Uses of our Capital
• ₹ 2 lakhs – Down payment for another mini truck.
• ₹ 50,000 – To be spend on advertisement.
• ₹ 50,000 – To be spend on repairing of old mini trucks.
• ₹ 1 lakhs – For the training and enhancement of the skills of the employees.
• ₹ 1 lakh – For office setup.
• ₹ 1.5 lakhs – Advance deposit to the firm which would be providing us packaging materials.
• ₹ 50,000 – For establishing the MIS for the business.
• ₹ 3 lakhs – Would be kept as reserve for other uses such as salary payment, office
expenses, and any uncertainty.
10. Our Team and Staff
• We need people with good communication skills.
• Technical skills required.
• Behaviour skills for dealing customers.
• Employment to weaker sections as we don’t need much qualified people.
• People who could work as a team
• Disciplined staff
• Dedicated to work
• Punctuality must be possessed by them
• Responsible people
11. Our market review
• We have customers all over
• Not much competition yet in small cities
• Attractive services and offers provided
• Proper management system of overall process
Our Customers
• People who qualify all the terms of a valid contract.
• Students above the age of 18 years.
• Any business man for relocation of office.
• Household relocation Employees and staffs who needs relocation.
• Customers for relocation within the state.
12. Competitors Analysis
• Maintaining a proper service procedure
• Comparatively setting the rates
• Offering various types of offers and discounts
• Quality service
• Not indulging in any fraud activities or shortcuts to generate profit.
• Putting customer satisfaction as first priority
• Maintaining sustainability in the market.
13. Marketing Strategy
• Maintaining a proper ‘Social Presence’
• Setting up a proper website
• Keeping communication open
• Branding of the business
• Keeping in touch with old customers
• Keeping sponsorship marketing relationship with the transport company and the insurance
company
• Maintaining contacts with Real Estate and Builders to advertise us
• Giving advertisements in local directories, newspapers and on social sites
14. Operations Information
• A proper setup of MIS in the business to manage all the affairs.
• A centre from where all the contacts are maintained and records are kept
• The feedbacks of customers are taken from there
• Online booking and cancellation process
• Payments are managed
• Records of staff, their salaries, and other things
• Records of partners, their share of capital and share of profits
• Records regarding other sponsership partners, transport partners and insurance company
details.