Store Owner Success Series:
                                                                  Coin Laundry Planning Guide
Dexter Laundry Commercial & On-Premise Laundry Equipment   •   Made in the U.S.A. •   100% Employee Owned •   Since 1894
Investing in The Coin Laundry Industry
According to most industry experts, there are some 34,000 self-service laundries in North
America alone. These “stores” generate approximately $8 Billion in retail sales serving
some 30 million people.



W
             e think a self-service laundry    Sometimes, customers will use your                  advice without taking
             has tremendous advantages         laundry because you have available                  installation shortcuts.                  The Advantages
             to offer those interested in      capacity. They may have access to one                                                        The self-service laundry business
owning and managing their own business.        washer and one dryer, but you have               d. Learn from your distributor’s            provides many operational
We're glad you came to Dexter to learn         many. By using all your high performance           mistakes to avoid your own.               advantages to the small business
more about "our" industry.                     machines they can save a lot of time.                                                        owner.
                                               Apartment renters may have access to          3) Use modern equipment
Our business is to provide the basic           equipment but share it with many other                                                       Historically, our industry has
need of refreshing laundry. According to       tenants. Most would rather use your              a. Save Water.                              weathered weak economic times
most industry experts, there are some          laundry than wait for available machines in                                                  and grown steadily as the population
34,000 self-service laundries in North         the apartment building.                          b. Save Electricity.                        increases. Washing and drying
America alone. These "stores" generate                                                                                                      clothes is a basic function in life and
approximately $8 Billion in retail sales       The Opportunity                                  c. Save Gas.                                a simple business.
serving some 30 million people.                So, how do you maximize on an
                                               investment in a self-service laundry?            d. Reduce cycle times to maximize           As a cash business, customers pay
The Customer                                                                                       customer turnover.                       for their services upfront and there
The bottom line is everyone does laundry.      1) Pick a good location.                                                                     are very few accounts receivable.
Each of us either uses our own washers                                                          e. Reduce downtime to increase              While self-service laundries do
and dryers, or someone else's. If you're           a. Close proximity to dense                     customer satisfaction.                   require a capital investment upfront,
a homeowner you most likely have your                 population.                                                                           they do not require much labor to
own machines, although you may wash                                                             f. Increase capacity to win new             operate. The machines do the job -
larger items in a self service laundry. If         b. Easy ingress and egress.                    customers.                                and never show up late for work.
you're a student you most likely use the
school's machines or a self-service laundry.       c. Safe, ample parking                       g. Use Easy Card™ to make                   For More Information
If you rent your home, sometimes you rent                                                         more money.                               Authorized Dexter Distributors
machines or use a self-service laundry. If         d. Affordable rent or                                                                    have built thousands of successful
you are away from home, traveling, or on              acquisition cost.                      We believe to compete and excel in the         self-service laundries. We invite you
vacation, you'll wish a self service laundry                                                 self-service laundry business you need to      to locate your nearest distributor
was near.                                      2) Consult with a qualified equipment         make doing laundry as easy and fast as         and contact them more information
                                               distributor.                                  possible. Make it easy to find your store,     regarding your local self-service
Self-service laundries cater to people                                                       park and gain access to the machines           laundry market.
needing to temporarily "rent" laundry              a. Use only reputable companies           (automatic doors). Have your machines in
equipment. They pay for the opportunity               who are willing to share               working order, and simplify change making      The employee owners at Dexter
to use your washers and dryers instead                existing customer testimonials.        or use a card system. Place large capacity     would like to be the first to welcome
of their own. People will use your laundry                                                   washers near the front of the store and        you to our industry!
because they don't have access to other            b. Look for longevity in business         dryers along outside walls. Always provide
machines. The "vend price" customers pay               and get to know your                  laundry carts and spacious folding areas.
compensates you for your rent, utilities,             distributor.                           The key to success is efficiently processing
employees, other expenses and profit.              c. Listen to your distributor’s           happy customers.




Dexter Laundry Commercial & On-Premise Laundry Equipment               •	      www.dexterlaundry.com    •        1-800-524-2954             Dexter Laundry Commercial & On-Premise Laundry Equipment   •   Made in the U.S.A. •   100% Employee Owned •   Since 1894
Laundromat Investment Frequently Asked Questions
We know that potential investors in the laundromat industry have lots of questions.
Below are some of the most commonly asked questions and answers that we encounter
from new and potential laundry owners. For more details on any of these topics, or to get
answers to additional questions, please ask your Dexter Authorized Distributor. They are
a valuable resource, and can assist you with the planning, purchase, installation and long
term support of your laundry project and will be able to assist with all of your laundry

Is a Coin Laundry a Good                        you need. Beyond the obvious revenue          other services can add even more profit
Investment?                                     from your coin-op washers and dryers;         potential.
A coin-operated laundry is a smart              additional services such as wash & fold,
investment, particularly in today’s             dry cleaning service and alterations &        Who Should Invest in a Coin Laundry?
economy. It’s an all-cash, low labor, and       repairs and on site vending can also          People from all walks of life, inducing
recession-resistant business. Many owners       generate additional revenue.                  retirees, should invest in coin laundries.
see their initial investment paid back in a                                                   It is a basic, common-sense, vital service
short period of time, and this is a business    People from all walks of life and ethnic      business requiring minimal labor.
with little inventory, or accounts receivable   origins are investing in the commercial
problems to worry about.                        laundry industry. It is a common sense
                                                business, requiring minimal supervision.      Do I Require Any Special Skills To
Compared to many businesses, with the           It can be run on an absentee basis, which     Own and Operate a Self-Service Coin
help of your Dexter Authorized Distributor,     helps you avoid giving up your current        Laundry?
a laundromat is actually a very easy            profession or other source of income.         A coin laundry is a relatively simple
business to start. The requirements for                                                       business to operate. No special skills are    laundry or otherwise) depends on how well      store. A properly designed and equipped       In Addition to Financing, What Will I
start-up capital are very reasonable, there     Why Should I Invest in the Coin               required. The most important factors in       you manage it. Some important factors          coin laundry can cost between $135,000        Need for Start Up Costs?
are no franchise fees, smaller stores           Laundry Business?                             your success are desire, perseverance and     in the success of a modern laundromat          to $600,000 or more. More important than      The cash down payment for an existing
have only minimal labor requirements            A laundromat is a smart investment            a well-equipped coin laundry with the right   are its location, the size of the store, the   the actual cost of a store is what a store    store depends on the cost of the store and
(since customers do most of the work),          for individuals looking for a business        mix of equipment in the right location.       mix of equipment, the hours of operation,      will generate in revenues and profits for     the availability of outside financing, or the
and there are no spoilage factors. And          opportunity with good return on                                                             advertising and promotion. Your Dexter         the owner relative to the cost – that is      willingness of the existing owner to hold
with manufactured sponsored financing           investment. You have no inventory and no      How Much Can I Expect to Earn                 Authorized Distributor can help you put        what determines the owner’s return on         financing as a provision of your purchase.
programs (like Dexter Financial Services),      receivables to worry about. An attendant      Investing in a Commercial Laundry?            together a plan for your business that         investment. For more details on building a    The up-front capital required to build a
once you have your start-up capital, it         can add an additional profitable wash, dry    Are There Tax Benefits?                       covers not only investment costs, but the      successful laundromat in your area, please    new store will depend on your equipment
is very easy to finance the equipment           and fold service and vending, tailoring and   The success rate of any business (coin        return on your investment. Click here to       contact your Dexter Authorized Distributor.   mix, the size of the laundry, and the
                                                                                                                                            find the Dexter Authorized Distributor                                                       condition of the location.
                                                                                                                                            nearest you.                                   Where Do I Get Financing to Open a
                                                                                                                                                                                           Laundromat?                                   As a general guideline, recommend that
                                                                                                                                            The tax benefits of investing in a laundry     Dexter Laundry offers competitive             you have approximately thirty percent
                                                                                                                                            can depend on your yearly income. For          financing and your Dexter Authorized          of the purchase price available to invest
                                                                                                                                            more details contact your tax provider.        Distributor can assist you with               into a new Laundromat, assuming you
                                                                                                                                                                                           how to apply for financing for your           have a financial statement able to finance
                                                                                                                                            How Much Does It Cost To Build a               laundromat investment. They can make          the balance. In addition to the down
                                                                                                                                            Professional Coin Laundry?                     recommendations on how and where to           payment, you will have to pay insurance,
                                                                                                                                            There are several factors that can             finance your businesses and will work         escrow charges, and deposits on utilities.
                                                                                                                                            impact your potential cost. Location,          with you to select the option that best       You also should set aside a cash reserve
                                                                                                                                            demographics of the area, layout of the        suits your needs and budget. Click here to    equal to 2-3 months of operating costs of
                                                                                                                                            site, size of the laundry, sizes of the        learn more about financing your laundry       the business, while your new business is
                                                                                                                                            equipment, water heaters, water storage        equipment through Dexter Financial            developing a customer base. Your Dexter
                                                                                                                                            tanks, plumbing, exhaust venting, etc.,        Services.                                     Authorized Distributor can help walk you
                                                                                                                                            will all contribute to the total cost of the                                                 through the expected costs and investment



Dexter Laundry Commercial & On-Premise Laundry Equipment              •	     www.dexterlaundry.com      •       1-800-524-2954              Dexter Laundry Commercial & On-Premise Laundry Equipment         •   Made in the U.S.A. •    100% Employee Owned •           Since 1894
Laundromat Investment Frequently Asked
                                                                                                                                          irrigation system. Costs can range from
                                                                                                                                          a few dollars per machine up to several

Questions (continued)                                                                                                                     thousand depending on the city. If you
                                                                                                                                          purchase an existing laundry, it would not
                                                                                                                                          be necessary for you to pay these fees.
needed to open up your new laundry.            recommendations. Their factory trained       Dexter Authorized Distributor will be more
                                                                                                                                          However there may be other charges
                                               laundry industry experts will look at the    than happy to meet with you on site to
                                                                                                                                          required to bring an aging laundromat up to
How Does Location Impact the                   demographics and traffic patterns of an      discuss your potential investment, be it an
                                                                                                                                          code. For details on what you might expect
Success of a Laundromat?                       area to assist you in finding the best       existing business, or a new location.
                                                                                                                                          for impact fees in your area, please consult
Location is one of the most important          possible location for your laundromat.
                                                                                                                                          with your Dexter Authorized Distributor.
factors in determining the future success      Dexter Distributors can also provide you     What’s the Process of Building a New
of any coin laundry. Your coin laundry         with assistance in negotiating a lease,      Laundromat?
                                                                                                                                          Are There Other Taxes or Permits I
should be located in a high-traffic, densely   obtaining financing and more.                Your Dexter Authorized Distributor will
                                                                                                                                          Need to Know About?
populated, low-to-medium income area,                                                       be able to help you find a location,
                                                                                                                                          There are an assortment of licenses and
with good access and the availability of       Can an Equipment Dealer Help to Find         recommend a mix of equipment, and
                                                                                                                                          registrations that do need to be obtained
convenient parking. Coin laundries can         and Evaluate a Location?                     design your laundromat’s layout. After
                                                                                                                                          in order to open a laundromat. These can
also do well in middle-to-high income          Yes! Among the many services Dexter          you approve the basic design, an architect
                                                                                                                                          vary for new or existing locations and by
areas with single family homes because         Authorized Distributors provideare free      will deliver a complete set of plans for
                                                                                                                                          municipality. For more details on what
many two income families find it more          evaluation of your location, store design,   submission to the appropriate building
                                                                                                                                          you can expect for your area and laundry
convenient, time saving and cost efficient     and equipment recommendations. They          department. Construction will then start
                                                                                                                                          location, please consult with your Dexter
to use the local coin laundry or its wash      can also assist you with developing a        with the delivery appropriate gas, water,
                                                                                                                                          Authorized Distributor.
and fold service.                              business plan, proforma and applying for     sewer and electrical service to the site
                                               financing.                                   followed by installation of the equipment
                                                                                                                                          How Much Should I Expect to Pay for
Whether you are considering purchasing                                                      and other tenant improvements.
                                                                                                                                          Utilities?
an existing laundry or building a new
                                                                                                                                          If your laundromat washers and dryers are
laundry from scratch, your Dexter              Should I Buy an Existing Coin                What are Impact Fees and How Do
                                                                                                                                          water and energy efficient, and designed
Authorized Distributor can assist you in       Laundry and Upgrade It, Or Build a           They Impact my Laundromat?
                                                                                                                                          for heavy-duty commercial use, the utilities
the selection of a good location. Among        New One?                                     While not all cities impose them, impact
                                                                                                                                          costs can average 15-25% of your monthly
the many services Dexter Authorized            There are many different factors that can    fees are charges imposed by cities on
                                                                                                                                          gross income depending in which part of
Distributors provide is a free evaluation of   impact whether you should buy an existing    new construction projects that require
                                                                                                                                          the country your laundry is located. Older,
your location, store design, and equipment     laundromat or build one from scratch. Your   connecting to the city’s water, sewer or
                                                                                                                                          less efficient laundry equipment can push
                                                                                                                                          utility bills beyond 30% of the monthly
                                                                                                                                          gross. Consult with your Dexter Authorized
                                                                                                                                          Distributor on how to minimize your utility
                                                                                                                                          expenses and to make your laundromat as
                                                                                                                                          energy efficient as possible.

                                                                                                                                          What Type of Washers Should
                                                                                                                                          I buy?
                                                                                                                                          Customers primarily visit laundromats
                                                                                                                                          because they do not have, or have
                                                                                                                                          inadequate laundry equipment at home.
                                                                                                                                          The equipment you install for your
                                                                                                                                          customers to use is the most important
                                                                                                                                          factor in the success of your business.

                                                                                                                                          Customers must be more satisfied with the
                                                                                                                                          wash results they get in your laundry than
                                                                                                                                          with the wash they get in a laundry down
                                                                                                                                          the street or at home using an appliance
                                                                                                                                          washer. As a laundromat owner, you




Dexter Laundry Commercial & On-Premise Laundry Equipment             •	      www.dexterlaundry.com    •        1-800-524-2954             Dexter Laundry Commercial & On-Premise Laundry Equipment   •   Made in the U.S.A. •   100% Employee Owned •   Since 1894
Laundromat Investment Frequently Asked                                                                                                        Location, Location, Location!
Questions (continued)
                                                                                                                                              Location is the first thing to consider when looking to build or buy a new or used coin
will want to install high quality, durable     Why Not Install Home Appliance-                laundromat with fewer numbers of hours.         laundry. Your Dexter Authorized Distributor can also help with location selection.
machines that out-perform the normal           Type Top-Loading Washers?
                                                                                                                                              Consult them for more details.
washers and dryers that consumers have         Toploaders are not always the bext choice      Do Many People Own More Than One
at home. Since professional laundry            for a professional coin-laundry because        Laundromat?                                     Things to consider:                               handicapped accessible?                          of security. Are women and / or families
equipment is also a significant investment,    they use up to 60% more water and              Yes! There are many successful multi-                                                                                                              going to feel safe coming to this location?
you’ll also want to invest in dependable       energy. Primarily designed for home use,       store owners in the coin laundry industry.      • Where is the store located? Is it a busy        • Is ample off-street parking available? Is it
machines that have a long life even in         top load washers are not built for the         In fact, it is very common for individuals to   street? What are the demographics of the          easy to get into and out of the parking lot?     • Middle-class and upper income areas
heavy use conditions.                          heavy use of a laundromat enviornment.         choose the coin laundry industry because        neighborhood? What type of customers is                                                            may often need additional services such as
                                               They use up to 60% more water and              of the ability to own and operate multiple      this store going to attract?                      • What other types of businesses are             drop-off laundry or dry-cleaning.
Customers also appreciate being able to        energy, and on average last only a few         stores. With managements systems such                                                             located in the same area? Are these              • If the store is existing, does it have the
choose from a wide range of machine            years when compared to professional front      as Dexter’s Easy Card system, it continues      • 80% of a coin laundry’s customers come          businesses that could increase or decrease       technical capabilities the owner will need
sizes to wash items like bedspreads,           load models. The result is that you’ll earn    to get easier for store owners to control       because the coin laundry is closest to their      business?                                        for utilities, plumbing, etc.
rugs, curtains or big family bundles. You’ll   much less money with toploaders and            the operation of multiple locations.            home. How close is this store to its ideal
want to offer a variety of sizes for your      spend much more money on repairs and                                                           customers?                                        • What is the traffic count for this store?      • If the owners want to lease, can they get
customers from small washers for college       replacement. Ask your Dexter Authorized        Have more questions? Visit our store                                                                                                               a long-term lease with reasonable rent? Do
to students to large multi-load washers for    Distributor what a difference front-load                                                       • Is the store well-lit? Is it visible from the   • Where is the competition located? What         they have availability of options to renew,
                                                                                              owner resource center online at
large families or those with large items.      washers can make in your laundry.                                                              street?                                           services do they offer and how do they           and low rent increases?
                                                                                              www.dexterlaundry.com or schedule
                                                                                                                                                                                                impact business of this store?
Your Dexter Authorized Distributor can         How Much Time Will I Need to Spend             a free consultation with your Dexter            • Is adequate signage available, or is it
make recommendations about the types           Managing My Laundry?                           Authorized Distributor. To find the             possible to install it?                           • Is the store (or can it be) clean, well-lit
and sizes of equipment that is right for       At first, you will spend many hours learning                                                                                                     and safe for customers? Lower income
                                                                                              Dexter Distributor nearest you, visit
your business.                                 the business and getting familiar with the                                                     • Does it have easy access in and out? Is it      neighborhoods may need higher levels
                                                                                              us online at www.dexterlaundry.com
                                               various pieces of equipment installed.
                                               In time you will be able to manage your        or call us at 1-800-524-2954.




Dexter Laundry Commercial & On-Premise Laundry Equipment             •	     www.dexterlaundry.com        •       1-800-524-2954               Dexter Laundry Commercial & On-Premise Laundry Equipment              •    Made in the U.S.A. •     100% Employee Owned •          Since 1894
Why Location Matters!
Every retail operation must have a location to do business. Given a choice, all store                                                            upper-middle income?                       the vacated housing units (if that is the      operate?
owners would choose a great location. The only way to make an informed decision is                                                             — Upper-middle income                        situation)?                                      — A large store (over 3,000
to evaluate the location and its merits. This evaluation process is nothing more than                                                            to wealthy?                                                                                   square feet)?
                                                                                                                                                                                            Use this type of information to create a         — A medium store (2,000 to
gathering pertinent information regarding the prospective site for the laundry. The more
                                                                                                                                            • Is the population in the marketing area       profile of potential customers.                    3,000 square feet)?
pertinent information gathered, the greater the opportunity to uncover that GREAT
                                                                                                                                            stable? Has it declined or increased during                                                      — A small store (under 2,000
laundry store location.                                                                                                                     the past couple of years?                       Competition -- The Key to Success                  square feet)?
                                                                                                                                                                                            Analyze the competition in the market
• Should the store be located in the           The Next Step                                                                                • If the population is increasing, where will   area. It is very important to visit existing   • What services does the competition
country, suburbs or in an urban center?        After finding several potential sites that fit   • What percentage of the total population   the newcomers live? New rental housing?         stores and multifamily dwelling laundry        offer?
                                               the basic criteria of proximity, availability    in the marketing area are:                  New condos? New single-family housing?          rooms in the marketing area — to                   — Drop-off?
• Should the store be in a strip mall, a       and space, it’s time for the next step.               — Renters?                                                                             determine the competition. Knowing the             — Budget drycleaning?
free-standing building or on a commercial      Begin to gather the information to                    — Condo owners?                        • Are there many new building permits           type of competitive situation will go a long       — Professional drycleaning?
or residential street?                         facilitate decisions about the site. Is this          — Homeowners?                          being issued by the city within the             way toward determining if the
                                               site a great location, a good location or                                                    marketing area?                                 chosen store site is going to be great.        • Is the store:
• Will the store have off-street parking       a poor location? Gather information on           • What percentage of people living in the   • If the population is decreasing, from         When visiting the competition, consider            — Fully attended?
for customers?                                 the demographic and population makeup            marketing area are:                         what area are the people leaving?               the following:                                     — Partially attended?
                                               of the site; its marketing area; the                — Single?                                                                                                                                   — Unattended?
• How big will the store be? 3,000 square      competition provided by other laundries in          — Single-parent                          •Why are no new people moving into              • What type of store does the competition
feet? Bigger? Smaller?                         the marketing area; the traffic patterns               families?
                                               in the area of the potential store; the             — Dual-income
• Should the store be attended or              visibility of the store; and what other                families?		
unattended?                                    types of retail stores are in the immediate         — Senior citizens?
                                               vicinity.                                           — Students?
• Should the store provide other services
to customers in addition to the laundry,       Population: Potential Customers                  			
such as drop-off service, drycleaning,         When selecting a site for the store, pay         • What percentage of people living in the
shirt finishing and shoe repair? Take some     close attention to who the potential             marketing area can be classified as
time to define the type of store desired.      customers                                           --- Low income to lower-
Define the location in concrete terms: the     will be. Consider the following:                        middle income?
type of building and building site; then set                                                       --- Lower-middle income
out to find that great location.               • What is the total population of all                   to middle income?
                                               people living in the marketing area?                 — Middle income to




Dexter Laundry Commercial & On-Premise Laundry Equipment                •	     www.dexterlaundry.com        •       1-800-524-2954          Dexter Laundry Commercial & On-Premise Laundry Equipment           •   Made in the U.S.A. •     100% Employee Owned •        Since 1894
Why Location Matters! (continued)                                                                                                             spaces for customers?                          be initial water and sewer hook-up
                                                                                                                                                                                             fees, which are also called impact fees.
                                                                                                                                              As with any retail business, the store         They could cost several thousands of
   — All frontload washers and no             • What other amenities are there (video         to the store. Will they drive? Use public       should be visible to as many potential         dollars for an entire store and should be
    topload washers?                          games, a lounge, a television set)?             transportation? Walk? In addition, consider     customers as possible. Important               carefully evaluated. Some owners have
                                                                                              the following:                                  questions to consider include:                 been
• How many of each type?                      • How does the store look?                                                                                                                     successful in convincing their landlord
   — Topload washers                                                                          • Is the store on a main thoroughfare or        • Can the store be seen easily from the        to pay this fee. If the landlord refuses,
   — Frontload washers                        • Is the store clean or dirty?                  on a side street? How visible is it?            road?                                          perhaps he or she will agree to amortize
   — 18 lb., 25 lb., 30 lb., 35 lb.,                                                                                                                                                         the cost of the impact fees into the rent
     50 lb., 75 lb.                           • Is the store neat or shabby?                  • Is the store easily accessible? Is it         • How much frontage area does the              so the renter does not have to produce
                                                                                              located on a one-way street? Is the street      store have? (15 feet? More than 30 feet?       the capital at start-up when there are
• What is the vend price of each              • Does the equipment look fresh and new         divided by a permanent barrier? Will            Somewhere in between?)                         many other initial costs.
washer?                                       or old and beat up?                             customers be able to maneuver easily into
                                                                                              the store’s parking area?                       • How much of the storefront is glass?         • Visibility. Another consideration when
• How many dryers are in the store?           •Are there many out-of-order signs visible                                                                                                     selecting the location is a good, well-
                                              on the washers and dryers?                      • When customers leave with their clean         • What kind of signage can be used to          lighted building that is not too far from
• What is the vend price of each dryer?                                                       clothes, will they be able to safely enter      attract customers?                             the street … preferably at or above road
                                              •How is the interior signage in the store?      the traffic flow?                               				                                           grade level. Good visibility from the
• Is there a sufficient amount of dryers in                                                   • At what speed does the traffic pass by        The store’s neighbors may play an              outside through large windows is an
the store to take care of the peak washing    • Is there a sufficient number of folding       the store?                                      important part in its success. Be aware        important customer safety factor as well.
periods?				                                  tables for customers?                                                                           of other retail stores, bars, offices,
• Are there bill changers in the store?                                                       • How is the traffic regulated? How will this   banks, etc. in the store’s neighborhood.       • Accessibility. Avoid a location that
                                              • Are there customer seating areas in the       impact customers?                                                                              is in a highly congested area where
• Are there soap vending machines in the      store?                                                                                          • Do the other businesses: Require long-       it may be difficult to get into and out
store?                                                                                        • Is there a parking lot?                       term parking for their customers?              of the parking lot. Anything that is a
                                              • Is the store excessively hot? Cold?                                                                                                          vision hindrance, such as shrubbery or
• Is it a coinless, card-operated store?                                                      • How is the lot maintained? Is it well-lit?    • Look successful and profitable?              another building that blocks the view
                                              • Is there a ventilation system? A heating      Clean? Clearly striped? Who will maintain                                                      of the store, should be avoided. Also,
• Are there snack and soda vending            system? Air-conditioning?                       it?                                             • Look run-down and dirty?                     neighboring businesses that may not be
machines in the store?                                                                                                                                                                       compatible should be avoided.
                                              • Keep in mind how customers will get           •Is there a sufficient number of parking        These basic questions help evaluate a
                                                                                                                                              potential laundry site. These issues must      • Free Standing or Cluster. Decide
                                                                                                                                              be adequately addressed before moving          whether the store should be free
                                                                                                                                              to the next series of steps in securing        standing or in a cluster (such as in a
                                                                                                                                              that great location. The most                  shopping center). There are advantages
                                                                                                                                              important thing to remember while              and disadvantages to both.
                                                                                                                                              searching for a great location is to do
                                                                                                                                              your homework.                                 Free-standing buildings offer more choice
                                                                                                                                                                                             in layout, but strip center laundries have
                                                                                                                                              Researching each potential site is vital       the advantage of late-night activity and
                                                                                                                                              to finding the right fit. Don’t be afraid to   ample parking. If acquiring a store in a
                                                                                                                                              ask questions.                                 strip center, negotiate the lease when
                                                                                                                                                                                             the strip center is being built. Get in
                                                                                                                                              Selecting a location is one of the most        early to prenegotiate and prelease, for a
                                                                                                                                              important aspects of going into business.      better chance to arrange for the landlord
                                                                                                                                              Many distributors and laundry brokers          to build in many of the precosts. There
                                                                                                                                              can assist with this step. However, it is      are a lot of benefits for a potential store
                                                                                                                                              good to know the basics of what to look        owner in a strip center … primarily a
                                                                                                                                              for in a location, such as:                    long-term lease, which is the security
                                                                                                                                                                                             most landlords are seeking.
                                                                                                                                               • Utilities. A location should have the
                                                                                                                                              capability to provide all the necessary
                                                                                                                                              utilities … water, sewer, gas and
                                                                                                                                              electricity. Be aware that there may



Dexter Laundry Commercial & On-Premise Laundry Equipment            •	         www.dexterlaundry.com    •        1-800-524-2954               Dexter Laundry Commercial & On-Premise Laundry Equipment            •   Made in the U.S.A. •   100% Employee Owned •   Since 1894
Sample Page From a                                                                                            What Are                                             Design & Layout Considerations
                                                                                                                                   Demographics
                    Demographic Report                                                                                                                                                  When you’re planning a new store, or just remodeling an existing one, there are many
                                                                                                                                   & How They Are                                       different factors you want to keep in mind! To help make the best use of your facilities,
                                                                                                                                                                                        here are some important considerations to remember in your planning.
                    Demographics Report & Analysis (1/1/01)
         Ring Study of 5.0 Miles Around Lat: 33.53871, Long: -112.15206
                                                                                                                                   Helpful?
                                                                                                                                                                                        Make Use of What You Have                                                                  • Vending can bring in additional dollars –
                            EASI Block Group:      040130930.001
                                     ZIP Code:     85301                                                                                                                                Keep in mind your building’s layout and      Other Elements To Consider                    remember to plan for electrical outlets
                                                                                                                                   When choosing a location for a new self-service
                             Post Office Name:     GLENDALE                                                                                                                             the structural features that you cannot or   • Easy access                                 • Bulkheads - the cost is less for smaller
                            County FIPS Code:      04013                                                                           laundry it is wise to investigate the neighborhood
                                                                                                                                                                                        do not want to change. These will need to    • Elbow room to work                          ones but, leave less space to work on
                                 County Name:      Maricopa, AZ                                                                    first. Laundry owners want to understand the mix
                                   State Name:     ARIZONA                                                                                                                              be built around with your new design.        • Electrical shut-offs                        machines. Discuss size with your Dexter
                      Metropolitan Area Name:      Phoenix-Mesa, AZ
                                                                                                                                   of people in a local marketplace before making a
                                                                                                                                                                                                                                     • Quality water valves                        Authorized Distributor.
                                    Area Code:     623                                                                             large investment, not after.
                                                                                                                                                                                        Additional Services Offered                  • Lighting                                    • Match washer pounds with dryer
                               Description                   1.00 Mile                3.00 Mile            5.00 Mile                                                                    Do you, or are you going to offer dry        • Future expansion                            pounds. Ratio of 1:1
                                                                                                                                   Based on U.S. Government Census information
                                      Latitude:            33° : 32' : 09"          33° : 32' : 09"      33° : 32' : 09"                                                                cleaning, wash / dry / fold service?         • Secured office space                        • Mention a dedicated power outlet for the
                                   Longitude:            -112° : 09' : 08"        -112° : 09' : 08"    -112° : 09' : 08"           we can learn how many, what age, and what
                                                                                                                                                                                        Alterations? Make sure you allow plenty      • Cleaning supply storage                     computer network and a phone line near
                         Population (1/1/01):                      22,212                 194,435              511,853             race of people live in a certain area. These
                                                                                                                                                                                        of space to accomodate any additional                                                      by for the network.
                                                                                                                                   reports are sometimes referred to as “demos”,
                                Square Miles:                           2.8                    28.0                78.0                                                                 services you might be providing including    Elements To Limit Or Avoid
                                                                                                                                   “pop-facts”, or simply “demographics”.
                          Population Density:                     7,932.9                  6,944.1              6,562.2                                                                 ATM’s, video games, etc.                     • “Going it alone” and “re-inventing the
                         Population (1/1/90):                      19,173                 158,257              405,194
                                                                                                                                                                                                                                     wheel”
                         Population (1/1/06):                      23,804                 211,843              562,458             Individuals or laundry distributors can purchase
              Population Growth 2001/1990:                          15.85                    22.86                26.32                                                                 Number of Machines & Load Capacity           • Too many interior signs
                                                                                                                                   this information from a number of sources. The
             Population Forecast 2006/2001:                           7.17                     8.95                9.89                                                                 • Make sure you have enough machines         • Negative “Don’t Do” signs
                                                                                                                                   Coin Laundry Association makes them available
                        Households (1/1/90):                        7,589                   61,362             154,649                                                                  for weekends--a laundry’s businest times!    • Too much space for kids play areas
                        Households (1/1/01):                        8,610                   74,099             192,502             to members for $10. Most services charge under
                                                                                                                                                                                        • Include small, medium and large washer     • Too many video games can keep
                        Households (1/1/06):                        9,282                   81,280             213,136             $100 per cross street address. One popular
             Households Growth 2001/1990:                           13.45                    20.76                24.48                                                                 sizes to accommodate many different          mothers away
                                                                                                                                   supplier is Claritas at (800) 234-5973 or www.
             Households Growth 2006/2001:                             7.80                     9.69               10.72                                                                 individuals needs.                           • ATM machine
                                                                                                                                   claritis.com.
                    Average Household Size:                           2.58                     2.62                2.66                                                                 • Have plenty of drying capacity for
                                     Families:                      6,477                   52,139             131,642
                                                                                                                                                                                        customers to finish their loads.             Elements To Add
                           Urban Population:                       22,212                 194,435              511,829             A demographic report focuses on a single cross
                            Rural Population:                             0                       0                  24                                                                                                              • Get “creative” with paint – not tile
                                                                                                                                   section and gathers information from a specified
                          Female Population:                       11,437                   99,070             259,195                                                                  Efficiency of Customer Flow and              • Add personality with decorations or
                                                                                                                                   radius. Urban locations usually view information
                             Male Population:                      10,775                   95,365             252,658                                                                  Facilitate Processing Speed                  plants
                           White Population:                       16,724                 138,246              355,422             from a .5, 1, and 2-mile radius. It is common for
                                                                                                                                                                                        Help your customers move around quickly
                            Black Population:                       1,570                   13,030              31,750             rural locations to use 1, 5, and 10-mile radius
           Asian, Pacific Islander Population:                         910                   7,334              18,065                                                                  and efficiently with smart planning that     General Planning
                                                                                                                                   because they draw from larger geography.
                            Other Population:                       4,116                   45,389             127,134                                                                  includes.                                    • Dryer venting and intake air, 12” x 12”
                        Hispanic Population:                        6,715                   70,134             197,696                                                                  	         • Large, automatic doors           after screens, louvers and opening covers.
                  Total Aged 0-5 Years Old:                         1,823                   18,181              50,588             A demographic snapshot usually includes 9 pages
                                                                                                                                                                                        	         • Available carts                  • Each Dryer should have it’s own
                 Total Aged 6-11 Years Old:                         1,630                   15,984              44,729             of information. While it’s possible to use each
                Total Aged 12-17 Years Old:                         2,067                   16,319              43,933                                                                  	         • Wide aisles                      disconnect.
                                                                                                                                   number- it’s impractical. Your distributor can
                Total Aged 18-24 Years Old:                         2,281                   21,682              55,530                                                                  	         • High speed extraction            • Leave 2 feet behind Dryers min.
                Total Aged 25-34 Years Old:                         2,535                   25,275              70,448
                                                                                                                                   help you quickly filter the information and show
                                                                                                                                                                                                     washers                         • Leave 6 ft 7 inches between washer
                Total Aged 35-44 Years Old:                         3,341                   29,572              81,814             you the most useful information to a self-service
                                                                                                                                                                                        	         • Bountiful folding space          rows for people and carts.
                Total Aged 45-54 Years Old:                         3,440                   29,038              72,532             laundry owner.
                Total Aged 55-64 Years Old:                         2,378                   17,384              40,512                                                                                                               • Make sure there is enough folding tables
                                                                                                                                                                                        Plan Safety in Your Design                   or customer will go other places.
                                                                                                                                    Coin Laundry Association
                                             The Right Site - Basic Edition                                                                                                             A laundry’s design should help customers     • Laundry flow- they fill front to back.
                                               Easy Analytic Software, Inc.                                                         Demographics are available at a very affordable
006                  541 Benigno Boulevard Bellmawr, NJ 08031    phone 856 931 5780 fax 856 931 4115                             Page 1                                                 both keep safe and feel safe by complying    Large machines in front fill early. Small
                                                                                                                                    cost through the CLA for members. Check with
                                                                                                                                                                                        with all codes, having ample interior        machines to back fill later.
                                                                                                                                    them for more details. Your Dexter Authorized
                                                                                                                                                                                        lighting, plenty of open spaces and non-     • Wash dry and fold will need some
                                                                                                                                    Distributor may also be able to provide you with
                                                                                                                                                                                        slip flooring. Be sure to have emergency     storage area.
                                                                                                                                    demographics for your area.
                                                                                                                                                                                        shut-offs and a recordable camera security   • Folding tables and areas are important
                                                                                                                                                                                        system.                                      to customers.




      Dexter Laundry Commercial & On-Premise Laundry Equipment                                                •	           www.dexterlaundry.com     •        1-800-524-2954            Dexter Laundry Commercial & On-Premise Laundry Equipment        •   Made in the U.S.A. •     100% Employee Owned •         Since 1894
Designing for Success
Looking to design a new store or remodel an existing location?
                                                                                                                                         When planning your store’s design, it’s       •If possible design the laundry allowing         fact that they have the proper type and
                                                                                                                                         important to establish a smooth workflow      unobstructed visibility from the front to        amount of lighting. The lighting will also
Before breaking ground for a new store,       one of the most important design elements     This “breathing space” provides customers    between the washers, dryers and folding       the back. This helps the laundry feel more       have a big effect on how clean their
signing a lease or gutting an old store       you can consider. Try to provide at list      with the opportunity to become oriented      tables. One good way to accomplish this is    open, and allows visibility for safety’s sake.   clothes appear when they are washed and
“for extensive remodeling,” thoroughly        one, five foot double door or two, three      upon entering the store. It gives them       by using multiple washer islands installed                                                     dried in the store.
analyze the interior area. Analyze it as to   foot single doors for every 20 washers you    a chance to stop, look and decide which      perpendicular to the dryer line.Folding       • Using mirrors can help your laundry feel
its business potential for the maximum        have. Automatic sliding doors provide your    direction they are going to take without     tables should be located closer to the        larger and more open.                            If space permits, try to provide an area
number of pieces of equipment that            customers with the most convenience,          bumping into someone else who is trying      dryers than to the washers. In planning                                                        for vending equipment such as snack
can fit into the building and still provide   allowing them to easily enter and exit your   to do the same thing without blocking the    for table space, a good rule-of-thumb         •A ceramic tile floor that will help minimize    and soda machines. These can be a
thenumber of turns per day per unit           store with bundles and baskets of laundry.    door itself.                                 would be about 15 square feet of table per    slips and falls and will look better and last    very profitable investment, as well as a
needed to provide the desired return on       Many storeowners who have installed                                                        three dryers. Newer folding tables take       longer.                                          convenience for your customers.
investment. Any store must be designed        automatic doors report that they receive      3. Keep Aisle Ways Open.                     advantage of space utilization techniques
for maximum profit per square foot of         more compliments for this convenience         Planning adequate aisle space can keep       by providing shelves, which can increase      7. Selecting the Equipment                       Remember to provide the customers with
floor space. Once established, set about      than for anything else.                       your laundry’s customers happy and help      folding capacity by 30–40 percent. Be         Work with your Dexter Authorized                 plenty of laundry carts. About half of
providing those customer convenience                                                        prevent “collisions” between customers       sure there is a good flow from washers to     Distributor to determine the right               the carts should have hanging racks on
benefits that complement the layout and       2. Plan in Breathing Space.                   during peak times. Be sure to allow at       dryers to folding tables.                     equipment mix for your location. They            them. The number of carts will depend
equipment configuration. Consider the         Dexter Authorized Distributors recommend      least 5 1/2 feet of aisle space for carts,                                                 can help you plan the right number of            on customer usage, but a minimum of
following:                                    that inside each entryway, store owners       wheelchairs and customers to have plenty     5. Large Capacity Washers.                    machines to provide the maximum number           one per four to five washers would be
                                              allow at least an eight foot by eight foot    of room to navigate.                         Be sure to place your large capacity          of turns per day to provide your return          advisable.
1. Opening Doors to Your Business.            (square) of space before your customer                                                     machines as close to the front of the store   on investment. They can also help you
Getting your customers into your store is     encounters the first piece of equipment.      4. Go With the Workflow.                     as possible. Your customers with large        plan your space and provide you with             9. Additional Tips to Keep in Mind.
                                                                                                                                         loads will appreciate the convenience, and    items you might need such as toploaders,         While some storeowners refer to their
                                                                                                                                         you’ll appreciate the profits you make on     frontloaders, large capacity washers,            laundries in terms of square feet or
                                                                                                                                         these bigger machines.                        dryers, extractors, bill and coin changers,      number of washers and dryers, another
                                                                                                                                                                                       soap and bag machines, carts, folding            common size measurement is the number
                                                                                                                                         While most stores have enough washers,        tables, water heaters and storage tanks          of pounds the store is capable of washing
                                                                                                                                         customer bottlenecks in stores almost         needed.                                          per day or per hour. Of course, large
                                                                                                                                         always occur near the dryers. Because                                                          capacity washers allow more volume to be
                                                                                                                                         drying takes longer than washing, a           Your store’s layout will also depend             washed in less space. Likewise, stacked
                                                                                                                                         bottleneck (or backup), is often created      depend upon the design of the building …         dryers provide more revenue in less space.
                                                                                                                                         by the dryers. If you’re looking at adding    the walls, window locations, door locations,     Ask your Dexter Authorized Distributor
                                                                                                                                         washers, especially large capacity washers,   bathroom plumbing, existing plumbing,            how to maximize your store’s capacity with
                                                                                                                                         consider expanding the dryer capacity of      gas and electrical, height of ceilings           your existing space.
                                                                                                                                         the store as well.                            and room shapes and sizes.
                                                                                                                                                                                                                                        Each store will have different layout and
                                                                                                                                         6. Design With the Customer in Mind.          8. Finishing Touches.                            design requirements that are based on
                                                                                                                                         When decorating, don’t be afraid to use       Finishing touches can be defined as those        equipment mix, the services provided and
                                                                                                                                         bright colors, specific themes or even wild   little things that provide a store with the      the customer makeup. The actual size and
                                                                                                                                         décor. This creativity can provide your       personality, uniqueness and atmosphere all       shape of the store should be determined
                                                                                                                                         laundry with its own personal identity.       its own.                                         only after all the data has been collected
                                                                                                                                         Once established in the customer’s mind,                                                       that helps determine the pounds of wash
                                                                                                                                         this store image or identity can be used to   Store lighting is an important component         the market demands. A good layout
                                                                                                                                         advantage in advertising and promotional      in making your customers feel safe and           and design can make the all-important
                                                                                                                                         endeavors.                                    secure. This is important because too little     difference between a customer choosing
                                                                                                                                                                                       or too much light in the wrong place can         and using your store over a competitor’s
                                                                                                                                         • Washers located back-to-back need at        become very discomforting to customers.          store.
                                                                                                                                         least +/- two feet for utilities.             Subconsciously they will appreciate the




Dexter Laundry Commercial & On-Premise Laundry Equipment           •	      www.dexterlaundry.com      •       1-800-524-2954             Dexter Laundry Commercial & On-Premise Laundry Equipment          •   Made in the U.S.A. •      100% Employee Owned •          Since 1894
Remodeling Existing Stores
Store owners are usually the last people to admit that their laundry needs remodeling.                                                       to mopping and sweeping. If the vinyl tile      the store, consider laying down clean,        machines really need to be replaced and
However just a few changes and updates can make a vast improvement in your                                                                   is looking worn, consider replacing it —        attractive carpet runners in high-traffic     which just need a bit of a “face lift.”
business.                                                                                                                                    especially if it is more than five years old.   areas. This protects the floor and can cut
                                                                                                                                             If it cannot be replaced, consider stripping    down on slips and falls.                      Stainless steel machines can be polished
Take a walk through your store                decoration that can look fantastic when         helpful to laundry customers, and they
                                                                                                                                             and buffing it. The entire store will have a                                                  with special cleaners and rubbing
looking at it as your customers might         done well. Custom awnings can be done           keep air conditioning and heat in the
                                                                                                                                             different look with a clean, shiny floor.       Always keep the floors mopped and swept.      compounds. Dexter does offer their own
view it. What do your customers               in the store’s color scheme and can be          store where it belongs. If you don’t have
                                                                                                                                                                                             Adding a few strips of colored tile along     brand of stainless steel cleaner that is
see when they come into your                  printed with the logo as well as any special    automatic doors, customers will often prop
                                                                                                                                             Replace broken, bulging or worn tiles.          the walls or around the washing machines      available for machines. Ask your Dexter
business? Do they see burned out              services offered, such as drop-off or           a door open with a chair or cart to bring in
                                                                                                                                             Not only are these unsightly, but they are      splashes color onto an otherwise drab         Authorized Distributor for more details.
lights on your store’s signs? Are             drycleaning. Some awnings can even be           several loads,which can waste energy and
                                                                                                                                             also a liability problem. If they cannot be     floor. If there is a children’s area, use
there more machines out of service            illuminated for visibility at night or in bad   let in insects. Automatic doors eliminate
                                                                                                                                             replaced, at least mark them clearly.           colored tile or lay down a washable area      If the machines still look bad, consider
than in service? Trip over cracked            weather. They also keep the customers           this, making them cost-effective as well as
                                                                                                                                                                                             rug with a children’s motif.                  replacing the front panels. Most
concrete on your store’s sidewalk?            and passersby dry in a rainstorm and            useful and attractive.
                                                                                                                                             Ceramic tile is the king of laundry flooring.                                                 distributors also stock the washing
Use a restroom that isn’t adequately          shaded during the height of summer.
                                                                                                                                             It wears well, requires little more than        5. Machine Care and Repair. The first         instructions stickers for the frontload
stocked or not cleaned?                                                                       Does the store have a ramp leading from
                                                                                                                                             regular mopping and looks fantastic. It is      step in sprucing up the machines is to        machines. Replacing these decals can
                                              2. Give Your Store Front a Face Lift.           the sidewalk to the parking lot? Not only
                                                                                                                                             also very expensive and is slippery when        clean them, inside and out. This provides     make a big cosmetic difference. Also, do
If you don’t like what you see, then          If your building codes and lease allow,         does a ramp meet ADA standards, but it
                                                                                                                                             wet. If the store has ceramic tile, check it    a clear view of what needs to be changed.     a thorough cleaning of the door glass
probably need to make a few updates           consider remodeling your store façade to        also makes it easier for customers who use
                                                                                                                                             regularly for cracks and either replace or      Once they are clean, check carefully for      using vinegar and commercial cleaners to
to your existing location.                    give your laundromat a whole new life.          the laundry carts to get cleaned clothes to
                                                                                                                                             fill the offending tiles.                       rust, dents, peeling or chipped paint and     remove calcium, lime and soap scale.
                                              Even just repainting or power washing           their cars.
                                                                                                                                             No matter what type of flooring is in           other signs of wear. Determine which
1. Give them a sign. Store signage            the outside walls can make a world of
can be the one thing that has the             difference. Consider installing more or         4. Look down. Does the floor gleam like

                                                                                                                                             Before & After - Laundry Remodel Hilton Head, NC
biggest impact on your store’s exterior.      larger windows, installing a new roof           the rest of the store? Is it even, uniform
An outdated or worn-looking sign does         or adding aluminum or cedar siding.             and attractive? How well does it reflect the
one of two things: It causes potential        Landscaping can transform a drab, barren        light from overhead fixtures?
customers to make an immediate negative       store into a lush green eye-catcher. Careful
judgment of the laundry, or it allows them    planting of trees, shrubs and flower beds       The floor does not have to be the most
to overlook the store altogether. Does your   provide beauty and also cover up unsightly      expensive tile to look nice and to do its
sign look clean and professional? Can it be   meters, drains and pipes. If there are          job. Nearly every type of flooring can work
read from the street? Does it need to be      mature trees on the property, make sure         for a laundry with proper upkeep — some
cleaned or repaired? Consider investing in    they do not block your store from traffic,      just do it better than others.
a current sign, as large as zoning and the    or obstruct view of your signage. Prune
landlord will allow and full of color that    any trees or shrubs regularly and remove        Cement floors are cheap and easy to
includes your company logo and phone          any obtrusive branches.                         install. However, they also crack and are
number.                                                                                       hard to keep clean. If the store has a                                                                 Before                                                             After
                                              Sealing, black-topping and restriping           cement floor and cannot be upgraded at
If your store has a beautiful new parking     the parking lot can work miracles on the        this time, have it sealed. Sealing makes
lot or street-side sign, maintain the look    outside. Not only will the exterior of the      the floor easier to mop and it looks
of the sign throughout the store. Hang        store look nicer, but traffic flow will also    professional. Some owners have even
smaller versions of the sign above the        improve when customers can see which            painted a “tile” pattern onto the cement.
doors and/or on the walls inside. Use the     direction to go in and where to park.           This does look nice for a short period, but
same typeface, design and/or colors in                                                        the floors take such a beating that the
any mailing or print advertisements. This     3. Open your doors for business.                paint can wear off in a short time.
reinforces your store’s image and brand,      Is your entryway inviting and customer
and helps keep your communications to         friendly? Are the main doors wide enough        Vinyl tile is more expensive, but with
your customers consistent.                    for customers to come through with large        proper care it can look great and last for
                                              bundles? Do they open easily and close          years. The main problem with vinyl tile is
Awnings are another type of exterior          tightly? Automatic doors are extremely          that it requires regular buffing in addition
                                                                                                                                                                                                      Before                                                              After

Dexter Laundry Commercial & On-Premise Laundry Equipment              •	      www.dexterlaundry.com      •       1-800-524-2954              Dexter Laundry Commercial & On-Premise Laundry Equipment           •   Made in the U.S.A. •    100% Employee Owned •         Since 1894
Remodeling Existing Stores (continued)                                                                                                           Commercial Installation and Utility Requirements
Replace any loose or worn door                  no adequate wall or counter space, hang           With all the basic improvements made
                                                                                                                                                 Common Laundry Elements                         machine frame and all side rails and          (incoming) power. Use the terminal
handles. Painting the machine base a            one from the ceiling on a bracket, tilted         in the store, it is time to add those final
                                                                                                                                                 • Gas Main Size = 2” to 3”                      crossmembers.                                 marked “208V” for power supplies
bright color can help perk up an older row      down so customers can see it.                     touches that make the store a pleasant
                                                                                                                                                 • Water Main Size = 2 to 2.5”                                                                 between 200 and 215 volts. Use the
of fronts.                                                                                        place to visit. Plants, whether real or
                                                                                                                                                 • Sewer/Drain Size = 4 to 6”                    T-300 WCAD18KCS-10 model (1 phase             terminal marked “230V” for power
                                                The same goes for clocks. Customers need          artificial, look great and are inexpensive.
                                                                                                                                                 • Foundation = 4 to 10” @ 4000 PSI              120 volts) washers are equipped with an       supplies between 216 and 240 volts.	
Toploaders can also have panels replaced,       to keep track of time to get their loads          Place them along bulkheads, at the
                                                                                                                                                 concrete                                        electrical cord with a 3 prong grounded       				
or they can be sandblasted and repainted        changed and finished quickly. A large,            attendant counter and on top of machines
                                                                                                                                                 • Electrical Service = 200 – 800 AMP            plug. A U.L. approved receptacle, which       NOTE: TRANSFORMER MUST BE
for about half of the replacement cost.         classroom-style clock is inexpensive and          (always leave room for customers’ bottles
                                                                                                                                                 service                                         has been properly grounded in accordance      SET AT PROPER TAP FOR PROPER
Don’t put a fresh coat of paint over            attractive.                                       and bundles). Mirrors can make a small
                                                                                                                                                 • Exhaust Venting = As specified                with local electrical codes must be used      OPERATION.
another since the paint does not adhere                                                           store look and feel larger and also help
                                                                                                                                                 • Fresh Make-Up Air = As specified              with the machine. Each unit should be
well.                                           Check all of the laundry carts for                reflect the light around the store. Be sure
                                                                                                                                                 • Heating & Air Conditioning = As specified     connected to an individual branch circuit     Electrical Connections
                                                sharp edges. If they cannot be replaced,          to keep them clean.
                                                                                                                                                 Size All Utilities For Peak Business!           not shared by lighting or other equipment.    Electrical power connections are made to
Bulkheads can be replaced or refinished         at least file down the edges or replace
                                                                                                                                                                                                 Conductors of the proper size and             the small terminal block located in the rear
as well. Make the best use of the               the bumpers. Not only are sharp edges             If there is room for a children’s area,
                                                                                                                                                 Installation                                    insulation (suggested size below) should      of the control trough. The terminal block is
bulkheads by decorating them with plants,       dangerous to customers, but they can also         consider adding a molded plastic
                                                                                                                                                 All washers must be installed in accordance     be used.                                      accessed by opening the top panel of the
professional-looking signage or laundry-        scratch the machines.                             playhouse from a toy store. They look
                                                                                                                                                 with all local, state and national building,                                                  machine.
related knickknacks.                                                                              cute, are easy to clean and very hard to
                                                                                                                                                 electrical, and plumbing codes in effect in     To Make Electrical Connections
                                                Cleaning the fixtures and replacing burned        break.
                                                                                                                                                 the area.                                       Disconnect all power to the washer.           1 Phase or 3 Phase connections
6. Finishing Touches. Make the most of the      out bulbs improve the store’s appearance
                                                                                                                                                                                                 Remove screw and lift out the cover           208-240 volts, 60 Hz.			
space above the dryers. Do not clutter the      at virtually no cost, and are also energy         Ceiling fans are a welcome addition to any
                                                                                                                                                 Foundation Requirements                         located in the upper left corner of the       3 wire plus ground
area up with signage. Hang artwork from         efficient. Yellowed louvers can cast an ugly      store. They are very attractive and keep
                                                                                                                                                 The washer must be securely bolted to           machine (as viewed from the back).            Suggested Minimum
local artists. Paint a laundry-related mural.   glow on any store. Dirty bulbs diffuse the        the air circulating well, even when all the
                                                                                                                                                 a substantial concrete floor, or mounted        	                                             Wire Size -- 12 Ga.
Sell ad space to other local businesses.        light, making even the cleanest store look        dryers are going at once.
                                                                                                                                                 upon a suitable base which is in turn           	    • If power is 208-240-3PH-60Hz,
Run neon bulbs along the wall. If nothing       dingy. Cracked louvers look terrible and
                                                                                                                                                 securely bolted to a substantial concrete            connect L1, L2, L3 and ground.           Fusing Requirements:
else, paint it and hang a decorative            cause light to pass through them unevenly.        Once the store’s “face lift” is complete,
                                                                                                                                                 floor. Care must be stressed with all                If there is a high leg it must           Dual element time delay fuse or
wallpaper border along the top. Anything is     Replace them quickly.                             don’t let it go unnoticed. Promote it. Hang
                                                                                                                                                 foundation work to insure a stable unit,             be connected to L3. It is highly         equivalent breaker of amperage
better than a boring, white wall.                                                                 a “Grand Reopening” banner out in front.
                                                                                                                                                 eliminating vibration. All installations must        recommended to use a TVSS.               specified below.
                                                There is no such thing as too much light in       Advertise the changes in the local paper.
                                                                                                                                                 be made on sound concrete floors 4” or
Replace or refinish the folding tables, and     a laundry. Install quality lighting and lots of   Best of all, these upgrades can help justify
                                                                                                                                                 thicker but see mounting dimensions for         	    • If power is 208-240-1PH-60Hz,          1 Phase or 3 Phase	  15 amp
add some extra tables if there is space.        it. Skylights also work well and cut down         an increase in vend price, if desired.
                                                                                                                                                 each model being installed.                         connect L1, L2 and Ground. If             WCAD-18-12,WCAD-25,WCAD-40	
Most laundry owners (and customers)             on electricity and heating costs. Keep the        Customers will appreciate it when the store
                                                                                                                                                                                                     power is 120 -1PH-60Hz. Use a UL
agree that there can never be too many          windows clean and try not to completely           is more inviting. Banners are available from
                                                                                                                                                 Mounting                                            approved receptacle with proper           1 Phase or 3 Phase	 20 amp
folding tables. If the store does not have a    block sunlight with signage.                      your Dexter Authorized Distributor.
                                                                                                                                                 A concrete pad or steel base which                  external ground.                          WCAD-55, WCAD-75		
television, consider adding one. If there is
                                                                                                                                                 elevates the machine 4 to 6 inches above
                                                                                                                                                 the floor level is recommended to provide             NOTE: It is important that the          1 Phase	
                                                                                                                                                                                                                                                      	          20 amp
                                                                                                                                                 easy access to the loading door. Allow                grounding screw next to the             WCAD-18-10        120 volt
                                                                                                                                                 a minimum of 24” of clearance behind                  power terminal block TB-1 be
                                                                                                                                                 the rear of the machine for service as is             connected to a good external            Rotation in extract as viewed
                                                                                                                                                 shown. Dexter highly recommends the                   ground.                                 through glass door at front of washer
                                                                                                                                                 use of a dry expansion grout mix.                                                             models WCAD-25,WCAD-40,WCAD-
                                                                                                                                                                                                                                               55,WCAD-75 will be counter-
                                                                                                                                                 Proper Machine Grout                            Controls Transformer                          clockwise. Rotation in extract as
                                                                                                                                                 Installation                                    The controls transformer is located           viewed through glass door at front
                                                                                                                                                 Grout should be installed between base          inside the control trough and steps a         of washer model WCAD-18 will be
                                                                                                                                                 (if used) and concrete floor on all side        range of 208 to 240 volts down to 115         clockwise.
                                                                                                                                                 rails and crossmembers. If using a base         volts. There are two terminals on the
                                                                                                                                                 you should grout between base top and           controls transformer for the primary




Dexter Laundry Commercial & On-Premise Laundry Equipment               •	      www.dexterlaundry.com        •        1-800-524-2954              Dexter Laundry Commercial & On-Premise Laundry Equipment           •   Made in the U.S.A. •    100% Employee Owned •          Since 1894
Sample Store Layouts                                                                                                                  Sample Store Layouts
                                                                                                                                                                                   Drive Up Area
                                                                                                                                                                                   Concrete Walk
   Your Dexter Authorized Distributor can
                                                                                                                                              4' - 11 1/2"                      4' - 9 1/2"                            4' - 9 1/2"                                                  7' - 9 1/2"                     3' - 4"
                                                                                                                                                                                                                                                                                                                           2' - 8"
   custom design a laundromat around your                                                                                               2' - 8"                       6' - 4"                              6' - 4"                       6' - 4"


                                                                                                                                                                  Slide Door                        Slide Door                        Slide Door
   store’s location and using your equipment




                                                                                                                                                                                                                                                                                                                                      2' - 8"
                                                                                                                                                                                                                                                                                                       6' - 12"
                                                                                                                                                                                       Unknown
   preferences and design ideas. Here are
                                                                                                                                                                            12' - 6"
   just a few sample layouts to get your ideas




                                                                                                                                                                                                                                                                                                                                      17' - 4"
                                                                                                                                                                                        Files



   flowing. Ask your distributor for a free




                                                                                                                                                                                                   Files
                                                                                                                                                                                                                        Slick




                                                                                                                                                                                                                                          21' - 0"
                                                                                                                                                                                                   Files
                                                                                                                                                                                                                        Rail




                                                                                                                                                  18' - 0"
   consultation and layout for your location.                                                                                                                                                                           Area




                                                                                                                                                                                                                                                                                                                                      2' - 8"
                                                                                                                                                                                                                                                                                                            Vending
                                                                                                                                                                     Office                                            21' x ?                                                                               Area

                                                                                                                                                                                                                                                                                                          12' - 0"




                                                                                                                                                                                                                                                                      6' - 9"




                                                                                                                                                                                                                                                                                                                                      26' - 0"
                                                                                                                                                             11' - 11 1/2"




                                                                                                                                                                                   5' - 0"
                                                                                                                                                                                                           5' - 0"




                                                                                                                                                                                                                                                                                                                                           80' - 0"
                                                                                                                                                                                                                     8' - 4 1/2"




                                                                                                                                                                                                                                                                                      A1200
                                                                                                                                                                                                                                                                                      Dexter
                                                                                                                                                                                                                                              Dexter
                                                                                                                                                                                                                                              A1200
                                                                                                                                                                                       21 inch door




                                                                                                                                                                                                                                                           30 Inch Bulkheads
                                                                                                                                                                                                                                                                                   Dexter
                                                                                                                                                                                                                                                Dexter




                                                                                                                                                                                                                                                                                   A 900
                                                                                                                                                                                                                                                A 900
                                                                                                                                                                                                 Dexter

                                                                                                                                                                                                 Dryer
                                                                                                                                                                                                 80lb
                                                                                                                                                                                                                                                                                                                  7' - 0"




                                                                                                                                                                                                                                                                                   Dexter
                                                                                                                                                                                                                                                Dexter




                                                                                                                                                                                                                                                                                   A 900
                                                                                                                                                                                                                                                A 900
                                                                                                                                                                                                 Dexter

                                                                                                                                                                                                 Dryer
                                                                                                                                                                                                 80lb




                                                                                                                                                                                                                                             A 600
                                                                                                                                                                                                                                             Dexter




                                                                                                                                                                                                                                                                                           Dexter
                                                                                                                                                                                                                                                                                           A 600




                                                                                                                                                                                                                                                                                                                                      2' - 8"
                                                                                                                                                                                                 Dexter




                                                                                                                                                                                                                            2 Level
                                                                                                                                                                                                 Dryer
                                                                                                                                                    Frig




                                                                                                                                                                                                 55lb




                                                                                                                                                                                                                             Fold




                                                                                                                                                                                                                                             A 600
                                                                                                                                                                                                                                             Dexter




                                                                                                                                                                                                                                                                                           Dexter
                                                                                                                                                                                                                                                                                           A 600
                                                                                                                                                     ?




                                                                                                                                                                                                 Dexter

                                                                                                                                                                                                 Dryer
                                                                                                                                                                                                 55lb




                                                                                                                                                                                                                                             A 600
                                                                                                                                                                                                                                             Dexter




                                                                                                                                                                                                                                                                                           Dexter
                                                                                                                                                                                                                                                                                           A 600
                                                                                                                                                                                                                           2 Level
                                                                                                                                                                                                                            Fold
                                                                                                                                                                                             Dexter

                                                                                                                                                                                             Dryer
                                                                                                                                                                                             Stack




                                                                                                                                                                                                                                                                                               4' - 0"
                                                                                                                                                                                             Dexter

                                                                                                                                                                                             Dryer




                                                                                                                                                                                                                                                                                                                            2 Level
                                                                                                                                                                                             Stack




                                                                                                                                                                                                                                                                                                                             Fold
                                                                                                                                                                                                                         11' - 0"




                                                                                                                                                                                                                                                                                              Dexter
                                                                                                                                                                                                                                                         A400
                                                                                                                                                                                                                                                         Dexter




                                                                                                                                                                                                                                                                                              A400
                                                                                                                                                                                             Dexter
                                                                                                                                                             Electrical




                                                                                                                                                                                             Dryer
                                                                                                                                                                                             Stack




                                                                                                                                                                                                                                                                       30 Inch Bulkheads
                                                                                                                                                                                                                           2 Level




                                                                                                                                                                                                                                                                                              Dexter
                                                                                                                                                                                                                                                         A400
                                                                                                                                                                                                                                                         Dexter




                                                                                                                                                                                                                                                                                              A400
                                                                                                                                                                                                                            Fold
                                                                                                                                                                                             Dexter

                                                                                                                                                                                             Dryer
                                                                                                                                                                                             Stack




                                                                                                                                                                                                                                                                                                                                      26' - 0"
                                                                                                                                                     Boiler Room




                                                                                                                                                                                                                                                                                              Dexter
                                                                                                                                                                                                                                                         A400
                                                                                                                                                                                                                                                         Dexter




                                                                                                                                                                                                                                                                                              A400
                                                                                                                                                                                             Dexter

                                                                                                                                                                                             Dryer
                                                                                                                                                                                             Stack




                                                                                                                                                                                                                           2 Level
                                                                                                                                                                                                                            Fold
                                                                                                                                                             11' 4 3/3" x 17'




                                                                                                                                                                                                                                                                                              Dexter
                                                                                                                                                                                                                                                           Load
                                                                                                                                                                                                                                                           Top




                                                                                                                                                                                                                                                                                              A300
                                                                                                                                                                                             Dexter

                                                                                                                                                                                             Dryer
                                                                                                                                                                                             Stack
                                                                                                                                  17' - 0"




                                                                                                                                                                                                                                                                                              Dexter
                                                                                                                                                                                                                                                           Load
                                                                                                                                                                                                                                                           Top




                                                                                                                                                                                                                                                                                              A300
                                                                                                                                                                                                                                                                                                                  7' - 0"




                                                                                                                                                                                             Dexter

                                                                                                                                                                                             Dryer
                                                                                                                                                                                             Stack




                                                                                                                                                                                                                                                                                              Dexter
                                                                                                                                                                                                                                                           Load
                                                                                                                                                                                                                                                           Top




                                                                                                                                                                                                                                                                                              A300
                                                                                                                                                                                             Dexter

                                                                                                                                                                                             Dryer
                                                                                                                                                                                             Stack




                                                                                                                                                                                                                                                                                                        6' - 0"
                                                                                                                                                                                             Dexter




                                                                                                                                                                                                                                                                                                                            2 Level
                                                                                                                                                                                             Dryer
                                                                                                                                                                                             Stack




                                                                                                                                                                                                                            2 Level




                                                                                                                                                                                                                                                                                                                             Fold
                                                                                                                                                                                                                             Fold




                                                                                                                                                                                                                                                                                                                                      2' - 8"
                                                                                                                                                                                             Dexter

                                                                                                                                                                                             Dryer
                                                                                                                                                                                             Stack
                                                                                                                                                              11' - 4 7/8"
                                                                                                                                                                                   2' - 0"                                            33' - 6"

                                                                                                               FILENAME
                                                                                                                                                                                             THIS IS NOT A WORKING DRAWING
Dexter Laundry Commercial & On-Premise Laundry Equipment   •	   www.dexterlaundry.com   •   1-800-524-2954   Dexter Laundry Commercial & On-Premise Laundry Equipment CONSTRUCTION the U.S.A. •
                                                                                                                    HOPKINS RETAIL                          DO NOT USE FOR • Made in                                                                                                                                100% Employee Owned •             Since 1894
                                                                                                                                                                                    ALL DIMENSIONS ARE SUGGESTED AND
                                                                                                                   BUILDING #1 B 80                                                ARE TO BE VERIFIED BY THE CONTRACTOR
                                                                                                                       DRY.VSD
Sample Store Layouts                                                     Your Dexter Authorized Distributor and You
                                                                                                             Dexter Authorized Distributors have built thousands of profitable, efficient laundries
                                                                                                             worldwide and you can benefit from their many years of experience. A valuable resource,
                                                                                                             your Dexter Authorized Distributor and can help you through the planning, purchasing,
                                                                                                             installation and long-term support of your laundry.

                                                                                                             Free Professional Laundry Analysis          you have the right equipment for you       technicians know Dexter equipment
                                                                                                             Is your laundry as profitable as it         and your business, but you also need       inside and out and will be able to
                                                                                                             can be? Are there ways you could be         to make sure that the equipment you        keep your new machines running
                                                                                                             cutting costs that you aren’t utilizing?    purchase works with your store design      strong for many years to come.
                                                                                                             Can updating your equipment make            and technical requirements. Your
                                                                                                             a difference in your utility bill? If you   Dexter Authorized Distributor can help     Ask your Dexter Authorized Distributor
                                                                                                             don’t know the answers to these             you with every aspect of this process      about upcoming service schools and
                                                                                                             questions then you may want to              from initial laundry planning and          seminars in your area. Taught by
                                                                                                             consider a free professional laundry        design, to purchasing your equipment,      Dexter factory experts, these schools
                                                                                                             analysis.                                   to proper installation per factory         are your chance to learn from the
                                                                                                                                                         guidelines.                                industry experts on how to best
                                                                                                             Laundry Planning, Design,                                                              maintain and service your Dexter
                                                                                                             Sales and Installation                      Service After the Sale                     Equipment.
                                                                                                             Opening, remodeling or upgrading a          Your Dexter Authorized Distributor
                                                                                                             laundry involves a lot more than just       can help you with regular machine          Visit us online to find the Dexter
                                                                                                             purchasing the equipment. There are         maintenance and service, as well as        Authorized Distributor Nearest You or
                                                                                                             many more aspects to consider! Not          with ordering any parts you might          call us today at 1-800-524-2954.
                                                                                                             only do you need to make sure that          need. Their factory trained service




Dexter Laundry Commercial & On-Premise Laundry Equipment   •	   www.dexterlaundry.com   •   1-800-524-2954   Dexter Laundry Commercial & On-Premise Laundry Equipment    •   Made in the U.S.A. •    100% Employee Owned •      Since 1894
The Dexter Difference                                                                                                           cylinders, high DFM and energy              remove as much as 20 - 25% more             capacities. When store owners
                                                                                                                                efficient heat reclaimers these dryers      water from the clothes load!                consider purchasing Express washers,
Dexter delivers the most valuable products available. Here are just a few of the reasons.                                       guarantee fast drying results which                                                     they realize that Express means
                                                                                                                                means your customers will be in and         To help store owners communicate            performance, but something they may
                                                                                                                                out fast.                                   the improved performance offered            not know is that in order to handle the
Invensys controls                          Water Conservation                        Dexter washers have to pass a 1000
                                                                                                                                                                            by Express washers, Dexter has              tremendous stresses that come with
We’re partners with the world’s largest    Dexter’s new “sump-free” design adds      hour out of balance durability test.
                                                                                                                                Sturdy construction protects your           developed special decals that can be        200 G-force, that each Express model
appliance control manufacturer.            even more water savings than ever         for this test, we take half the rated
                                                                                                                                investment with a heavy-duty welded         added to a store’s Express washers.         is built on the framework of Dexter’s
Dexter’s A-Series washers have a           before.                                   capacity for a machine, place it one
                                                                                                                                steel frame and stainless steel doors       One of the key benefits of using a          next largest size. A T-350 Express is
new inverter rated motor that is more                                                section of the cylinder, and run the
                                                                                                                                that resist wear and tear. Optional         vended laundry is the ability to do         built on the framework of a regular
efficient than those in older two-speed    Palm Software                             washer at its highest spin speed for 42
                                                                                                                                stainless steel front panels and            a lot of laundry in a short time. The       T-400, and T-400 Express is built on
models. This motor brings greater          Each Dexter comes with an infra-red       days non-stop. No component can fail.
                                                                                                                                stainless steel cylinders keep Dexter       improve spin-out performance of             the framework of a regular T-600,
efficiency by handling the voltage         port capable of communicating with a
                                                                                                                                dryers looking attractive for a lifetime.   Express washers helps customers “Get        and the T-650 Express is built on the
spikes that can occur with traditional     handheld computer running optional        Every washer design that Dexter sells
                                                                                                                                Single gas, electrician and venting         Done Faster”! Customers appreciate          framework of a regular T-900. And
two-speed motors and utilizes better       Dexter software. Simply point your        has passed this test. Your customers
                                                                                                                                connections simplify installation and       the how fast they can get in and get        true to the Dexter brand, each 200
wiring, an improved winding design         handheld at the machine, download         can rest easy knowing that their new
                                                                                                                                extra large lint screens are easy to        out, and store owners appreciate            G-Force design has passed the famous
and decreased mechanical losses.           the cycle information, and make your      Dexters can handle even the most
                                                                                                                                maintain.                                   having the machines available for the       Dexter 1000 test, and is ready to
This also reduces the internal heat        changes. It’s no longer necessary to      careless laundry customers for years
                                                                                                                                                                            next customers. A true WIN – WIN!           deliver many years of reliable service.
that builds up during use and helps        open your machines, change jumper         to come.
                                                                                                                                Heat Reclamation Design
the A-Series motors meet maximum           wires, or remember programming
                                                                                                                                Dexter dryers are designed to ensure        Dexter has long been a leader in            Ask your Dexter Authorized Distributor
efficiency standards.                      steps!                                    “Over-Built” Designs
                                                                                                                                superior drying performance and             improving equipment efficiency.             today what a difference Dexter can
                                                                                     Lasting quality means you’re investing
                                                                                                                                feature maximum efficiency. Fully           Both the water efficiency and overall       make in your laundry. To find the
Energy Conservation                        100% Employee Owned                       versus spending on equipment.
                                                                                                                                perforated drums combined with just         energy efficiency of the T-350              Dexter Distributor nearest you, visit us
For a washer to consume less power,        The employee ownership culture of         All Dexter laundry equipment is
                                                                                                                                the right amount of B.T.U. content          Express and the T-450 Express meet          online at www.dexterlaundry.com or
you need a motor that operates in a        Dexter fosters a sense of teamwork,       built using heavy-duty, over-sized,
                                                                                                                                have earned Dexter the reputation of        Consortium for Energy Efficiency tier 1     call us at 1-800-524-2954.
more efficient manner and that has         pride and quality not found anywhere      commercial rated components.
                                                                                                                                having the industry’s hottest dryers.       specifications and
greater controls over power usage. In      else in the industry. From engineering    Our machines are designed to run
                                                                                                                                                                            DOE Energy Star
a Dexter A-Series washer, the variable     to manufacturing to sales, our staff      efficiently, continuously, 24 hours per
                                                                                                                                Heavy Duty Design                           MEF (modified
frequency drive controls the rate at       has a vested interest in making Dexter    day. Cycle after cycle, year after year.
                                                                                                                                and Easy Installation                       energy factor)
which the motor accelerates to a           products the best available.              Dexter machines show up for work
                                                                                                                                Sturdy construction protects your           performance
required speed. It also has parameter                                                ready to face the tough elements of a
                                                                                                                                investment with a heavy-duty                qualification
settings that can limit the current draw   1000 Hour Tests                           self service laundry.
                                                                                                                                welded steel frame and stainless            criteria. Because
during this acceleration time period.      Our engineers use, abuse and try to
                                                                                                                                steel doors that resist wear and tear.      of details in
This controlled peak demand can            destroy a mechanical design before        Proven History and Reputation
                                                                                                                                Optional stainless steel front panels       CEE and DOE
lower electricity rates, helping laundry   ever calling it a Dexter. We assume the   With over 100 years of innovative
                                                                                                                                and stainless steel cylinders keep          eligibility criteria
owners save money.                         very worst operating conditions and       products and thousands of successful
                                                                                                                                Dexter dryers looking attractive for        that preclude the
                                           engineer accordingly. For example all     laundries built worldwide, Dexter has
                                                                                                                                a lifetime. Single gas, electrical and      listing of rigid-
                                                                                     the established credibility you need
                                                                                                                                venting connections and extra large         mount washers,
                                                                                     when selling customers product.
                                                                                                                                lint screens are easy to clean and          these models are
                                                                                                                                maintain.                                   not listed on the
                                                                                     Installation Friendly
                                                                                                                                                                            various websites,
                                                                                     To save you installation time and
                                                                                                                                Dexter Express Washers                      however the
                                                                                     money we engineered washers that
                                                                                                                                Dexter Express Washers extract with         performance
                                                                                     operate on single or three phase
                                                                                                                                a G-Force of 200. This is means that        does meet these
                                                                                     power that requires smaller electrical
                                                                                                                                Dexter Express Washers remove               criteria and
                                                                                     circuits and draws fewer AMPS. These
                                                                                                                                water with 200 times the force of           may be eligible
                                                                                     features alone can save you thousands
                                                                                                                                gravity, and twice the G-force of our       for rebates for
                                                                                     on upgrades from your local electric
                                                                                                                                regular washers! This added extract         products meeting
                                                                                     company.
                                                                                                                                force saves a store owners money by         these levels of
                                                                                                                                removing more water from the clothes        efficiency.
                                                                                     Balanced Heat, Air & Tumble
                                                                                                                                load in the washer and decreasing           Express washers
                                                                                     Dexter dryers perfectly balance
                                                                                                                                drying time and dryer energy usage.         are available
                                                                                     airflow, heat and tumbling action.
                                                                                                                                Depending on the type of fabric being       in 18lb, 25lb,
                                                                                     With fully perforated, large diameter
                                                                                                                                washed the additional extract can           and 45lb



Dexter Laundry Commercial & On-Premise Laundry Equipment      •	     www.dexterlaundry.com     •      1-800-524-2954            Dexter Laundry Commercial & On-Premise Laundry Equipment     •   Made in the U.S.A. •    100% Employee Owned •       Since 1894
Through the continued support and
expertise of our Dexter Authorized
Distributors, there are now thousands
of Dexter Laundries worldwide. These
successful store owners have shared
some of their experience & success with
us, so that we can give other laundromat
owners some resources to use in your
own laundries.


This guide is just one of several
resources we’ve gathered to assist
current and potential laundry owners
in their pursuit of the commercial
laundry industry.


For more information on running a
successful laundromat, contact
your Dexter Authorized Distributor.
They are a valuable resource,
assisting with the planning, purchase,
installation and long term support of
your laundry project and will be able to
assist with all of your laundry needs




                                                                                             Part #:0995-104-015
                                                                                             Rev 2. 11/10


                                                                © 2010, Dexter Laundry, Inc.
                                                                2211 W. Grimes, Fairfield, Iowa 52556 U.S.A.
                                                                www.dexterlaundry.com • 1-800-524-2954
Dexter Laundry Commercial & On-Premise Laundry Equipment   •	    www.dexterlaundry.com   •     1-800-524-2954

New coin laundry planning guide october 2010

  • 1.
    Store Owner SuccessSeries: Coin Laundry Planning Guide Dexter Laundry Commercial & On-Premise Laundry Equipment • Made in the U.S.A. • 100% Employee Owned • Since 1894
  • 2.
    Investing in TheCoin Laundry Industry According to most industry experts, there are some 34,000 self-service laundries in North America alone. These “stores” generate approximately $8 Billion in retail sales serving some 30 million people. W e think a self-service laundry Sometimes, customers will use your advice without taking has tremendous advantages laundry because you have available installation shortcuts. The Advantages to offer those interested in capacity. They may have access to one The self-service laundry business owning and managing their own business. washer and one dryer, but you have d. Learn from your distributor’s provides many operational We're glad you came to Dexter to learn many. By using all your high performance mistakes to avoid your own. advantages to the small business more about "our" industry. machines they can save a lot of time. owner. Apartment renters may have access to 3) Use modern equipment Our business is to provide the basic equipment but share it with many other Historically, our industry has need of refreshing laundry. According to tenants. Most would rather use your a. Save Water. weathered weak economic times most industry experts, there are some laundry than wait for available machines in and grown steadily as the population 34,000 self-service laundries in North the apartment building. b. Save Electricity. increases. Washing and drying America alone. These "stores" generate clothes is a basic function in life and approximately $8 Billion in retail sales The Opportunity c. Save Gas. a simple business. serving some 30 million people. So, how do you maximize on an investment in a self-service laundry? d. Reduce cycle times to maximize As a cash business, customers pay The Customer customer turnover. for their services upfront and there The bottom line is everyone does laundry. 1) Pick a good location. are very few accounts receivable. Each of us either uses our own washers e. Reduce downtime to increase While self-service laundries do and dryers, or someone else's. If you're a. Close proximity to dense customer satisfaction. require a capital investment upfront, a homeowner you most likely have your population. they do not require much labor to own machines, although you may wash f. Increase capacity to win new operate. The machines do the job - larger items in a self service laundry. If b. Easy ingress and egress. customers. and never show up late for work. you're a student you most likely use the school's machines or a self-service laundry. c. Safe, ample parking g. Use Easy Card™ to make For More Information If you rent your home, sometimes you rent more money. Authorized Dexter Distributors machines or use a self-service laundry. If d. Affordable rent or have built thousands of successful you are away from home, traveling, or on acquisition cost. We believe to compete and excel in the self-service laundries. We invite you vacation, you'll wish a self service laundry self-service laundry business you need to to locate your nearest distributor was near. 2) Consult with a qualified equipment make doing laundry as easy and fast as and contact them more information distributor. possible. Make it easy to find your store, regarding your local self-service Self-service laundries cater to people park and gain access to the machines laundry market. needing to temporarily "rent" laundry a. Use only reputable companies (automatic doors). Have your machines in equipment. They pay for the opportunity who are willing to share working order, and simplify change making The employee owners at Dexter to use your washers and dryers instead existing customer testimonials. or use a card system. Place large capacity would like to be the first to welcome of their own. People will use your laundry washers near the front of the store and you to our industry! because they don't have access to other b. Look for longevity in business dryers along outside walls. Always provide machines. The "vend price" customers pay and get to know your laundry carts and spacious folding areas. compensates you for your rent, utilities, distributor. The key to success is efficiently processing employees, other expenses and profit. c. Listen to your distributor’s happy customers. Dexter Laundry Commercial & On-Premise Laundry Equipment • www.dexterlaundry.com • 1-800-524-2954 Dexter Laundry Commercial & On-Premise Laundry Equipment • Made in the U.S.A. • 100% Employee Owned • Since 1894
  • 3.
    Laundromat Investment FrequentlyAsked Questions We know that potential investors in the laundromat industry have lots of questions. Below are some of the most commonly asked questions and answers that we encounter from new and potential laundry owners. For more details on any of these topics, or to get answers to additional questions, please ask your Dexter Authorized Distributor. They are a valuable resource, and can assist you with the planning, purchase, installation and long term support of your laundry project and will be able to assist with all of your laundry Is a Coin Laundry a Good you need. Beyond the obvious revenue other services can add even more profit Investment? from your coin-op washers and dryers; potential. A coin-operated laundry is a smart additional services such as wash & fold, investment, particularly in today’s dry cleaning service and alterations & Who Should Invest in a Coin Laundry? economy. It’s an all-cash, low labor, and repairs and on site vending can also People from all walks of life, inducing recession-resistant business. Many owners generate additional revenue. retirees, should invest in coin laundries. see their initial investment paid back in a It is a basic, common-sense, vital service short period of time, and this is a business People from all walks of life and ethnic business requiring minimal labor. with little inventory, or accounts receivable origins are investing in the commercial problems to worry about. laundry industry. It is a common sense business, requiring minimal supervision. Do I Require Any Special Skills To Compared to many businesses, with the It can be run on an absentee basis, which Own and Operate a Self-Service Coin help of your Dexter Authorized Distributor, helps you avoid giving up your current Laundry? a laundromat is actually a very easy profession or other source of income. A coin laundry is a relatively simple business to start. The requirements for business to operate. No special skills are laundry or otherwise) depends on how well store. A properly designed and equipped In Addition to Financing, What Will I start-up capital are very reasonable, there Why Should I Invest in the Coin required. The most important factors in you manage it. Some important factors coin laundry can cost between $135,000 Need for Start Up Costs? are no franchise fees, smaller stores Laundry Business? your success are desire, perseverance and in the success of a modern laundromat to $600,000 or more. More important than The cash down payment for an existing have only minimal labor requirements A laundromat is a smart investment a well-equipped coin laundry with the right are its location, the size of the store, the the actual cost of a store is what a store store depends on the cost of the store and (since customers do most of the work), for individuals looking for a business mix of equipment in the right location. mix of equipment, the hours of operation, will generate in revenues and profits for the availability of outside financing, or the and there are no spoilage factors. And opportunity with good return on advertising and promotion. Your Dexter the owner relative to the cost – that is willingness of the existing owner to hold with manufactured sponsored financing investment. You have no inventory and no How Much Can I Expect to Earn Authorized Distributor can help you put what determines the owner’s return on financing as a provision of your purchase. programs (like Dexter Financial Services), receivables to worry about. An attendant Investing in a Commercial Laundry? together a plan for your business that investment. For more details on building a The up-front capital required to build a once you have your start-up capital, it can add an additional profitable wash, dry Are There Tax Benefits? covers not only investment costs, but the successful laundromat in your area, please new store will depend on your equipment is very easy to finance the equipment and fold service and vending, tailoring and The success rate of any business (coin return on your investment. Click here to contact your Dexter Authorized Distributor. mix, the size of the laundry, and the find the Dexter Authorized Distributor condition of the location. nearest you. Where Do I Get Financing to Open a Laundromat? As a general guideline, recommend that The tax benefits of investing in a laundry Dexter Laundry offers competitive you have approximately thirty percent can depend on your yearly income. For financing and your Dexter Authorized of the purchase price available to invest more details contact your tax provider. Distributor can assist you with into a new Laundromat, assuming you how to apply for financing for your have a financial statement able to finance How Much Does It Cost To Build a laundromat investment. They can make the balance. In addition to the down Professional Coin Laundry? recommendations on how and where to payment, you will have to pay insurance, There are several factors that can finance your businesses and will work escrow charges, and deposits on utilities. impact your potential cost. Location, with you to select the option that best You also should set aside a cash reserve demographics of the area, layout of the suits your needs and budget. Click here to equal to 2-3 months of operating costs of site, size of the laundry, sizes of the learn more about financing your laundry the business, while your new business is equipment, water heaters, water storage equipment through Dexter Financial developing a customer base. Your Dexter tanks, plumbing, exhaust venting, etc., Services. Authorized Distributor can help walk you will all contribute to the total cost of the through the expected costs and investment Dexter Laundry Commercial & On-Premise Laundry Equipment • www.dexterlaundry.com • 1-800-524-2954 Dexter Laundry Commercial & On-Premise Laundry Equipment • Made in the U.S.A. • 100% Employee Owned • Since 1894
  • 4.
    Laundromat Investment FrequentlyAsked irrigation system. Costs can range from a few dollars per machine up to several Questions (continued) thousand depending on the city. If you purchase an existing laundry, it would not be necessary for you to pay these fees. needed to open up your new laundry. recommendations. Their factory trained Dexter Authorized Distributor will be more However there may be other charges laundry industry experts will look at the than happy to meet with you on site to required to bring an aging laundromat up to How Does Location Impact the demographics and traffic patterns of an discuss your potential investment, be it an code. For details on what you might expect Success of a Laundromat? area to assist you in finding the best existing business, or a new location. for impact fees in your area, please consult Location is one of the most important possible location for your laundromat. with your Dexter Authorized Distributor. factors in determining the future success Dexter Distributors can also provide you What’s the Process of Building a New of any coin laundry. Your coin laundry with assistance in negotiating a lease, Laundromat? Are There Other Taxes or Permits I should be located in a high-traffic, densely obtaining financing and more. Your Dexter Authorized Distributor will Need to Know About? populated, low-to-medium income area, be able to help you find a location, There are an assortment of licenses and with good access and the availability of Can an Equipment Dealer Help to Find recommend a mix of equipment, and registrations that do need to be obtained convenient parking. Coin laundries can and Evaluate a Location? design your laundromat’s layout. After in order to open a laundromat. These can also do well in middle-to-high income Yes! Among the many services Dexter you approve the basic design, an architect vary for new or existing locations and by areas with single family homes because Authorized Distributors provideare free will deliver a complete set of plans for municipality. For more details on what many two income families find it more evaluation of your location, store design, submission to the appropriate building you can expect for your area and laundry convenient, time saving and cost efficient and equipment recommendations. They department. Construction will then start location, please consult with your Dexter to use the local coin laundry or its wash can also assist you with developing a with the delivery appropriate gas, water, Authorized Distributor. and fold service. business plan, proforma and applying for sewer and electrical service to the site financing. followed by installation of the equipment How Much Should I Expect to Pay for Whether you are considering purchasing and other tenant improvements. Utilities? an existing laundry or building a new If your laundromat washers and dryers are laundry from scratch, your Dexter Should I Buy an Existing Coin What are Impact Fees and How Do water and energy efficient, and designed Authorized Distributor can assist you in Laundry and Upgrade It, Or Build a They Impact my Laundromat? for heavy-duty commercial use, the utilities the selection of a good location. Among New One? While not all cities impose them, impact costs can average 15-25% of your monthly the many services Dexter Authorized There are many different factors that can fees are charges imposed by cities on gross income depending in which part of Distributors provide is a free evaluation of impact whether you should buy an existing new construction projects that require the country your laundry is located. Older, your location, store design, and equipment laundromat or build one from scratch. Your connecting to the city’s water, sewer or less efficient laundry equipment can push utility bills beyond 30% of the monthly gross. Consult with your Dexter Authorized Distributor on how to minimize your utility expenses and to make your laundromat as energy efficient as possible. What Type of Washers Should I buy? Customers primarily visit laundromats because they do not have, or have inadequate laundry equipment at home. The equipment you install for your customers to use is the most important factor in the success of your business. Customers must be more satisfied with the wash results they get in your laundry than with the wash they get in a laundry down the street or at home using an appliance washer. As a laundromat owner, you Dexter Laundry Commercial & On-Premise Laundry Equipment • www.dexterlaundry.com • 1-800-524-2954 Dexter Laundry Commercial & On-Premise Laundry Equipment • Made in the U.S.A. • 100% Employee Owned • Since 1894
  • 5.
    Laundromat Investment FrequentlyAsked Location, Location, Location! Questions (continued) Location is the first thing to consider when looking to build or buy a new or used coin will want to install high quality, durable Why Not Install Home Appliance- laundromat with fewer numbers of hours. laundry. Your Dexter Authorized Distributor can also help with location selection. machines that out-perform the normal Type Top-Loading Washers? Consult them for more details. washers and dryers that consumers have Toploaders are not always the bext choice Do Many People Own More Than One at home. Since professional laundry for a professional coin-laundry because Laundromat? Things to consider: handicapped accessible? of security. Are women and / or families equipment is also a significant investment, they use up to 60% more water and Yes! There are many successful multi- going to feel safe coming to this location? you’ll also want to invest in dependable energy. Primarily designed for home use, store owners in the coin laundry industry. • Where is the store located? Is it a busy • Is ample off-street parking available? Is it machines that have a long life even in top load washers are not built for the In fact, it is very common for individuals to street? What are the demographics of the easy to get into and out of the parking lot? • Middle-class and upper income areas heavy use conditions. heavy use of a laundromat enviornment. choose the coin laundry industry because neighborhood? What type of customers is may often need additional services such as They use up to 60% more water and of the ability to own and operate multiple this store going to attract? • What other types of businesses are drop-off laundry or dry-cleaning. Customers also appreciate being able to energy, and on average last only a few stores. With managements systems such located in the same area? Are these • If the store is existing, does it have the choose from a wide range of machine years when compared to professional front as Dexter’s Easy Card system, it continues • 80% of a coin laundry’s customers come businesses that could increase or decrease technical capabilities the owner will need sizes to wash items like bedspreads, load models. The result is that you’ll earn to get easier for store owners to control because the coin laundry is closest to their business? for utilities, plumbing, etc. rugs, curtains or big family bundles. You’ll much less money with toploaders and the operation of multiple locations. home. How close is this store to its ideal want to offer a variety of sizes for your spend much more money on repairs and customers? • What is the traffic count for this store? • If the owners want to lease, can they get customers from small washers for college replacement. Ask your Dexter Authorized Have more questions? Visit our store a long-term lease with reasonable rent? Do to students to large multi-load washers for Distributor what a difference front-load • Is the store well-lit? Is it visible from the • Where is the competition located? What they have availability of options to renew, owner resource center online at large families or those with large items. washers can make in your laundry. street? services do they offer and how do they and low rent increases? www.dexterlaundry.com or schedule impact business of this store? Your Dexter Authorized Distributor can How Much Time Will I Need to Spend a free consultation with your Dexter • Is adequate signage available, or is it make recommendations about the types Managing My Laundry? Authorized Distributor. To find the possible to install it? • Is the store (or can it be) clean, well-lit and sizes of equipment that is right for At first, you will spend many hours learning and safe for customers? Lower income Dexter Distributor nearest you, visit your business. the business and getting familiar with the • Does it have easy access in and out? Is it neighborhoods may need higher levels us online at www.dexterlaundry.com various pieces of equipment installed. In time you will be able to manage your or call us at 1-800-524-2954. Dexter Laundry Commercial & On-Premise Laundry Equipment • www.dexterlaundry.com • 1-800-524-2954 Dexter Laundry Commercial & On-Premise Laundry Equipment • Made in the U.S.A. • 100% Employee Owned • Since 1894
  • 6.
    Why Location Matters! Everyretail operation must have a location to do business. Given a choice, all store upper-middle income? the vacated housing units (if that is the operate? owners would choose a great location. The only way to make an informed decision is — Upper-middle income situation)? — A large store (over 3,000 to evaluate the location and its merits. This evaluation process is nothing more than to wealthy? square feet)? Use this type of information to create a — A medium store (2,000 to gathering pertinent information regarding the prospective site for the laundry. The more • Is the population in the marketing area profile of potential customers. 3,000 square feet)? pertinent information gathered, the greater the opportunity to uncover that GREAT stable? Has it declined or increased during — A small store (under 2,000 laundry store location. the past couple of years? Competition -- The Key to Success square feet)? Analyze the competition in the market • Should the store be located in the The Next Step • If the population is increasing, where will area. It is very important to visit existing • What services does the competition country, suburbs or in an urban center? After finding several potential sites that fit • What percentage of the total population the newcomers live? New rental housing? stores and multifamily dwelling laundry offer? the basic criteria of proximity, availability in the marketing area are: New condos? New single-family housing? rooms in the marketing area — to — Drop-off? • Should the store be in a strip mall, a and space, it’s time for the next step. — Renters? determine the competition. Knowing the — Budget drycleaning? free-standing building or on a commercial Begin to gather the information to — Condo owners? • Are there many new building permits type of competitive situation will go a long — Professional drycleaning? or residential street? facilitate decisions about the site. Is this — Homeowners? being issued by the city within the way toward determining if the site a great location, a good location or marketing area? chosen store site is going to be great. • Is the store: • Will the store have off-street parking a poor location? Gather information on • What percentage of people living in the • If the population is decreasing, from When visiting the competition, consider — Fully attended? for customers? the demographic and population makeup marketing area are: what area are the people leaving? the following: — Partially attended? of the site; its marketing area; the — Single? — Unattended? • How big will the store be? 3,000 square competition provided by other laundries in — Single-parent •Why are no new people moving into • What type of store does the competition feet? Bigger? Smaller? the marketing area; the traffic patterns families? in the area of the potential store; the — Dual-income • Should the store be attended or visibility of the store; and what other families? unattended? types of retail stores are in the immediate — Senior citizens? vicinity. — Students? • Should the store provide other services to customers in addition to the laundry, Population: Potential Customers such as drop-off service, drycleaning, When selecting a site for the store, pay • What percentage of people living in the shirt finishing and shoe repair? Take some close attention to who the potential marketing area can be classified as time to define the type of store desired. customers --- Low income to lower- Define the location in concrete terms: the will be. Consider the following: middle income? type of building and building site; then set --- Lower-middle income out to find that great location. • What is the total population of all to middle income? people living in the marketing area? — Middle income to Dexter Laundry Commercial & On-Premise Laundry Equipment • www.dexterlaundry.com • 1-800-524-2954 Dexter Laundry Commercial & On-Premise Laundry Equipment • Made in the U.S.A. • 100% Employee Owned • Since 1894
  • 7.
    Why Location Matters!(continued) spaces for customers? be initial water and sewer hook-up fees, which are also called impact fees. As with any retail business, the store They could cost several thousands of — All frontload washers and no • What other amenities are there (video to the store. Will they drive? Use public should be visible to as many potential dollars for an entire store and should be topload washers? games, a lounge, a television set)? transportation? Walk? In addition, consider customers as possible. Important carefully evaluated. Some owners have the following: questions to consider include: been • How many of each type? • How does the store look? successful in convincing their landlord — Topload washers • Is the store on a main thoroughfare or • Can the store be seen easily from the to pay this fee. If the landlord refuses, — Frontload washers • Is the store clean or dirty? on a side street? How visible is it? road? perhaps he or she will agree to amortize — 18 lb., 25 lb., 30 lb., 35 lb., the cost of the impact fees into the rent 50 lb., 75 lb. • Is the store neat or shabby? • Is the store easily accessible? Is it • How much frontage area does the so the renter does not have to produce located on a one-way street? Is the street store have? (15 feet? More than 30 feet? the capital at start-up when there are • What is the vend price of each • Does the equipment look fresh and new divided by a permanent barrier? Will Somewhere in between?) many other initial costs. washer? or old and beat up? customers be able to maneuver easily into the store’s parking area? • How much of the storefront is glass? • Visibility. Another consideration when • How many dryers are in the store? •Are there many out-of-order signs visible selecting the location is a good, well- on the washers and dryers? • When customers leave with their clean • What kind of signage can be used to lighted building that is not too far from • What is the vend price of each dryer? clothes, will they be able to safely enter attract customers? the street … preferably at or above road •How is the interior signage in the store? the traffic flow? grade level. Good visibility from the • Is there a sufficient amount of dryers in • At what speed does the traffic pass by The store’s neighbors may play an outside through large windows is an the store to take care of the peak washing • Is there a sufficient number of folding the store? important part in its success. Be aware important customer safety factor as well. periods? tables for customers? of other retail stores, bars, offices, • Are there bill changers in the store? • How is the traffic regulated? How will this banks, etc. in the store’s neighborhood. • Accessibility. Avoid a location that • Are there customer seating areas in the impact customers? is in a highly congested area where • Are there soap vending machines in the store? • Do the other businesses: Require long- it may be difficult to get into and out store? • Is there a parking lot? term parking for their customers? of the parking lot. Anything that is a • Is the store excessively hot? Cold? vision hindrance, such as shrubbery or • Is it a coinless, card-operated store? • How is the lot maintained? Is it well-lit? • Look successful and profitable? another building that blocks the view • Is there a ventilation system? A heating Clean? Clearly striped? Who will maintain of the store, should be avoided. Also, • Are there snack and soda vending system? Air-conditioning? it? • Look run-down and dirty? neighboring businesses that may not be machines in the store? compatible should be avoided. • Keep in mind how customers will get •Is there a sufficient number of parking These basic questions help evaluate a potential laundry site. These issues must • Free Standing or Cluster. Decide be adequately addressed before moving whether the store should be free to the next series of steps in securing standing or in a cluster (such as in a that great location. The most shopping center). There are advantages important thing to remember while and disadvantages to both. searching for a great location is to do your homework. Free-standing buildings offer more choice in layout, but strip center laundries have Researching each potential site is vital the advantage of late-night activity and to finding the right fit. Don’t be afraid to ample parking. If acquiring a store in a ask questions. strip center, negotiate the lease when the strip center is being built. Get in Selecting a location is one of the most early to prenegotiate and prelease, for a important aspects of going into business. better chance to arrange for the landlord Many distributors and laundry brokers to build in many of the precosts. There can assist with this step. However, it is are a lot of benefits for a potential store good to know the basics of what to look owner in a strip center … primarily a for in a location, such as: long-term lease, which is the security most landlords are seeking. • Utilities. A location should have the capability to provide all the necessary utilities … water, sewer, gas and electricity. Be aware that there may Dexter Laundry Commercial & On-Premise Laundry Equipment • www.dexterlaundry.com • 1-800-524-2954 Dexter Laundry Commercial & On-Premise Laundry Equipment • Made in the U.S.A. • 100% Employee Owned • Since 1894
  • 8.
    Sample Page Froma What Are Design & Layout Considerations Demographics Demographic Report When you’re planning a new store, or just remodeling an existing one, there are many & How They Are different factors you want to keep in mind! To help make the best use of your facilities, here are some important considerations to remember in your planning. Demographics Report & Analysis (1/1/01) Ring Study of 5.0 Miles Around Lat: 33.53871, Long: -112.15206 Helpful? Make Use of What You Have • Vending can bring in additional dollars – EASI Block Group: 040130930.001 ZIP Code: 85301 Keep in mind your building’s layout and Other Elements To Consider remember to plan for electrical outlets When choosing a location for a new self-service Post Office Name: GLENDALE the structural features that you cannot or • Easy access • Bulkheads - the cost is less for smaller County FIPS Code: 04013 laundry it is wise to investigate the neighborhood do not want to change. These will need to • Elbow room to work ones but, leave less space to work on County Name: Maricopa, AZ first. Laundry owners want to understand the mix State Name: ARIZONA be built around with your new design. • Electrical shut-offs machines. Discuss size with your Dexter Metropolitan Area Name: Phoenix-Mesa, AZ of people in a local marketplace before making a • Quality water valves Authorized Distributor. Area Code: 623 large investment, not after. Additional Services Offered • Lighting • Match washer pounds with dryer Description 1.00 Mile 3.00 Mile 5.00 Mile Do you, or are you going to offer dry • Future expansion pounds. Ratio of 1:1 Based on U.S. Government Census information Latitude: 33° : 32' : 09" 33° : 32' : 09" 33° : 32' : 09" cleaning, wash / dry / fold service? • Secured office space • Mention a dedicated power outlet for the Longitude: -112° : 09' : 08" -112° : 09' : 08" -112° : 09' : 08" we can learn how many, what age, and what Alterations? Make sure you allow plenty • Cleaning supply storage computer network and a phone line near Population (1/1/01): 22,212 194,435 511,853 race of people live in a certain area. These of space to accomodate any additional by for the network. reports are sometimes referred to as “demos”, Square Miles: 2.8 28.0 78.0 services you might be providing including Elements To Limit Or Avoid “pop-facts”, or simply “demographics”. Population Density: 7,932.9 6,944.1 6,562.2 ATM’s, video games, etc. • “Going it alone” and “re-inventing the Population (1/1/90): 19,173 158,257 405,194 wheel” Population (1/1/06): 23,804 211,843 562,458 Individuals or laundry distributors can purchase Population Growth 2001/1990: 15.85 22.86 26.32 Number of Machines & Load Capacity • Too many interior signs this information from a number of sources. The Population Forecast 2006/2001: 7.17 8.95 9.89 • Make sure you have enough machines • Negative “Don’t Do” signs Coin Laundry Association makes them available Households (1/1/90): 7,589 61,362 154,649 for weekends--a laundry’s businest times! • Too much space for kids play areas Households (1/1/01): 8,610 74,099 192,502 to members for $10. Most services charge under • Include small, medium and large washer • Too many video games can keep Households (1/1/06): 9,282 81,280 213,136 $100 per cross street address. One popular Households Growth 2001/1990: 13.45 20.76 24.48 sizes to accommodate many different mothers away supplier is Claritas at (800) 234-5973 or www. Households Growth 2006/2001: 7.80 9.69 10.72 individuals needs. • ATM machine claritis.com. Average Household Size: 2.58 2.62 2.66 • Have plenty of drying capacity for Families: 6,477 52,139 131,642 customers to finish their loads. Elements To Add Urban Population: 22,212 194,435 511,829 A demographic report focuses on a single cross Rural Population: 0 0 24 • Get “creative” with paint – not tile section and gathers information from a specified Female Population: 11,437 99,070 259,195 Efficiency of Customer Flow and • Add personality with decorations or radius. Urban locations usually view information Male Population: 10,775 95,365 252,658 Facilitate Processing Speed plants White Population: 16,724 138,246 355,422 from a .5, 1, and 2-mile radius. It is common for Help your customers move around quickly Black Population: 1,570 13,030 31,750 rural locations to use 1, 5, and 10-mile radius Asian, Pacific Islander Population: 910 7,334 18,065 and efficiently with smart planning that General Planning because they draw from larger geography. Other Population: 4,116 45,389 127,134 includes. • Dryer venting and intake air, 12” x 12” Hispanic Population: 6,715 70,134 197,696 • Large, automatic doors after screens, louvers and opening covers. Total Aged 0-5 Years Old: 1,823 18,181 50,588 A demographic snapshot usually includes 9 pages • Available carts • Each Dryer should have it’s own Total Aged 6-11 Years Old: 1,630 15,984 44,729 of information. While it’s possible to use each Total Aged 12-17 Years Old: 2,067 16,319 43,933 • Wide aisles disconnect. number- it’s impractical. Your distributor can Total Aged 18-24 Years Old: 2,281 21,682 55,530 • High speed extraction • Leave 2 feet behind Dryers min. Total Aged 25-34 Years Old: 2,535 25,275 70,448 help you quickly filter the information and show washers • Leave 6 ft 7 inches between washer Total Aged 35-44 Years Old: 3,341 29,572 81,814 you the most useful information to a self-service • Bountiful folding space rows for people and carts. Total Aged 45-54 Years Old: 3,440 29,038 72,532 laundry owner. Total Aged 55-64 Years Old: 2,378 17,384 40,512 • Make sure there is enough folding tables Plan Safety in Your Design or customer will go other places. Coin Laundry Association The Right Site - Basic Edition A laundry’s design should help customers • Laundry flow- they fill front to back. Easy Analytic Software, Inc. Demographics are available at a very affordable 006 541 Benigno Boulevard Bellmawr, NJ 08031 phone 856 931 5780 fax 856 931 4115 Page 1 both keep safe and feel safe by complying Large machines in front fill early. Small cost through the CLA for members. Check with with all codes, having ample interior machines to back fill later. them for more details. Your Dexter Authorized lighting, plenty of open spaces and non- • Wash dry and fold will need some Distributor may also be able to provide you with slip flooring. Be sure to have emergency storage area. demographics for your area. shut-offs and a recordable camera security • Folding tables and areas are important system. to customers. Dexter Laundry Commercial & On-Premise Laundry Equipment • www.dexterlaundry.com • 1-800-524-2954 Dexter Laundry Commercial & On-Premise Laundry Equipment • Made in the U.S.A. • 100% Employee Owned • Since 1894
  • 9.
    Designing for Success Lookingto design a new store or remodel an existing location? When planning your store’s design, it’s •If possible design the laundry allowing fact that they have the proper type and important to establish a smooth workflow unobstructed visibility from the front to amount of lighting. The lighting will also Before breaking ground for a new store, one of the most important design elements This “breathing space” provides customers between the washers, dryers and folding the back. This helps the laundry feel more have a big effect on how clean their signing a lease or gutting an old store you can consider. Try to provide at list with the opportunity to become oriented tables. One good way to accomplish this is open, and allows visibility for safety’s sake. clothes appear when they are washed and “for extensive remodeling,” thoroughly one, five foot double door or two, three upon entering the store. It gives them by using multiple washer islands installed dried in the store. analyze the interior area. Analyze it as to foot single doors for every 20 washers you a chance to stop, look and decide which perpendicular to the dryer line.Folding • Using mirrors can help your laundry feel its business potential for the maximum have. Automatic sliding doors provide your direction they are going to take without tables should be located closer to the larger and more open. If space permits, try to provide an area number of pieces of equipment that customers with the most convenience, bumping into someone else who is trying dryers than to the washers. In planning for vending equipment such as snack can fit into the building and still provide allowing them to easily enter and exit your to do the same thing without blocking the for table space, a good rule-of-thumb •A ceramic tile floor that will help minimize and soda machines. These can be a thenumber of turns per day per unit store with bundles and baskets of laundry. door itself. would be about 15 square feet of table per slips and falls and will look better and last very profitable investment, as well as a needed to provide the desired return on Many storeowners who have installed three dryers. Newer folding tables take longer. convenience for your customers. investment. Any store must be designed automatic doors report that they receive 3. Keep Aisle Ways Open. advantage of space utilization techniques for maximum profit per square foot of more compliments for this convenience Planning adequate aisle space can keep by providing shelves, which can increase 7. Selecting the Equipment Remember to provide the customers with floor space. Once established, set about than for anything else. your laundry’s customers happy and help folding capacity by 30–40 percent. Be Work with your Dexter Authorized plenty of laundry carts. About half of providing those customer convenience prevent “collisions” between customers sure there is a good flow from washers to Distributor to determine the right the carts should have hanging racks on benefits that complement the layout and 2. Plan in Breathing Space. during peak times. Be sure to allow at dryers to folding tables. equipment mix for your location. They them. The number of carts will depend equipment configuration. Consider the Dexter Authorized Distributors recommend least 5 1/2 feet of aisle space for carts, can help you plan the right number of on customer usage, but a minimum of following: that inside each entryway, store owners wheelchairs and customers to have plenty 5. Large Capacity Washers. machines to provide the maximum number one per four to five washers would be allow at least an eight foot by eight foot of room to navigate. Be sure to place your large capacity of turns per day to provide your return advisable. 1. Opening Doors to Your Business. (square) of space before your customer machines as close to the front of the store on investment. They can also help you Getting your customers into your store is encounters the first piece of equipment. 4. Go With the Workflow. as possible. Your customers with large plan your space and provide you with 9. Additional Tips to Keep in Mind. loads will appreciate the convenience, and items you might need such as toploaders, While some storeowners refer to their you’ll appreciate the profits you make on frontloaders, large capacity washers, laundries in terms of square feet or these bigger machines. dryers, extractors, bill and coin changers, number of washers and dryers, another soap and bag machines, carts, folding common size measurement is the number While most stores have enough washers, tables, water heaters and storage tanks of pounds the store is capable of washing customer bottlenecks in stores almost needed. per day or per hour. Of course, large always occur near the dryers. Because capacity washers allow more volume to be drying takes longer than washing, a Your store’s layout will also depend washed in less space. Likewise, stacked bottleneck (or backup), is often created depend upon the design of the building … dryers provide more revenue in less space. by the dryers. If you’re looking at adding the walls, window locations, door locations, Ask your Dexter Authorized Distributor washers, especially large capacity washers, bathroom plumbing, existing plumbing, how to maximize your store’s capacity with consider expanding the dryer capacity of gas and electrical, height of ceilings your existing space. the store as well. and room shapes and sizes. Each store will have different layout and 6. Design With the Customer in Mind. 8. Finishing Touches. design requirements that are based on When decorating, don’t be afraid to use Finishing touches can be defined as those equipment mix, the services provided and bright colors, specific themes or even wild little things that provide a store with the the customer makeup. The actual size and décor. This creativity can provide your personality, uniqueness and atmosphere all shape of the store should be determined laundry with its own personal identity. its own. only after all the data has been collected Once established in the customer’s mind, that helps determine the pounds of wash this store image or identity can be used to Store lighting is an important component the market demands. A good layout advantage in advertising and promotional in making your customers feel safe and and design can make the all-important endeavors. secure. This is important because too little difference between a customer choosing or too much light in the wrong place can and using your store over a competitor’s • Washers located back-to-back need at become very discomforting to customers. store. least +/- two feet for utilities. Subconsciously they will appreciate the Dexter Laundry Commercial & On-Premise Laundry Equipment • www.dexterlaundry.com • 1-800-524-2954 Dexter Laundry Commercial & On-Premise Laundry Equipment • Made in the U.S.A. • 100% Employee Owned • Since 1894
  • 10.
    Remodeling Existing Stores Storeowners are usually the last people to admit that their laundry needs remodeling. to mopping and sweeping. If the vinyl tile the store, consider laying down clean, machines really need to be replaced and However just a few changes and updates can make a vast improvement in your is looking worn, consider replacing it — attractive carpet runners in high-traffic which just need a bit of a “face lift.” business. especially if it is more than five years old. areas. This protects the floor and can cut If it cannot be replaced, consider stripping down on slips and falls. Stainless steel machines can be polished Take a walk through your store decoration that can look fantastic when helpful to laundry customers, and they and buffing it. The entire store will have a with special cleaners and rubbing looking at it as your customers might done well. Custom awnings can be done keep air conditioning and heat in the different look with a clean, shiny floor. Always keep the floors mopped and swept. compounds. Dexter does offer their own view it. What do your customers in the store’s color scheme and can be store where it belongs. If you don’t have Adding a few strips of colored tile along brand of stainless steel cleaner that is see when they come into your printed with the logo as well as any special automatic doors, customers will often prop Replace broken, bulging or worn tiles. the walls or around the washing machines available for machines. Ask your Dexter business? Do they see burned out services offered, such as drop-off or a door open with a chair or cart to bring in Not only are these unsightly, but they are splashes color onto an otherwise drab Authorized Distributor for more details. lights on your store’s signs? Are drycleaning. Some awnings can even be several loads,which can waste energy and also a liability problem. If they cannot be floor. If there is a children’s area, use there more machines out of service illuminated for visibility at night or in bad let in insects. Automatic doors eliminate replaced, at least mark them clearly. colored tile or lay down a washable area If the machines still look bad, consider than in service? Trip over cracked weather. They also keep the customers this, making them cost-effective as well as rug with a children’s motif. replacing the front panels. Most concrete on your store’s sidewalk? and passersby dry in a rainstorm and useful and attractive. Ceramic tile is the king of laundry flooring. distributors also stock the washing Use a restroom that isn’t adequately shaded during the height of summer. It wears well, requires little more than 5. Machine Care and Repair. The first instructions stickers for the frontload stocked or not cleaned? Does the store have a ramp leading from regular mopping and looks fantastic. It is step in sprucing up the machines is to machines. Replacing these decals can 2. Give Your Store Front a Face Lift. the sidewalk to the parking lot? Not only also very expensive and is slippery when clean them, inside and out. This provides make a big cosmetic difference. Also, do If you don’t like what you see, then If your building codes and lease allow, does a ramp meet ADA standards, but it wet. If the store has ceramic tile, check it a clear view of what needs to be changed. a thorough cleaning of the door glass probably need to make a few updates consider remodeling your store façade to also makes it easier for customers who use regularly for cracks and either replace or Once they are clean, check carefully for using vinegar and commercial cleaners to to your existing location. give your laundromat a whole new life. the laundry carts to get cleaned clothes to fill the offending tiles. rust, dents, peeling or chipped paint and remove calcium, lime and soap scale. Even just repainting or power washing their cars. No matter what type of flooring is in other signs of wear. Determine which 1. Give them a sign. Store signage the outside walls can make a world of can be the one thing that has the difference. Consider installing more or 4. Look down. Does the floor gleam like Before & After - Laundry Remodel Hilton Head, NC biggest impact on your store’s exterior. larger windows, installing a new roof the rest of the store? Is it even, uniform An outdated or worn-looking sign does or adding aluminum or cedar siding. and attractive? How well does it reflect the one of two things: It causes potential Landscaping can transform a drab, barren light from overhead fixtures? customers to make an immediate negative store into a lush green eye-catcher. Careful judgment of the laundry, or it allows them planting of trees, shrubs and flower beds The floor does not have to be the most to overlook the store altogether. Does your provide beauty and also cover up unsightly expensive tile to look nice and to do its sign look clean and professional? Can it be meters, drains and pipes. If there are job. Nearly every type of flooring can work read from the street? Does it need to be mature trees on the property, make sure for a laundry with proper upkeep — some cleaned or repaired? Consider investing in they do not block your store from traffic, just do it better than others. a current sign, as large as zoning and the or obstruct view of your signage. Prune landlord will allow and full of color that any trees or shrubs regularly and remove Cement floors are cheap and easy to includes your company logo and phone any obtrusive branches. install. However, they also crack and are number. hard to keep clean. If the store has a Before After Sealing, black-topping and restriping cement floor and cannot be upgraded at If your store has a beautiful new parking the parking lot can work miracles on the this time, have it sealed. Sealing makes lot or street-side sign, maintain the look outside. Not only will the exterior of the the floor easier to mop and it looks of the sign throughout the store. Hang store look nicer, but traffic flow will also professional. Some owners have even smaller versions of the sign above the improve when customers can see which painted a “tile” pattern onto the cement. doors and/or on the walls inside. Use the direction to go in and where to park. This does look nice for a short period, but same typeface, design and/or colors in the floors take such a beating that the any mailing or print advertisements. This 3. Open your doors for business. paint can wear off in a short time. reinforces your store’s image and brand, Is your entryway inviting and customer and helps keep your communications to friendly? Are the main doors wide enough Vinyl tile is more expensive, but with your customers consistent. for customers to come through with large proper care it can look great and last for bundles? Do they open easily and close years. The main problem with vinyl tile is Awnings are another type of exterior tightly? Automatic doors are extremely that it requires regular buffing in addition Before After Dexter Laundry Commercial & On-Premise Laundry Equipment • www.dexterlaundry.com • 1-800-524-2954 Dexter Laundry Commercial & On-Premise Laundry Equipment • Made in the U.S.A. • 100% Employee Owned • Since 1894
  • 11.
    Remodeling Existing Stores(continued) Commercial Installation and Utility Requirements Replace any loose or worn door no adequate wall or counter space, hang With all the basic improvements made Common Laundry Elements machine frame and all side rails and (incoming) power. Use the terminal handles. Painting the machine base a one from the ceiling on a bracket, tilted in the store, it is time to add those final • Gas Main Size = 2” to 3” crossmembers. marked “208V” for power supplies bright color can help perk up an older row down so customers can see it. touches that make the store a pleasant • Water Main Size = 2 to 2.5” between 200 and 215 volts. Use the of fronts. place to visit. Plants, whether real or • Sewer/Drain Size = 4 to 6” T-300 WCAD18KCS-10 model (1 phase terminal marked “230V” for power The same goes for clocks. Customers need artificial, look great and are inexpensive. • Foundation = 4 to 10” @ 4000 PSI 120 volts) washers are equipped with an supplies between 216 and 240 volts. Toploaders can also have panels replaced, to keep track of time to get their loads Place them along bulkheads, at the concrete electrical cord with a 3 prong grounded or they can be sandblasted and repainted changed and finished quickly. A large, attendant counter and on top of machines • Electrical Service = 200 – 800 AMP plug. A U.L. approved receptacle, which NOTE: TRANSFORMER MUST BE for about half of the replacement cost. classroom-style clock is inexpensive and (always leave room for customers’ bottles service has been properly grounded in accordance SET AT PROPER TAP FOR PROPER Don’t put a fresh coat of paint over attractive. and bundles). Mirrors can make a small • Exhaust Venting = As specified with local electrical codes must be used OPERATION. another since the paint does not adhere store look and feel larger and also help • Fresh Make-Up Air = As specified with the machine. Each unit should be well. Check all of the laundry carts for reflect the light around the store. Be sure • Heating & Air Conditioning = As specified connected to an individual branch circuit Electrical Connections sharp edges. If they cannot be replaced, to keep them clean. Size All Utilities For Peak Business! not shared by lighting or other equipment. Electrical power connections are made to Bulkheads can be replaced or refinished at least file down the edges or replace Conductors of the proper size and the small terminal block located in the rear as well. Make the best use of the the bumpers. Not only are sharp edges If there is room for a children’s area, Installation insulation (suggested size below) should of the control trough. The terminal block is bulkheads by decorating them with plants, dangerous to customers, but they can also consider adding a molded plastic All washers must be installed in accordance be used. accessed by opening the top panel of the professional-looking signage or laundry- scratch the machines. playhouse from a toy store. They look with all local, state and national building, machine. related knickknacks. cute, are easy to clean and very hard to electrical, and plumbing codes in effect in To Make Electrical Connections Cleaning the fixtures and replacing burned break. the area. Disconnect all power to the washer. 1 Phase or 3 Phase connections 6. Finishing Touches. Make the most of the out bulbs improve the store’s appearance Remove screw and lift out the cover 208-240 volts, 60 Hz. space above the dryers. Do not clutter the at virtually no cost, and are also energy Ceiling fans are a welcome addition to any Foundation Requirements located in the upper left corner of the 3 wire plus ground area up with signage. Hang artwork from efficient. Yellowed louvers can cast an ugly store. They are very attractive and keep The washer must be securely bolted to machine (as viewed from the back). Suggested Minimum local artists. Paint a laundry-related mural. glow on any store. Dirty bulbs diffuse the the air circulating well, even when all the a substantial concrete floor, or mounted Wire Size -- 12 Ga. Sell ad space to other local businesses. light, making even the cleanest store look dryers are going at once. upon a suitable base which is in turn • If power is 208-240-3PH-60Hz, Run neon bulbs along the wall. If nothing dingy. Cracked louvers look terrible and securely bolted to a substantial concrete connect L1, L2, L3 and ground. Fusing Requirements: else, paint it and hang a decorative cause light to pass through them unevenly. Once the store’s “face lift” is complete, floor. Care must be stressed with all If there is a high leg it must Dual element time delay fuse or wallpaper border along the top. Anything is Replace them quickly. don’t let it go unnoticed. Promote it. Hang foundation work to insure a stable unit, be connected to L3. It is highly equivalent breaker of amperage better than a boring, white wall. a “Grand Reopening” banner out in front. eliminating vibration. All installations must recommended to use a TVSS. specified below. There is no such thing as too much light in Advertise the changes in the local paper. be made on sound concrete floors 4” or Replace or refinish the folding tables, and a laundry. Install quality lighting and lots of Best of all, these upgrades can help justify thicker but see mounting dimensions for • If power is 208-240-1PH-60Hz, 1 Phase or 3 Phase 15 amp add some extra tables if there is space. it. Skylights also work well and cut down an increase in vend price, if desired. each model being installed. connect L1, L2 and Ground. If WCAD-18-12,WCAD-25,WCAD-40 Most laundry owners (and customers) on electricity and heating costs. Keep the Customers will appreciate it when the store power is 120 -1PH-60Hz. Use a UL agree that there can never be too many windows clean and try not to completely is more inviting. Banners are available from Mounting approved receptacle with proper 1 Phase or 3 Phase 20 amp folding tables. If the store does not have a block sunlight with signage. your Dexter Authorized Distributor. A concrete pad or steel base which external ground. WCAD-55, WCAD-75 television, consider adding one. If there is elevates the machine 4 to 6 inches above the floor level is recommended to provide NOTE: It is important that the 1 Phase 20 amp easy access to the loading door. Allow grounding screw next to the WCAD-18-10 120 volt a minimum of 24” of clearance behind power terminal block TB-1 be the rear of the machine for service as is connected to a good external Rotation in extract as viewed shown. Dexter highly recommends the ground. through glass door at front of washer use of a dry expansion grout mix. models WCAD-25,WCAD-40,WCAD- 55,WCAD-75 will be counter- Proper Machine Grout Controls Transformer clockwise. Rotation in extract as Installation The controls transformer is located viewed through glass door at front Grout should be installed between base inside the control trough and steps a of washer model WCAD-18 will be (if used) and concrete floor on all side range of 208 to 240 volts down to 115 clockwise. rails and crossmembers. If using a base volts. There are two terminals on the you should grout between base top and controls transformer for the primary Dexter Laundry Commercial & On-Premise Laundry Equipment • www.dexterlaundry.com • 1-800-524-2954 Dexter Laundry Commercial & On-Premise Laundry Equipment • Made in the U.S.A. • 100% Employee Owned • Since 1894
  • 12.
    Sample Store Layouts Sample Store Layouts Drive Up Area Concrete Walk Your Dexter Authorized Distributor can 4' - 11 1/2" 4' - 9 1/2" 4' - 9 1/2" 7' - 9 1/2" 3' - 4" 2' - 8" custom design a laundromat around your 2' - 8" 6' - 4" 6' - 4" 6' - 4" Slide Door Slide Door Slide Door store’s location and using your equipment 2' - 8" 6' - 12" Unknown preferences and design ideas. Here are 12' - 6" just a few sample layouts to get your ideas 17' - 4" Files flowing. Ask your distributor for a free Files Slick 21' - 0" Files Rail 18' - 0" consultation and layout for your location. Area 2' - 8" Vending Office 21' x ? Area 12' - 0" 6' - 9" 26' - 0" 11' - 11 1/2" 5' - 0" 5' - 0" 80' - 0" 8' - 4 1/2" A1200 Dexter Dexter A1200 21 inch door 30 Inch Bulkheads Dexter Dexter A 900 A 900 Dexter Dryer 80lb 7' - 0" Dexter Dexter A 900 A 900 Dexter Dryer 80lb A 600 Dexter Dexter A 600 2' - 8" Dexter 2 Level Dryer Frig 55lb Fold A 600 Dexter Dexter A 600 ? Dexter Dryer 55lb A 600 Dexter Dexter A 600 2 Level Fold Dexter Dryer Stack 4' - 0" Dexter Dryer 2 Level Stack Fold 11' - 0" Dexter A400 Dexter A400 Dexter Electrical Dryer Stack 30 Inch Bulkheads 2 Level Dexter A400 Dexter A400 Fold Dexter Dryer Stack 26' - 0" Boiler Room Dexter A400 Dexter A400 Dexter Dryer Stack 2 Level Fold 11' 4 3/3" x 17' Dexter Load Top A300 Dexter Dryer Stack 17' - 0" Dexter Load Top A300 7' - 0" Dexter Dryer Stack Dexter Load Top A300 Dexter Dryer Stack 6' - 0" Dexter 2 Level Dryer Stack 2 Level Fold Fold 2' - 8" Dexter Dryer Stack 11' - 4 7/8" 2' - 0" 33' - 6" FILENAME THIS IS NOT A WORKING DRAWING Dexter Laundry Commercial & On-Premise Laundry Equipment • www.dexterlaundry.com • 1-800-524-2954 Dexter Laundry Commercial & On-Premise Laundry Equipment CONSTRUCTION the U.S.A. • HOPKINS RETAIL DO NOT USE FOR • Made in 100% Employee Owned • Since 1894 ALL DIMENSIONS ARE SUGGESTED AND BUILDING #1 B 80 ARE TO BE VERIFIED BY THE CONTRACTOR DRY.VSD
  • 13.
    Sample Store Layouts Your Dexter Authorized Distributor and You Dexter Authorized Distributors have built thousands of profitable, efficient laundries worldwide and you can benefit from their many years of experience. A valuable resource, your Dexter Authorized Distributor and can help you through the planning, purchasing, installation and long-term support of your laundry. Free Professional Laundry Analysis you have the right equipment for you technicians know Dexter equipment Is your laundry as profitable as it and your business, but you also need inside and out and will be able to can be? Are there ways you could be to make sure that the equipment you keep your new machines running cutting costs that you aren’t utilizing? purchase works with your store design strong for many years to come. Can updating your equipment make and technical requirements. Your a difference in your utility bill? If you Dexter Authorized Distributor can help Ask your Dexter Authorized Distributor don’t know the answers to these you with every aspect of this process about upcoming service schools and questions then you may want to from initial laundry planning and seminars in your area. Taught by consider a free professional laundry design, to purchasing your equipment, Dexter factory experts, these schools analysis. to proper installation per factory are your chance to learn from the guidelines. industry experts on how to best Laundry Planning, Design, maintain and service your Dexter Sales and Installation Service After the Sale Equipment. Opening, remodeling or upgrading a Your Dexter Authorized Distributor laundry involves a lot more than just can help you with regular machine Visit us online to find the Dexter purchasing the equipment. There are maintenance and service, as well as Authorized Distributor Nearest You or many more aspects to consider! Not with ordering any parts you might call us today at 1-800-524-2954. only do you need to make sure that need. Their factory trained service Dexter Laundry Commercial & On-Premise Laundry Equipment • www.dexterlaundry.com • 1-800-524-2954 Dexter Laundry Commercial & On-Premise Laundry Equipment • Made in the U.S.A. • 100% Employee Owned • Since 1894
  • 14.
    The Dexter Difference cylinders, high DFM and energy remove as much as 20 - 25% more capacities. When store owners efficient heat reclaimers these dryers water from the clothes load! consider purchasing Express washers, Dexter delivers the most valuable products available. Here are just a few of the reasons. guarantee fast drying results which they realize that Express means means your customers will be in and To help store owners communicate performance, but something they may out fast. the improved performance offered not know is that in order to handle the Invensys controls Water Conservation Dexter washers have to pass a 1000 by Express washers, Dexter has tremendous stresses that come with We’re partners with the world’s largest Dexter’s new “sump-free” design adds hour out of balance durability test. Sturdy construction protects your developed special decals that can be 200 G-force, that each Express model appliance control manufacturer. even more water savings than ever for this test, we take half the rated investment with a heavy-duty welded added to a store’s Express washers. is built on the framework of Dexter’s Dexter’s A-Series washers have a before. capacity for a machine, place it one steel frame and stainless steel doors One of the key benefits of using a next largest size. A T-350 Express is new inverter rated motor that is more section of the cylinder, and run the that resist wear and tear. Optional vended laundry is the ability to do built on the framework of a regular efficient than those in older two-speed Palm Software washer at its highest spin speed for 42 stainless steel front panels and a lot of laundry in a short time. The T-400, and T-400 Express is built on models. This motor brings greater Each Dexter comes with an infra-red days non-stop. No component can fail. stainless steel cylinders keep Dexter improve spin-out performance of the framework of a regular T-600, efficiency by handling the voltage port capable of communicating with a dryers looking attractive for a lifetime. Express washers helps customers “Get and the T-650 Express is built on the spikes that can occur with traditional handheld computer running optional Every washer design that Dexter sells Single gas, electrician and venting Done Faster”! Customers appreciate framework of a regular T-900. And two-speed motors and utilizes better Dexter software. Simply point your has passed this test. Your customers connections simplify installation and the how fast they can get in and get true to the Dexter brand, each 200 wiring, an improved winding design handheld at the machine, download can rest easy knowing that their new extra large lint screens are easy to out, and store owners appreciate G-Force design has passed the famous and decreased mechanical losses. the cycle information, and make your Dexters can handle even the most maintain. having the machines available for the Dexter 1000 test, and is ready to This also reduces the internal heat changes. It’s no longer necessary to careless laundry customers for years next customers. A true WIN – WIN! deliver many years of reliable service. that builds up during use and helps open your machines, change jumper to come. Heat Reclamation Design the A-Series motors meet maximum wires, or remember programming Dexter dryers are designed to ensure Dexter has long been a leader in Ask your Dexter Authorized Distributor efficiency standards. steps! “Over-Built” Designs superior drying performance and improving equipment efficiency. today what a difference Dexter can Lasting quality means you’re investing feature maximum efficiency. Fully Both the water efficiency and overall make in your laundry. To find the Energy Conservation 100% Employee Owned versus spending on equipment. perforated drums combined with just energy efficiency of the T-350 Dexter Distributor nearest you, visit us For a washer to consume less power, The employee ownership culture of All Dexter laundry equipment is the right amount of B.T.U. content Express and the T-450 Express meet online at www.dexterlaundry.com or you need a motor that operates in a Dexter fosters a sense of teamwork, built using heavy-duty, over-sized, have earned Dexter the reputation of Consortium for Energy Efficiency tier 1 call us at 1-800-524-2954. more efficient manner and that has pride and quality not found anywhere commercial rated components. having the industry’s hottest dryers. specifications and greater controls over power usage. In else in the industry. From engineering Our machines are designed to run DOE Energy Star a Dexter A-Series washer, the variable to manufacturing to sales, our staff efficiently, continuously, 24 hours per Heavy Duty Design MEF (modified frequency drive controls the rate at has a vested interest in making Dexter day. Cycle after cycle, year after year. and Easy Installation energy factor) which the motor accelerates to a products the best available. Dexter machines show up for work Sturdy construction protects your performance required speed. It also has parameter ready to face the tough elements of a investment with a heavy-duty qualification settings that can limit the current draw 1000 Hour Tests self service laundry. welded steel frame and stainless criteria. Because during this acceleration time period. Our engineers use, abuse and try to steel doors that resist wear and tear. of details in This controlled peak demand can destroy a mechanical design before Proven History and Reputation Optional stainless steel front panels CEE and DOE lower electricity rates, helping laundry ever calling it a Dexter. We assume the With over 100 years of innovative and stainless steel cylinders keep eligibility criteria owners save money. very worst operating conditions and products and thousands of successful Dexter dryers looking attractive for that preclude the engineer accordingly. For example all laundries built worldwide, Dexter has a lifetime. Single gas, electrical and listing of rigid- the established credibility you need venting connections and extra large mount washers, when selling customers product. lint screens are easy to clean and these models are maintain. not listed on the Installation Friendly various websites, To save you installation time and Dexter Express Washers however the money we engineered washers that Dexter Express Washers extract with performance operate on single or three phase a G-Force of 200. This is means that does meet these power that requires smaller electrical Dexter Express Washers remove criteria and circuits and draws fewer AMPS. These water with 200 times the force of may be eligible features alone can save you thousands gravity, and twice the G-force of our for rebates for on upgrades from your local electric regular washers! This added extract products meeting company. force saves a store owners money by these levels of removing more water from the clothes efficiency. Balanced Heat, Air & Tumble load in the washer and decreasing Express washers Dexter dryers perfectly balance drying time and dryer energy usage. are available airflow, heat and tumbling action. Depending on the type of fabric being in 18lb, 25lb, With fully perforated, large diameter washed the additional extract can and 45lb Dexter Laundry Commercial & On-Premise Laundry Equipment • www.dexterlaundry.com • 1-800-524-2954 Dexter Laundry Commercial & On-Premise Laundry Equipment • Made in the U.S.A. • 100% Employee Owned • Since 1894
  • 15.
    Through the continuedsupport and expertise of our Dexter Authorized Distributors, there are now thousands of Dexter Laundries worldwide. These successful store owners have shared some of their experience & success with us, so that we can give other laundromat owners some resources to use in your own laundries. This guide is just one of several resources we’ve gathered to assist current and potential laundry owners in their pursuit of the commercial laundry industry. For more information on running a successful laundromat, contact your Dexter Authorized Distributor. They are a valuable resource, assisting with the planning, purchase, installation and long term support of your laundry project and will be able to assist with all of your laundry needs Part #:0995-104-015 Rev 2. 11/10 © 2010, Dexter Laundry, Inc. 2211 W. Grimes, Fairfield, Iowa 52556 U.S.A. www.dexterlaundry.com • 1-800-524-2954 Dexter Laundry Commercial & On-Premise Laundry Equipment • www.dexterlaundry.com • 1-800-524-2954