The document discusses challenges in increasing biosecurity in the nursery industry. It summarizes existing industry certification schemes in the UK and overseas aimed at improving plant health and reducing biosecurity risks. It identifies issues like asymmetric information and public good characteristics that can lead to underprovision of biosecurity. The document also outlines themes discussed with industry, including the need for clear benefits to encourage participation in voluntary schemes, government support through policies, and ensuring schemes are designed to maximize coverage. Market impacts and future areas of research are also addressed.