Regulatory cooperation should be relevant and responsive to real world challenges. This panel provides perspectives on new trends, products, and hazards and what can be done within the North America Cooperation framework. Points of focus: Cooperation and best practices, Policy Alignment, Consumer messaging. Presenters: Agustin Adame, Consultant; Belinda May, ICPHSO President and Partner, Dentons US LLP; Carol Pollack-nelson, Ph.D. Independent Safety Consulting; Gene Rider, Eponent, Principal.

2. Stakeholders
 Manufacturers
 Importers
 Wholesalers and any other market agent
 Academia (universities and institutes)
 Consumers (NGO, individuals or groups)
 Government (regulator and other agencies)
 Others: Standardization and certification bodies and
laboratories

3. Manufacturers
 Experts on the product (designers and quality and safety
assurance staff)
 Incident Data
 Consumer Feedback
 Flaws detected in quality control
 Consumer complaints
 Modification of the product to eliminate or prevent the risk
 Use of existing standards or quality testing protocols
 Testing equipment
 Certificates of compliance

4. Importers
 Incident Data
 Consumer complaints
 Product traceability
 Issues with import
 Repairing possibilities by consumer or distributor
 Recall procedure
 Experts from manufacturer
 Sales and Distribution data
 Ingenious manufacturers’ report

5. Marketers or traders
 Incident Data
 Consumer complaints
 Product traceability
 Process for repairing or recalling the product.
 Sales Data
 Consumer feedback

6. Academia
 Analysis of product failure
 Bibliography
 Testing method
 Laboratory equipment
 Mathematical models

7. Consumers
 Incident data
 Consumer complaints
 Consumer expectations of the product
 Communication infrastructure
 Technical experts
 Evaluation of corrective actions

8. Standardization and certification
Bodies and Testing Laboratories
 Existing or in-progress standards
 Technical experts
 Recognition of documents and test results from
foreign organizations
 Mathematical models for sampling
 Laboratory equipment
 Information and cancelation of certificates

9. Consumer Protection Agencies
 Injuries data
 Consumer complaints
 Technical experts (Laboratory and Risk Analysis)
 Communication with consumers
 Communication with other government agencies
 Communication with all stakeholders
 Communications with other Consumer Protection
agencies

10. Importance of Cooperation
Between Consumer Protection
Agencies
 Similar level of protection for consumers
 Together we are stronger
 Alignment of standards
 Laboratories
 Similar proposals

11. Thanks
Agustin Ary Adame Solorio
ary_adame@yahoo.com.mx
52-55-40357853

12. Stakeholders’ Perspectives
2018 North America Consumer Product
Safety Summit
Belinda May
Partner, Dentons US LLP
ICPHSO President 2018-2019
May 4, 2018

13. Rich O'Brien, Director, Office of International Programs, U.S. CPSC
Agustín Adame, Independent Product Safety Expert, Mexico
Carol Pollack-Nelson, Ph.D., President, Independent Safety Consulting
Gene Rider, Principal, Exponent
Belinda May, Partner at Dentons & ICPHSO President
May 4, 2018
Stakeholders
North America Consumer Product Safety Summit
Health Canada, Profeco & CPSC
Government
Consumers
Service Providers
Industry
Manufacturers
Retailers
Academia
Trade
AssociationsConsumer Advocates
Testing
Organizations
Standards
Developers
Interested Individuals
Health & Safety Organizations
Today's Stakeholders

14. May 4, 2018 14
Stakeholder Alignment
PRODUCTS
SAFETY
INNOVATION
UNIFIED
COLLABORATION

15. • "It's always about the science"
(financial science, engineering science, human science, process
science...doesn't matter…it's always about the science)
• US Fast Track model
• "There's always a solution"
• The "ICPHSO model"
• Avoid Agency surprise Always - Belinda's "triple AAA rule"
May 4, 2018 15
Stakeholder "Takeaways"

16. Thank you!
Belinda May, Partner Dentons
ICPHSO President 2018-2019
314-780-0999
belinda.may@dentons.com
Dentons is the world's largest law firm, delivering quality and value to clients around the globe. Dentons is
a leader on the Acritas Global Brand Index, a BTI Client Service 30 Award winner and recognized by
prominent business and legal publications for its innovations in client service, including founding Nextlaw
Labs and the Nextlaw Global Referral Network. Dentons' polycentric approach and world-class talent
challenge the status quo to advance client interests in the communities in which we live and work.
www.dentons.com.
© 2018 Dentons. Dentons is a global legal practice providing client services worldwide through its member firms and affiliates. This publication is not designed to provide legal advice and you should not take, or refrain from taking,
action based on its. Please see dentons.com for Legal Notices. content
Month Day, Year 16

17. North American Consumer
Product Safety Summit
Carol Pollack-Nelson, Ph.D.
Independent Safety Consulting
May 4, 2014

18. Objective of a HF Analysis
• How will consumer use
product?
- Foreseeable users
- Uses, “Alternative” uses
- Reasons &
reasonableness for
“misuse”
18

19. Participants in Voluntary Standard Development

20. ASTM Standard for Liquid Laundry Packets

21. ANSI Standard for Window Coverings

22. Infant Sleep Products

23. Thank You!
23

24. 2424
Tolerable Product Risk:
El riesgo tolerable del producto:
Presented By: Gene Rider
Date: May 4, 2018

25. 25
• March 2009 1 Fatality / 100 million
flights
• Jan 2009 50 Fatalities / 100 million
flights
• Freak accident, public not to worry.
• Marzo de 2009 1 muerte / 100
millones de vuelos
• Enero de 2009 50 muertes / 100
millones de vuelos
• Accidente extraño, el público no se
preocupa.
Tolerable Risk

26. 26
Risk Equation / La ecuación del riesgo
Risk is the product of Exposure and Hazard
El riesgo es el producto de la exposición y el peligro

27. 27
It is efficient to manage Risk by eliminating Hazards.
Gestionar el riesgo eliminando los peligros, es eficiente.
Risk Equation / La ecuación del riesgo
0 0

28. 28
Risk Assessment is a Probability
La evaluación de riesgos es una probabilidad
• Likelihood of Occurrence
• Likely Consequence if it Occurs
•La probabilidad de que ocurra
•La consecuencia probable si ocurre

29. 29
Hazard Does Not Equal Risk
• Consider the hazardous bottle
cap on the right.
• Millions are distributed annually.
• They are a choking hazard.
• Considere la tapa de botella
peligrosa a la derecha.
• Millones se distribuyen anualmente.
• Presentan un peligro de asfixia.
El peligro no es igual al riesgo

30. 30
Hazard Does Not Equal Risk
– They are generally not available to
young children.
– They are not attractive to young
children.
– They do not have significant play value.
• They do not present an
unreasonable risk of injury.
– Por lo general, no están disponibles
para niños pequeños.
– No son atractivas para los niños
pequeños.
– No tienen un valor de juego
significativo.
• No presentan un riesgo irrazonable
de lesión.
El peligro no es igual al riesgo

31. 31
4
Fatal
Fatal
3
Hospital
Hospital
2
Treated
Atendido
1
Complaint
Queja
Property Damage
Daño a la propiedad
< 1 108 < 1 107 < 1 106 < 1 105 < 1 10⁴ < 1 10³
Likelihood of Occurrence
Probabilidad de que ocurra
Severity
Gravedad
Tolerable Risk / Riesgo Tolerable

32. 32
4
Fatal
Fatal
Category
2012-16
3
Hospital
Hospital
Category
2012-16
2
Treated
Atendido
Category
2012-16
1
Complaint
Queja
Property Damage
Daño a la propiedad
Category
2012-16
< 1 108 < 1 107 < 1 106 < 1 105 < 1 10⁴ < 1 10³
Likelihood of Occurrence
Probabilidad de que ocurra
Severity
Gravedad
Tolerable Risk / Riesgo Tolerable

33. 33
4
Fatal
Fatal
Category
2012-16
3
Hospital
Hospital
Category
2012-16
2
Treated
Atendido
Product
A
Category
2012-16
1
Complaint
Queja
Product
A
Property Damage
Daño a la propiedad
Product
A
Category
2012-16
< 1 108 < 1 107 < 1 106 < 1 105 < 1 10⁴ < 1 10³
Likelihood of Occurrence
Probabilidad de que ocurra
Severity
Gravedad
Tolerable Risk / Riesgo Tolerable

34. 34
Gene Rider, Principal
Exponent, Inc.
420 Lexington Ave.
Suite 1740
New York, NY 10170
grider@exponent.com
1.630.258.0522
Thank you
Gracias