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OPERATIONS
MANAGEMENT
FACULTY
Prof. M.H.Varma
B.E.(Mech.),DMS,
PGDMM,
MBA(SCM)
Scope of Discussions / Objectives



Understanding the basic Concepts of Operational
Activities of Organisations in Manufacturing and
Services Sectors
Learning Outcomes
On successful completion of the Course, the Students
should be able to do the following : -

• Student should be able to differentiate how different Operations
Strategies lead to achieve Competitiveness
demonstrate
• Ability toProcesses differences between Manufacturing and
Service
of Product
Service Design
• Discusstothe Processthe Concepts and SCM, TQM, JIT Tools and
of
• Ability describe overall purpose in the Organisation
Techniques and it’s
Demonstrate understanding
• of Project Management of Planning and Control Processes
5

Operations ManagementIntroduction
Customer Retention Key Issues
A Recent Survey says –

90 %
•“More thando notof unsatisfied
customers
complain”
times
•“It costs 5than it more to get a anew
customer
does to keep
current customer”

6
7

What is Operations Management?
Defined
Operations management (OM) is
defined as the design, execution
and improvement of the systems
that create and deliver the firm’s
primary products and services
8

Why Study Operations
Management?
Systematic Approach
to Org. Processes

Business Education

Operations
Management

Cross-Functional
Applications

Career Opportunities
9

What is a Transformation
Process?
Defined
A transformation process is defined
as a user of resources to transform
inputs into some desired outputs
10

Operations as a
Process
Input

Transformation
(Conversion)
Process

Output
11

Operations as a
Process
Input

Transformation
Fabrication

Transformation
Assembly

Fabrication: making the parts
Assembly: putting the parts together

Output
12

Operations as a Process
Energy
Materials
Labor
Capital
Information

Transformation
(Conversion)
Process

Feedback information for
control of process inputs
and process technology

Goods or
Services
13

Transformations


Physical--manufacturing



Locational--transportation



Exchange--retailing



Storage--warehousing



Physiological--health care



Informational--telecommunications
14

What is a Service and What is
Goods?


“If you drop it on your foot, it won’t
hurt you.” (Goods or service?)



“Services never include goods and
goods never include services.” (True
or false?)
15

OM in the Organization Chart
Finance

Operations
Operations

Marketing

Plant
Plant
Manager
Manager

Operations
Operations
Manager
Manager

Director
Director

Manufacturing, Production control,
Manufacturing, Production control,
Quality assurance, Engineering,
Quality assurance, Engineering,
Purchasing, Maintenance, etc
Purchasing, Maintenance, etc
Functional Integration
Financial
Management

Human
Resource
Management
Marketing
Management

Production/
Operations
Management

Materials
Management

Research and
Development

Management
Information
System
Relation of Operations to its
Environment
SOCIETY
Human
Engineering Marketing
Resources

Suppliers

Operations transformation system
Accounting

Finance

External
Environment

CUSTOMERS

MIS

GOVERNMENT

COMPETITORS
Functions of Operations Managers


Planning

•
•
•
•
•


Plan product and service mix
Location & Capacity Planning
Plan equipment procurement
Generate Master Schedule – What products to make and when
Decide number of shifts/ number of hours

Organizing

•
•
•
•
•

Centralized or Decentralized operations
Design hierarchical structure
Assign responsibility for every activity
Organize supplier/ subcontractor networks
Establish maintenance policies
Functions of Operations Managers


Controlling

•
•
•
•


Compare costs to budget
Inspect the Quality levels
Compare work progress to schedule
Compare actual labor hours to standards

Directing

•
•
•
•

Establish provisions of union contracts
Establish personnel policies
Establish employment contracts
Issue Job assignments and instructions
Functions of Operations Managers


Motivating

•
•
•


Provide specific objectives/ Goals & challenges
Encourage through praise, recognition of job achieved
Motivate through tangible Reward System

Coordinating

•
•
•


Coordinate through use of forecasts and master schedule

Report, inform and communicate (through MIS Reports)

Recommend corrective actions/ necessary improvement on
performance achieved

Training and development

•
•
•

Support employees in training programs
Encourage suggestion schemes
Facilitate people involvement/ empowerment
21

Core Services
Defined
Core services are basic things
that customers want from
products they purchase
22

Core Services Performance Objectives
Quality

Flexibility

Operations
Management

Price (or cost
Reduction)

Speed
23

Value-Added Services
Defined
Value-added services
differentiate the organization
from competitors and build
relationships that bind
customers to the firm in a
positive way
24

Value-Added Service Categories
Problem Solving

Information

Operations
Management

Field Support

Sales Support
25

The Importance of
Operations Management
 Synergies

must exist with other
functional areas of the
organization
 Operations account for 60-80%
of the direct expenses that
burden a firms profit.
Historical Evolution of Operations
Management


26

Scientific Management
– F. W. Taylor – “ The Principles of Scientific Management”



Moving Assembly Line
– In 1911- Henry Ford applied the principles of Scientific
Management (Model T)



Hawthorne Studies
– Research Team from HBS – under the leadership of Elton Mayostudy conducted at Western Electric Company’s Hawthorne
Plant (Chicago)



Operations Research
– Operations Research teams formed in military operations to
smoothen the complex logistics issues (USA & Europe)
27

Historical Development of OM

• JIT and TQC
• Manufacturing Strategy Paradigm
• Service Quality and Productivity
• Total Quality Management and Quality
Certification
28

Historical Development of OM
(cont’d)

• Business Process Reengineering
• Supply Chain Management
• Electronic Commerce
29

Current Issues in OM

• Coordinate the relationships between
mutually supportive but separate
organizations.

• Optimizing global supplier, production,
and distribution networks.

• Increased co-production of goods and
services
30

Current Issues in OM (cont’d)

• Managing the customers

experience during the service
encounter

• Raising the awareness of

operations as a significant
competitive weapon
31

Question Bowl
A major objective of this book is to show how smart
managers can do which of the following?
a.
Improve efficiency by lowering costs
b.
Improve effectiveness by creating value
c.
Increasing value by reducing prices
d.
Serving customers well
e.
All of the above

Answer: e. All of the above
32

Question Bowl
In the Input-Transformation-Output Relationship,
a typical “input” for a Department Store is
which of the following?
a.
Displays
b.
Stocks of goods
c.
Sales clerks
d.
All of the above
e.
None of the above

Answer: e. None of the above (The above are
considered “Resources” of a department store.
The correct answer is “Shoppers”.)
33

Question Bowl
In which of the following decades did the
concept of quality control originate?
a. 1920’s
b. 1930’s
c. 1940’s
Answer: b. 1930’s (Tools such
d. 1950’s
as sampling inspection and
e. 1970’s

statistical tables where first
developed by Walter
Shewhart, H. F. Dodge, and H.
G. Romig.)

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Ch01 o.m.-introduction

  • 3. Scope of Discussions / Objectives  Understanding the basic Concepts of Operational Activities of Organisations in Manufacturing and Services Sectors
  • 4. Learning Outcomes On successful completion of the Course, the Students should be able to do the following : - • Student should be able to differentiate how different Operations Strategies lead to achieve Competitiveness demonstrate • Ability toProcesses differences between Manufacturing and Service of Product Service Design • Discusstothe Processthe Concepts and SCM, TQM, JIT Tools and of • Ability describe overall purpose in the Organisation Techniques and it’s Demonstrate understanding • of Project Management of Planning and Control Processes
  • 6. Customer Retention Key Issues A Recent Survey says – 90 % •“More thando notof unsatisfied customers complain” times •“It costs 5than it more to get a anew customer does to keep current customer” 6
  • 7. 7 What is Operations Management? Defined Operations management (OM) is defined as the design, execution and improvement of the systems that create and deliver the firm’s primary products and services
  • 8. 8 Why Study Operations Management? Systematic Approach to Org. Processes Business Education Operations Management Cross-Functional Applications Career Opportunities
  • 9. 9 What is a Transformation Process? Defined A transformation process is defined as a user of resources to transform inputs into some desired outputs
  • 11. 11 Operations as a Process Input Transformation Fabrication Transformation Assembly Fabrication: making the parts Assembly: putting the parts together Output
  • 12. 12 Operations as a Process Energy Materials Labor Capital Information Transformation (Conversion) Process Feedback information for control of process inputs and process technology Goods or Services
  • 14. 14 What is a Service and What is Goods?  “If you drop it on your foot, it won’t hurt you.” (Goods or service?)  “Services never include goods and goods never include services.” (True or false?)
  • 15. 15 OM in the Organization Chart Finance Operations Operations Marketing Plant Plant Manager Manager Operations Operations Manager Manager Director Director Manufacturing, Production control, Manufacturing, Production control, Quality assurance, Engineering, Quality assurance, Engineering, Purchasing, Maintenance, etc Purchasing, Maintenance, etc
  • 17. Relation of Operations to its Environment SOCIETY Human Engineering Marketing Resources Suppliers Operations transformation system Accounting Finance External Environment CUSTOMERS MIS GOVERNMENT COMPETITORS
  • 18. Functions of Operations Managers  Planning • • • • •  Plan product and service mix Location & Capacity Planning Plan equipment procurement Generate Master Schedule – What products to make and when Decide number of shifts/ number of hours Organizing • • • • • Centralized or Decentralized operations Design hierarchical structure Assign responsibility for every activity Organize supplier/ subcontractor networks Establish maintenance policies
  • 19. Functions of Operations Managers  Controlling • • • •  Compare costs to budget Inspect the Quality levels Compare work progress to schedule Compare actual labor hours to standards Directing • • • • Establish provisions of union contracts Establish personnel policies Establish employment contracts Issue Job assignments and instructions
  • 20. Functions of Operations Managers  Motivating • • •  Provide specific objectives/ Goals & challenges Encourage through praise, recognition of job achieved Motivate through tangible Reward System Coordinating • • •  Coordinate through use of forecasts and master schedule Report, inform and communicate (through MIS Reports) Recommend corrective actions/ necessary improvement on performance achieved Training and development • • • Support employees in training programs Encourage suggestion schemes Facilitate people involvement/ empowerment
  • 21. 21 Core Services Defined Core services are basic things that customers want from products they purchase
  • 22. 22 Core Services Performance Objectives Quality Flexibility Operations Management Price (or cost Reduction) Speed
  • 23. 23 Value-Added Services Defined Value-added services differentiate the organization from competitors and build relationships that bind customers to the firm in a positive way
  • 24. 24 Value-Added Service Categories Problem Solving Information Operations Management Field Support Sales Support
  • 25. 25 The Importance of Operations Management  Synergies must exist with other functional areas of the organization  Operations account for 60-80% of the direct expenses that burden a firms profit.
  • 26. Historical Evolution of Operations Management  26 Scientific Management – F. W. Taylor – “ The Principles of Scientific Management”  Moving Assembly Line – In 1911- Henry Ford applied the principles of Scientific Management (Model T)  Hawthorne Studies – Research Team from HBS – under the leadership of Elton Mayostudy conducted at Western Electric Company’s Hawthorne Plant (Chicago)  Operations Research – Operations Research teams formed in military operations to smoothen the complex logistics issues (USA & Europe)
  • 27. 27 Historical Development of OM • JIT and TQC • Manufacturing Strategy Paradigm • Service Quality and Productivity • Total Quality Management and Quality Certification
  • 28. 28 Historical Development of OM (cont’d) • Business Process Reengineering • Supply Chain Management • Electronic Commerce
  • 29. 29 Current Issues in OM • Coordinate the relationships between mutually supportive but separate organizations. • Optimizing global supplier, production, and distribution networks. • Increased co-production of goods and services
  • 30. 30 Current Issues in OM (cont’d) • Managing the customers experience during the service encounter • Raising the awareness of operations as a significant competitive weapon
  • 31. 31 Question Bowl A major objective of this book is to show how smart managers can do which of the following? a. Improve efficiency by lowering costs b. Improve effectiveness by creating value c. Increasing value by reducing prices d. Serving customers well e. All of the above Answer: e. All of the above
  • 32. 32 Question Bowl In the Input-Transformation-Output Relationship, a typical “input” for a Department Store is which of the following? a. Displays b. Stocks of goods c. Sales clerks d. All of the above e. None of the above Answer: e. None of the above (The above are considered “Resources” of a department store. The correct answer is “Shoppers”.)
  • 33. 33 Question Bowl In which of the following decades did the concept of quality control originate? a. 1920’s b. 1930’s c. 1940’s Answer: b. 1930’s (Tools such d. 1950’s as sampling inspection and e. 1970’s statistical tables where first developed by Walter Shewhart, H. F. Dodge, and H. G. Romig.)