Rex Sandoval Consolidated Improved Questions

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Rex Sandoval Consolidated Improved Questions

  1. 1. Consolidated Questions Chapter 17-23 Submitted by: Rex Sandoval Marketing Management V56 Submitted to: Vcoach Bong De Ungria
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  6. 14. TOP 10 Learning Questions for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling Farisha Joy C. Oblego 15 December 2011 http://farishajoyoblego.blogspot.com
  7. 15. 5._______ is a self-addressed envelope provided by a direct marketer for the return of orders and other replies. <ul><li>Sales Letter </li></ul><ul><li>Reply envelope </li></ul><ul><li>Circular </li></ul><ul><li>Outside envelope </li></ul><ul><li>Reply form </li></ul>Question http://farishajoyoblego.blogspot.com Old
  8. 16. 5._______ is a self-addressed envelope provided by a direct marketer for the return of orders and other replies. <ul><li>Sales Letter Reply </li></ul><ul><li>Reply envelope </li></ul><ul><li>Circular Reply </li></ul><ul><li>Outside envelope Reply </li></ul><ul><li>Reply form </li></ul>Question http://farishajoyoblego.blogspot.com New
  9. 17. Components of the Mailing Concept http://farishajoyoblego.blogspot.com Outside envelope Sales letter Circular Reply envelope Reply form
  10. 18. Components of the Mailing <ul><li>Outside envelope </li></ul><ul><li>A direct mail package that is seen by the recipient and determines the success or failure of the promotion by its ability to generate sufficient interest to get the package opened. </li></ul><ul><li>Sales Letter </li></ul><ul><li>> It is designed to persuade the reader to purchase a particular product or service in the absence of a salesman </li></ul>http://farishajoyoblego.blogspot.com Concept Explanation
  11. 19. Components of the Mailing <ul><li>Circular </li></ul><ul><li>It is a written document that is addressed to a closed group of people. </li></ul><ul><li>Reply Form </li></ul><ul><li>It is a document provided by a direct marketer or other organization for the collection of information from individuals. </li></ul>http://farishajoyoblego.blogspot.com Concept Explanation
  12. 20. Components of the Mailing <ul><li>Reply envelope </li></ul><ul><li>It is a self-addressed envelope provided by a direct marketer for the return of orders and other replies. </li></ul>http://farishajoyoblego.blogspot.com Concept Explanation
  13. 21. 5._______ is a self-addressed envelope provided by a direct marketer for the return of orders and other replies. <ul><li>Sales Letter Reply </li></ul><ul><li>Reply envelope </li></ul><ul><li>Circular Reply </li></ul><ul><li>Outside envelope Reply </li></ul><ul><li>Reply form </li></ul>Answer http://farishajoyoblego.blogspot.com
  14. 22. TOP 10 Learning Questions for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling Farisha Joy C. Oblego 15 December 2011 http://farishajoyoblego.blogspot.com
  15. 23. 6. _______ is when marketers know too much about consumers and use this information to take unfair advantage. <ul><li>Irritation </li></ul><ul><li>Unfairness </li></ul><ul><li>Deception / Fraud </li></ul><ul><li>Invasion of privacy </li></ul><ul><li>None of the above </li></ul>Question http://farishajoyoblego.blogspot.com
  16. 24. 6. _______ is when marketers know too much about consumers and use this information to take unfair advantage. <ul><li>Irritation </li></ul><ul><li>Unfairness </li></ul><ul><li>Deception / Fraud </li></ul><ul><li>Invasion of privacy </li></ul><ul><li>None of the above </li></ul>Question http://farishajoyoblego.blogspot.com
  17. 25. Public Issues in Direct Marketing Concept http://farishajoyoblego.blogspot.com Irritation Unfairness Deception / Fraud Invasion of privacy
  18. 26. Public Issues in Direct Marketing <ul><li>Irritation </li></ul><ul><li>It includes annoying and offending customers. </li></ul><ul><li>Unfairness </li></ul><ul><li>It includes taking unfair advantage of impulsive or less-sophisticated buyers. </li></ul>http://farishajoyoblego.blogspot.com Concept Explanation
  19. 27. Public Issues in Direct Marketing <ul><li>Deception </li></ul><ul><li>includes “heat merchants” who design mailers and write copy designed to mislead consumers. </li></ul><ul><li>Invasion of privacy </li></ul><ul><li>Marketers may know too much about consumers and use this information to take unfair advantage. </li></ul>http://farishajoyoblego.blogspot.com Concept Explanation
  20. 28. 6. _______ is when marketers know too much about consumers and use this information to take unfair advantage. <ul><li>Irritation </li></ul><ul><li>Unfairness </li></ul><ul><li>Deception / Fraud </li></ul><ul><li>Invasion of privacy </li></ul><ul><li>None of the above </li></ul>Answer http://farishajoyoblego.blogspot.com
  21. 29. TEN CONCEPTS ON KOTLER AND KELLER’S Chapter 20: Introducing New Market offerings http://www.slideshare.net/ndpasiliao/markmach20 Nepthalie D. Pasiliao
  22. 30. 10. Which is not related with Commercialization? <ul><li>When </li></ul><ul><li>Where </li></ul><ul><li>To whom </li></ul><ul><li>How </li></ul><ul><li>What </li></ul>Question http://www.slideshare.net/ndpasiliao/markmach20 Old
  23. 31. 10. Where will be the most money be allocated for a product’s commercialization? <ul><li>Research </li></ul><ul><li>Advertising </li></ul><ul><li>Product Development </li></ul><ul><li>Raw Materials </li></ul><ul><li>Manpower </li></ul>Question http://www.slideshare.net/ndpasiliao/markmach20 New
  24. 32. Definition of Commercialization <ul><li>Commercialization is the process or cycle of introducing a new product into the market . The actual launch of a new product is the final stage of new product development , and the one where the most money will have to be spent for advertising , sales promotion , and other marketing efforts. </li></ul>Concept http://www.slideshare.net/ndpasiliao/markmach20
  25. 33. The factors of Commercialization <ul><li>When: In commercializing a new product, market-entry timing is critical. </li></ul><ul><li>Where: The company must decide to launch the new product. </li></ul><ul><li>To whom: The company must target its initial distribution and promotion to the best prospect groups. </li></ul><ul><li>How: The company must develop an action plan for introducing the new product. </li></ul>Explanation of Concept http://www.slideshare.net/ndpasiliao/markmach20
  26. 34. 10. Where will be the most money will be allocated for a product’s commercialization? <ul><li>Research </li></ul><ul><li>Advertising </li></ul><ul><li>Product Development </li></ul><ul><li>Raw Materials </li></ul><ul><li>Manpower </li></ul>Answer http://www.slideshare.net/ndpasiliao/markmach20
  27. 35. TOP 10 Learning Questions for Chapter 22 Managing a Holistic Marketing Organization for the Long Run Boni Regis December 15, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria
  28. 36. 7. Which of the following is a factor in creating a Corporate Social Responsibility activity? A. Sustainability B. Cause-related Marketing C. Firms of Endearment D. Inter-departmental Relationships E. Legal Behavior Old Question
  29. 37. 7. Which of the following is a factor in creating a Corporate Social Responsibility activity? A. Sustainability Behavior B. Cause-related Marketing Behavior C. Social Responsibility Behaior D. Ethical Behavior E. Legal Behavior New Question
  30. 38. CORPORATE SOCIAL RESPONSIBILITY LEGAL BEHAVIOR – Companies ensure that their employees are aware and observes the laws ETHICAL BEHAVIOR – Companies should have a strong set of ethics and someone that would enforce it. It is advised that everything should be in writing SOCIAL RESPONSIBILITY BEHAVIOR – People want information about a company’s record on social and environmental responsibility
  31. 39. 7. Which of the following is a factor in creating a Corporate Social Responsibility activity? A. Sustainability Behavior B. Cause-related Marketing Behavior C. Social Responsibility Behaior D. Ethical Behavior E. Legal Behavior Answer
  32. 40. TOP 10 Learning Questions for Chapter 22 Managing a Holistic Marketing Organization for the Long Run Boni Regis December 15, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria
  33. 41. 8. ___ are indirect costs but are still related to the selling of the products. A. Non-traceable common costs B. Traceable Common costs C. Direct costs Question Old
  34. 42. 8. ___ are indirect costs but are still related to the selling of the products. A. Non-traceable common costs B. Traceable Common costs C. Direct costs D. Product Cost E. Common Cost Question New
  35. 43. DIRECT VS. FULL COSTING DIRECT COSTS – assign direct costs to the proper marketing entities TRACEABLE COSTS – assign traceable costs only indirectly but on a reasonable basis and it still affects the product NON TRACEABLE COSTS – common costs whose allocation to the marketing entities is highly arbitrary
  36. 44. 8. ___ are indirect costs but are still related to the selling of the products. A. Non-traceable common costs B . Traceable Common costs C. Direct costs D. Product Cost E. Common Cost Answer
  37. 45. TOP 10 Learning Questions for Chapter 22 Managing a Holistic Marketing Organization for the Long Run Boni Regis December 15, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria
  38. 47. 10. Which of the following is true about microsales analysis? A. Annual plan control requires making sure the company is not overspending to achieve sales goals. B. Identifies the factors that affects the company’s rate of return on net worth. C. Checks at the products, territories and other factors that contributes to the production of sales. Old Question
  39. 48. <ul><li>10. Aside from the sales increase and decrease, Microsales Analysis should also include its analysis with _________? </li></ul><ul><li>Problem Factors </li></ul><ul><li>B. Data Figures </li></ul><ul><li>C. Competitor’s promotions </li></ul><ul><li>D. Solution </li></ul><ul><li>E. Customer feedbacks </li></ul>New Question
  40. 49. MICROSALES ANALYSIS MICROSALES ANALYSIS conducts analysis to determine which factors contributed to the increase or decrease in sales. This study would later be beneficial to the company. This study should include the recommendations and the solutions implemented.
  41. 50. <ul><li>10. Aside from the sales increase and decrease, Microsales Analysis should also include its analysis with _________? </li></ul><ul><li>Problem Factors </li></ul><ul><li>B. Data Figures </li></ul><ul><li>C. Competitor’s promotions </li></ul><ul><li>D. Solution </li></ul><ul><li>E. Customer feedbacks </li></ul>Answer
  42. 51. Consolidated Questions Chapter 17-23 Submitted by: Rex Sandoval Marketing Management V56 Submitted to: Vcoach Bong De Ungria

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