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Top 10: Answers to the learning questions for By: Yuan Jiao September 03,2010 Chapter 19: Managing Personal Communications
[object Object],Interactive marketing Direct marketing Both of above None of above Top Question No.1
Direct marketing is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen. Concept 1
       is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen. Interactive marketing Direct marketing Both of above None of above Top answer No.1
[object Object],Direct mail Catalog marketing Telephone marketing None of above Top Question No.2
Direct mail is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers. Concept 2
[object Object],Direct mail Catalog marketing Telephone marketing None of above Top answer No.2
[object Object],Direct mail Catalog marketing Telephone marketing None of above Top Question No.3
Catalog marketing is the catalog solution designed exclusively to offer your company maximum sales, profit and success. Concept 3
[object Object],Direct mail Catalog marketing Telephone marketing None of above Top answer No.3
[object Object],Direct mail Catalog marketing Telephone marketing None of above Top Question No.4
Telephone marketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Concept 4
[object Object],Direct mail Catalog marketing Telephone marketing None of above Top answer No.4
[object Object],Interactive marketing Direct marketing Both of above None of above Top Question No.5
Interactive marketing allows customers to participate in a Brand's process to build its image in a certain market or target group's minds. Concept 5
Top answer No.5 ,[object Object],Interactive marketing Direct marketing Both of above None of above
[object Object],Give the customer a reason to respond Personalize the content of your e-mail Offer something the customer can’t get via direct mail Make it easy for customers to “unsubscribe” All of above None of above Top Question No.6
Important guideline for productive e-mail: ,[object Object]
Personalize the content of your e-mail
Offer something the customer can’t get via direct mail
Make it easy for customers to “unsubscribe”Concept 6
Top answer No.6 ,[object Object],Give the customer a reason to respond Personalize the content of your e-mail Offer something the customer can’t get via direct mail Make it easy for customers to “unsubscribe” All of above None of above
[object Object],               ,which encourages people to  exchange information related one way or another to a product or service online. Viral marketing, buzz marketing Buzz marketing, viral marketing Online communities, telemarketing Telemarketing, online communities Top Question No.7
[object Object],Concept 7
Top answer No.7 ,[object Object],               ,which encourages people to  exchange information related one way or another to a product or service online. Viral marketing, buzz marketing Buzz marketing, viral marketing Online communities, telemarketing Telemarketing, online communities
[object Object],Microsite Websites Search ads display ads Interstitials Internet-specific ads and videos Top Question No.8
A microsite is a limited area on the web managed and paid for by an external advertiser/company. Concept 8
Top answer No.8 ,[object Object],Microsite Websites Search ads display ads Interstitials Internet-specific ads and videos
[object Object],Recruiting and selecting sales representatives Training the representatives in sales techniques and in the company’s product, policies, and customer-satisfaction orientation Supervising the sales force and helping reps to use their time efficiently Motivating the sales force and balancing  Evaluating individual and group sales performance All of above None of above Top Question No.9
Steps involved in managing the sales force: ,[object Object]
Training the representatives in sales techniques and in the company’s product, policies, and customer-satisfaction orientation

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C:\fakepath\v52.yuan jiao.revised top 10 questions for chapter 19

  • 1. Top 10: Answers to the learning questions for By: Yuan Jiao September 03,2010 Chapter 19: Managing Personal Communications
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  • 3. Direct marketing is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen. Concept 1
  • 4. is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen. Interactive marketing Direct marketing Both of above None of above Top answer No.1
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  • 6. Direct mail is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers. Concept 2
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  • 9. Catalog marketing is the catalog solution designed exclusively to offer your company maximum sales, profit and success. Concept 3
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  • 12. Telephone marketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Concept 4
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  • 15. Interactive marketing allows customers to participate in a Brand's process to build its image in a certain market or target group's minds. Concept 5
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  • 19. Personalize the content of your e-mail
  • 20. Offer something the customer can’t get via direct mail
  • 21. Make it easy for customers to “unsubscribe”Concept 6
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  • 27. A microsite is a limited area on the web managed and paid for by an external advertiser/company. Concept 8
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  • 31. Training the representatives in sales techniques and in the company’s product, policies, and customer-satisfaction orientation
  • 32. Supervising the sales force and helping reps to use their time efficiently
  • 33. Motivating the sales force and balancing
  • 34. Evaluating individual and group sales performanceConcept 9
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  • 37. Effective salespeople are trained in the methods of analysis customer management, as well as the art of sales stances, but most trainers agree that selling is a six-step processes: Prospecting and qualifying customers, pre-approach, presentation and demonstration, overcoming objectives, closing, and follow-up and maintenance. Concept 10
  • 38.