This document discusses logical fallacies to avoid in reasoning and persuasive techniques to employ. It defines five common fallacies: red herring, ad hominem, either-or, bandwagon, and slippery slope. It then instructs readers to find examples of these fallacies in magazine ads. The document also lists three dos for persuasive speeches: use emotional language sparingly, develop vivid examples appealing to the senses, and speak with passion and conviction. It concludes by directing readers to watch clips of effective student persuasive speeches.