Jay Heinrichs

Greater Boston Area United States

Chief

Writing / Publishing

Jay Heinrichs “brings the art of persuasion to the world’s leading masters of manipulation,” reports Bloomberg Businessweek. Combining tested tools of classical rhetoric with modern neuroscience, he has given presentations, workshops, and consults around the world. His bestselling book, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion, is sold in seven languages and has become a must-read book among marketers and communicators. His most recent book, Word Hero, teaches how to craft memorable content. Clients have included Southwest Airlines, NASA, the Pentagon, Walmart, Ogilvy UK, Mindshare, the National Association of Real...