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Chapter 10 - Inference About Means and
Proportions with Two Populations
Chapter 10 - Inference About Means and Proportions with Two Populations
10.1 – Inferences about the Difference Between Two Population Means 𝜎1 and
𝜎2 known.
10.2 – Inferences about the Difference Between Two Population Means 𝜎1 and
𝜎2 unknown.
10.3 – Inference about the Difference Between Two Population Means:
Matched Samples.
10.4 – Inferences about the Difference Between Two Population Proportions.
2
Estimating the Difference Between Two
Population Means (1 of 2)
3
Sampling Distribution of 𝑥1 − 𝑥2
• Mean/Expected value:
• Standard Deviation (Standard Error):
4
Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Known (1 of 3)
Interval Estimate
5
Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Known (2 of 3)
Example: Par, Inc.
Par, Inc. is a manufacturer of golf equipment and has developed a new golf ball that has
been designed to provide “extra distance.”
In a test of driving distance using a mechanical driving device, a sample of Par golf balls was
compared with a sample of golf balls made by Rap, Ltd., a competitor.
6
Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Known (3 of 3)
Example: Par, Inc.
Empty cell
Sample # 1
Par, Inc.
Sample # 2
Rap, Ltd.
Sample Size 120 balls 80 balls
Sample Mean 295 yards 278 yards
Based on data from previous driving distance tests, the two population
standard deviations are known with σ1 = 15 yards and σ2 = 20 yards.
Let us develop a 95% confidence interval estimate of the difference
between the mean driving distances of the two brands of golf ball.
7
Estimating the Difference Between Two Population Means (2 of 2)
8
Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Known
We are 95% confident that the difference between the mean driving distances of
Par, Inc. balls and Rap, Ltd. balls is 11.86 to 22.14 yards.
9
Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Known (1 of
5)
A hypothesis test about the value of the difference in two population means 𝜇1 −𝜇2
must take one of the following three forms (where D0 is the hypothesized difference in
the population means).
Test Statistic:
10
Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Known (2 of
5)
Example: Par, Inc.
Can we conclude, using α = 0.01, that the mean driving distance of Par, Inc.
golf balls is greater than the mean driving distance of Rap, Ltd. golf balls?
11
Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Known (3 of 5)
1. Develop the hypotheses.
2. Specify the level of significance. α = 0.01
3. Compute the value of the test statistic.
12
Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Known (4 of
5)
p-Value Approach
4. Compute the p-value.
For z = 6.49, the p-value < 0.0001
5. Determine whether to reject H0.
Because p-value < 0.0001 ≤ α = 0.01, we reject H0.
At the 0.01 level of significance, the sample evidence indicates the mean driving
distance of Par, Inc. golf balls is greater than the mean driving distance of Rap, Ltd.
golf balls.
13
Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Known (5 of
5)
Critical Value Approach
4. Determine the critical value and the rejection rule.
For α = 0.01, 𝑧0.01 = 2.33. We will reject H0 if 𝑧 ≥ 2.33.
5. Determine whether to reject H0.
Because z = 6.49 ≥ 2.33, we reject H0.
The sample evidence indicates the mean driving distance of Par, Inc. golf balls is greater
than the mean driving distance of Rap, Ltd. golf balls.
14
Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Unknown(1 of 6)
15
Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Unknown (2 of 6)
Interval Estimate
16
Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Unknown
(3 of 6)
Example: Specific Motors
Specific Motors of Detroit has developed a new Automobile known as the M car.
24 M cars and 28 J cars (from Japan) were road tested to compare miles-per-gallon
(mpg) performance.
Empty cell
Sample #1
M Cars
Sample #2
J Cars
Sample Size 24 cars 28 cars
Sample Mean 29.8 miles per gallon 27.3 miles per gallon
Sample Std. Dev. 2.56 miles per gallon 1.81 miles per gallon
17
Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Unknown (4 of 6)
Let us develop a 90% confidence interval estimate of the difference between the mpg
performances of the two models of automobile.
Let
𝜇1 = the mean miles per gallon for the population of M cars.
𝜇2 = the mean miles per gallon for the population of J cars.
18
Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Unknown (5 of 6)
19
Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Unknown (6 of 6)
We are 90% confident that the difference between the miles-per-gallon
performances of M cars and J cars is 1.449 to 3.551 mpg.
20
Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Unknown (1 of 6)
A hypothesis test about the value of the difference in two population
means 𝜇1 −𝜇2 must take one of the following three forms (where D0 is the
hypothesized difference in the population means).
Test Statistic:
21
Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Unknown (2 of 6)
Example: Specific Motors
Can we conclude, using a .05 level of significance, that the miles-per-gallon (mpg)
performance of M cars is greater than the miles-per-gallon performance of J cars?
22
Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Unknown (3 of 6)
1. Develop the hypotheses.
2. Specify the level of significance. α = 0.05
3. Compute the value of the test statistic
23
Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Unknown (4 of 6)
The degrees of freedom for 𝑡𝛼 are
24
Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Unknown (5 of 6)
p –Value Approach
4. Compute the p-value.
For t = 4.003 and df = 41 the p-value < 0.005
5. Determine whether to reject H0.
Because p-value ≤ α = 0.05, we reject H0.
At the 0.05 level of significance, the sample evidence indicates that the miles-per-
gallon (mpg) performance of M cars is greater than the miles-per-gallon
performance of J cars.
25
Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Unknown (6 of 6)
Critical Value Approach
4. Determine the critical value and the rejection rule.
For α = 0.05 and df = 41, 𝑡0.05 = 1.683. We will reject H0 if 𝑡 ≥ 1.683.
5. Determine whether to reject H0.
Because 4.003 ≥ 1.683, we reject H0.
We are at least 95% confident that the miles-per-gallon (mpg) performance of M cars
is greater than the miles-per-gallon performance of J cars.
26
Inferences About the Difference Between Two Population Means:
Matched Samples (1 of 6)
• With a matched-sample design each sampled item provides a pair of data
values.
• This design often leads to a smaller sampling error than the independent-
sample design because variation between sampled items is eliminated as a
source of sampling error.
27
Inferences About the Difference Between Two Population Means: Matched
Samples (2 of 6)
Example: Express Deliveries
A Chicago-based firm has documents that must be quickly distributed to district offices
throughout the U.S. The firm must decide between two delivery services, UPX (United
Parcel Express) and INTEX (International Express), to transport its documents.
In testing the delivery times of the two services, the firm sent two reports to a random
sample of its district offices with one report carried by UPX and the other report carried
by INTEX. Do the data on the next slide indicate a difference in mean delivery times for
the two services? Use a 0.05 level of significance.
28
Inferences About the Difference Between Two Population Means: Matched Samples (3 of 6)
The mean of the differences is
The standard deviation of the
differences is
District Office UPX INTEX Difference
Seattle 32 25 7
Los Angeles 30 24 6
Boston 19 15 4
Cleveland 16 15 1
New York 15 13 2
Houston 18 15 3
Atlanta 14 15 Negative 1
St. Louis 10 8 2
Milwaukee 7 9 Negative 2
Denver 16 11 5
Inferences About the Difference Between Two Population Means: Matched
Samples (4 of 6)
1. Develop the hypotheses.
2. Specify the level of significance. α = 0.05
3. Compute the value of the test statistic.
30
Inferences About the Difference Between Two Population Means:
Matched Samples (5 of 6)
p –Value Approach
4. Compute the p-value.
For t = 2.94 and df = 9 the p-value is between 0.02 and 0.01.
Note: This is a two-tailed test, so we doubled the upper-tail areas of 0.005 and 0.01.
5. Determine whether to reject H0.
Because p-value ≤ α = 0.05, we reject H0.
At the 0.05 level of significance, the sample evidence indicates that there is a
difference in mean delivery times for the two services.
31
Inferences About the Difference Between Two Population Means:
Matched Samples (6 of 6)
Critical Value Approach
4. Determine the critical value and the rejection rule.
For α = 0.05 and df = 9, 𝑡0.025 = 2.262. We will reject H0 if 𝑡 ≥ 2.262.
5. Determine whether to reject H0.
Because 2.94 ≥ 2.262, we reject H0.
We are at least 95% confident that there is a difference in mean delivery times for
the two services.
32
Sampling Distribution of 𝑝1 − 𝑝2 (1 of 3)
• Mean/Expected value:
• Standard Deviation (Standard Error):
where: 𝑝1 = proportion for population 1
𝑝2 = proportion for population 2
𝑛1 = sample size from population 1
𝑛2 = sample size from population 2
33
Sampling Distribution of 𝑝1 − 𝑝2 (2 of 3)
• If the sample sizes are large, the sampling distribution of
can be approximated by a normal probability distribution.
• The sample sizes are sufficiently large if all of these conditions are met:
34
Interval Estimation of p1 – p2 (1 of 3)
Interval Estimate
35
Interval Estimation of p1 – p2 (2 of 3)
Example: Market Research Associates
Market Research Associates is conducting research to evaluate the
effectiveness of a client’s new advertising campaign. Before the new campaign
began, a telephone survey of 150 households in the test market area showed
60 households “aware” of the client’s product.
The new campaign has been initiated with TV and newspaper advertisements
running for three weeks.
A survey conducted immediately after the new campaign showed 120 of 250
households “aware” of the client’s product. Does the data support the position
that the advertising campaign has provided an increased awareness of the
client’s product? 36
Interval Estimation of p1 – p2 (3 of 3)
Hence, the 95% confidence interval for the difference in before and after
awareness of the product is –0.02 to 0.18.
37
Hypothesis Tests about p1 – p2 (1 of 8)
Hypotheses:
1. One-tailed, lower tail: 𝐻0: 𝑝1−𝑝2≥ 0 𝐻𝑎: 𝑝1−𝑝2< 0
2. One-tailed, upper tail: 𝐻0: 𝑝1−𝑝2≤ 0 𝐻𝑎: 𝑝1−𝑝2> 0
3. Two-tailed: 𝐻0: 𝑝1−𝑝2= 0 𝐻𝑎: 𝑝1−𝑝2≠ 0
Note: We will focus on tests involving no difference between the two
population proportions.
38
Hypothesis Tests about p1 – p2 (2 of 8)
39
• Standard error of 𝑝1 − 𝑝2 when 𝑝1 = 𝑝2= 𝑝:
𝜎𝑝1−𝑝2
= 𝑝(1 − 𝑝)
1
𝑛1
+
1
𝑛2
• Pooled estimator of 𝑝 when 𝑝1 = 𝑝2= 𝑝:
𝑝 =
𝑛1𝑝1 + 𝑛2𝑝2
𝑛1 + 𝑛2
Hypothesis Tests about p1 – p2 (4 of 8)
Example: Market Research Associates
Can we conclude, using a 0.05 level of significance, that the proportion of
households aware of the client’s product increased after the new
advertising campaign?
40
Hypothesis Tests about p1 – p2 (3 of 8)
Test Statistic
41
Hypothesis Tests about p1 – p2 (4 of 8)
Example: Market Research Associates
Can we conclude, using a 0.05 level of significance, that the proportion of
households aware of the client’s product increased after the new
advertising campaign?
42
Hypothesis Tests about p1 – p2 (5 of 8)
2. Specify the level of significance. α = 0.05
43
Hypothesis Tests about p1 – p2 (6 of 8)
3. Compute the value of the test statistic.
44
Hypothesis Tests about p1 – p2 (7 of 8)
p –Value Approach
4. Compute the p –value.
For z = 1.56, the p-value = .0594
5. Determine whether to reject H0.
Because p-value > α = 0.05, we cannot reject H0.
We cannot conclude that the proportion of households aware of the
client’s product increased after the new campaign.
45
Hypothesis Tests about p1 – p2 (8 of 8)
Critical Value Approach
4. Determine the critical value and rejection rule.
For α = .05, z.05 = 1.645
Reject H0 if z > 1.645
5. Determine whether to reject H0.
Because 1.56 < 1.645, we cannot reject H0.
We cannot conclude that the proportion of households aware of the client’s
product increased after the new campaign.
46

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Ch 10-Two populations.pptx

  • 1. Chapter 10 - Inference About Means and Proportions with Two Populations
  • 2. Chapter 10 - Inference About Means and Proportions with Two Populations 10.1 – Inferences about the Difference Between Two Population Means 𝜎1 and 𝜎2 known. 10.2 – Inferences about the Difference Between Two Population Means 𝜎1 and 𝜎2 unknown. 10.3 – Inference about the Difference Between Two Population Means: Matched Samples. 10.4 – Inferences about the Difference Between Two Population Proportions. 2
  • 3. Estimating the Difference Between Two Population Means (1 of 2) 3
  • 4. Sampling Distribution of 𝑥1 − 𝑥2 • Mean/Expected value: • Standard Deviation (Standard Error): 4
  • 5. Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Known (1 of 3) Interval Estimate 5
  • 6. Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Known (2 of 3) Example: Par, Inc. Par, Inc. is a manufacturer of golf equipment and has developed a new golf ball that has been designed to provide “extra distance.” In a test of driving distance using a mechanical driving device, a sample of Par golf balls was compared with a sample of golf balls made by Rap, Ltd., a competitor. 6
  • 7. Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Known (3 of 3) Example: Par, Inc. Empty cell Sample # 1 Par, Inc. Sample # 2 Rap, Ltd. Sample Size 120 balls 80 balls Sample Mean 295 yards 278 yards Based on data from previous driving distance tests, the two population standard deviations are known with σ1 = 15 yards and σ2 = 20 yards. Let us develop a 95% confidence interval estimate of the difference between the mean driving distances of the two brands of golf ball. 7
  • 8. Estimating the Difference Between Two Population Means (2 of 2) 8
  • 9. Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Known We are 95% confident that the difference between the mean driving distances of Par, Inc. balls and Rap, Ltd. balls is 11.86 to 22.14 yards. 9
  • 10. Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Known (1 of 5) A hypothesis test about the value of the difference in two population means 𝜇1 −𝜇2 must take one of the following three forms (where D0 is the hypothesized difference in the population means). Test Statistic: 10
  • 11. Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Known (2 of 5) Example: Par, Inc. Can we conclude, using α = 0.01, that the mean driving distance of Par, Inc. golf balls is greater than the mean driving distance of Rap, Ltd. golf balls? 11
  • 12. Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Known (3 of 5) 1. Develop the hypotheses. 2. Specify the level of significance. α = 0.01 3. Compute the value of the test statistic. 12
  • 13. Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Known (4 of 5) p-Value Approach 4. Compute the p-value. For z = 6.49, the p-value < 0.0001 5. Determine whether to reject H0. Because p-value < 0.0001 ≤ α = 0.01, we reject H0. At the 0.01 level of significance, the sample evidence indicates the mean driving distance of Par, Inc. golf balls is greater than the mean driving distance of Rap, Ltd. golf balls. 13
  • 14. Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Known (5 of 5) Critical Value Approach 4. Determine the critical value and the rejection rule. For α = 0.01, 𝑧0.01 = 2.33. We will reject H0 if 𝑧 ≥ 2.33. 5. Determine whether to reject H0. Because z = 6.49 ≥ 2.33, we reject H0. The sample evidence indicates the mean driving distance of Par, Inc. golf balls is greater than the mean driving distance of Rap, Ltd. golf balls. 14
  • 15. Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Unknown(1 of 6) 15
  • 16. Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Unknown (2 of 6) Interval Estimate 16
  • 17. Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Unknown (3 of 6) Example: Specific Motors Specific Motors of Detroit has developed a new Automobile known as the M car. 24 M cars and 28 J cars (from Japan) were road tested to compare miles-per-gallon (mpg) performance. Empty cell Sample #1 M Cars Sample #2 J Cars Sample Size 24 cars 28 cars Sample Mean 29.8 miles per gallon 27.3 miles per gallon Sample Std. Dev. 2.56 miles per gallon 1.81 miles per gallon 17
  • 18. Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Unknown (4 of 6) Let us develop a 90% confidence interval estimate of the difference between the mpg performances of the two models of automobile. Let 𝜇1 = the mean miles per gallon for the population of M cars. 𝜇2 = the mean miles per gallon for the population of J cars. 18
  • 19. Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Unknown (5 of 6) 19
  • 20. Interval Estimation of μ1 – μ2 When σ1 and σ2 Are Unknown (6 of 6) We are 90% confident that the difference between the miles-per-gallon performances of M cars and J cars is 1.449 to 3.551 mpg. 20
  • 21. Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Unknown (1 of 6) A hypothesis test about the value of the difference in two population means 𝜇1 −𝜇2 must take one of the following three forms (where D0 is the hypothesized difference in the population means). Test Statistic: 21
  • 22. Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Unknown (2 of 6) Example: Specific Motors Can we conclude, using a .05 level of significance, that the miles-per-gallon (mpg) performance of M cars is greater than the miles-per-gallon performance of J cars? 22
  • 23. Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Unknown (3 of 6) 1. Develop the hypotheses. 2. Specify the level of significance. α = 0.05 3. Compute the value of the test statistic 23
  • 24. Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Unknown (4 of 6) The degrees of freedom for 𝑡𝛼 are 24
  • 25. Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Unknown (5 of 6) p –Value Approach 4. Compute the p-value. For t = 4.003 and df = 41 the p-value < 0.005 5. Determine whether to reject H0. Because p-value ≤ α = 0.05, we reject H0. At the 0.05 level of significance, the sample evidence indicates that the miles-per- gallon (mpg) performance of M cars is greater than the miles-per-gallon performance of J cars. 25
  • 26. Hypothesis Tests About μ1 – μ2 When σ1 and σ2 Are Unknown (6 of 6) Critical Value Approach 4. Determine the critical value and the rejection rule. For α = 0.05 and df = 41, 𝑡0.05 = 1.683. We will reject H0 if 𝑡 ≥ 1.683. 5. Determine whether to reject H0. Because 4.003 ≥ 1.683, we reject H0. We are at least 95% confident that the miles-per-gallon (mpg) performance of M cars is greater than the miles-per-gallon performance of J cars. 26
  • 27. Inferences About the Difference Between Two Population Means: Matched Samples (1 of 6) • With a matched-sample design each sampled item provides a pair of data values. • This design often leads to a smaller sampling error than the independent- sample design because variation between sampled items is eliminated as a source of sampling error. 27
  • 28. Inferences About the Difference Between Two Population Means: Matched Samples (2 of 6) Example: Express Deliveries A Chicago-based firm has documents that must be quickly distributed to district offices throughout the U.S. The firm must decide between two delivery services, UPX (United Parcel Express) and INTEX (International Express), to transport its documents. In testing the delivery times of the two services, the firm sent two reports to a random sample of its district offices with one report carried by UPX and the other report carried by INTEX. Do the data on the next slide indicate a difference in mean delivery times for the two services? Use a 0.05 level of significance. 28
  • 29. Inferences About the Difference Between Two Population Means: Matched Samples (3 of 6) The mean of the differences is The standard deviation of the differences is District Office UPX INTEX Difference Seattle 32 25 7 Los Angeles 30 24 6 Boston 19 15 4 Cleveland 16 15 1 New York 15 13 2 Houston 18 15 3 Atlanta 14 15 Negative 1 St. Louis 10 8 2 Milwaukee 7 9 Negative 2 Denver 16 11 5
  • 30. Inferences About the Difference Between Two Population Means: Matched Samples (4 of 6) 1. Develop the hypotheses. 2. Specify the level of significance. α = 0.05 3. Compute the value of the test statistic. 30
  • 31. Inferences About the Difference Between Two Population Means: Matched Samples (5 of 6) p –Value Approach 4. Compute the p-value. For t = 2.94 and df = 9 the p-value is between 0.02 and 0.01. Note: This is a two-tailed test, so we doubled the upper-tail areas of 0.005 and 0.01. 5. Determine whether to reject H0. Because p-value ≤ α = 0.05, we reject H0. At the 0.05 level of significance, the sample evidence indicates that there is a difference in mean delivery times for the two services. 31
  • 32. Inferences About the Difference Between Two Population Means: Matched Samples (6 of 6) Critical Value Approach 4. Determine the critical value and the rejection rule. For α = 0.05 and df = 9, 𝑡0.025 = 2.262. We will reject H0 if 𝑡 ≥ 2.262. 5. Determine whether to reject H0. Because 2.94 ≥ 2.262, we reject H0. We are at least 95% confident that there is a difference in mean delivery times for the two services. 32
  • 33. Sampling Distribution of 𝑝1 − 𝑝2 (1 of 3) • Mean/Expected value: • Standard Deviation (Standard Error): where: 𝑝1 = proportion for population 1 𝑝2 = proportion for population 2 𝑛1 = sample size from population 1 𝑛2 = sample size from population 2 33
  • 34. Sampling Distribution of 𝑝1 − 𝑝2 (2 of 3) • If the sample sizes are large, the sampling distribution of can be approximated by a normal probability distribution. • The sample sizes are sufficiently large if all of these conditions are met: 34
  • 35. Interval Estimation of p1 – p2 (1 of 3) Interval Estimate 35
  • 36. Interval Estimation of p1 – p2 (2 of 3) Example: Market Research Associates Market Research Associates is conducting research to evaluate the effectiveness of a client’s new advertising campaign. Before the new campaign began, a telephone survey of 150 households in the test market area showed 60 households “aware” of the client’s product. The new campaign has been initiated with TV and newspaper advertisements running for three weeks. A survey conducted immediately after the new campaign showed 120 of 250 households “aware” of the client’s product. Does the data support the position that the advertising campaign has provided an increased awareness of the client’s product? 36
  • 37. Interval Estimation of p1 – p2 (3 of 3) Hence, the 95% confidence interval for the difference in before and after awareness of the product is –0.02 to 0.18. 37
  • 38. Hypothesis Tests about p1 – p2 (1 of 8) Hypotheses: 1. One-tailed, lower tail: 𝐻0: 𝑝1−𝑝2≥ 0 𝐻𝑎: 𝑝1−𝑝2< 0 2. One-tailed, upper tail: 𝐻0: 𝑝1−𝑝2≤ 0 𝐻𝑎: 𝑝1−𝑝2> 0 3. Two-tailed: 𝐻0: 𝑝1−𝑝2= 0 𝐻𝑎: 𝑝1−𝑝2≠ 0 Note: We will focus on tests involving no difference between the two population proportions. 38
  • 39. Hypothesis Tests about p1 – p2 (2 of 8) 39 • Standard error of 𝑝1 − 𝑝2 when 𝑝1 = 𝑝2= 𝑝: 𝜎𝑝1−𝑝2 = 𝑝(1 − 𝑝) 1 𝑛1 + 1 𝑛2 • Pooled estimator of 𝑝 when 𝑝1 = 𝑝2= 𝑝: 𝑝 = 𝑛1𝑝1 + 𝑛2𝑝2 𝑛1 + 𝑛2
  • 40. Hypothesis Tests about p1 – p2 (4 of 8) Example: Market Research Associates Can we conclude, using a 0.05 level of significance, that the proportion of households aware of the client’s product increased after the new advertising campaign? 40
  • 41. Hypothesis Tests about p1 – p2 (3 of 8) Test Statistic 41
  • 42. Hypothesis Tests about p1 – p2 (4 of 8) Example: Market Research Associates Can we conclude, using a 0.05 level of significance, that the proportion of households aware of the client’s product increased after the new advertising campaign? 42
  • 43. Hypothesis Tests about p1 – p2 (5 of 8) 2. Specify the level of significance. α = 0.05 43
  • 44. Hypothesis Tests about p1 – p2 (6 of 8) 3. Compute the value of the test statistic. 44
  • 45. Hypothesis Tests about p1 – p2 (7 of 8) p –Value Approach 4. Compute the p –value. For z = 1.56, the p-value = .0594 5. Determine whether to reject H0. Because p-value > α = 0.05, we cannot reject H0. We cannot conclude that the proportion of households aware of the client’s product increased after the new campaign. 45
  • 46. Hypothesis Tests about p1 – p2 (8 of 8) Critical Value Approach 4. Determine the critical value and rejection rule. For α = .05, z.05 = 1.645 Reject H0 if z > 1.645 5. Determine whether to reject H0. Because 1.56 < 1.645, we cannot reject H0. We cannot conclude that the proportion of households aware of the client’s product increased after the new campaign. 46