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Business Research Methods
(BRM)
Business Research Methods
Lecturer: Kamran Malik
COURSE TITLE: Business Research Method
Credit Hours: 3 (Theory) + 0 (Lab)
Pre-requisites: NIL
Total Weeks: 16
Total Hours: 48
Semester: 7th
COURSE OBJECTIVES:
To familiarize students with all those scientific
inquiry or investigation, undertaken with the
purpose of finding answers of different business
problems through research methodologies.
Chapter Outline:
• Introduction
• Research and the Manager
• Types of Business Research
• Applied Research
• Basic Research
• Some Common Researched areas in
Business
• Managers and Research
• Internal verses External
Consultants/Researchers
• Advantages and Disadvantages of
Internal Consultants
• Advantages and Disadvantages of
External Consultants
Introduction to Business Research Methods
• Research is
organized and
systematic
inquiry or
investigation
which provides
information for
solving a
problem or
finding answers
to a complex
issue
Qualitative Data
• Deals with descriptions (written).
• Data can be observed but not measured.
• Colors, textures, smells, tastes, appearance, beauty, etc.
• Qualitative → Quality
Quantitative Data
• Deals with numbers.
• Data which can be
measured.
• Length, height, area,
volume, weight, speed,
time, temperature,
humidity, sound levels, cost,
members, ages, etc.
• Quantitative → Quantity
Research and the manager (Problem areas in BR)
• In business ,research is conducted to resolve
problematic issues in the areas of accounting
,Finance, Management and Marketing .
• Management ,Focus is on the study of employee
attitudes and behaviors ,Human Resource
Management, Strategy formulation , information
systems etc…
• Marketing research could address issues pertaining
to product image ,advertisement ,sales promotion
,distribution ,pricing, packaging etc….
• Finance ,the operations of financial institutions ,financial performance through
financial ratio, dividends and behavior of stock exchange become the focus of
investigation.
• Accounting ,budget control systems ,practices and procedures are frequently
examined
Types of business research
There are two types of business research
• 1. Applied research: (Undertaken to solve existing problems)
• 2. Basic research: (Generating scientific knowledge for future use)
Managers and Research
• The knowledge of research and research methods helps
professional managers to:
• i. Identify and effectively solve minor problems in the work
setting.
• ii. Know how to discriminate good from bad research.
• iii. Constantly aware of the multiple influences and
multiple effects of Factors affecting on a situation.
• iv. Take calculated risks in decision making, knowing well all
the Probabilities associated with different possible
outcomes.
• v. Relate to hired researchers and consultants more
effectively.
• vi. Combine experience with scientific knowledge while
making decision.
Internal verses external consultants/Researchers
• Internal Research and Development department
• Advantages of internal consultants/Researchers
• Accept by the employees as subunit of the organization
• The team would require much less time to understand the structure
• They would be available for implementing the recommendations
• The internal team might cost considerably less than an external team
Disadvantages of internal consultants
/Researchers
• The internal team may quite
possibly fall into a stereotype (a
fixed idea but which is wrong)
• There is scope for certain
powerful groups in the
organization to influence the
internal team
• Qualified internal research
teams are not perceived as
“experts” by the staff
Advantages of external consultants
• The external team can
draw a wealth of
experience from having
worked with different
types of organizations
• Maybe more
knowledgeable
• External research has
high value
Disadvantages of external consultants
• The cost of hiring an external research team is usually high
• Seldom get a warm welcome, nor are readily accepted by employees.
• Take more time to understand the organization

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Ch # 1 brm

  • 1. Business Research Methods (BRM) Business Research Methods Lecturer: Kamran Malik
  • 2. COURSE TITLE: Business Research Method Credit Hours: 3 (Theory) + 0 (Lab) Pre-requisites: NIL Total Weeks: 16 Total Hours: 48 Semester: 7th
  • 3. COURSE OBJECTIVES: To familiarize students with all those scientific inquiry or investigation, undertaken with the purpose of finding answers of different business problems through research methodologies.
  • 4. Chapter Outline: • Introduction • Research and the Manager • Types of Business Research • Applied Research • Basic Research • Some Common Researched areas in Business • Managers and Research • Internal verses External Consultants/Researchers • Advantages and Disadvantages of Internal Consultants • Advantages and Disadvantages of External Consultants
  • 5. Introduction to Business Research Methods • Research is organized and systematic inquiry or investigation which provides information for solving a problem or finding answers to a complex issue
  • 6. Qualitative Data • Deals with descriptions (written). • Data can be observed but not measured. • Colors, textures, smells, tastes, appearance, beauty, etc. • Qualitative → Quality
  • 7. Quantitative Data • Deals with numbers. • Data which can be measured. • Length, height, area, volume, weight, speed, time, temperature, humidity, sound levels, cost, members, ages, etc. • Quantitative → Quantity
  • 8.
  • 9. Research and the manager (Problem areas in BR) • In business ,research is conducted to resolve problematic issues in the areas of accounting ,Finance, Management and Marketing . • Management ,Focus is on the study of employee attitudes and behaviors ,Human Resource Management, Strategy formulation , information systems etc… • Marketing research could address issues pertaining to product image ,advertisement ,sales promotion ,distribution ,pricing, packaging etc….
  • 10. • Finance ,the operations of financial institutions ,financial performance through financial ratio, dividends and behavior of stock exchange become the focus of investigation. • Accounting ,budget control systems ,practices and procedures are frequently examined
  • 11. Types of business research There are two types of business research • 1. Applied research: (Undertaken to solve existing problems) • 2. Basic research: (Generating scientific knowledge for future use)
  • 12. Managers and Research • The knowledge of research and research methods helps professional managers to: • i. Identify and effectively solve minor problems in the work setting. • ii. Know how to discriminate good from bad research. • iii. Constantly aware of the multiple influences and multiple effects of Factors affecting on a situation. • iv. Take calculated risks in decision making, knowing well all the Probabilities associated with different possible outcomes. • v. Relate to hired researchers and consultants more effectively. • vi. Combine experience with scientific knowledge while making decision.
  • 13. Internal verses external consultants/Researchers • Internal Research and Development department • Advantages of internal consultants/Researchers • Accept by the employees as subunit of the organization • The team would require much less time to understand the structure • They would be available for implementing the recommendations • The internal team might cost considerably less than an external team
  • 14. Disadvantages of internal consultants /Researchers • The internal team may quite possibly fall into a stereotype (a fixed idea but which is wrong) • There is scope for certain powerful groups in the organization to influence the internal team • Qualified internal research teams are not perceived as “experts” by the staff
  • 15. Advantages of external consultants • The external team can draw a wealth of experience from having worked with different types of organizations • Maybe more knowledgeable • External research has high value
  • 16. Disadvantages of external consultants • The cost of hiring an external research team is usually high • Seldom get a warm welcome, nor are readily accepted by employees. • Take more time to understand the organization