Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Free Wifi Media presentation
1. HOW I CAN ADD VALUE TO YOUR BUSINESS ?
Business owner : attract more feet in to your business, resulting in increased
turnover.
Advertisers : grow your brand to targeted audiences and markets though mobile
advertising via free wifi
2. WHAT IS FREE WIFI ?
Free wifi is a local area wireless computer
networking technology that allows devices to
connect to the network, allowing one to
browse the internet for free. The costs for the
free wifi are generally held by the
establishment owner, in lieu of attracting
customers who will then spend more time and
money in the establishment whilst using the
free wifi at their leisure.
11/18/2015
3. WHO IS FREE WIFI | MEDIA
Free Wifi | Media is here to assist venues owers & advertisers, to grow a
profitable businesses via a media platform that is new, innovative and
precise. Every campaign we create, every impression we flight, we
undertake to make a measureable difference to their business.
4. WHERE CAN FREE WIFI BE INSTALLED
In taxis, buses, trains, stations, universities,
student residences, shabeens, hair salons,
restaurants, hotels, shopping malls, retail
shops and centres, apartment blocks, stadia,
events, sports grounds, club houses, post
offices, banks, petrol stations, pubs, lodges,
resorts, municipal buildings, political rallies, –
the opportunities are endless.
5. With the high costs of data, consumers use free wifi in establishments to surf free of
charge.
WHAT ARE SUBSCRIBERS DOING ONLINE
They are downloading apps, content, updating, updating social media accounts,
looking for employment, places to eat, downloading music, tweeting, emailing,
comparing prices whilst in store, shopping, banking, looking for love on dating sites
WHY DO ESTABLISHMENTS LOVE WIFI
It brings subscribers into their environment which also brings in feet, money and in
increased profits.
6. WHY ADVERTISE VIA FREE WIFI
•Direct advertising to captured target markets and audiences (taxi wifi)
•Advertisers can target audience at a designated place, at the right time and on
specified devices.
• Reach customers at point of need, instantly.
• Ads are full screen for bigger impact.
•Coupons can be redeemed from ad.
•Click through options available – driving customers to where you want them.
•Campaigns can be more versatile and have a quick turnaround.
•Can work in conjunction with radio, print, newspaper and social media etc.
7. •Continued.....
•Advertising is supported by Google adwords – eg, subscriber looking for lunch,
fast food restaurant ads will appear.
•Agencies are always looking for innovative ways to reduce costs and increase the
effectiveness of advertising.
•Adverts can be tailor made for your market.
•Advertisers can monitor impressions / ROI with detailed monthly reporting
features
8. HOW DOES THIS WORK ? VIEW2SURF TECHNOLOGY – FULL SCREEN
ADVERTISING VIA FREE WIFI
View2surf ™ is technology which allows Internet Service Providers (ISP’S) to weave
additional mobile Internet websites in a stream of pages viewed by subscribers.
Additional pages appear either every 15 minutes or 5mgs used, in the form of www
pages in subscriber’s device web browser.
Each ad impression (ad page) is supported with a “Skip” button. The ad page stays on
subscribers browser until he interacts with the ad or clicks “Skip” button which
normally appear after 5 seconds of ad display.
Clicking “Skip” redirects subscribers back to their original page resulting in a smooth
browsing experience and ensuring the ads are not intrusive.
9. Technical solutions are implemented by the operator therefore subscribers are not
required to download any additional software / apps or settings.
Research carried out with the participation of one of the largest international mobile
operators has shown more than 80% penetration of view2surf™ technology among the
testers.
10. ARTWORK
Full mobile or PC page is @ advertiser discretion & virtually any creation can be
placed. However, for best performance, we recommend the following:
Mobile smartphones
• 300x300 (320x480, 2 x 320x240) px
• max 250kB, rich media (movie) up to 1.5MB
Tablets / Notebooks
• 300x300 (320x480, 2 x 320x240) px also fits well on a larger screen
• max 250kB, rich media (movie) up to 1.5MB
11. Laptops and notebooks
• 750x500 (horizontal)
• max 250 kB, rich media (movie) up to 1.5MB
All files to be in either GIF or Jpeg
or video
12. Artwork can be set as a 'coupon' style what will
include an additional 'Save' button. Saved coupons
are easy to recall or retrieve when called from any
location covered by this system.