The document discusses the rapid growth and challenges of cloud adoption, forecasting the public cloud market to exceed $241 billion by 2020. It highlights innovation opportunities through collaboration and standardized solutions to enhance security, efficiency, and management in cloud services. Various industry leaders like Virtustream and Baidu are mentioned for their efforts in implementing standard-based solutions to improve performance and security in cloud infrastructure.

1. Accelerating the
Speed of Innovation
Jason Waxman
General Manager
Cloud Infrastructure Group
Intel
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2. Cloud Adoption is Inevitable
The cloud computing marketplace will reach total revenues of
+$241 billion in 2020
Global public cloud market size, 2011 to 2020
$180.00
$160.00
Total public cloud markets
$140.00
$120.00
(US$ billions
$100.00
$80.00
$60.00
$40.00
$20.00
$0.00
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
IaaS PaaS SaaS BPaaS
Source: Forrester Research, Inc.
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3. This Inevitability Comes with Challenges
to Be Overcome
40% Security Initial Cloud On-Boarding
8%
Security is top of mind.
31%
Application
Migration
Strategy
Migrating applications,
implementation strategy,
Regulations
7%
& operational efficiency
are also priorities.
11% Simplified
Management…
Power
and carbon footprint 2%
Source: ODCA Member survey, October 2011
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4. Our Opportunity:
Innovate Towards ODCA Priorities for Cloud
Secure
Transparency
Federation
Industry
Standard Solutions
Common
Automation Management
and Policy
4

5. Collaboration Founded in Standards is Key
Cloud Service Global
Providers Enterprises
Delivering Top-grade Consuming and
Services Offering Top-grade
Excess Capacity
Emerging
Dynamic
Cloud
Market
Place
Technology Solution
Providers
Offering Brokerage and
Management services
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6. From Requirements to Solution Scale
Streamlined Standardized
Shared Practices
Requirements Response Checklists
Drive Scale
Accelerate Adoption Accelerate TTM
Available to Members at: www.opendatacenteralliance.org
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7. 2012: Accelerated Innovation is Here
Delivering
Standard Services
Improving Big
Data Response
Early Security
Solution Testing
7

8. Virtustream: Delivering Open Cloud Services
Kevin Reid
CEO & CTO
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9. Secure Cloud Services Following ODCA Standards
Hybrid Hybrid
Private Cloud Virtual Private Cloud Public Cloud
Run a Private Cloud Virtual Private Cloud Enterprise Public Cloud
(At your site) (In Virtustream’s Cloud) (In Service Provider’s Cloud)
Customer operated or Virtustream managed or Virtustream or Other Service
remotely managed Customer managed Provider managed
 Infrastructure  Infrastructure  Management
 Regulation  Management  Security
 Security  Regulation
 Security
Domains
 Services
Platform integrity & trust through
hardware based root of trust, reported
and attested through industry
standard TPM and open APIs
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10. Baidu: Infrastructure Innovation
Challenge
Improve solution performance to enable
faster response time to big data analytics
queries
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11. Baidu: Infrastructure Innovation
Implementation
QoS controls and IO Users
acceleration deployed
on 100PB cluster
Proxy Network OS
Results Search Application
Real time data retrieval, scale
for future data growth, based Hadoop Cluster
on industry standard solutions Data Mining
ODCA IO Control Requirements based Solution Delivers
Improved Analytics Performance
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12. National Australia Bank:
Pushing Standard Based Security Assurance
Challenge
Move standard security availability
forward by delivering ODCA security
requirements based configuration
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13. National Australia Bank:
Pushing Standard Based Security Assurance
Implementation
Tiered solution mixing managed
and un-managed service
Results
POC Results in key insights for ODCA Usage
Model
Shared learning will help drive solution scale
Learn About POC Later Today in Cloud Ceiling Track
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14. Our Path Forward is Clear
ODCA: A Massive Tool for Industry
Acceleration – Engage
Those Who Collaborate Will Win
Through Acceleration
Cloud and Big Data Represents
Massive Industry Opportunity
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15. Cloud Formation Track Panels
Moderator Panelists
Service Provider Richard Villars
IDC
Curt Aubley
Lockheed Martin
Joe Weinman
Telx
Petteri Uljas
Capgemini
Panel Jeff Deacon
Terremark
Moderator Panelists
Cloud Hardware Barb Darrow Brandon Fears Yael Maguire
Infrastructure GigaOm HP Facebook
Delivery Panel Jason Waxman Mark Wood
Intel Dell
Moderator Panelists John Engates Elad Yoran
Cloud Software Richard Villars Gordon Haff Rackspace Vaultive
Innovation IDC Red Hat Andrew Stokes
Panel Greg Brown Reuven Cohen Chief Scientist, Deutsche
McAfee Virtustream Bank Global Technology
Industry Moderator Panelists
Standards Jason Waxman Chet Ensign Josh Cohen Yael Maguire
Intel OASIS DMTF Facebook
Development Pam Fusco Pam Fusco
Panel President of the CSA
NY Metro CSA
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16. Q&A
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