This document discusses how marketers need agility to respond quickly to changing market conditions and opportunities. It promotes an in-house printing solution that allows marketers to streamline production of marketing materials and customer communications. The solution enables personalization, simplifies processes, reduces costs, and helps marketers engage audiences and realize their vision. Customer testimonials highlight how the solution increased efficiency, flexibility, and reduced costs for a union, construction company, pharmaceutical importer, and others.

1. MARKETING
MADE MORE
EFFICIENT
AGILE
NEVER MISS
A MARKETING
OPPORTUNITY

2. IN TODAY’S
DYNAMIC
MULTI-CHANNEL
ENVIRONMENT...

3. MARKETERS NEED
THE AGILITY TO
RESPOND RAPIDLY TO
CHANGING MARKET
CONDITIONS

4. AND
CAPITALISE ON
EVERY BUSINESS
OPPORTUNITY.

5. AGILE MARKETING DEPARTMENTS
THREE TIMES MORE LIKELY TO
GROW MARKET SHARE1
The ability to react quickly with tailored campaigns
and personalised marketing collateral is critical.
Miss the moment or the message and you
lose the advantage.
1 CMO agenda: The Agile Advantage, CMG Partners 2014

6. If you’re struggling with:
• Inflexible production processes
• External cost and management of fast
turnarounds
• Short print runs
• Document personalisation.
It’s time to talk to us.

7. 61%
of consumers say they
feel better about, and are
more likely to buy from
a company that delivers
custom content2.
2 CMO and Consumer Attitude study, Custom Content Council 2011

8. MAKE EVERY
INTERACTION
COUNT

9. We offer a variety of intelligent ways
for marketers to streamline the
production of customer-facing and
internal communications.
We help you become more agile,
more responsive and more efficient.

10. SIMPLIFY
Save time, effort and resource by using
simple desktop publishing tools to create
booklets, pricelists, reports, checklists and
reference materials. Print high quality
professional documents in-house,
without delay or the need to outsource.

11. PERSONALISE
Create coherent, personalised
communications.
Up-sell... cross-sell... track your
engagement and performance... improve
marketing ROI.

12. CONTROL
Ensure brand, colour and messaging
consistency. Reduce stock levels with
on-demand capabilities. Address
version control and compliance issues
with minimal effort and cost.

13. THE POWER
TO IMPROVE
PERFORMANCE

14. Our in-house solutions allow you to
take control of what, when and how you
communicate.
From reports, newsletters, presentation materials
and client reports to personalised customer
mailings, promotions and pricelists ...
... we help you simplify processes, manage data
and reduce costs.

15. THE RESULT
An agile, affordable approach to producing
marketing materials that enables you to adapt
your communications to market drivers and
engage your audience with the right message
at the right time.
Realise your vision and ambition.
Never miss a marketing opportunity.

16. 63%
of marketing leaders
see agility as a
high priority3.
3 CMO agenda: The Agile Advantage, CMG Partners 2014

17. But only
40%
rate themselves
as agile3.
3 CMO agenda: The Agile Advantage, CMG Partners 2014

18. TRUST
IN OUR
EXPERIENCE ...
See what some of our customers say about
working with us...

19. TRADE UNION FINDS
INCREASED EFFICIENCY
AND FLEXIBILITY IN
COMMUNICATING
WITH ITS 280,000
MEMBERS

20. “ The software we were using before was
very limited. Now, with the Canon solution,
not only is personalisation a much less
time-consuming task, we’re also able to
be a lot more flexible in how we use it. ”
SIAN MANAZ
HEAD OF COMMUNICATIONS
PUBLIC AND COMMERCIAL SERVICES UNION

21. CONSTRUCTION
CONSULTANCY
CUTS THE COST OF
PUBLISHING, PRINTING
AND FINISHING FOR
EXTERNAL AND INTERNAL
COMMUNICATIONS

22. “ Managing the whole production
process in-house, we estimate
we’ve reduced almost 50% of
our print-related costs. ”
NINO DEL PLATO
CENTRAL REPROGRAPHIC DEPARTMENT MANAGER
ECOSFERA

23. PHARMACEUTICAL
IMPORTER SWITCHES TO
ON-DEMAND PRINTING
FOR MEDICINE LEAFLETS
TO BETTER MANAGE
COMPLIANCE ISSUES

24. “ Our previous printing model
restricted our overall flexibility, which
was a significant disadvantage as
medicine import and sales is a highly
volatile market. ”
JAN DE KREIJ
MANAGING DIRECTOR, EURECO-PHARMA BV

25. HOSPITAL CONSOLIDATES
COMMUNICATIONS TO
DRAMATICALLY REDUCE
THE COST AND TIME TAKEN
TO CREATE CUSTOMISED
PATIENT APPOINTMENT
LETTERS

26. “ Somewhere between €80,000 and
€108,000 has been saved per year in print
costs – instead of holding large stocks
of standardised folders and documents,
we now print only the precise number of
customised documents that we need. ”
BENT KONGERSLEV
PROCUREMENT COORDINATOR, SOUTH JUTLAND HOSPITAL

27. CAR DEALERSHIP
GROUP STREAMLINES
THE PRODUCTION OF
PERSONALISED CUSTOMER
COMMUNICATION AND
DOCUMENT MANAGEMENT

28. “ By streamlining our printing processes
and guiding us towards the latest hardware
and efficiency-enhancing software tools,
Canon has saved us €20,000 a year and
sharpened our brand image. ”
DAVID MORAINVILLE
ADMINISTRATION AND FINANCE DIRECTOR
PEUGEOT AZUR

29. MANUFACTURER
BENEFITS FROM
PREMIUM QUALITY
PRINT CAPABILITIES
FOR CUSTOMER COMMS,
AT HALF THE COST

30. “ We’ve consistently achieved
high-quality results, day in, day out.
I estimate we have cut our costs by
about 50% across the entire process. ”
CHRISTOPH BRANDNER
GRAPHICS AND DESIGN DEPARTMENT HEAD
RHI AG

31. HOW CAN WE
HELP YOU?
Our solutions have helped marketers in
organisations of all sizes across many sectors
improve their agility and responsiveness to
market demands...
... delivering outstanding results.

32. If there are any areas of particular
interest that you would like to discuss
further, or to set up a meeting, call us on
<000 000 0000>.
Or ask one of our experts to get in touch about
how we can help you across your information
and document management processes
© Canon Europa N.V. 2014
BE EXCEPTIONAL and visit <canon-europe.com>