SlideShare a Scribd company logo
MARKETING 
MADE MORE 
EFFICIENT 
AGILE 
NEVER MISS 
A MARKETING 
OPPORTUNITY
IN TODAY’S 
DYNAMIC 
MULTI-CHANNEL 
ENVIRONMENT...
MARKETERS NEED 
THE AGILITY TO 
RESPOND RAPIDLY TO 
CHANGING MARKET 
CONDITIONS
AND 
CAPITALISE ON 
EVERY BUSINESS 
OPPORTUNITY.
AGILE MARKETING DEPARTMENTS 
THREE TIMES MORE LIKELY TO 
GROW MARKET SHARE1 
The ability to react quickly with tailored campaigns 
and personalised marketing collateral is critical. 
Miss the moment or the message and you 
lose the advantage. 
1 CMO agenda: The Agile Advantage, CMG Partners 2014
If you’re struggling with: 
• Inflexible production processes 
• External cost and management of fast 
turnarounds 
• Short print runs 
• Document personalisation. 
It’s time to talk to us.
61% 
of consumers say they 
feel better about, and are 
more likely to buy from 
a company that delivers 
custom content2. 
2 CMO and Consumer Attitude study, Custom Content Council 2011
MAKE EVERY 
INTERACTION 
COUNT
We offer a variety of intelligent ways 
for marketers to streamline the 
production of customer-facing and 
internal communications. 
We help you become more agile, 
more responsive and more efficient.
SIMPLIFY 
Save time, effort and resource by using 
simple desktop publishing tools to create 
booklets, pricelists, reports, checklists and 
reference materials. Print high quality 
professional documents in-house, 
without delay or the need to outsource.
PERSONALISE 
Create coherent, personalised 
communications. 
Up-sell... cross-sell... track your 
engagement and performance... improve 
marketing ROI.
CONTROL 
Ensure brand, colour and messaging 
consistency. Reduce stock levels with 
on-demand capabilities. Address 
version control and compliance issues 
with minimal effort and cost.
THE POWER 
TO IMPROVE 
PERFORMANCE
Our in-house solutions allow you to 
take control of what, when and how you 
communicate. 
From reports, newsletters, presentation materials 
and client reports to personalised customer 
mailings, promotions and pricelists ... 
... we help you simplify processes, manage data 
and reduce costs.
THE RESULT 
An agile, affordable approach to producing 
marketing materials that enables you to adapt 
your communications to market drivers and 
engage your audience with the right message 
at the right time. 
Realise your vision and ambition. 
Never miss a marketing opportunity.
63% 
of marketing leaders 
see agility as a 
high priority3. 
3 CMO agenda: The Agile Advantage, CMG Partners 2014
But only 
40% 
rate themselves 
as agile3. 
3 CMO agenda: The Agile Advantage, CMG Partners 2014
TRUST 
IN OUR 
EXPERIENCE ... 
See what some of our customers say about 
working with us...
TRADE UNION FINDS 
INCREASED EFFICIENCY 
AND FLEXIBILITY IN 
COMMUNICATING 
WITH ITS 280,000 
MEMBERS
“ The software we were using before was 
very limited. Now, with the Canon solution, 
not only is personalisation a much less 
time-consuming task, we’re also able to 
be a lot more flexible in how we use it. ” 
SIAN MANAZ 
HEAD OF COMMUNICATIONS 
PUBLIC AND COMMERCIAL SERVICES UNION
CONSTRUCTION 
CONSULTANCY 
CUTS THE COST OF 
PUBLISHING, PRINTING 
AND FINISHING FOR 
EXTERNAL AND INTERNAL 
COMMUNICATIONS
“ Managing the whole production 
process in-house, we estimate 
we’ve reduced almost 50% of 
our print-related costs. ” 
NINO DEL PLATO 
CENTRAL REPROGRAPHIC DEPARTMENT MANAGER 
ECOSFERA
PHARMACEUTICAL 
IMPORTER SWITCHES TO 
ON-DEMAND PRINTING 
FOR MEDICINE LEAFLETS 
TO BETTER MANAGE 
COMPLIANCE ISSUES
“ Our previous printing model 
restricted our overall flexibility, which 
was a significant disadvantage as 
medicine import and sales is a highly 
volatile market. ” 
JAN DE KREIJ 
MANAGING DIRECTOR, EURECO-PHARMA BV
HOSPITAL CONSOLIDATES 
COMMUNICATIONS TO 
DRAMATICALLY REDUCE 
THE COST AND TIME TAKEN 
TO CREATE CUSTOMISED 
PATIENT APPOINTMENT 
LETTERS
“ Somewhere between €80,000 and 
€108,000 has been saved per year in print 
costs – instead of holding large stocks 
of standardised folders and documents, 
we now print only the precise number of 
customised documents that we need. ” 
BENT KONGERSLEV 
PROCUREMENT COORDINATOR, SOUTH JUTLAND HOSPITAL
CAR DEALERSHIP 
GROUP STREAMLINES 
THE PRODUCTION OF 
PERSONALISED CUSTOMER 
COMMUNICATION AND 
DOCUMENT MANAGEMENT
“ By streamlining our printing processes 
and guiding us towards the latest hardware 
and efficiency-enhancing software tools, 
Canon has saved us €20,000 a year and 
sharpened our brand image. ” 
DAVID MORAINVILLE 
ADMINISTRATION AND FINANCE DIRECTOR 
PEUGEOT AZUR
MANUFACTURER 
BENEFITS FROM 
PREMIUM QUALITY 
PRINT CAPABILITIES 
FOR CUSTOMER COMMS, 
AT HALF THE COST
“ We’ve consistently achieved 
high-quality results, day in, day out. 
I estimate we have cut our costs by 
about 50% across the entire process. ” 
CHRISTOPH BRANDNER 
GRAPHICS AND DESIGN DEPARTMENT HEAD 
RHI AG
HOW CAN WE 
HELP YOU? 
Our solutions have helped marketers in 
organisations of all sizes across many sectors 
improve their agility and responsiveness to 
market demands... 
... delivering outstanding results.
If there are any areas of particular 
interest that you would like to discuss 
further, or to set up a meeting, call us on 
<000 000 0000>. 
Or ask one of our experts to get in touch about 
how we can help you across your information 
and document management processes 
© Canon Europa N.V. 2014 
BE EXCEPTIONAL and visit <canon-europe.com>

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Marketing made more Agile

  • 1. MARKETING MADE MORE EFFICIENT AGILE NEVER MISS A MARKETING OPPORTUNITY
  • 2. IN TODAY’S DYNAMIC MULTI-CHANNEL ENVIRONMENT...
  • 3. MARKETERS NEED THE AGILITY TO RESPOND RAPIDLY TO CHANGING MARKET CONDITIONS
  • 4. AND CAPITALISE ON EVERY BUSINESS OPPORTUNITY.
  • 5. AGILE MARKETING DEPARTMENTS THREE TIMES MORE LIKELY TO GROW MARKET SHARE1 The ability to react quickly with tailored campaigns and personalised marketing collateral is critical. Miss the moment or the message and you lose the advantage. 1 CMO agenda: The Agile Advantage, CMG Partners 2014
  • 6. If you’re struggling with: • Inflexible production processes • External cost and management of fast turnarounds • Short print runs • Document personalisation. It’s time to talk to us.
  • 7. 61% of consumers say they feel better about, and are more likely to buy from a company that delivers custom content2. 2 CMO and Consumer Attitude study, Custom Content Council 2011
  • 9. We offer a variety of intelligent ways for marketers to streamline the production of customer-facing and internal communications. We help you become more agile, more responsive and more efficient.
  • 10. SIMPLIFY Save time, effort and resource by using simple desktop publishing tools to create booklets, pricelists, reports, checklists and reference materials. Print high quality professional documents in-house, without delay or the need to outsource.
  • 11. PERSONALISE Create coherent, personalised communications. Up-sell... cross-sell... track your engagement and performance... improve marketing ROI.
  • 12. CONTROL Ensure brand, colour and messaging consistency. Reduce stock levels with on-demand capabilities. Address version control and compliance issues with minimal effort and cost.
  • 13. THE POWER TO IMPROVE PERFORMANCE
  • 14. Our in-house solutions allow you to take control of what, when and how you communicate. From reports, newsletters, presentation materials and client reports to personalised customer mailings, promotions and pricelists ... ... we help you simplify processes, manage data and reduce costs.
  • 15. THE RESULT An agile, affordable approach to producing marketing materials that enables you to adapt your communications to market drivers and engage your audience with the right message at the right time. Realise your vision and ambition. Never miss a marketing opportunity.
  • 16. 63% of marketing leaders see agility as a high priority3. 3 CMO agenda: The Agile Advantage, CMG Partners 2014
  • 17. But only 40% rate themselves as agile3. 3 CMO agenda: The Agile Advantage, CMG Partners 2014
  • 18. TRUST IN OUR EXPERIENCE ... See what some of our customers say about working with us...
  • 19. TRADE UNION FINDS INCREASED EFFICIENCY AND FLEXIBILITY IN COMMUNICATING WITH ITS 280,000 MEMBERS
  • 20. “ The software we were using before was very limited. Now, with the Canon solution, not only is personalisation a much less time-consuming task, we’re also able to be a lot more flexible in how we use it. ” SIAN MANAZ HEAD OF COMMUNICATIONS PUBLIC AND COMMERCIAL SERVICES UNION
  • 21. CONSTRUCTION CONSULTANCY CUTS THE COST OF PUBLISHING, PRINTING AND FINISHING FOR EXTERNAL AND INTERNAL COMMUNICATIONS
  • 22. “ Managing the whole production process in-house, we estimate we’ve reduced almost 50% of our print-related costs. ” NINO DEL PLATO CENTRAL REPROGRAPHIC DEPARTMENT MANAGER ECOSFERA
  • 23. PHARMACEUTICAL IMPORTER SWITCHES TO ON-DEMAND PRINTING FOR MEDICINE LEAFLETS TO BETTER MANAGE COMPLIANCE ISSUES
  • 24. “ Our previous printing model restricted our overall flexibility, which was a significant disadvantage as medicine import and sales is a highly volatile market. ” JAN DE KREIJ MANAGING DIRECTOR, EURECO-PHARMA BV
  • 25. HOSPITAL CONSOLIDATES COMMUNICATIONS TO DRAMATICALLY REDUCE THE COST AND TIME TAKEN TO CREATE CUSTOMISED PATIENT APPOINTMENT LETTERS
  • 26. “ Somewhere between €80,000 and €108,000 has been saved per year in print costs – instead of holding large stocks of standardised folders and documents, we now print only the precise number of customised documents that we need. ” BENT KONGERSLEV PROCUREMENT COORDINATOR, SOUTH JUTLAND HOSPITAL
  • 27. CAR DEALERSHIP GROUP STREAMLINES THE PRODUCTION OF PERSONALISED CUSTOMER COMMUNICATION AND DOCUMENT MANAGEMENT
  • 28. “ By streamlining our printing processes and guiding us towards the latest hardware and efficiency-enhancing software tools, Canon has saved us €20,000 a year and sharpened our brand image. ” DAVID MORAINVILLE ADMINISTRATION AND FINANCE DIRECTOR PEUGEOT AZUR
  • 29. MANUFACTURER BENEFITS FROM PREMIUM QUALITY PRINT CAPABILITIES FOR CUSTOMER COMMS, AT HALF THE COST
  • 30. “ We’ve consistently achieved high-quality results, day in, day out. I estimate we have cut our costs by about 50% across the entire process. ” CHRISTOPH BRANDNER GRAPHICS AND DESIGN DEPARTMENT HEAD RHI AG
  • 31. HOW CAN WE HELP YOU? Our solutions have helped marketers in organisations of all sizes across many sectors improve their agility and responsiveness to market demands... ... delivering outstanding results.
  • 32. If there are any areas of particular interest that you would like to discuss further, or to set up a meeting, call us on <000 000 0000>. Or ask one of our experts to get in touch about how we can help you across your information and document management processes © Canon Europa N.V. 2014 BE EXCEPTIONAL and visit <canon-europe.com>