SlideShare a Scribd company logo
THINK
RETAIL
Innovation in retail and
print’s role in the retail
market of today
Summer 2015
Introduction
The evolution of retail
Consumer psychologies
Connected consumers
Innovation
Where’s the opportunity for print?
Conclusion
How can PSPs get started?
01
02
06
11
14
16
19
20
Contents
Retail is no longer about stores stocking
shelves and waiting for shoppers to walk
through the door. The retail market is saturated
and, as a result, is highly competitive. There
has been a surge in innovation to simplify
and make the shopping experience richer
and more convenient for consumers,
while at the same time providing greater
opportunities for brands and retailers.
Think Retail will look at the current retail
landscape and how it is undergoing a period
of rapid change – from the way that retailers
are rethinking the customer journey to the way
consumers are shopping. It will look at the
innovations that are set to change the way
we purchase, what role the print world has
and how print service providers (PSPs) can
tap into today’s dynamic, fast moving and
lucrative retail market.
Global Retail and E-Commerce Sales Forecast, 2013-2018, MarketingCharts.com, 2015
Global Retail and E-Commerce Sales Forecast, 2013-2018, MarketingCharts.com, 2015
1.
2.
The global retail market is
set to exceed $23.9 trillion
in 2015, up 6.4% from 2014
93.3% of sales will be
through brick-and-mortar
stores in 2015, compared to
6.7% through ecommerce
Introduction
1
2
1
On 11th August 1994, the traditional retail
industry was blown wide open when the
first secure purchase was made online.
What was purchased? A copy of Sting’s
Ten Summoner’s Tales album. In the two
decades since, while the principle of retail
has remained the same, the number of ways in
which we can make a purchase has multiplied.
Traditional
shops and
departments
Mail order
catalogues
Telephone PC and laptop
computers
Our shopping channels
today include:
Mobiles Tablets What’s
coming next?
Despite the choices ending in the same result,
there is still great debate around where retailers
should focus their budgets and activities, in
particular, if it should be in brick-and-mortar retail
or ecommerce.
The evolution
of retail
2
In 2013, 94% of retail
sales were conducted
in brick-and-mortar
stores
In 2014, total ecommerce via
mobiles in Europe was
€23.77bn which is expected to
grow by 88.7% to €44.87bn
in 2015
In 2015, overall online
sales in Europe are
expected to grow by
18.4% to €185.39bn
18.4%
Online retailers in
2015 are expanding
14.2 times faster than
conventional outlets
However, while ecommerce is growing,
physical stores are continuing to bring in the
majority of sales with a global 2015 forecast
of $22.3tn (93.3%) compared to $1.6tn (6.7%)
ecommerce sales.
People still go to stores because they want
to see, touch and feel products before they
purchase them and for many, shopping
remains an exciting experience.
As such, physical shops are looking at new
ways to be innovative and interactive as they
constantly need to update their environment
to keep consumers’ attention and custom.
This need to re-think the strategy of the
traditional store experience has opened up
large opportunities for print within retail. High
quality, high value printed interior decoration
has become an easy way to refresh and create
a new look and experience for a customer
visiting a store. Similarly, more companies
are using pop-up shops as a successful way
to generate interest and eventually sales.
These temporary shops are able to implement
on-trend and exciting printed designs and
interiors that aren’t always a possibility within
retail stores.
In many cases, the store design has become
the foundation to the customer experience
and the abundance of materials available to
printers and the print applications that can
be generated within retail interior décor are
limited only by imagination.
Despite this being the digital age, what
retailers are slowly realising is that it’s not
about online or offline, but about being
everywhere that customers are, a concept
known as omnichannel or multichannel. Perhaps
this is why online stores are recognising the
need to open physical stores to accommodate
a consumer base that is used to traditional
shopping experiences.
94%
E-Commerce Is Not Eating Retail, Harvard Business Review, 2014
Online Retailing: Britain, Europe, US and Canada 2015, Centre for Retail Research, 2015
Online Retailing: Britain, Europe, US and Canada 2015, Centre for Retail Research, 2015
Online Retailing: Britain, Europe, US and Canada 2015, Centre for Retail Research, 2015
Global Retail and E-Commerce Sales Forecast, 2013-2018, MarketingCharts.com, 2015
3.
4.
5.
6.
7.
3
4
5
6
7
3
Consumers want a
seamless shopping
experience across
channels
4
This year, Amazon launched its first physical store in the US on
the campus of Purdue in Indiana University as part of its bid to
make things more convenient for shoppers. The “store” enables
students to pick up orders and make returns, something that is
otherwise only handled by postal and courier services.
Google also recently opened its first ever
branded shop called ‘The Google Shop’ in
London. The store atmosphere was meant
to mimic the un-cluttered look and feel of
the search engine’s site and, as a result,
designers and visual merchandisers created
an open space for consumers to play,
experiment, learn and, ultimately, buy the
company’s range of Android phones, tablets,
Chromebook laptops and Chromecast TV
services.
With the advent of digital, retail
has evolved and customer experience
remains key. A combination of digital
and print can be the most effective
way to create a multichannel approach
by bridging the gap between online
and offline whilst maintaining a high
value, permanent feel with the
benefit of flexibility.
5
Consumer
psychologies
Colour: Research has found that females
are more cautious when they see red sale
signs as they assume that it’s a trick, or
is encouraging them to buy something
they don’t want. Men, however, are more
trusting and view the signage as a helpful
addition to the store, pointing out exactly
where an offer is. It’s one of the primary
reasons as to why most women’s high street
fashion outlets don’t use red in their displays
and men’s shops do
Price: Consumers are also always looking
for a bargain. Retailers know that they don’t
want to pay more than they have to and, as
a result, the trick of prices ending in .99 took
off. However, while shoppers rely largely on
instinct to navigate the competitive market,
shopping is equally a learned skill, so as
consumers have caught on to the .99 trick,
retailers are now successfully selling more by
ending prices in .97
At the heart of the evolving retail landscape is consumer psychology and behaviour.
The way consumers select, access and evaluate items is different, especially across
age groups and from gender to gender.
Retailers are constantly tapping into the psyche of the consumer to encourage them on the
path to purchase. Whether it is enticing a consumer into a shop with the smell of freshly baked
bread or ensuring that they are using the correct colour in store displays, shops employ countless
methods to encourage a consumer to buy:
85% of shoppers
place colour as a
primary reason for
why they buy a
particular product
Men are less likely
(50.5%) to care about
being able to return
online purchases
in-store compared
to women (66.7%)
Men are less likely
to see offers
50.5%
66.7%
More women (20.3%)
are influenced by
social media in
making purchasing
decisions compared
to men (10.5%)
8
9 10
11
6
Something for nothing: There is no denying
that consumers love to get things for free,
even when it isn’t something they have been
looking for or had any intention of buying.
Cosmetic companies have capitalised on
this with free miniature samples, while taste
testing stations are now common sights
in supermarkets. Similarly, printed store
vouchers that offer consumers a free sample
or a discount appeal to this sense of getting
something for nothing
Impulse to buy: When consumers browse
through aisles, they forget about what’s
actually needed and will act more on the
urge to buy something. In fact, 62% of
purchases are unplanned
Joy of opening something new: The
concept of “unboxing” or the experience
a customer has while opening or unwrapping
a product is, in some circumstances, as
exciting as the product itself. Apple is
a long-standing example of delivering
a great experience that welcomes the
purchaser to the product
Location, location, location: In online
retail, it’s no accident that the ‘buy now’
button is in the top right hand corner and
the search bar is in the top middle of the
web page. In the western world, where we
read from left to right, our brains see the
left-hand side as the past and the right-
hand side as the future. Likewise, when
you walk into a supermarket, consumers
are greeted by fruits and vegetables first
because they capture the shopper’s eye
and the combination of fresh scents and
natural imagery inspires a cheerful mood,
encouraging them to buy more
Peer pressure: One area that all retailers
agree on is that consumers are hugely
susceptible to the opinion of peers, even
if they’ve never met them. Research
found that 86% of US customers believe
ratings/reviews are essential to the
shopping experience
Just for me: Retailers and brands are
responding to customers wanting
products or services that are just for
them by giving them the opportunity
to buy products that are specifically
tailored to their tastes
Color psychology of consumer decision making, LinkedIn.com, 2014
Do Men and Women Really Shop Differently?, Small Business Trends, 2015
Do Men and Women Really Shop Differently?, Small Business Trends, 2015
Nine facts marketers should know about the psychology of shoppers, Marketing Magazine, 2014
Mass merchant shopper engagement study, POPAI, 2014
86% Of Consumers Believe Ratings/Reviews Are Essential To The Shopping Experience,
Retail Touch Points, 2015
8.
9.
10.
11.
12.
13.
12
13
7
Print on demand is a popular proposition
that we expect to see grow further.
Our new store concept for Target in
Frankston, Melbourne features custom
T-shirt printing – shoppers can bring
in their chosen image on a USB stick
or smartphone and have it reproduced
on a Target Essentials T-shirt. Topshop
are doing something similar in-store.
Print has a huge part to pay in the
overall zeitgeist for customisation and
ownership, appealing to a new generation
of ‘consumer creators’.
Karen Dalziel, Group Graphics Director,
Dalziel and Pow
“
”
Retailers have adapted marketing
techniques to target all of our senses:
smell, taste, touch, sound and, most
prominently, sight. As a result, there is
an integral role for visual content like
printed interior decoration to create
a positive experience and feeling for
customers and Point of Sale (POS) which
adds to the positioning and promotion to
support a successful customer journey.
8
Questions to ask your business:
How can we help retailers, their marketers and designers bring
something new, creative and on trend to POS and promotion using
the latest printing technologies, applications and techniques?
How can we show our customers the print possibilities that will satisfy
these psychologies?
What new materials, printing styles and concepts can we show
businesses that would help inspire the improvement of merchandising
to overcome these challenges?
For example, what opportunities are there to help clients with
customised packaging printing solutions as they look into the
“unboxing” trend as part of their quest for brand loyalty?
There is a great trend for
more crafted, homespun or
heritage aesthetic in retail
that creates an opportunity
to emphasise the tactility
and material quality available
in print today.
Karen Dalziel, Group Graphics Director,
Dalziel and Pow
1
2
3
4
“
”
9
10
The proliferation of PCs, laptops, mobiles
and tablets has given rise to the connected
consumer and a shift in buying behaviour.
Every online interaction, whether it’s
shopping apps, social media or online
browsing, has created a goldmine of
consumer data.
of global internet connected
consumers go online to research
a potential purchase, regardless
of whether they purchase online
or in-store
94%
14
14. 50% Of Online Shoppers Use Their Phones During Path To Purchase, Euromonitor Study Shows, Checkout, 2015
Connected
consumers
11
But gathering consumer data isn’t limited to
online tracking. The way in which consumers
interact with in-store displays has become
so vital to retailers that many of them
are adopting eye-tracking to identify any
changes in consumer behaviour and sales
figures. Using eye-tracking, retailers are
able to objectively measure how consumers
respond to POS material and collect
behavioural data that would not have been
possible to verbalise.
A study conducted in retail stores in the US
and Argentina by a leading retail solutions
provider, found that every single person
looked upwards to engage with overhead
promotional signage. In a separate study
conducted by the same organisation, the
findings indicated 85% of shoppers engaged
with product displays and fact tags, but
consistently ignored other materials.
While the value of Big Data and its potential
impact on the bottom line is increasingly
understood, omnichannel retail remains
the biggest trend as consumers today
want a seamless shopping experience
across websites, mobile apps and
brick-and-mortar shops.
15.
15
Eye-Tracking Insights for Enhancing Shopper Marketing, Perception Research Services, 2014
It’s not all about
data, interaction
with in-store displays
is equally important
12
This desire for a seamless customer journey
has led to the following phenomena:
Webrooming: Showrooming:
The practice of consumers researching
a product online before going to the
store to buy the item
The practice of shoppers visiting a store
to look at and test a product but then
purchasing the product online
13
Today, there is an array of technologies
available that help retailers bridge the
gap between online/mobile and offline
shopping, including Click & Collect and online
appointment booking systems. At the same
time, there are several solutions that enable
traditional offline retail to integrate with
digital, thus creating an opportunity for
print service providers to get involved.
A few examples of these include:
Many of these innovations benefit
from being incorporated into
printed materials including tags,
displays, decorations and posters.
But to encourage shoppers to come
close enough to engage with these
technologies, it is important that the
printed displays and signage are both
creative and attention-grabbing.
Beacons - A low-cost piece
of hardware – small enough
to incorporate into a wall, POS
display, poster or countertop,
that uses low-energy
Bluetooth® connections
to transmit messages and
prompts directly to
a smartphone or tablet
Radio Frequency
Identification (RFID) -
The use of radio waves
to read and capture
information that is stored
in a tag attached
to an item
QR codes - A machine-
readable code consisting of
an array of black and white
squares, typically printed
on displays, products tags
or packaging. It is used
for storing URLs or other
information for reading by the
camera on a smartphone
International department store, John Lewis,
is an excellent example of a brand that
looks to innovation to help bridge the gap
between online and offline shopping with
its Any Shape, Any Fabric sofa service.
When it was initially launched, customers
could choose a card with a printed image
of the sofa style and a fabric sample and
when both were positioned near a screen,
an image of what the sofa would look like
was presented.
Innovation
14
Print and innovation
together bridge the
gap between online
and offline shopping
15
Where’s the
opportunity for print?
(traditional shops, print, advertising)
95% of retailers use
posters for in-store
communication
Posters are changed
every 4.5 weeks on
average
Home & Garden
retailers rely most
heavily on print with
an average of 7.3
posters on display
52% of consumers are
more likely to enter
a store if there is a
sale sign in the
window
Despite this being the age of digital, the majority of retail
revenue still comes from traditional shopping, providing
a huge opportunity for print in an omnichannel world.
52
4.5
As part of the quest for a truly seamless customer journey, retailers need to provide
customers with the same experience online and in their physical stores. Correct design
and printed interior decoration can not only help a retailer achieve this, but it can sway
whether the shopper puts an extra item in the basket by creating a welcoming and
exciting atmosphere. Product packaging, in-store signage, POS displays and on shelf
promotions are more than just a pretty display shelf and the correctly placed product.
Retailers are also leveraging print technology to generate sales outside of the retail
environment through advertising and publishing including catalogues, flyers and
promotions and then linking them to digital and social channels by encouraging
sharing and cross media participation.
16.
17.
18.
19.
16 17
18 19
Opportunity for Large format printers (UK), Euromonitor International, 2014
Opportunity for Large format printers (UK), Euromonitor International, 2014
Opportunity for Large format printers (UK), Euromonitor International, 2014
5 Tips For More Effective In-Store Marketing, Retail Minded, 2014
7.3
16
French womenswear brand Comptoir
des Cotonniers unveiled a mobile
shopping concept enabling customers
to instantly purchase items from
around 10,000 locations across
France. Printed displays were posted
on bus shelters, café tables, magazines
and even Uber cars were printed with
images of the brand’s products. It
allowed shoppers to scan codes in
order to buy the items displayed.
In some cases, retailers have been able
to successfully fuse digital with print
by using consumer generated content
(CCG) in their marketing campaigns.
European supermarket chain Lidl did
so with #LidlSurprises with in-store
displays featuring social content from
consumer tweets.
Similarly, UK online supermarket Ocado
has integrated social into its promotional
activities by printing customer tweets on
to its delivery vans.
17
18
Consumers are now, more than ever, given
huge amounts of choice and that makes
decision making increasingly difficult.
With more websites than ever devoted
to ecommerce, shoppers are now
familiar with using different platforms
for their purchases. A customer can
shop online, via mobile, in-store or even
a combination of the three with Click &
Collect. The choices are growing and this
is bringing more attention to retailers
becoming fully multichannel to manage
the growing demand for convenience
for customers.
However, it is important to remember
that in this digital age, print plays an
important role in today’s evolving and
profitable retail market where the
majority of sales still occur as the result
of some creative marketing and the
overall experience of shopping in-store.
It is this experience that is delivered
through traditional POS, the interior
decoration and even from the linking of
print to advanced in-store technologies.
Conclusion
19
Do your own research – the beauty
of retail is that it is completely open!
Go out and see what the retailers in your territory are doing
How are they decorating stores?
What concepts and materials are being used, what is printed?
How is POS being used and how is it used to influence customer
behaviour?
There are many retail and retail design exhibitions across Europe. They
are an excellent showcase of the opportunities for interior decoration,
merchandising, point of sale and for print
Look at your current capabilities
Which of your current services could be utilised in the retail sector?
What new areas or concepts are you able to deliver with the current 	
capabilities of your business?
Can you take advantage of key trends such as pop-up shops
or “un-boxing”
Which of your customers is already in this sector, or has links that
you can leverage?
With your new knowledge and Canon’s support, how can you show
them new possibilities?
•
•
•
•
•
•
•
•
•
•
How can PSPs get started?
1
2
20
What short term changes could you
implement that would help you start
to look at these opportunities
How can your skills and skills you can acquire, service the retail supply chains,
design agencies and marketing service providers? Consider how you might
partner with local design businesses, architects and packaging providers who
could give you access to retail opportunities. Or maybe other technology
providers?
Do you have in-house design and pre-press skills that align with the
opportunities – or how could these be repurposed to deliver value
for retail?
Are there new applications that you would like to offer?
Getting started
Knowledge is key – if you recognise areas where additional expertise would
be useful, an investment in training or applications development, however
modest, could pay large dividends
Test the water – Start small and see what offers you could make locally to
support retailers engaging with their customers. The learning experience
could be key to developing further in these markets
Take the proactive approach – What showcase materials or samples do you
need in your portfolio to highlight what you can do for retail?
Get creative – Can you find an innovative niche that sits perfectly within
your businesses capabilities and services the needs of your customers?
Talk to Canon – Our product specialists, application experts and account
managers are here to help. They represent one of the largest wide format
portfolios in the industry, from UV flatbed printers and flatbed cutting
systems to water based inkjet and unique CrystalPoint and single-pass
technology systems. We can help you learn the skills to push the
boundaries of print and materials to create an outstanding offering for your
existing or potential retail customers.
•
•
•
•
•
•
•
•
3
4
21
For more industry insights, why not
subscribe to our magazine for the
print community, Think Digital, at
www.canon-europe.com/thinkdigital
You can also follow our conversation
on Twitter @CanonProPrint

More Related Content

What's hot

RETHINK Retail #SHIFTHAPPENS Series 2
RETHINK Retail #SHIFTHAPPENS Series 2RETHINK Retail #SHIFTHAPPENS Series 2
RETHINK Retail #SHIFTHAPPENS Series 2
RETHINK Retail
 
RETHINK Retail #SHIFTHAPPENS Series 3
RETHINK Retail #SHIFTHAPPENS Series 3RETHINK Retail #SHIFTHAPPENS Series 3
RETHINK Retail #SHIFTHAPPENS Series 3
RETHINK Retail
 
Shopper Marketing Metroland Jan 2016
Shopper Marketing Metroland Jan 2016Shopper Marketing Metroland Jan 2016
Shopper Marketing Metroland Jan 2016
Rose Scapin
 
Understanding how US online shoppers are reshaping the retail experience
Understanding how  US online shoppers  are reshaping the  retail experienceUnderstanding how  US online shoppers  are reshaping the  retail experience
Understanding how US online shoppers are reshaping the retail experience
ЮниВеб
 
The Future of Shopper Marketing is Now
The Future of Shopper Marketing is NowThe Future of Shopper Marketing is Now
The Future of Shopper Marketing is Now
LINKETT
 
What makes shoppers buy? Ecommerce Survey 2014
What makes shoppers buy? Ecommerce Survey 2014What makes shoppers buy? Ecommerce Survey 2014
What makes shoppers buy? Ecommerce Survey 2014
Madalina Balaban
 
Shopper Marketing: 13 Trends for 2013
Shopper Marketing: 13 Trends for 2013Shopper Marketing: 13 Trends for 2013
Shopper Marketing: 13 Trends for 2013
MARS London
 
The post covid 19 retail consumer
The post covid 19 retail consumerThe post covid 19 retail consumer
The post covid 19 retail consumer
Implement Consulting Group
 
Building PriceCheck to a world beating app.
Building PriceCheck to a world beating app.Building PriceCheck to a world beating app.
Building PriceCheck to a world beating app.
Andre de Wet
 
[E-Contest 2020] No.1 Team
[E-Contest 2020] No.1 Team[E-Contest 2020] No.1 Team
[E-Contest 2020] No.1 Team
Bich Nguyen
 
The connected shopper. Fallacy fad or reality?
 The connected shopper. Fallacy fad or reality? The connected shopper. Fallacy fad or reality?
The connected shopper. Fallacy fad or reality?
Simon Etchells
 
Insight Fuelled Shopper Marketing - Engage Shopper Marketing
Insight Fuelled Shopper Marketing - Engage Shopper MarketingInsight Fuelled Shopper Marketing - Engage Shopper Marketing
Insight Fuelled Shopper Marketing - Engage Shopper Marketing
Merlien Institute
 
Nielsen traditional trade report
Nielsen traditional trade report Nielsen traditional trade report
Nielsen traditional trade report
Brand Camp
 
DigitasLBi Connected Commerce Survey 2016
DigitasLBi Connected Commerce Survey 2016DigitasLBi Connected Commerce Survey 2016
DigitasLBi Connected Commerce Survey 2016
Digitas North America
 
The Future of Stores: Yes, There is One
The Future of Stores: Yes, There is OneThe Future of Stores: Yes, There is One
The Future of Stores: Yes, There is One
Cognizant
 
Best Retail Brands 2014 - Interbrand
Best Retail Brands 2014 - InterbrandBest Retail Brands 2014 - Interbrand
Best Retail Brands 2014 - Interbrand
Fernando Barrenechea
 
Insights into Grocery eCommerce 2016
Insights into Grocery eCommerce 2016Insights into Grocery eCommerce 2016
Insights into Grocery eCommerce 2016
thierry jolaine
 
The Future of the Physical Retail Store
The Future of the Physical Retail StoreThe Future of the Physical Retail Store
The Future of the Physical Retail Store
Ben Gilchriest
 
Global Powers of Retailing Deloitte 2018
Global Powers of Retailing Deloitte 2018Global Powers of Retailing Deloitte 2018
Global Powers of Retailing Deloitte 2018
Oliver Grave
 
Malaysia 2017-ecommerce
Malaysia 2017-ecommerceMalaysia 2017-ecommerce
Malaysia 2017-ecommerce
Neil Thomas
 

What's hot (20)

RETHINK Retail #SHIFTHAPPENS Series 2
RETHINK Retail #SHIFTHAPPENS Series 2RETHINK Retail #SHIFTHAPPENS Series 2
RETHINK Retail #SHIFTHAPPENS Series 2
 
RETHINK Retail #SHIFTHAPPENS Series 3
RETHINK Retail #SHIFTHAPPENS Series 3RETHINK Retail #SHIFTHAPPENS Series 3
RETHINK Retail #SHIFTHAPPENS Series 3
 
Shopper Marketing Metroland Jan 2016
Shopper Marketing Metroland Jan 2016Shopper Marketing Metroland Jan 2016
Shopper Marketing Metroland Jan 2016
 
Understanding how US online shoppers are reshaping the retail experience
Understanding how  US online shoppers  are reshaping the  retail experienceUnderstanding how  US online shoppers  are reshaping the  retail experience
Understanding how US online shoppers are reshaping the retail experience
 
The Future of Shopper Marketing is Now
The Future of Shopper Marketing is NowThe Future of Shopper Marketing is Now
The Future of Shopper Marketing is Now
 
What makes shoppers buy? Ecommerce Survey 2014
What makes shoppers buy? Ecommerce Survey 2014What makes shoppers buy? Ecommerce Survey 2014
What makes shoppers buy? Ecommerce Survey 2014
 
Shopper Marketing: 13 Trends for 2013
Shopper Marketing: 13 Trends for 2013Shopper Marketing: 13 Trends for 2013
Shopper Marketing: 13 Trends for 2013
 
The post covid 19 retail consumer
The post covid 19 retail consumerThe post covid 19 retail consumer
The post covid 19 retail consumer
 
Building PriceCheck to a world beating app.
Building PriceCheck to a world beating app.Building PriceCheck to a world beating app.
Building PriceCheck to a world beating app.
 
[E-Contest 2020] No.1 Team
[E-Contest 2020] No.1 Team[E-Contest 2020] No.1 Team
[E-Contest 2020] No.1 Team
 
The connected shopper. Fallacy fad or reality?
 The connected shopper. Fallacy fad or reality? The connected shopper. Fallacy fad or reality?
The connected shopper. Fallacy fad or reality?
 
Insight Fuelled Shopper Marketing - Engage Shopper Marketing
Insight Fuelled Shopper Marketing - Engage Shopper MarketingInsight Fuelled Shopper Marketing - Engage Shopper Marketing
Insight Fuelled Shopper Marketing - Engage Shopper Marketing
 
Nielsen traditional trade report
Nielsen traditional trade report Nielsen traditional trade report
Nielsen traditional trade report
 
DigitasLBi Connected Commerce Survey 2016
DigitasLBi Connected Commerce Survey 2016DigitasLBi Connected Commerce Survey 2016
DigitasLBi Connected Commerce Survey 2016
 
The Future of Stores: Yes, There is One
The Future of Stores: Yes, There is OneThe Future of Stores: Yes, There is One
The Future of Stores: Yes, There is One
 
Best Retail Brands 2014 - Interbrand
Best Retail Brands 2014 - InterbrandBest Retail Brands 2014 - Interbrand
Best Retail Brands 2014 - Interbrand
 
Insights into Grocery eCommerce 2016
Insights into Grocery eCommerce 2016Insights into Grocery eCommerce 2016
Insights into Grocery eCommerce 2016
 
The Future of the Physical Retail Store
The Future of the Physical Retail StoreThe Future of the Physical Retail Store
The Future of the Physical Retail Store
 
Global Powers of Retailing Deloitte 2018
Global Powers of Retailing Deloitte 2018Global Powers of Retailing Deloitte 2018
Global Powers of Retailing Deloitte 2018
 
Malaysia 2017-ecommerce
Malaysia 2017-ecommerceMalaysia 2017-ecommerce
Malaysia 2017-ecommerce
 

Viewers also liked

Need ABS?
Need ABS?Need ABS?
Need ABS?
donward2
 
Future of Wearable Tech PSK
Future of Wearable Tech PSKFuture of Wearable Tech PSK
Future of Wearable Tech PSK
Josh Trent
 
Q1 front cover
Q1 front coverQ1 front cover
Q1 front cover
tiatesfaye
 
Эффективный интернет-маркетинг в условиях кризиса
Эффективный интернет-маркетинг в условиях кризисаЭффективный интернет-маркетинг в условиях кризиса
Эффективный интернет-маркетинг в условиях кризиса
TruVisibility
 
Dr. RAHUL VC TIWARI, SIBAR INSTITUTE OF DENTAL SCIENCES, GUNTUR, ANDHRA PRADE...
Dr. RAHUL VC TIWARI, SIBAR INSTITUTE OF DENTAL SCIENCES, GUNTUR, ANDHRA PRADE...Dr. RAHUL VC TIWARI, SIBAR INSTITUTE OF DENTAL SCIENCES, GUNTUR, ANDHRA PRADE...
Dr. RAHUL VC TIWARI, SIBAR INSTITUTE OF DENTAL SCIENCES, GUNTUR, ANDHRA PRADE...
CLOVE Dental OMNI Hospitals Andhra Hospital
 
Q1 contents
Q1 contentsQ1 contents
Q1 contents
tiatesfaye
 
Marlon mejia macroeconomia
Marlon mejia macroeconomiaMarlon mejia macroeconomia
Marlon mejia macroeconomia
Marlon Fabrizio
 
3الصف الثالث المتوسط
3الصف الثالث المتوسط3الصف الثالث المتوسط
3الصف الثالث المتوسط
Samirah77
 
Stok kangri-3
Stok kangri-3Stok kangri-3
Stok kangri-3
Praveen Suthrum
 
Adviento
AdvientoAdviento
Adviento
ildefonso casas
 
Code4NaraHandson2_151118
Code4NaraHandson2_151118Code4NaraHandson2_151118
Code4NaraHandson2_151118
康司 石塚
 
Steps and impact of pharmaceutical care and clinical pharmacy development on ...
Steps and impact of pharmaceutical care and clinical pharmacy development on ...Steps and impact of pharmaceutical care and clinical pharmacy development on ...
Steps and impact of pharmaceutical care and clinical pharmacy development on ...
on line resource to link researchers works to investors
 
Macam macam gangguan komunikasi dan interaksi abk anak berkebutuhan khusus
Macam macam gangguan komunikasi dan interaksi abk anak berkebutuhan khususMacam macam gangguan komunikasi dan interaksi abk anak berkebutuhan khusus
Macam macam gangguan komunikasi dan interaksi abk anak berkebutuhan khusus
Reza Ambari
 
Αφιέρωμα στο Γιάννη Βεζιρτζή
Αφιέρωμα στο Γιάννη ΒεζιρτζήΑφιέρωμα στο Γιάννη Βεζιρτζή
Αφιέρωμα στο Γιάννη Βεζιρτζή
Lampros Nikolaras
 
Buenosdiasconsejoescolar
BuenosdiasconsejoescolarBuenosdiasconsejoescolar
Buenosdiasconsejoescolar
ildefonso casas
 
" Развитие бренда организации: как организовать поток клиентов и начать спать...
" Развитие бренда организации: как организовать поток клиентов и начать спать..." Развитие бренда организации: как организовать поток клиентов и начать спать...
" Развитие бренда организации: как организовать поток клиентов и начать спать...
awgua
 
Risk and compliance is a Business Strength
Risk and compliance is a Business Strength Risk and compliance is a Business Strength
Risk and compliance is a Business Strength
Canon Belgium
 
Barnauli theorem
Barnauli theoremBarnauli theorem
Barnauli theorem
Ravi Ramchandani
 
組み込みソリューションワンストップサービス
組み込みソリューションワンストップサービス組み込みソリューションワンストップサービス
組み込みソリューションワンストップサービス
gohdenki
 
10 Practical ideas 2
10 Practical ideas 210 Practical ideas 2
10 Practical ideas 2
David Crabtree
 

Viewers also liked (20)

Need ABS?
Need ABS?Need ABS?
Need ABS?
 
Future of Wearable Tech PSK
Future of Wearable Tech PSKFuture of Wearable Tech PSK
Future of Wearable Tech PSK
 
Q1 front cover
Q1 front coverQ1 front cover
Q1 front cover
 
Эффективный интернет-маркетинг в условиях кризиса
Эффективный интернет-маркетинг в условиях кризисаЭффективный интернет-маркетинг в условиях кризиса
Эффективный интернет-маркетинг в условиях кризиса
 
Dr. RAHUL VC TIWARI, SIBAR INSTITUTE OF DENTAL SCIENCES, GUNTUR, ANDHRA PRADE...
Dr. RAHUL VC TIWARI, SIBAR INSTITUTE OF DENTAL SCIENCES, GUNTUR, ANDHRA PRADE...Dr. RAHUL VC TIWARI, SIBAR INSTITUTE OF DENTAL SCIENCES, GUNTUR, ANDHRA PRADE...
Dr. RAHUL VC TIWARI, SIBAR INSTITUTE OF DENTAL SCIENCES, GUNTUR, ANDHRA PRADE...
 
Q1 contents
Q1 contentsQ1 contents
Q1 contents
 
Marlon mejia macroeconomia
Marlon mejia macroeconomiaMarlon mejia macroeconomia
Marlon mejia macroeconomia
 
3الصف الثالث المتوسط
3الصف الثالث المتوسط3الصف الثالث المتوسط
3الصف الثالث المتوسط
 
Stok kangri-3
Stok kangri-3Stok kangri-3
Stok kangri-3
 
Adviento
AdvientoAdviento
Adviento
 
Code4NaraHandson2_151118
Code4NaraHandson2_151118Code4NaraHandson2_151118
Code4NaraHandson2_151118
 
Steps and impact of pharmaceutical care and clinical pharmacy development on ...
Steps and impact of pharmaceutical care and clinical pharmacy development on ...Steps and impact of pharmaceutical care and clinical pharmacy development on ...
Steps and impact of pharmaceutical care and clinical pharmacy development on ...
 
Macam macam gangguan komunikasi dan interaksi abk anak berkebutuhan khusus
Macam macam gangguan komunikasi dan interaksi abk anak berkebutuhan khususMacam macam gangguan komunikasi dan interaksi abk anak berkebutuhan khusus
Macam macam gangguan komunikasi dan interaksi abk anak berkebutuhan khusus
 
Αφιέρωμα στο Γιάννη Βεζιρτζή
Αφιέρωμα στο Γιάννη ΒεζιρτζήΑφιέρωμα στο Γιάννη Βεζιρτζή
Αφιέρωμα στο Γιάννη Βεζιρτζή
 
Buenosdiasconsejoescolar
BuenosdiasconsejoescolarBuenosdiasconsejoescolar
Buenosdiasconsejoescolar
 
" Развитие бренда организации: как организовать поток клиентов и начать спать...
" Развитие бренда организации: как организовать поток клиентов и начать спать..." Развитие бренда организации: как организовать поток клиентов и начать спать...
" Развитие бренда организации: как организовать поток клиентов и начать спать...
 
Risk and compliance is a Business Strength
Risk and compliance is a Business Strength Risk and compliance is a Business Strength
Risk and compliance is a Business Strength
 
Barnauli theorem
Barnauli theoremBarnauli theorem
Barnauli theorem
 
組み込みソリューションワンストップサービス
組み込みソリューションワンストップサービス組み込みソリューションワンストップサービス
組み込みソリューションワンストップサービス
 
10 Practical ideas 2
10 Practical ideas 210 Practical ideas 2
10 Practical ideas 2
 

Similar to Think Retail - print's role in the retail market of today

SJC 2013 Omni-channel insight report
SJC 2013 Omni-channel insight reportSJC 2013 Omni-channel insight report
SJC 2013 Omni-channel insight report
Marcos Terenzio
 
Informes PwC - Encuesta Total Retail Global
Informes PwC - Encuesta Total Retail GlobalInformes PwC - Encuesta Total Retail Global
Informes PwC - Encuesta Total Retail Global
PwC España
 
Informe de PwC sobre las expectativas y hábitos de consumo del comprador online
Informe de PwC sobre las expectativas y hábitos de consumo del comprador onlineInforme de PwC sobre las expectativas y hábitos de consumo del comprador online
Informe de PwC sobre las expectativas y hábitos de consumo del comprador online
María Bretón Gallego
 
Introduction to Modern Retailers and Consumers
Introduction to Modern Retailers and ConsumersIntroduction to Modern Retailers and Consumers
Introduction to Modern Retailers and Consumers
Nupur Samaddar
 
The Blended Customer Experience
The Blended Customer ExperienceThe Blended Customer Experience
The Blended Customer Experience
Epsilon Marketing
 
The Joy of Shopping: It's all in the mind
The Joy of Shopping: It's all in the mindThe Joy of Shopping: It's all in the mind
The Joy of Shopping: It's all in the mind
FITCH
 
Sixth Annual 2015 Shopper Experience Study: One True Channel Focusing on the...
Sixth Annual 2015 Shopper Experience Study:  One True Channel Focusing on the...Sixth Annual 2015 Shopper Experience Study:  One True Channel Focusing on the...
Sixth Annual 2015 Shopper Experience Study: One True Channel Focusing on the...
Cognizant
 
Evolution of luxury retailers in disruptive Omni-channel world
Evolution of luxury retailers in disruptive Omni-channel worldEvolution of luxury retailers in disruptive Omni-channel world
Evolution of luxury retailers in disruptive Omni-channel world
esiml
 
Digital First whitepaper - FINAL FINAL
Digital First whitepaper - FINAL FINALDigital First whitepaper - FINAL FINAL
Digital First whitepaper - FINAL FINAL
Nicolette Harper, M.B.A.
 
BOPIS & BISBO will propel retail into orbit
BOPIS & BISBO will propel retail into orbitBOPIS & BISBO will propel retail into orbit
BOPIS & BISBO will propel retail into orbit
parago
 
The Forecast // Shopping & Retail
The Forecast // Shopping & RetailThe Forecast // Shopping & Retail
The Forecast // Shopping & Retail
Usbek & Rica Trends
 
Networkone_Shopper Marketing_2015
Networkone_Shopper Marketing_2015Networkone_Shopper Marketing_2015
Networkone_Shopper Marketing_2015
cdonnelly59
 
Learn how to build an Omnichannel Retail Strategy in 6 steps
Learn how to build an Omnichannel Retail Strategy in 6 stepsLearn how to build an Omnichannel Retail Strategy in 6 steps
Learn how to build an Omnichannel Retail Strategy in 6 steps
XStak Retail Operating System
 
Retail Reinvented Market Insights 2017_low res
Retail Reinvented Market Insights 2017_low resRetail Reinvented Market Insights 2017_low res
Retail Reinvented Market Insights 2017_low res
Elizabeth Wheeler (O'Hanlon)
 
Understanding the new customer mindstates
Understanding the new customer mindstatesUnderstanding the new customer mindstates
Understanding the new customer mindstates
FITCH
 
Performance Retail Handbook
Performance Retail HandbookPerformance Retail Handbook
Performance Retail Handbook
Performics
 
Sensory Marketing
Sensory MarketingSensory Marketing
Sensory Marketing
Leticia Xavier
 
11 Trends in the Future of Retail According to Brian Solis
11 Trends in the Future of Retail According to Brian Solis11 Trends in the Future of Retail According to Brian Solis
11 Trends in the Future of Retail According to Brian Solis
Brian Solis
 
Flash sales report
Flash sales reportFlash sales report
Flash sales report
Nandini
 
Acting on Insight - Series 1
Acting on Insight - Series 1Acting on Insight - Series 1
Acting on Insight - Series 1
Daisuke Nakayama
 

Similar to Think Retail - print's role in the retail market of today (20)

SJC 2013 Omni-channel insight report
SJC 2013 Omni-channel insight reportSJC 2013 Omni-channel insight report
SJC 2013 Omni-channel insight report
 
Informes PwC - Encuesta Total Retail Global
Informes PwC - Encuesta Total Retail GlobalInformes PwC - Encuesta Total Retail Global
Informes PwC - Encuesta Total Retail Global
 
Informe de PwC sobre las expectativas y hábitos de consumo del comprador online
Informe de PwC sobre las expectativas y hábitos de consumo del comprador onlineInforme de PwC sobre las expectativas y hábitos de consumo del comprador online
Informe de PwC sobre las expectativas y hábitos de consumo del comprador online
 
Introduction to Modern Retailers and Consumers
Introduction to Modern Retailers and ConsumersIntroduction to Modern Retailers and Consumers
Introduction to Modern Retailers and Consumers
 
The Blended Customer Experience
The Blended Customer ExperienceThe Blended Customer Experience
The Blended Customer Experience
 
The Joy of Shopping: It's all in the mind
The Joy of Shopping: It's all in the mindThe Joy of Shopping: It's all in the mind
The Joy of Shopping: It's all in the mind
 
Sixth Annual 2015 Shopper Experience Study: One True Channel Focusing on the...
Sixth Annual 2015 Shopper Experience Study:  One True Channel Focusing on the...Sixth Annual 2015 Shopper Experience Study:  One True Channel Focusing on the...
Sixth Annual 2015 Shopper Experience Study: One True Channel Focusing on the...
 
Evolution of luxury retailers in disruptive Omni-channel world
Evolution of luxury retailers in disruptive Omni-channel worldEvolution of luxury retailers in disruptive Omni-channel world
Evolution of luxury retailers in disruptive Omni-channel world
 
Digital First whitepaper - FINAL FINAL
Digital First whitepaper - FINAL FINALDigital First whitepaper - FINAL FINAL
Digital First whitepaper - FINAL FINAL
 
BOPIS & BISBO will propel retail into orbit
BOPIS & BISBO will propel retail into orbitBOPIS & BISBO will propel retail into orbit
BOPIS & BISBO will propel retail into orbit
 
The Forecast // Shopping & Retail
The Forecast // Shopping & RetailThe Forecast // Shopping & Retail
The Forecast // Shopping & Retail
 
Networkone_Shopper Marketing_2015
Networkone_Shopper Marketing_2015Networkone_Shopper Marketing_2015
Networkone_Shopper Marketing_2015
 
Learn how to build an Omnichannel Retail Strategy in 6 steps
Learn how to build an Omnichannel Retail Strategy in 6 stepsLearn how to build an Omnichannel Retail Strategy in 6 steps
Learn how to build an Omnichannel Retail Strategy in 6 steps
 
Retail Reinvented Market Insights 2017_low res
Retail Reinvented Market Insights 2017_low resRetail Reinvented Market Insights 2017_low res
Retail Reinvented Market Insights 2017_low res
 
Understanding the new customer mindstates
Understanding the new customer mindstatesUnderstanding the new customer mindstates
Understanding the new customer mindstates
 
Performance Retail Handbook
Performance Retail HandbookPerformance Retail Handbook
Performance Retail Handbook
 
Sensory Marketing
Sensory MarketingSensory Marketing
Sensory Marketing
 
11 Trends in the Future of Retail According to Brian Solis
11 Trends in the Future of Retail According to Brian Solis11 Trends in the Future of Retail According to Brian Solis
11 Trends in the Future of Retail According to Brian Solis
 
Flash sales report
Flash sales reportFlash sales report
Flash sales report
 
Acting on Insight - Series 1
Acting on Insight - Series 1Acting on Insight - Series 1
Acting on Insight - Series 1
 

More from Canon Belgium

Canon for Business - Where paper meets digital
Canon for Business -  Where paper meets digitalCanon for Business -  Where paper meets digital
Canon for Business - Where paper meets digital
Canon Belgium
 
Small Business - What are the Drivers & Roadblocks
Small Business - What are the Drivers & RoadblocksSmall Business - What are the Drivers & Roadblocks
Small Business - What are the Drivers & Roadblocks
Canon Belgium
 
Streamlining information and document management
Streamlining information and document managementStreamlining information and document management
Streamlining information and document management
Canon Belgium
 
Your Biggest Hidden cost saving
Your Biggest Hidden cost savingYour Biggest Hidden cost saving
Your Biggest Hidden cost saving
Canon Belgium
 
Master Mobile Working
Master Mobile WorkingMaster Mobile Working
Master Mobile Working
Canon Belgium
 
Profit from your finance processes
Profit from your finance processesProfit from your finance processes
Profit from your finance processes
Canon Belgium
 
Transform your approach to information and document management.
Transform your approach to information and document management.Transform your approach to information and document management.
Transform your approach to information and document management.
Canon Belgium
 
Streamlining paper processes in a digital world
Streamlining paper processes in a digital worldStreamlining paper processes in a digital world
Streamlining paper processes in a digital world
Canon Belgium
 
Your biggest hidden cost saving
Your biggest hidden cost savingYour biggest hidden cost saving
Your biggest hidden cost saving
Canon Belgium
 
The impact of accelerated Cash Flow Visibility
The impact of accelerated Cash Flow VisibilityThe impact of accelerated Cash Flow Visibility
The impact of accelerated Cash Flow Visibility
Canon Belgium
 
Marketing made more Agile
Marketing made more AgileMarketing made more Agile
Marketing made more Agile
Canon Belgium
 
Subtract cost. Add value. Reinvent marketing
Subtract cost. Add value. Reinvent marketing Subtract cost. Add value. Reinvent marketing
Subtract cost. Add value. Reinvent marketing
Canon Belgium
 
Leverage Personalisation - Canon For Business
Leverage Personalisation - Canon For BusinessLeverage Personalisation - Canon For Business
Leverage Personalisation - Canon For Business
Canon Belgium
 
Canon For Business - Optimise your payment process
Canon For Business - Optimise your payment processCanon For Business - Optimise your payment process
Canon For Business - Optimise your payment process
Canon Belgium
 

More from Canon Belgium (14)

Canon for Business - Where paper meets digital
Canon for Business -  Where paper meets digitalCanon for Business -  Where paper meets digital
Canon for Business - Where paper meets digital
 
Small Business - What are the Drivers & Roadblocks
Small Business - What are the Drivers & RoadblocksSmall Business - What are the Drivers & Roadblocks
Small Business - What are the Drivers & Roadblocks
 
Streamlining information and document management
Streamlining information and document managementStreamlining information and document management
Streamlining information and document management
 
Your Biggest Hidden cost saving
Your Biggest Hidden cost savingYour Biggest Hidden cost saving
Your Biggest Hidden cost saving
 
Master Mobile Working
Master Mobile WorkingMaster Mobile Working
Master Mobile Working
 
Profit from your finance processes
Profit from your finance processesProfit from your finance processes
Profit from your finance processes
 
Transform your approach to information and document management.
Transform your approach to information and document management.Transform your approach to information and document management.
Transform your approach to information and document management.
 
Streamlining paper processes in a digital world
Streamlining paper processes in a digital worldStreamlining paper processes in a digital world
Streamlining paper processes in a digital world
 
Your biggest hidden cost saving
Your biggest hidden cost savingYour biggest hidden cost saving
Your biggest hidden cost saving
 
The impact of accelerated Cash Flow Visibility
The impact of accelerated Cash Flow VisibilityThe impact of accelerated Cash Flow Visibility
The impact of accelerated Cash Flow Visibility
 
Marketing made more Agile
Marketing made more AgileMarketing made more Agile
Marketing made more Agile
 
Subtract cost. Add value. Reinvent marketing
Subtract cost. Add value. Reinvent marketing Subtract cost. Add value. Reinvent marketing
Subtract cost. Add value. Reinvent marketing
 
Leverage Personalisation - Canon For Business
Leverage Personalisation - Canon For BusinessLeverage Personalisation - Canon For Business
Leverage Personalisation - Canon For Business
 
Canon For Business - Optimise your payment process
Canon For Business - Optimise your payment processCanon For Business - Optimise your payment process
Canon For Business - Optimise your payment process
 

Recently uploaded

EUR degree offer diploma Transcript
EUR degree offer diploma TranscriptEUR degree offer diploma Transcript
EUR degree offer diploma Transcript
uewybf
 
Advanced Analytics for Beauty Brands - A Case Study.pdf
Advanced Analytics for Beauty Brands - A Case Study.pdfAdvanced Analytics for Beauty Brands - A Case Study.pdf
Advanced Analytics for Beauty Brands - A Case Study.pdf
PromptCloud
 
Gebe Furniture Catalog: Inspiring Design
Gebe Furniture Catalog: Inspiring DesignGebe Furniture Catalog: Inspiring Design
Gebe Furniture Catalog: Inspiring Design
GebeIndia1
 
Online Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
Online Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...Online Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
Online Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
rhiannateal
 
Maximizing Earnings The Ultimate Guide for New Affiliate Marketers
Maximizing Earnings The Ultimate Guide for New Affiliate MarketersMaximizing Earnings The Ultimate Guide for New Affiliate Marketers
Maximizing Earnings The Ultimate Guide for New Affiliate Marketers
HolamDegal
 
Discover the Best Hiking Backpack for Your Adventures: Jansport’s Top Picks
Discover the Best Hiking Backpack for Your Adventures: Jansport’s Top PicksDiscover the Best Hiking Backpack for Your Adventures: Jansport’s Top Picks
Discover the Best Hiking Backpack for Your Adventures: Jansport’s Top Picks
seojansport02
 
Why Aircraft Towing and Pushing is Necessary?
Why Aircraft Towing and Pushing is Necessary?Why Aircraft Towing and Pushing is Necessary?
Why Aircraft Towing and Pushing is Necessary?
Aviation Axis
 
MaxLearn_ Revolutionizing Education with Advanced Microlearning Platform and ...
MaxLearn_ Revolutionizing Education with Advanced Microlearning Platform and ...MaxLearn_ Revolutionizing Education with Advanced Microlearning Platform and ...
MaxLearn_ Revolutionizing Education with Advanced Microlearning Platform and ...
akshaykumar888810
 
The AI Playbook: How to capitalize on machine learning
The AI Playbook: How to capitalize on machine learningThe AI Playbook: How to capitalize on machine learning
The AI Playbook: How to capitalize on machine learning
National Retail Federation
 
Premium Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDelivery
Premium Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDeliveryPremium Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDelivery
Premium Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDelivery
87tomato
 
Supermarket Floral Ad Roundup- Week 28 2024.pdf
Supermarket Floral Ad Roundup- Week 28 2024.pdfSupermarket Floral Ad Roundup- Week 28 2024.pdf
Supermarket Floral Ad Roundup- Week 28 2024.pdf
KarliNelson4
 
ArtEZ degree offer diploma Transcript
ArtEZ degree offer diploma TranscriptArtEZ degree offer diploma Transcript
ArtEZ degree offer diploma Transcript
uewybf
 
The Power of Competitor Insights and how it elevates your operations and stra...
The Power of Competitor Insights and how it elevates your operations and stra...The Power of Competitor Insights and how it elevates your operations and stra...
The Power of Competitor Insights and how it elevates your operations and stra...
PromptCloud
 
Retail Store Scavenger Hunt: Park Ave CDs
Retail Store Scavenger Hunt: Park Ave CDsRetail Store Scavenger Hunt: Park Ave CDs
Retail Store Scavenger Hunt: Park Ave CDs
RenataGarza
 
How to Choose the Perfect Commercial Dishwasher
How to Choose the Perfect Commercial DishwasherHow to Choose the Perfect Commercial Dishwasher
How to Choose the Perfect Commercial Dishwasher
rodwaymarketing
 
The state of commerce: Key trends and future predictions
The state of commerce: Key trends and future predictionsThe state of commerce: Key trends and future predictions
The state of commerce: Key trends and future predictions
National Retail Federation
 
OSU biyezheng degree offer diploma Transcript
OSU biyezheng degree offer diploma TranscriptOSU biyezheng degree offer diploma Transcript
OSU biyezheng degree offer diploma Transcript
yuonyc
 
Girls Call Belapur 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Belapur 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Belapur 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Belapur 9910780858 Provide Best And Top Girl Service And No1 in City
maigasapphire
 
CALENDAR new studentas possibel use it.docx
CALENDAR new studentas possibel use it.docxCALENDAR new studentas possibel use it.docx
CALENDAR new studentas possibel use it.docx
JunaManroe1
 
Supermarket Floral Ad Roundup- Week 27 2024.pdf
Supermarket Floral Ad Roundup- Week 27 2024.pdfSupermarket Floral Ad Roundup- Week 27 2024.pdf
Supermarket Floral Ad Roundup- Week 27 2024.pdf
KarliNelson4
 

Recently uploaded (20)

EUR degree offer diploma Transcript
EUR degree offer diploma TranscriptEUR degree offer diploma Transcript
EUR degree offer diploma Transcript
 
Advanced Analytics for Beauty Brands - A Case Study.pdf
Advanced Analytics for Beauty Brands - A Case Study.pdfAdvanced Analytics for Beauty Brands - A Case Study.pdf
Advanced Analytics for Beauty Brands - A Case Study.pdf
 
Gebe Furniture Catalog: Inspiring Design
Gebe Furniture Catalog: Inspiring DesignGebe Furniture Catalog: Inspiring Design
Gebe Furniture Catalog: Inspiring Design
 
Online Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
Online Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...Online Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
Online Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
 
Maximizing Earnings The Ultimate Guide for New Affiliate Marketers
Maximizing Earnings The Ultimate Guide for New Affiliate MarketersMaximizing Earnings The Ultimate Guide for New Affiliate Marketers
Maximizing Earnings The Ultimate Guide for New Affiliate Marketers
 
Discover the Best Hiking Backpack for Your Adventures: Jansport’s Top Picks
Discover the Best Hiking Backpack for Your Adventures: Jansport’s Top PicksDiscover the Best Hiking Backpack for Your Adventures: Jansport’s Top Picks
Discover the Best Hiking Backpack for Your Adventures: Jansport’s Top Picks
 
Why Aircraft Towing and Pushing is Necessary?
Why Aircraft Towing and Pushing is Necessary?Why Aircraft Towing and Pushing is Necessary?
Why Aircraft Towing and Pushing is Necessary?
 
MaxLearn_ Revolutionizing Education with Advanced Microlearning Platform and ...
MaxLearn_ Revolutionizing Education with Advanced Microlearning Platform and ...MaxLearn_ Revolutionizing Education with Advanced Microlearning Platform and ...
MaxLearn_ Revolutionizing Education with Advanced Microlearning Platform and ...
 
The AI Playbook: How to capitalize on machine learning
The AI Playbook: How to capitalize on machine learningThe AI Playbook: How to capitalize on machine learning
The AI Playbook: How to capitalize on machine learning
 
Premium Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDelivery
Premium Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDeliveryPremium Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDelivery
Premium Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDelivery
 
Supermarket Floral Ad Roundup- Week 28 2024.pdf
Supermarket Floral Ad Roundup- Week 28 2024.pdfSupermarket Floral Ad Roundup- Week 28 2024.pdf
Supermarket Floral Ad Roundup- Week 28 2024.pdf
 
ArtEZ degree offer diploma Transcript
ArtEZ degree offer diploma TranscriptArtEZ degree offer diploma Transcript
ArtEZ degree offer diploma Transcript
 
The Power of Competitor Insights and how it elevates your operations and stra...
The Power of Competitor Insights and how it elevates your operations and stra...The Power of Competitor Insights and how it elevates your operations and stra...
The Power of Competitor Insights and how it elevates your operations and stra...
 
Retail Store Scavenger Hunt: Park Ave CDs
Retail Store Scavenger Hunt: Park Ave CDsRetail Store Scavenger Hunt: Park Ave CDs
Retail Store Scavenger Hunt: Park Ave CDs
 
How to Choose the Perfect Commercial Dishwasher
How to Choose the Perfect Commercial DishwasherHow to Choose the Perfect Commercial Dishwasher
How to Choose the Perfect Commercial Dishwasher
 
The state of commerce: Key trends and future predictions
The state of commerce: Key trends and future predictionsThe state of commerce: Key trends and future predictions
The state of commerce: Key trends and future predictions
 
OSU biyezheng degree offer diploma Transcript
OSU biyezheng degree offer diploma TranscriptOSU biyezheng degree offer diploma Transcript
OSU biyezheng degree offer diploma Transcript
 
Girls Call Belapur 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Belapur 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Belapur 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Belapur 9910780858 Provide Best And Top Girl Service And No1 in City
 
CALENDAR new studentas possibel use it.docx
CALENDAR new studentas possibel use it.docxCALENDAR new studentas possibel use it.docx
CALENDAR new studentas possibel use it.docx
 
Supermarket Floral Ad Roundup- Week 27 2024.pdf
Supermarket Floral Ad Roundup- Week 27 2024.pdfSupermarket Floral Ad Roundup- Week 27 2024.pdf
Supermarket Floral Ad Roundup- Week 27 2024.pdf
 

Think Retail - print's role in the retail market of today

  • 1. THINK RETAIL Innovation in retail and print’s role in the retail market of today Summer 2015
  • 2. Introduction The evolution of retail Consumer psychologies Connected consumers Innovation Where’s the opportunity for print? Conclusion How can PSPs get started? 01 02 06 11 14 16 19 20 Contents
  • 3. Retail is no longer about stores stocking shelves and waiting for shoppers to walk through the door. The retail market is saturated and, as a result, is highly competitive. There has been a surge in innovation to simplify and make the shopping experience richer and more convenient for consumers, while at the same time providing greater opportunities for brands and retailers. Think Retail will look at the current retail landscape and how it is undergoing a period of rapid change – from the way that retailers are rethinking the customer journey to the way consumers are shopping. It will look at the innovations that are set to change the way we purchase, what role the print world has and how print service providers (PSPs) can tap into today’s dynamic, fast moving and lucrative retail market. Global Retail and E-Commerce Sales Forecast, 2013-2018, MarketingCharts.com, 2015 Global Retail and E-Commerce Sales Forecast, 2013-2018, MarketingCharts.com, 2015 1. 2. The global retail market is set to exceed $23.9 trillion in 2015, up 6.4% from 2014 93.3% of sales will be through brick-and-mortar stores in 2015, compared to 6.7% through ecommerce Introduction 1 2 1
  • 4. On 11th August 1994, the traditional retail industry was blown wide open when the first secure purchase was made online. What was purchased? A copy of Sting’s Ten Summoner’s Tales album. In the two decades since, while the principle of retail has remained the same, the number of ways in which we can make a purchase has multiplied. Traditional shops and departments Mail order catalogues Telephone PC and laptop computers Our shopping channels today include: Mobiles Tablets What’s coming next? Despite the choices ending in the same result, there is still great debate around where retailers should focus their budgets and activities, in particular, if it should be in brick-and-mortar retail or ecommerce. The evolution of retail 2
  • 5. In 2013, 94% of retail sales were conducted in brick-and-mortar stores In 2014, total ecommerce via mobiles in Europe was €23.77bn which is expected to grow by 88.7% to €44.87bn in 2015 In 2015, overall online sales in Europe are expected to grow by 18.4% to €185.39bn 18.4% Online retailers in 2015 are expanding 14.2 times faster than conventional outlets However, while ecommerce is growing, physical stores are continuing to bring in the majority of sales with a global 2015 forecast of $22.3tn (93.3%) compared to $1.6tn (6.7%) ecommerce sales. People still go to stores because they want to see, touch and feel products before they purchase them and for many, shopping remains an exciting experience. As such, physical shops are looking at new ways to be innovative and interactive as they constantly need to update their environment to keep consumers’ attention and custom. This need to re-think the strategy of the traditional store experience has opened up large opportunities for print within retail. High quality, high value printed interior decoration has become an easy way to refresh and create a new look and experience for a customer visiting a store. Similarly, more companies are using pop-up shops as a successful way to generate interest and eventually sales. These temporary shops are able to implement on-trend and exciting printed designs and interiors that aren’t always a possibility within retail stores. In many cases, the store design has become the foundation to the customer experience and the abundance of materials available to printers and the print applications that can be generated within retail interior décor are limited only by imagination. Despite this being the digital age, what retailers are slowly realising is that it’s not about online or offline, but about being everywhere that customers are, a concept known as omnichannel or multichannel. Perhaps this is why online stores are recognising the need to open physical stores to accommodate a consumer base that is used to traditional shopping experiences. 94% E-Commerce Is Not Eating Retail, Harvard Business Review, 2014 Online Retailing: Britain, Europe, US and Canada 2015, Centre for Retail Research, 2015 Online Retailing: Britain, Europe, US and Canada 2015, Centre for Retail Research, 2015 Online Retailing: Britain, Europe, US and Canada 2015, Centre for Retail Research, 2015 Global Retail and E-Commerce Sales Forecast, 2013-2018, MarketingCharts.com, 2015 3. 4. 5. 6. 7. 3 4 5 6 7 3
  • 6. Consumers want a seamless shopping experience across channels 4
  • 7. This year, Amazon launched its first physical store in the US on the campus of Purdue in Indiana University as part of its bid to make things more convenient for shoppers. The “store” enables students to pick up orders and make returns, something that is otherwise only handled by postal and courier services. Google also recently opened its first ever branded shop called ‘The Google Shop’ in London. The store atmosphere was meant to mimic the un-cluttered look and feel of the search engine’s site and, as a result, designers and visual merchandisers created an open space for consumers to play, experiment, learn and, ultimately, buy the company’s range of Android phones, tablets, Chromebook laptops and Chromecast TV services. With the advent of digital, retail has evolved and customer experience remains key. A combination of digital and print can be the most effective way to create a multichannel approach by bridging the gap between online and offline whilst maintaining a high value, permanent feel with the benefit of flexibility. 5
  • 8. Consumer psychologies Colour: Research has found that females are more cautious when they see red sale signs as they assume that it’s a trick, or is encouraging them to buy something they don’t want. Men, however, are more trusting and view the signage as a helpful addition to the store, pointing out exactly where an offer is. It’s one of the primary reasons as to why most women’s high street fashion outlets don’t use red in their displays and men’s shops do Price: Consumers are also always looking for a bargain. Retailers know that they don’t want to pay more than they have to and, as a result, the trick of prices ending in .99 took off. However, while shoppers rely largely on instinct to navigate the competitive market, shopping is equally a learned skill, so as consumers have caught on to the .99 trick, retailers are now successfully selling more by ending prices in .97 At the heart of the evolving retail landscape is consumer psychology and behaviour. The way consumers select, access and evaluate items is different, especially across age groups and from gender to gender. Retailers are constantly tapping into the psyche of the consumer to encourage them on the path to purchase. Whether it is enticing a consumer into a shop with the smell of freshly baked bread or ensuring that they are using the correct colour in store displays, shops employ countless methods to encourage a consumer to buy: 85% of shoppers place colour as a primary reason for why they buy a particular product Men are less likely (50.5%) to care about being able to return online purchases in-store compared to women (66.7%) Men are less likely to see offers 50.5% 66.7% More women (20.3%) are influenced by social media in making purchasing decisions compared to men (10.5%) 8 9 10 11 6
  • 9. Something for nothing: There is no denying that consumers love to get things for free, even when it isn’t something they have been looking for or had any intention of buying. Cosmetic companies have capitalised on this with free miniature samples, while taste testing stations are now common sights in supermarkets. Similarly, printed store vouchers that offer consumers a free sample or a discount appeal to this sense of getting something for nothing Impulse to buy: When consumers browse through aisles, they forget about what’s actually needed and will act more on the urge to buy something. In fact, 62% of purchases are unplanned Joy of opening something new: The concept of “unboxing” or the experience a customer has while opening or unwrapping a product is, in some circumstances, as exciting as the product itself. Apple is a long-standing example of delivering a great experience that welcomes the purchaser to the product Location, location, location: In online retail, it’s no accident that the ‘buy now’ button is in the top right hand corner and the search bar is in the top middle of the web page. In the western world, where we read from left to right, our brains see the left-hand side as the past and the right- hand side as the future. Likewise, when you walk into a supermarket, consumers are greeted by fruits and vegetables first because they capture the shopper’s eye and the combination of fresh scents and natural imagery inspires a cheerful mood, encouraging them to buy more Peer pressure: One area that all retailers agree on is that consumers are hugely susceptible to the opinion of peers, even if they’ve never met them. Research found that 86% of US customers believe ratings/reviews are essential to the shopping experience Just for me: Retailers and brands are responding to customers wanting products or services that are just for them by giving them the opportunity to buy products that are specifically tailored to their tastes Color psychology of consumer decision making, LinkedIn.com, 2014 Do Men and Women Really Shop Differently?, Small Business Trends, 2015 Do Men and Women Really Shop Differently?, Small Business Trends, 2015 Nine facts marketers should know about the psychology of shoppers, Marketing Magazine, 2014 Mass merchant shopper engagement study, POPAI, 2014 86% Of Consumers Believe Ratings/Reviews Are Essential To The Shopping Experience, Retail Touch Points, 2015 8. 9. 10. 11. 12. 13. 12 13 7
  • 10. Print on demand is a popular proposition that we expect to see grow further. Our new store concept for Target in Frankston, Melbourne features custom T-shirt printing – shoppers can bring in their chosen image on a USB stick or smartphone and have it reproduced on a Target Essentials T-shirt. Topshop are doing something similar in-store. Print has a huge part to pay in the overall zeitgeist for customisation and ownership, appealing to a new generation of ‘consumer creators’. Karen Dalziel, Group Graphics Director, Dalziel and Pow “ ” Retailers have adapted marketing techniques to target all of our senses: smell, taste, touch, sound and, most prominently, sight. As a result, there is an integral role for visual content like printed interior decoration to create a positive experience and feeling for customers and Point of Sale (POS) which adds to the positioning and promotion to support a successful customer journey. 8
  • 11. Questions to ask your business: How can we help retailers, their marketers and designers bring something new, creative and on trend to POS and promotion using the latest printing technologies, applications and techniques? How can we show our customers the print possibilities that will satisfy these psychologies? What new materials, printing styles and concepts can we show businesses that would help inspire the improvement of merchandising to overcome these challenges? For example, what opportunities are there to help clients with customised packaging printing solutions as they look into the “unboxing” trend as part of their quest for brand loyalty? There is a great trend for more crafted, homespun or heritage aesthetic in retail that creates an opportunity to emphasise the tactility and material quality available in print today. Karen Dalziel, Group Graphics Director, Dalziel and Pow 1 2 3 4 “ ” 9
  • 12. 10
  • 13. The proliferation of PCs, laptops, mobiles and tablets has given rise to the connected consumer and a shift in buying behaviour. Every online interaction, whether it’s shopping apps, social media or online browsing, has created a goldmine of consumer data. of global internet connected consumers go online to research a potential purchase, regardless of whether they purchase online or in-store 94% 14 14. 50% Of Online Shoppers Use Their Phones During Path To Purchase, Euromonitor Study Shows, Checkout, 2015 Connected consumers 11
  • 14. But gathering consumer data isn’t limited to online tracking. The way in which consumers interact with in-store displays has become so vital to retailers that many of them are adopting eye-tracking to identify any changes in consumer behaviour and sales figures. Using eye-tracking, retailers are able to objectively measure how consumers respond to POS material and collect behavioural data that would not have been possible to verbalise. A study conducted in retail stores in the US and Argentina by a leading retail solutions provider, found that every single person looked upwards to engage with overhead promotional signage. In a separate study conducted by the same organisation, the findings indicated 85% of shoppers engaged with product displays and fact tags, but consistently ignored other materials. While the value of Big Data and its potential impact on the bottom line is increasingly understood, omnichannel retail remains the biggest trend as consumers today want a seamless shopping experience across websites, mobile apps and brick-and-mortar shops. 15. 15 Eye-Tracking Insights for Enhancing Shopper Marketing, Perception Research Services, 2014 It’s not all about data, interaction with in-store displays is equally important 12
  • 15. This desire for a seamless customer journey has led to the following phenomena: Webrooming: Showrooming: The practice of consumers researching a product online before going to the store to buy the item The practice of shoppers visiting a store to look at and test a product but then purchasing the product online 13
  • 16. Today, there is an array of technologies available that help retailers bridge the gap between online/mobile and offline shopping, including Click & Collect and online appointment booking systems. At the same time, there are several solutions that enable traditional offline retail to integrate with digital, thus creating an opportunity for print service providers to get involved. A few examples of these include: Many of these innovations benefit from being incorporated into printed materials including tags, displays, decorations and posters. But to encourage shoppers to come close enough to engage with these technologies, it is important that the printed displays and signage are both creative and attention-grabbing. Beacons - A low-cost piece of hardware – small enough to incorporate into a wall, POS display, poster or countertop, that uses low-energy Bluetooth® connections to transmit messages and prompts directly to a smartphone or tablet Radio Frequency Identification (RFID) - The use of radio waves to read and capture information that is stored in a tag attached to an item QR codes - A machine- readable code consisting of an array of black and white squares, typically printed on displays, products tags or packaging. It is used for storing URLs or other information for reading by the camera on a smartphone International department store, John Lewis, is an excellent example of a brand that looks to innovation to help bridge the gap between online and offline shopping with its Any Shape, Any Fabric sofa service. When it was initially launched, customers could choose a card with a printed image of the sofa style and a fabric sample and when both were positioned near a screen, an image of what the sofa would look like was presented. Innovation 14
  • 17. Print and innovation together bridge the gap between online and offline shopping 15
  • 18. Where’s the opportunity for print? (traditional shops, print, advertising) 95% of retailers use posters for in-store communication Posters are changed every 4.5 weeks on average Home & Garden retailers rely most heavily on print with an average of 7.3 posters on display 52% of consumers are more likely to enter a store if there is a sale sign in the window Despite this being the age of digital, the majority of retail revenue still comes from traditional shopping, providing a huge opportunity for print in an omnichannel world. 52 4.5 As part of the quest for a truly seamless customer journey, retailers need to provide customers with the same experience online and in their physical stores. Correct design and printed interior decoration can not only help a retailer achieve this, but it can sway whether the shopper puts an extra item in the basket by creating a welcoming and exciting atmosphere. Product packaging, in-store signage, POS displays and on shelf promotions are more than just a pretty display shelf and the correctly placed product. Retailers are also leveraging print technology to generate sales outside of the retail environment through advertising and publishing including catalogues, flyers and promotions and then linking them to digital and social channels by encouraging sharing and cross media participation. 16. 17. 18. 19. 16 17 18 19 Opportunity for Large format printers (UK), Euromonitor International, 2014 Opportunity for Large format printers (UK), Euromonitor International, 2014 Opportunity for Large format printers (UK), Euromonitor International, 2014 5 Tips For More Effective In-Store Marketing, Retail Minded, 2014 7.3 16
  • 19. French womenswear brand Comptoir des Cotonniers unveiled a mobile shopping concept enabling customers to instantly purchase items from around 10,000 locations across France. Printed displays were posted on bus shelters, café tables, magazines and even Uber cars were printed with images of the brand’s products. It allowed shoppers to scan codes in order to buy the items displayed. In some cases, retailers have been able to successfully fuse digital with print by using consumer generated content (CCG) in their marketing campaigns. European supermarket chain Lidl did so with #LidlSurprises with in-store displays featuring social content from consumer tweets. Similarly, UK online supermarket Ocado has integrated social into its promotional activities by printing customer tweets on to its delivery vans. 17
  • 20. 18
  • 21. Consumers are now, more than ever, given huge amounts of choice and that makes decision making increasingly difficult. With more websites than ever devoted to ecommerce, shoppers are now familiar with using different platforms for their purchases. A customer can shop online, via mobile, in-store or even a combination of the three with Click & Collect. The choices are growing and this is bringing more attention to retailers becoming fully multichannel to manage the growing demand for convenience for customers. However, it is important to remember that in this digital age, print plays an important role in today’s evolving and profitable retail market where the majority of sales still occur as the result of some creative marketing and the overall experience of shopping in-store. It is this experience that is delivered through traditional POS, the interior decoration and even from the linking of print to advanced in-store technologies. Conclusion 19
  • 22. Do your own research – the beauty of retail is that it is completely open! Go out and see what the retailers in your territory are doing How are they decorating stores? What concepts and materials are being used, what is printed? How is POS being used and how is it used to influence customer behaviour? There are many retail and retail design exhibitions across Europe. They are an excellent showcase of the opportunities for interior decoration, merchandising, point of sale and for print Look at your current capabilities Which of your current services could be utilised in the retail sector? What new areas or concepts are you able to deliver with the current capabilities of your business? Can you take advantage of key trends such as pop-up shops or “un-boxing” Which of your customers is already in this sector, or has links that you can leverage? With your new knowledge and Canon’s support, how can you show them new possibilities? • • • • • • • • • • How can PSPs get started? 1 2 20
  • 23. What short term changes could you implement that would help you start to look at these opportunities How can your skills and skills you can acquire, service the retail supply chains, design agencies and marketing service providers? Consider how you might partner with local design businesses, architects and packaging providers who could give you access to retail opportunities. Or maybe other technology providers? Do you have in-house design and pre-press skills that align with the opportunities – or how could these be repurposed to deliver value for retail? Are there new applications that you would like to offer? Getting started Knowledge is key – if you recognise areas where additional expertise would be useful, an investment in training or applications development, however modest, could pay large dividends Test the water – Start small and see what offers you could make locally to support retailers engaging with their customers. The learning experience could be key to developing further in these markets Take the proactive approach – What showcase materials or samples do you need in your portfolio to highlight what you can do for retail? Get creative – Can you find an innovative niche that sits perfectly within your businesses capabilities and services the needs of your customers? Talk to Canon – Our product specialists, application experts and account managers are here to help. They represent one of the largest wide format portfolios in the industry, from UV flatbed printers and flatbed cutting systems to water based inkjet and unique CrystalPoint and single-pass technology systems. We can help you learn the skills to push the boundaries of print and materials to create an outstanding offering for your existing or potential retail customers. • • • • • • • • 3 4 21
  • 24. For more industry insights, why not subscribe to our magazine for the print community, Think Digital, at www.canon-europe.com/thinkdigital You can also follow our conversation on Twitter @CanonProPrint