Personalization is a powerful tool that 84% of marketers believe impacts customer retention and loyalty. However, 48% of marketers struggle to personalize interactions due to challenges in implementation. Canon's technology aims to make personalization simple, cost-effective and scalable across media using multiple data fields. It allows adding personalized content and offers to documents to engage customers through storytelling in print, email, web and mobile media. Customers like a trade union and event company have successfully leveraged personalization through Canon's solutions to strengthen their offerings.

1. EXPLORE
PERSONALISATION
RICH PERSONALISATION,
DEEPER ENGAGEMENT
LEVERAGE

2. PERSONALISATION
is one of their most
powerful tools.
Marketers agree:

3. 84%of marketers believe that
personalisation directly
impacts customer retention
and loyalty1
.
1
Refresh Your Approach To 1:1 Marketing, How Real-Time
Automation Elevates Personalization. Forrester Research, 2014

4. CHALLENGES
in realising personalisation’s
full potential.
But many face

5. 48%of marketers struggle to
personalise each customer
interaction and plan to
increase their budgets to
solve such challenges1
.
1
Refresh Your Approach To 1:1 Marketing, How Real-Time
Automation Elevates Personalization. Forrester Research, 2014

6. CHANGE...
We believe this must

7. SIMPLE, COST
EFFECTIVE &
SCALABLE
…so you can leverage personalisation that’s…

8. RICH &
ENGAGING
…and produce communications that are

9. IN-HOUSE
CROSS-MEDIA
USING MULTIPLE DATA FIELDS
That’s why our technology unleashes
the full power of personalisation

10. IMAGINE
THE
POSSIBILITIES…

11. ADD PERSONALITY
TO DOCUMENTS
Create communications personalised to the needs of each
individual customer.
Our solutions feature pre-defined rules that determine what content
is appropriate plus how the content is placed on each page.
Incorporate Windows documents, PDFs, charts, graphics, barcodes
(including QR codes) for highly effective communication.

12. GO
TRANSPROMOTIONAL
Turn invoices into engaging cross-sell and up-sell collateral,
complete with personalised offers.
Personalise your message by combining transactional information
(such as an invoice or bank statement) with relevant marketing
information and the added impact of colour printing.

13. GO
CROSS MEDIA
Combine web, email, print and mobile media.
Build fully personalised and automated campaigns –
with real-time analytics.

14. KEEP IT
SIMPLE
Start with a document created in almost any
software application.
Quickly and easily design a template into which variable data
or images can be added by simply dragging and dropping
database fields into the desired position.

15. RICH
PERSONALISATION,
DEEPER ENGAGEMENT.
IN ACTION

16. TRADE UNION
STRENGTHENS
ITS PRINTROOM
OFFERING WITH
PERSONALISATION

17. “The software we were using before was very limited,
to the point of being able to add a name and address,
but not much more. Now, with the Canon solution,
not only is personalisation a much less time-
consuming task, we’re also able to be a lot more
flexible in how we use it. For instance we can now do
things like adding relevant figures to specific mailings.”
SIAN MANAZ
HEAD OF COMMUNICATIONS
THE PUBLIC AND COMMERCIAL SERVICES UNION (PCS)

18. CANON’S LIVE
DEMONSTRATION
SHOWS HOW
PERSONALISATION
BUILDS BUSINESS ...

19. We created personalised boxes of Lego at Ipex
with every stage produced live on the stand.
“One of the most effective live demonstrations at Ipex
was Canon’s production of every stage of a personalised
box of Lego bricks. Stand visitors could give their
names and then come back some time later to collect a
finished box with their name displayed in bricks on the
front panel and an end flap.”
SIMON ECCLES
DIGITAL PRINTER

20. PERSONALISATION
OPENS UP
NEW BUSINESS
OPPORTUNITIES FOR
MATTHIAS BERNHARD

21. “Personalisation is a great way to really grab people’s
attention and being able to do this across several
platforms simultaneously is a powerful offering for our
customers. Variable data, in particular, is capturing the
imagination of our customers who run events such as
seminars and workshops, as well as
education institutions.”
MATTHIAS BERNHARD
OWNER AND FOUNDER, MATTHIAS BERNHARD AG

22. HOW CAN WE
HELP YOU?
Our solutions have helped marketers in
organisations of all sizes across many sectors
make the most of personalisation.
Can we do the same for you?

23. BEEXCEPTIONAL and visit canon.co.uk
© Canon Europa N.V. 2014
If there are any areas of particular interest that
you would like to discuss further, or to set up a
meeting, call Scott Ofield on 01235 433470
or email scott.ofield@cuk.canon.co.uk