Centum Learning expertise in implementing CSR programmes to help corporates make the most of their investments in CSR. Skill development and placement services for unemployed youth is one of the most effective means to fulfill CSR imperatives and achieve strategic advantage through the same.

1. Building Sustainable
Corporate Social Responsibility
1
www.centumlearning.com

2. Are you a
Corporate house:
Looking to unlock the value of your CSR investments?
Looking for a Strategic Partner to drive your CSR strategy?
With Adhoc approach to CSR
Unable to measure Effectiveness of your CSR?
Without clear CSR roadmap?
CSR without Sustainable Impact
CSR tied into your Core business
CSR creating Goodwill without Impact
2
www.centumlearning.com

3. Building Sustainable
Corporate Social Responsibility
CSR – Background & Scenario Today
CSR – Our Value Proposition
Case Studies
About Centum Learning
3
www.centumlearning.com

4. CSR in
Current Environment
The New CSR Law
The new Companies Bill, passed by of the two houses of Parliament,
prescribes the following CSR rules for companies:
Where:
Who:
Every company with a net
worth of Rs.500 crore or more, or
turnover of Rs.1,000 crore
or more, or a net profit of
Rs.5 crore or more during any
financial year
How Much:
2%
At least
of its average net
profit in the last three years
The Bill lists nine broad areas,
which encompasses much that
results in social good. Companies
have to disclose how much they
spend and where
How:
A CSR committee comprising
three directors from the board,
with at least one independent
director, shall formulate a policy,
recommend a budget and monitor
it
Source: The Economic Times
4
www.centumlearning.com

5. Clause 135: Corporate Social Responsibility
What are the activities your company can undertake?
1.
Eradicating hunger and poverty
2.
Promotion of education
3.
Promoting gender equality and empowering women
4.
Health - reducing child mortality, improving maternal health,
combating HIV, AIDS, malaria
5.
Employment enhancing vocational skills
6.
Contribution to PM's fund or any other fund set up by the Central
Government or the State Governments for socio-economic
development and relief and funds for the welfare of the
Scheduled Castes, the Scheduled Tribes, other backward classes,
minorities and women
7.
8.
Social business projects
9.
5
Ensuring environmental sustainability
Such other matters as may be prescribed
www.centumlearning.com

6. The Challenge with CSR today*
Strategic planning to
integrate CSR into
Business
Imperatives
Operational
capabilities
Effective on-theground execution
Measurability
6
Lack of focus
Monitoring of
Impact
* Source: McKinsey Quarterly: Beyond Corporate Social Responsibility, Integrated
External Engagement
www.centumlearning.com

7. The Challenge with CSR today*
a hodgepodge of uncoordinated CSR
philanthropic activities disconnected from
company’s strategy that neither make
meaningful social impact nor strengthen
firm’s long-term competitiveness
and
the
any
the
Head-office driven initiatives rarely gain the
full support of the business and tend to break
down in discussions over who pays and who
gets the credit…
7
* Source: McKinsey Quarterly: Beyond Corporate Social Responsibility, Integrated
External Engagement
www.centumlearning.com

8. CSR: Strategic imperatives
Regulation (read Mandatory CSR) to be integrated with core
business model of the organization
Strategic Shift - Shift from casual / adhoc approach to
business focused accountability approach: milestone based
programmes & baseline to measure impact & assessment
Triple Bottom Line - Drive sustainable Economic, Social and
Environmental Impact
Sustainable Self Development - Beyond philanthropic
initiatives & integrated with social and business goals
Measure ROI - define accountability and measure impact
Partner with specialized agencies for deployment of your
CSR mandate
8
www.centumlearning.com

9. CSR: Planning the way forward
As CSR spend becomes mandatory:
Companies will need to choose causes more
judiciously, structure their programmes better, and
devise ways to make sure the impact of their projects is
measurable at every step…
They will need to form CSR committees and bring in
professional staff who can understand the imperatives
of the social sector and also articulate the top
management's vision for CSR…
- Partner and Head, Development Sector Practice at KPMG
Centum Learning, a leading Training &
Development multinational can help you
mobilise youth, impart livelihood skills and
fill your own skills gap.
9
www.centumlearning.com

10. CSR: Our Value Proposition
10
www.centumlearning.com

11. CSR: Our Value Proposition
Creating Sustainable Partnerships:
Centum Learning promotes livelihood for economically
weaker sections by forging partnerships:
● Employment Generation – through LOI’s with corporates
● Skilling for employability & imparting vocational training
● Setting up skill development centers
● Affirmative Action on Women empowerment
Target Segments Include:
BPL Households, Unemployed Youth, SC/ST/OBCs/
Minorities, Women, Adolescent Girls etc.
11
www.centumlearning.com

12. Our Value Chain for providing livelihood opportunities
through skill development initiatives:
Community
Mobilization
Training &
Certification
Map to industry
requirements
Training Strategy &
Certification Process
Engage with youth
At the village level
Tech interface to
Scale & Standardize
• Placement Support
• Settlement
Backward integration
with industry to
identify job opportunities
Jobs to certified
youth
Creating
Employable
Workforce
Partnership with industry / institutions/ government bodies/ industry associations/ individuals
12
www.centumlearning.com

13. Centum Learning’s trusted
capabilities in livelihood training
programmes
Case Studies…
13
www.centumlearning.com

14. Case Studies
14
www.centumlearning.com

15. Strategic Partnership
with ACC Limited
15
www.centumlearning.com

16. Who are we?
Centum Learning, a leading Training & Development
multinational offers end-to-end training & skilling
solutions.
• Enterprise Training Solutions
• Vocational Education & Training
• Skills for Schools and Colleges
• Skills for Global employability
• Present over 23 countries across 169 cities
• Won 18+ Awards & global recognition
http://www.centumlearning.com
16
www.centumlearning.com

17. What sets us apart- Our ability to scale
23
Countries
21+
Industry Sectors
24+
Languages
169
Cities Globally
469 Learning Centres
350 Global Firms Impacted
200,000 Professionals trained annually
18+
Awards & global recognition won
1,000,000 People skilled across countries so far
17
www.centumlearning.com

18. What does media say about us?
18
www.centumlearning.com

19. Centum Learning‘s proven expertise in
capability building can partner you to
fulfill both business and CSR goals…
With a robust mechanism to Monitor
effectiveness, measure impact and
create sustainable shared value
Thank You
Want to know more?
Call the experts now…
19
Visit: http://bit.ly/1m22SVn
+91-11-4588 1000
contactus@centumlearning.com
www.centumlearning.com