1. NIIT
 NIIT is a leading Global Talent Development
Corporation, building skilled manpower pool for
global industry requirements.
 NIIT has introduced "India's first cloud campus”
 NIIT Cloud Campus will empower the youth of the
country by providing new-age training programs
through the cutting-edge Cloud technology, to make
them first day-first hour industry ready professionals.

2. Brand opportunity
 To increase visibility and create brand recognition
 Build brand loyalty
 More number of enrolments
 Creating a trust

3. Target Audience
There are a bunch of students who have given there
class XII exams and are now thinking of taking
admission in some good college for further education
so that they can get good jobs and make their parents
happy and proud. But as they were average scorers and
god average marks in their exams they thought they
would not be able to crack any good college and get a
good job.
So that is the time when they come across NIIT
through a seminar that was held in there school.

4. Single Minded Proposition
Reach your destination through
NIIT

5. Competitive Analysis
 Academy of IT And Management Studies
 Dehradun Institute of Technology
 Advanced Training Institute for Electronics & Process
Instrumentation
 Alpine Institute of Technology
 Aptech

6. Communication Objective
To make them believe that NIIT has all the courses
they were looking for it can fulfill all their dreams.
It is the best way they can get a good job and make
their parents happy and proud.

7. Business Objective
For NIIT, the bigger objective is to get maximum no.
of leads and walk-ins in the centre for enrolments

8. Marketing strategy
 On ground activation( Kiosks, Video on wheels)
 Career fairs
 College seminars
 Tie ups with coaching centre
 Free career counseling's in schools
 Sponsor partnership for the local Education Fair (Nov.
& Dec.)
 Sponsor ship for the School fates