Central Network Solutions is a Maryland-based company that specializes in Bluetooth mobile proximity network advertising systems for businesses. They offer Bluetooth beacon devices that can detect nearby mobile phones within 300 feet and send targeted advertising and promotional content to consumers' phones. Their systems allow flexible and location-based mobile marketing campaigns to drive customer engagement.
The consumer is central to any marketing campaign. To design and run a successful interactive marketing campaign, mobile must be core (just like the consumer) - and the consumer needs to be engage. Existing media (TV, radio, print, outdoor, web) must be used with a mobile element to tie and weave the complete marketing campaign together. Mobile allows a marketing campaign to establish and continue an ongoing relationship with the customer.
This document proposes a partnership between Dentsu Aegis Network, Shazam, and NBCUniversal to leverage Shazam's audio data and technology. The partnership would allow NBCU to [1] better understand audiences and their behaviors through audio data, [2] create more personalized experiences across platforms, and [3] condition audiences to interact with NBCU content using their mobile devices.
The document discusses the mobile advertising market. It notes that the market has moved past trials to significant spending by brands on regular campaigns. While fragmentation and lack of standards remain challenges, growth in mobile search and commerce are driving the market. The document provides an overview of market segments and key players in the mobile advertising ecosystem and value chain. It recommends that messaging will see continued strong growth due to its suitability for mass campaigns, but that display advertising will overtake SMS spending in many markets by 2011-2012.
The document discusses possibilities in the future telecom market and innovation challenges. It identifies 10 taboos in the mobile industry that are hampering business, including revenue sharing models and distribution challenges. It also outlines the classic telecom value chain and different phases of mobile broadband adoption, from early business users to a saturated mass market. Finally, it notes significant price differences for mobile broadband across Denmark, Sweden, and Finland.
The mobile channel offers an exciting opportunity for marketers--one that most have yet to fully embrace. One avenue to pursue is the creation of a branded mobile offering,in which the marketer creates a portal dedicated to its product, service, or brand. With constant access to each customer, branded mobile portals can build interactive relationships by identifying consumers not only in terms of personal identity, but also in terms of commercial behavior, geographic location, and social and communication patterns. The rewards for companies that capitalize on these possibilities--deeper engagement with consumers, increased brand loyalty, and enhanced customer lifetime value--are not to be missed.
This document provides an overview of the out-of-home advertising industry in the UK as of December 2012. It shows that OOH revenue has increased year-over-year in 2012 with quarterly growth. Digital OOH spending and screens continue to expand rapidly. Major advertisers and categories are analyzed as well as trends in consumer behavior that influence OOH effectiveness. New data sources are highlighted to provide deeper consumer and audience insights for OOH planning.
The document discusses the state of the U.S. mobile advertising industry and what lies ahead. It provides an overview of the presenters from comScore, the Mobile Marketing Association, and Where, Inc. The agenda covers understanding mobile marketing, insights into the mobile advertising opportunity from mobile media data, and best practices from major brands' hyper-local mobile campaigns.
The consumer is central to any marketing campaign. To design and run a successful interactive marketing campaign, mobile must be core (just like the consumer) - and the consumer needs to be engage. Existing media (TV, radio, print, outdoor, web) must be used with a mobile element to tie and weave the complete marketing campaign together. Mobile allows a marketing campaign to establish and continue an ongoing relationship with the customer.
This document proposes a partnership between Dentsu Aegis Network, Shazam, and NBCUniversal to leverage Shazam's audio data and technology. The partnership would allow NBCU to [1] better understand audiences and their behaviors through audio data, [2] create more personalized experiences across platforms, and [3] condition audiences to interact with NBCU content using their mobile devices.
The document discusses the mobile advertising market. It notes that the market has moved past trials to significant spending by brands on regular campaigns. While fragmentation and lack of standards remain challenges, growth in mobile search and commerce are driving the market. The document provides an overview of market segments and key players in the mobile advertising ecosystem and value chain. It recommends that messaging will see continued strong growth due to its suitability for mass campaigns, but that display advertising will overtake SMS spending in many markets by 2011-2012.
The document discusses possibilities in the future telecom market and innovation challenges. It identifies 10 taboos in the mobile industry that are hampering business, including revenue sharing models and distribution challenges. It also outlines the classic telecom value chain and different phases of mobile broadband adoption, from early business users to a saturated mass market. Finally, it notes significant price differences for mobile broadband across Denmark, Sweden, and Finland.
The mobile channel offers an exciting opportunity for marketers--one that most have yet to fully embrace. One avenue to pursue is the creation of a branded mobile offering,in which the marketer creates a portal dedicated to its product, service, or brand. With constant access to each customer, branded mobile portals can build interactive relationships by identifying consumers not only in terms of personal identity, but also in terms of commercial behavior, geographic location, and social and communication patterns. The rewards for companies that capitalize on these possibilities--deeper engagement with consumers, increased brand loyalty, and enhanced customer lifetime value--are not to be missed.
This document provides an overview of the out-of-home advertising industry in the UK as of December 2012. It shows that OOH revenue has increased year-over-year in 2012 with quarterly growth. Digital OOH spending and screens continue to expand rapidly. Major advertisers and categories are analyzed as well as trends in consumer behavior that influence OOH effectiveness. New data sources are highlighted to provide deeper consumer and audience insights for OOH planning.
The document discusses the state of the U.S. mobile advertising industry and what lies ahead. It provides an overview of the presenters from comScore, the Mobile Marketing Association, and Where, Inc. The agenda covers understanding mobile marketing, insights into the mobile advertising opportunity from mobile media data, and best practices from major brands' hyper-local mobile campaigns.
The document discusses the state of the U.S. mobile advertising industry and what lies ahead. It introduces three presenters from comScore, the Mobile Marketing Association, and Where, Inc. The presentation covers the current understanding of mobile marketing, mobile media data and insights, and case studies of large brands' hyper-local mobile advertising uses and best practices. It provides an overview of trends in the mobile advertising market in the U.S. and globally, including the growth of mobile video, apps, and the shift from SMS to in-app mobile ads.
A powerful platform to create OFFERS and Coupons! Create-Distribute-Track & Analyze your Campaigns.
Get consumers to recieve RICH branded coupons in the mCoupon Wallets on their phones. Track their actions -SAVEs, REFERs, REDEEMs
Vas india mobile advertising - akhil minochaAkhil Minocha
This document discusses the growth of mobile advertising and marketing. It notes that mobile advertising will likely overtake online advertising by reaching $24 billion by 2015. It highlights opportunities for mobile media like its wide reach and potential for interactivity. The document also outlines examples of mobile advertising functionality like banner ads, interstitial pop-ups, contextual SMS targeting. It discusses the mobile advertising value chain and need for targeting, measurability, and relevance in mobile ads. Finally, it predicts increased mobile internet usage, growth of m-commerce, personalized offers through GPRS, and geographic targeting through location services will shape the future of mobile advertising.
This document provides an overview of Velti, a global mobile marketing company. Velti has over 1,000 employees across 19 offices worldwide. They have worked with over 825 brands and agencies on more than 3,000 mobile marketing campaigns. Their mGage platform reaches over 4 billion mobile consumers globally. The document discusses Velti's services, which include mobile commerce, mobile marketing, rewards-based marketing, mobile CRM, promotions, loyalty programs, and location-based services. Examples of Velti's work include a mobile marketing campaign for JCPenney that recruited over 1.5 million opted-in customers.
The document discusses convergence in the telecom industry and provides recommendations for remaining competitive. It recommends maximizing revenue from existing services like messaging through innovative pricing and bundling. It also recommends deploying flexible service environments to introduce a variety of applications across devices and networks. Finally, it stresses the importance of knowing customers through data analysis to increase loyalty and tailor personalized service packages.
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
The document discusses creating a wow effect in digital marketing. It explains that market research is needed to understand the audience and develop a digital strategy using tools that allow customers to find, like, and buy a product. The strategy should progress from initially attracting the audience to developing trust and relationships over time, similar to dating. Best practices and ways to wow and grow an audience are requested.
Dual-Sided Business Model: Omnicom, AT&T, Indoor DirectJason Newport
A thorough POV/strategic partnership recommendation to AT&T Interactive I wrote in 2009, nearly a year after the launch of MobileBehavior. I've always been highly interested in dual-sided business models since reading case after case on the Dentsu/NTT DoCoMo/D2 JV which formed a JV called iMode. Essentially, a telecom company and an advertising agency got together and said, "hey, you do this well, we do this well... let's get together and make some money by developing and distributing mobile content." To me, anyway, that's a lesson from the east we should learn and apply as this flow economy races on and companies who were our competitors yesterday, become our partners today.
The "Mobile Advertising Innovation" document was a proposal to AT&T Interactive that paired the telecom giant's YP arm, with Omnicom's stable of creative agencies and talent to create mobile websites (WAP) for small business owners -- to supplement the advertising revenue generated from sales of Yellow Pages ads. It also added an additional hyperlocal component with the inclusion of an IP-addressable digital out of home network called Indoor Direct. I departed Omnicom shortly after the deal was done, and like many new and innovative media products and unconventional business models, I can only imagine this very promising initiative was shelved when it lost momentum it had gained through someone championing it and having the willingness to do something different and better for advertisers, media owners and agencies alike.
Mobile Marketing Using A Location Based Servicerocky.meets
The document describes a proposed location-based mobile marketing service. It discusses:
1) The service would provide users with advertising messages from nearby supermarkets based on their location and selected product categories of interest.
2) The supporting system architecture includes a web server to handle the user interface, communicate with a location server to determine the user's position, and query an LDAP server to retrieve relevant promotions.
3) The location server authenticates users and provides their location while the LDAP server stores distributed information on products, promotions and supermarkets to be accessed through queries.
Proximity marketing, also known as Bluetooth marketing, uses Bluetooth technology to transmit advertising content to nearby Bluetooth-enabled devices. It allows advertisers to connect with potential customers within approximately 30 meters. Advertisers can purchase Bluetooth broadcasting software to automatically send media files like images, videos and coupons to customers' phones. If the customer accepts the request, the file transfer is free for both the customer and advertiser. Bluetooth marketing provides benefits like free brand awareness, lead generation, and improved customer relationships for a low initial investment cost.
This document summarizes research on the mobile advertising market from 2009. Key findings include:
1) Mobile advertising was a tiny fraction (0.04%) of the overall advertising market but growing rapidly.
2) Consumer attitudes were mixed, with many seeing mobile as personal but not fully trusting mobile ads.
3) Success would depend on addressing privacy concerns, relevance of ads, and incentivizing consumers.
4) While challenges remained around measurement and inventory, the future potential of location-based mobile ads was seen as large. Cooperation across the mobile ecosystem would be critical to realize this potential.
The Posterscope Out-of-Home Marketplace 2014 provides details for the OOH media offer in Belgium and Luxemburg.
Do not forget to download the free iPad version from the App Store: https://itunes.apple.com/us/app/posterscope-key-facts-belgium/id628377240?l=fr&ls=1&mt=8
Important Note: February 2014 Edition - Information, tariffs and taxes mentionned in this publication are not contractual and can be updatable.
Mobile advertising has evolved from version 1.0 to 2.0, where permission, privacy, and preference (the 3 P's) are now central. Mobile advertising 2.0 asks users for their permission regarding what ads they receive and how their data is used, respects their privacy, and aims to deliver only relevant content based on their preferences. The document discusses these changes and demonstrates a live example of mobile advertising 2.0 that focuses on gaining the user's consent.
The Future of Location Based AdvertisingBernard Leong
The document discusses the future of location-based advertising and marketing. It notes that as social interactions increase online and through mobile devices, location-based services will become more important. However, small and medium businesses face challenges in adopting new technologies due to costs. The document proposes a low-cost solution called "Chalkboard" that allows small businesses to advertise locally through a simple, self-serve model integrated with social media and analytics. It provides examples of campaigns showing high impression and click-through rates, helping small local retailers.
This document discusses how to simplify mobile media planning and buying by overcoming the inherent complexities. It identifies that dedicated Mobile Demand Side Platforms can dramatically reduce workload for agencies by eliminating manual processes. These platforms allow agencies to plan, book, execute and optimize mobile campaigns through a single interface in real-time. The emergence of these platforms marks an end to large inefficiencies that have prevented many agencies from considering mobile as a viable advertising channel.
The document describes the mobile marketing services offered by The Mobile Xperience. They provide mobile/text marketing solutions for events, companies, and musicians to engage consumers. Their services include mobile strategies, apps, text blasts, surveys, databases, and more. They help reach target audiences on their preferred communication method of mobile.
New channels such as mobile deliver new opportunities, so long as you understand how to package your communications to encourage response. But marketers must bridge the gap between emerging mobile and traditional channels to most effectively interact with and engage each customer. Learn how you can successfully integrate mobile into the traditional marketing mix.
Kotak Mahindra Bank wishes to establish itself as the pre-eminent bank for the mass affluent in India. While its 6% interest rate on savings accounts was successful, competitors have matched this rate. Kotak needs to improve in other marketing mix levers to differentiate itself. A consumer survey found that customers value convenience, trust, rewards, and advice. This implies Kotak should focus on customer engagement through social media, reward loyalty programs, and provide expert advice on products.
The document proposes a multi-media campaign called "Go Green Live Well" aimed at encouraging North Carolina residents and businesses to adopt more environmentally friendly initiatives. The campaign goals are to educate consumers on sustainability, highlight sponsor initiatives, and encourage communities to go green. The proposal includes producing quarterly TV specials on sustainability topics that feature sponsor content. It also involves TV, online, and mobile advertising for sponsors.
Our proprietary network hardware is installed at strategic locations throughout a given service area to broadcast merchants' special offers to all nearby Bluetooth-enabled devices. Bluetooth Zones allow brands to communicate promotions, discounts, and other content to potential customers within a 500-meter radius. The document promotes Bluetooth Zones as an innovative proximity marketing technology that businesses can use to instantly reach nearby potential customers.
The document discusses the state of the U.S. mobile advertising industry and what lies ahead. It introduces three presenters from comScore, the Mobile Marketing Association, and Where, Inc. The presentation covers the current understanding of mobile marketing, mobile media data and insights, and case studies of large brands' hyper-local mobile advertising uses and best practices. It provides an overview of trends in the mobile advertising market in the U.S. and globally, including the growth of mobile video, apps, and the shift from SMS to in-app mobile ads.
A powerful platform to create OFFERS and Coupons! Create-Distribute-Track & Analyze your Campaigns.
Get consumers to recieve RICH branded coupons in the mCoupon Wallets on their phones. Track their actions -SAVEs, REFERs, REDEEMs
Vas india mobile advertising - akhil minochaAkhil Minocha
This document discusses the growth of mobile advertising and marketing. It notes that mobile advertising will likely overtake online advertising by reaching $24 billion by 2015. It highlights opportunities for mobile media like its wide reach and potential for interactivity. The document also outlines examples of mobile advertising functionality like banner ads, interstitial pop-ups, contextual SMS targeting. It discusses the mobile advertising value chain and need for targeting, measurability, and relevance in mobile ads. Finally, it predicts increased mobile internet usage, growth of m-commerce, personalized offers through GPRS, and geographic targeting through location services will shape the future of mobile advertising.
This document provides an overview of Velti, a global mobile marketing company. Velti has over 1,000 employees across 19 offices worldwide. They have worked with over 825 brands and agencies on more than 3,000 mobile marketing campaigns. Their mGage platform reaches over 4 billion mobile consumers globally. The document discusses Velti's services, which include mobile commerce, mobile marketing, rewards-based marketing, mobile CRM, promotions, loyalty programs, and location-based services. Examples of Velti's work include a mobile marketing campaign for JCPenney that recruited over 1.5 million opted-in customers.
The document discusses convergence in the telecom industry and provides recommendations for remaining competitive. It recommends maximizing revenue from existing services like messaging through innovative pricing and bundling. It also recommends deploying flexible service environments to introduce a variety of applications across devices and networks. Finally, it stresses the importance of knowing customers through data analysis to increase loyalty and tailor personalized service packages.
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
The document discusses creating a wow effect in digital marketing. It explains that market research is needed to understand the audience and develop a digital strategy using tools that allow customers to find, like, and buy a product. The strategy should progress from initially attracting the audience to developing trust and relationships over time, similar to dating. Best practices and ways to wow and grow an audience are requested.
Dual-Sided Business Model: Omnicom, AT&T, Indoor DirectJason Newport
A thorough POV/strategic partnership recommendation to AT&T Interactive I wrote in 2009, nearly a year after the launch of MobileBehavior. I've always been highly interested in dual-sided business models since reading case after case on the Dentsu/NTT DoCoMo/D2 JV which formed a JV called iMode. Essentially, a telecom company and an advertising agency got together and said, "hey, you do this well, we do this well... let's get together and make some money by developing and distributing mobile content." To me, anyway, that's a lesson from the east we should learn and apply as this flow economy races on and companies who were our competitors yesterday, become our partners today.
The "Mobile Advertising Innovation" document was a proposal to AT&T Interactive that paired the telecom giant's YP arm, with Omnicom's stable of creative agencies and talent to create mobile websites (WAP) for small business owners -- to supplement the advertising revenue generated from sales of Yellow Pages ads. It also added an additional hyperlocal component with the inclusion of an IP-addressable digital out of home network called Indoor Direct. I departed Omnicom shortly after the deal was done, and like many new and innovative media products and unconventional business models, I can only imagine this very promising initiative was shelved when it lost momentum it had gained through someone championing it and having the willingness to do something different and better for advertisers, media owners and agencies alike.
Mobile Marketing Using A Location Based Servicerocky.meets
The document describes a proposed location-based mobile marketing service. It discusses:
1) The service would provide users with advertising messages from nearby supermarkets based on their location and selected product categories of interest.
2) The supporting system architecture includes a web server to handle the user interface, communicate with a location server to determine the user's position, and query an LDAP server to retrieve relevant promotions.
3) The location server authenticates users and provides their location while the LDAP server stores distributed information on products, promotions and supermarkets to be accessed through queries.
Proximity marketing, also known as Bluetooth marketing, uses Bluetooth technology to transmit advertising content to nearby Bluetooth-enabled devices. It allows advertisers to connect with potential customers within approximately 30 meters. Advertisers can purchase Bluetooth broadcasting software to automatically send media files like images, videos and coupons to customers' phones. If the customer accepts the request, the file transfer is free for both the customer and advertiser. Bluetooth marketing provides benefits like free brand awareness, lead generation, and improved customer relationships for a low initial investment cost.
This document summarizes research on the mobile advertising market from 2009. Key findings include:
1) Mobile advertising was a tiny fraction (0.04%) of the overall advertising market but growing rapidly.
2) Consumer attitudes were mixed, with many seeing mobile as personal but not fully trusting mobile ads.
3) Success would depend on addressing privacy concerns, relevance of ads, and incentivizing consumers.
4) While challenges remained around measurement and inventory, the future potential of location-based mobile ads was seen as large. Cooperation across the mobile ecosystem would be critical to realize this potential.
The Posterscope Out-of-Home Marketplace 2014 provides details for the OOH media offer in Belgium and Luxemburg.
Do not forget to download the free iPad version from the App Store: https://itunes.apple.com/us/app/posterscope-key-facts-belgium/id628377240?l=fr&ls=1&mt=8
Important Note: February 2014 Edition - Information, tariffs and taxes mentionned in this publication are not contractual and can be updatable.
Mobile advertising has evolved from version 1.0 to 2.0, where permission, privacy, and preference (the 3 P's) are now central. Mobile advertising 2.0 asks users for their permission regarding what ads they receive and how their data is used, respects their privacy, and aims to deliver only relevant content based on their preferences. The document discusses these changes and demonstrates a live example of mobile advertising 2.0 that focuses on gaining the user's consent.
The Future of Location Based AdvertisingBernard Leong
The document discusses the future of location-based advertising and marketing. It notes that as social interactions increase online and through mobile devices, location-based services will become more important. However, small and medium businesses face challenges in adopting new technologies due to costs. The document proposes a low-cost solution called "Chalkboard" that allows small businesses to advertise locally through a simple, self-serve model integrated with social media and analytics. It provides examples of campaigns showing high impression and click-through rates, helping small local retailers.
This document discusses how to simplify mobile media planning and buying by overcoming the inherent complexities. It identifies that dedicated Mobile Demand Side Platforms can dramatically reduce workload for agencies by eliminating manual processes. These platforms allow agencies to plan, book, execute and optimize mobile campaigns through a single interface in real-time. The emergence of these platforms marks an end to large inefficiencies that have prevented many agencies from considering mobile as a viable advertising channel.
The document describes the mobile marketing services offered by The Mobile Xperience. They provide mobile/text marketing solutions for events, companies, and musicians to engage consumers. Their services include mobile strategies, apps, text blasts, surveys, databases, and more. They help reach target audiences on their preferred communication method of mobile.
New channels such as mobile deliver new opportunities, so long as you understand how to package your communications to encourage response. But marketers must bridge the gap between emerging mobile and traditional channels to most effectively interact with and engage each customer. Learn how you can successfully integrate mobile into the traditional marketing mix.
Kotak Mahindra Bank wishes to establish itself as the pre-eminent bank for the mass affluent in India. While its 6% interest rate on savings accounts was successful, competitors have matched this rate. Kotak needs to improve in other marketing mix levers to differentiate itself. A consumer survey found that customers value convenience, trust, rewards, and advice. This implies Kotak should focus on customer engagement through social media, reward loyalty programs, and provide expert advice on products.
The document proposes a multi-media campaign called "Go Green Live Well" aimed at encouraging North Carolina residents and businesses to adopt more environmentally friendly initiatives. The campaign goals are to educate consumers on sustainability, highlight sponsor initiatives, and encourage communities to go green. The proposal includes producing quarterly TV specials on sustainability topics that feature sponsor content. It also involves TV, online, and mobile advertising for sponsors.
Our proprietary network hardware is installed at strategic locations throughout a given service area to broadcast merchants' special offers to all nearby Bluetooth-enabled devices. Bluetooth Zones allow brands to communicate promotions, discounts, and other content to potential customers within a 500-meter radius. The document promotes Bluetooth Zones as an innovative proximity marketing technology that businesses can use to instantly reach nearby potential customers.
This document provides information about LAN (local area network) and WAN (wide area network). It defines LAN as a small network within a limited geographic area like a single office that is controlled by one administrative authority. WAN is defined as a larger network that spans metropolitan, regional or national boundaries using routers and public communication links. The document compares LAN and WAN, noting that LAN covers a small area using technologies like Wi-Fi and Ethernet, while WAN spans larger areas using technologies like optic wires, microwaves and satellites. It provides advantages of both networks such as sharing resources and sending messages quickly.
A computer network connects autonomous computers that can exchange information. A local area network (LAN) connects computers within a small geographic area like a building using technologies like Ethernet. A metropolitan area network (MAN) extends across a city using technologies like fiber optics. A wide area network (WAN) connects computers across large geographic areas like countries using technologies like leased lines.
This document contains information about computer networks presented by Darshit Narechania. It defines a computer network as two or more connected computers that share resources and exchange files. The need for networks is described as file sharing, resource sharing, communication, remote access, and data protection. Common connection devices include routers, gateways, repeaters, bridges, hubs, and modems. The main types of networks covered are local area networks (LANs), wide area networks (WANs), and metropolitan area networks (MANs). LANs connect computers in a small local area like a home or office, while WANs connect LANs over a larger area like a college campus or between cities. MANs interconnect
This document provides an overview of various computer networking concepts and components. It begins with definitions of networking basics like communications and telecommunications. It then describes the essential parts of a basic network including a message, transmitter, medium, receiver and destination. The document outlines different network topologies like bus, ring, star, star-bus and mesh. It also discusses network types like peer-to-peer and client-server networks. The document provides details on common networking media and components including coaxial cable, twisted pair cables, optical fibers, wireless transmission, hubs, gateways, routers, bridges and switches. It concludes with a brief introduction to the IEEE 802 family of standards related to local and metropolitan area networks.
BlueSPOT uses Bluetooth technology to transmit digital media like business cards, coupons, ringtones and videos to mobile phones within its range. It allows advertisers to market and promote their products to customers nearby who are likely to purchase. Advertisers can generate income by selling ad space on BlueSPOT devices located in busy areas. BlueSPOT offers different products for small or large proximity marketing campaigns.
The document discusses a Bluetooth marketing solution called ROK BlueBox that allows brands to send advertising and content directly to consumers' mobile phones within proximity of locations where the BlueBox devices are installed. It works by detecting Bluetooth signals from phones and, with users' permission, delivering targeted content. The system provides benefits like low cost, speed, interactivity and the ability to reach consumers in specific locations. The document provides details on how the BlueBox solution works and its potential benefits for advertisers, consumers and locations where it is installed.
This document discusses mobile marketing and proximity marketing. It begins by providing mobile penetration statistics for several African countries to demonstrate the growth opportunities in Africa's mobile arena. It then defines mobile marketing and proximity marketing, and provides examples of different mobile marketing techniques like SMS, MMS, QR codes, Bluetooth, and mobile web. Proximity marketing is discussed in more depth, defining it as localized wireless advertising targeted to devices in a particular area. Examples of proximity marketing tools like Bluetooth, WiFi, NFC, and QR codes are outlined. The document concludes by noting the advantages of proximity marketing for African companies, such as high conversion rates and independence from mobile network operators.
This document discusses the growth of mobile advertising and how businesses can leverage mobile marketing. It notes that mobile usage and smartphone adoption are growing rapidly as mobile devices take on more functions. The document advocates developing mobile-optimized websites and content to engage customers on the go. It also promotes the use of interactive ad formats and location-based marketing to create deeper brand engagement through mobile channels.
Blue Apricot is a leading digital marketing company that specializes in bespoke digital solutions. They offer a wide range of services including Bluetooth/WiFi marketing, mobile applications, SMS marketing, touchscreens, interactive kiosks and displays, and digital signage networks. Blue Apricot prides itself on technical and marketing expertise to develop effective interactive campaigns for clients across many industries.
Millennial Media is a leading mobile advertising company that provides targeted advertising solutions including large mobile audiences, creative advertising formats, measurement of campaign effectiveness, and programmatic buying. It has over 650 million monthly unique users worldwide, proprietary user profiles, and works with over 90 of the top 100 advertisers.
Effects of 3G on Marketing CommunicationsOkan Demir
The document discusses the emerging market of 3G mobile marketing in Turkey. It notes that 3G provides high-speed internet access and allows for features like video calling, streaming, and interactive applications. This makes 3G an important new marketing channel for brands. The document then analyzes the SWOT of 3G mobile marketing and how it will change digital and traditional marketing approaches.
The document discusses the emerging market of 3G mobile marketing in Turkey. It notes that 3G provides opportunities for brands to engage customers anywhere through features like video calling and streaming. It then analyzes the SWOT of 3G mobile marketing for brands and discusses how the approach will change digital and integrated marketing going forward by allowing for more personalized and interactive campaigns.
The document discusses mobile marketing strategies and technologies. It provides an overview of DIMOCO International Network and their mobile marketing services. It then covers definitions of mobile marketing, telecom markets and user behaviors, current and emerging mobile technologies, how marketing objectives align with technologies, and examples of successful mobile marketing campaigns.
Mobile Advertising Research UK 15 06 2009Mobile Groove
The document summarizes research on the mobile advertising market in the UK in 2009. It finds that mobile advertising was still in its infancy, with growth expected to mirror the early growth of internet advertising. Consumer attitudes toward mobile advertising were mixed, with privacy and relevance being key concerns. The mobile ecosystem was still developing, with opportunities and challenges for various players. Overall, the market was seen as immature but growing rapidly.
The document summarizes Mobile Commons, a SaaS platform for mobile messaging marketing. It was founded in 2007 and has over 85 customers. Mobile Commons allows agencies and marketers to launch large-scale SMS, voice, and web programs. The company has direct sales, agency, and reseller channels. Mobile messaging is highlighted as the leading mobile marketing channel due to its widespread adoption and engagement. Mobile Commons CEO Anthony Risicato and the experienced team are focused on building the high-growth business.
ADmiradn Suite is a “state of the art” web enabled software solution for digital signage circuits. It offers all of the functions and technical capabilities for the creation, publishing, emission and control of DDS circuits. www.softwaredigitalsignage.com
Consumers are rapidly adopting smartphones and mobile apps. Smartphone sales are growing quickly, with Apple selling over 12 million iPads in 2010 and Google selling 36 million smartphones per year. The mobile app market is also growing rapidly and is projected to reach $17.5 billion by 2012. Mobile devices are projected to surpass PCs as the primary means for internet access by 2013. Marketers are pursuing various mobile strategies like mobile websites, apps, messaging services, QR codes, mobile proximity marketing and mobile display ads to engage consumers on smartphones and tablets.
Patrick Crosbie is the founder and CEO of Evolved Digital Media, a mobile marketing agency based in Dubai. He has extensive experience in mobile marketing from previous roles at Diageo and other companies. In his presentation, he will answer 5 questions about mobile marketing: what it is, who uses it, where to use it, why to use it, and how to use it. He will provide examples of using technologies like Bluetooth, mobile coupons, mobile tickets, and mobile websites for mobile marketing campaigns.
MediaLease offers media planning and buying services to optimize clients' communication investments. They work with specialized business units to satisfy every advertising need, planning effective campaigns across offline and online media. Case studies include helping Regione Lombardia meet ticket sales goals for Expo 2015 through an integrated media mix across out of home, print, radio, television, and digital channels both nationally and internationally.
The document summarizes a presentation on the convergence of mobile and media. It discusses the growth of the U.S. mobile market and smartphones overtaking feature phones. It also covers the evolution of mobile advertising over the past 5 years and the next phase focusing on engagement. Metrics to maximize ROI on mobile campaigns and the importance of mobile search strategies are also summarized.
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
Intro to Mobile Marketing - WITI PresentationGhennipher
New media, in particular social business and mobile marketing, are transforming the marketing landscape. This presentation gives you a high-lever overview of the mobile landscape, and gets you started on building a business case for integrating mobile into your overall marketing strategy.
1. Central Network Solutions – Where It All Begins…
Central Network Solutions, a Maryland based corporation that
specializes in the distribution and development of Bluetooth
Mobile Proximity Network advertising systems for individuals,
businesses and entire communities.
Central Network Solutions (CNS) is where location based
proximity marketing comes to life.
Our Bluetooth Proximity Marketing Systems save businesses money by providing them the
ability to specifically target consumers while engaging in everyday activities. Our systems
offers high flexibility in terms of campaign scheduling and campaign location
7/13/2010 Central Network Solutions 1
2. Central Network Solutions – Where It All Begins…
As a delivery channel the mobile phone is a powerful and reliable mechanism for targeting
opted-in marketing messages. Its personal, accessible and always-on, naturally making it
the ideal vehicle for immediate and time-sensitive promotional activities.
Mobile advertising campaigns, for instance, may include a call-to-action that drives
consumers to visit a mobile internet site or send an SMS response registering them for
discounts, further information and so on.
We are specialist Bluetooth mobile marketing proximity system
distributors. Offering ultra long range models designed for high-
density populated areas. In store and location appliances as well
as portable Bluetooth marketing systems.
Advertise your business for Free with Bluetooth Proximity
Advertising
7/13/2010 Central Network Solutions 2
3. Central Network Solutions – Where It All Begins…
Mobile Proximity Marketing – What is it?
Bluetooth – the same technology that powers nearly all
hands free earpieces. Among cellular subscribers, 91% use
a mobile phone that already supports Bluetooth.
Picture this: A sports fan goes to the big game. As they approach
the venue an advertisement with your offer immediately appears
on their mobile phone. How does this happen? Bluetooth! A
vehicle or series of vehicles parked outside of the venue are
equipped with our Mobile 28 Hybrid devices, creating a pervasive
‘Blue’ advertising field through which cellular subscribers must
pass
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4. Central Network Solutions – Where It All Begins…
Mobile Proximity Marketing is rapidly growing in
importance for marketers as both a delivery and a
response vehicle. With ROI from traditional advertising
media declining and consumers becoming less and less
motivated by it, the mobile phone offers the opportunity
for brands to re-engage with consumers through a more
personal and more immediate medium.
Central Network Solutions’ proximity devices utilize this technology as a marketing tool to
distribute consumer engagement strategies, delivering rich content mobile advertising
media. 100% Permission based, businesses can now deliver important business
information to passing mobile users together with a call to action mobile advertisement.
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5. Central Network Solutions – Where It All Begins…
Central Network Solution’s Bluetooth Advertising systems uses proximity marketing which
allows marketers to take advantage of the enormous mobile media network. Exceeding the
reach of the Internet by 2 to 1, Bluetooth mobile advertising media presents the new way
to market to customers.
Bluetooth proximity advertising is one of the most economical and powerful tool to
popularize your product. Data transfer is 100% free, and for a fixed cost, you can scale
your marketing efforts to meet your marketing needs.
Benefits from using Bluetooth Proximity Marketing
Incredibly easy to use with the right system.
Sends an unlimited number of adverts for Free.
Gets better Response than traditional advertising.
Offers a scalable marketing solution for a fixed cost.
Can target over 80% of the public via their mobile phone.
100% environmentally friendly because paper flyers are not used.
Far more cost effective than Newspaper, Radio and Directory Advertising.
Can send engaging rich media adverts like video, calendar reminders,
games, mp3, java applications, business cards, animated gifts and ringtones.
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6. Central Network Solutions – Where It All Begins…
In recent years, the growth rate of personal
Bluetooth terminal products has been alarming.
With the prevalence of Bluetooth mobile
phones, one of the world’s most promising new
media networks had been inadvertently formed.
In 2008, over 280 million Bluetooth enabled
mobile phones were sold. Bluetooth capable
phones have seen a growth rate of 75 million
annually. Because of rich transmission content
possibilities and zero-cost delivery, Bluetooth
will be widely favored by mobile users. No
doubt Bluetooth users will be the most
promising new media audience.
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7. Central Network Solutions – Where It All Begins…
According to eMarketer magazine:
“The biggest near-term opportunities will come
from location-aware applications services and
offers, which provide value in the form of
contextual relevance and which are
increasingly popular among Smartphone
owners.”
Combine our Bluetooth Proximity Advertising technology with SMS.
Bluetooth Mobile Proximity Marketing can add the relevancy to your SMS campaign that is
otherwise unobtainable. By sending your offer to consumers via our Bluetooth advertising
systems and including an opportunity for the consumer to obtain a coupon or other
incentive by sending a text code, you now have the ability to capture a subscribers phone
number for future remarketing.
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8. Bluetooth Proximity Advertising System usages
Business Type Uses
Advertising Reinforcement, Promotional and Delivering additional poster/sign related
Marketing Companies material, videos, music, ringtones
Bars, Restaurants, Nightclubs Flyers, Offers, Discounted Entry, Upcoming
Events, Menus
Visitor Attractions, Museums, Galleries, Visitor Information, Special Events,
Educational Videos
Conferences, Trade Shows, Conventions and Company Brochures, Company Videos,
Exhibitions, Sporting Arenas Special Offers, Contact Details
Schools, Colleges and Universities Class Information, Timetables, Club & Society
Information
Travel Agents, Latest Deals, Exchange Rates
Estate Agents, Developers Property Information, Latest Property
Shops, Shopping Malls, Supermarkets, Car Offers, Discount Coupons, Sale Information,
Dealerships, Spas Sales-generating media
Radio & TV Stations Station Information, Ringtones, Contest,
Show Samples (Video), Websites
Elections Campaigns Candidate Information, Voting Locations and
7/13/2010 Dates, Polls, Surveys,
Central Network Solutions 8
9. Central Network Solutions – Where It All Begins…
Portable Powerful Persuasive
TRADEMEN adds new meaning to advertising you BUSINESS from your hip pocket
TRADESMAN 14
Put Tradesman 14 in your pocket while out on the
job and attract new business from people passing by.
Tradesman 14 is the same size as a standard PDA
and delivers 14 simultaneous connections. It is
capable of detecting consumer proximity distances
up to 300 feet (100m).
Central Network Solutions offers hundreds of opportunities and applications
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10. Central Network Solutions – Where It All Begins…
ENGAGING PERVASIVE INTERACTIVE
Mobile 28 Hybrid
Central Network Solutions Mobile 28 Hybrid unit has been specifically
designed for high-density geographic locations where a stronger signal
and higher reception qualities are required to overcome signal loss
through interferences. Our hybrid version utilizes much higher
antennas and special turning focusing the signal to reach difficult
locations.
The hybrid version was created in response to our clients request for a
solution to serve mobile proximity advertising in inner-city
environments. The hybrid represents the very last addition to our
range of consumer location aware appliances. This is the best
Network solution available.
Add Mobility to your Bluetooth Advertising
Central Network Solutions offers affordable mobile marketing solutions
to turn local traffic into sales!
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11. Central Network Solutions – Where It All Begins…
Network you advertising efforts across the street or across the globe.
Our most popular network Touch Screen unit offers easy
setup . The Touch Screen and Network software is
capable of detecting consumer proximity distances up to
Central 300 feet (100m).
Network
Solutions This product is ideal for the small to medium store
owner, product information and tourist centers. Create
networks between units anywhere an Internet
connection is available.
Serious marketing tools that work like you
expect
There are literally thousands of opportunities for CNS to improve on your
current marketing strategies and save you advertising dollars!
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12. Central Network Solutions – Where It All Begins…
Blast Bluetooth Advertising Stands Our in the Crowd
BLAST 14 …the Trojan Horse of Bluetooth Marketing
Blast 14 draws the attention you want and then Blasts out
your advertising campaign.
Blast 14 delivers up to 14 simultaneous connections and
can send multiple campaigns. Businesses use Blast 14 in
window displays to distribute real estate buying
information or engage window shoppers with discounts,
upcoming sales events, and specials.
Blast 14 is a full Class 1 device and has a maximum clear
range of 300 feet (100m).
Flexible Marketing Solutions for your Business Needs!
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13. Central Network Solutions – Where It All Begins…
After a simple campaign setup through our intuitive software API, once activated,
Central Network Solutions Bluetooth marketing devices searches for Bluetooth
enabled devices within the proximity area 100 meters (330ft). It will automatically
presents configurable messages to consumers devices. The consumers receives a
message on their mobile device screen . For example, “Would you like to receive an
incoming message from XYZ – Sale Today”. Click yes!
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14. Central Network Solutions – Where It All Begins…
After they select yes, the can than receive almost any form of rich media content including
movie trailers, TV commercials, discount coupons, bar codes, business cards, store
directories, sports highlights, text, animations or key event information. Presenting your
message to consumers at the most opportune and relevant time.
Our Bluetooth advertising systems can deliver more than just flyers, our products are
designed to send pictures, animations, videos, music and even virtual business cards.
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15. Central Network Solutions – Where It All Begins…
Central Network Solution’s Bluetooth mobile devices and software have the ability to
automatically discover and build relationships with ALL Bluetooth enabled mobile
devices. Connect with up to 56 devices simultaneously. Delivering an advertisement
almost instantaneously.
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16. Central Network Solutions – Where It All Begins…
Central Network Solutions Bluetooth Marketing Advertising Systems are
backed up by a 12 month replacement warranty and a fanatics support
team.
CNS offers:
•Short & long-term leasing programs.
•Mobile vehicles and teams equipped for mobile deployment.
•Advertisement creation and campaign management.
•SMS/Mobile Texting packages.
•Real time statics and analytics.
•Customized Bluetooth Network Zones build outs.
•Professional installations.
•Professional consultations.
•Turn-Key Business Systems.
Call Now – 202-821-9127
For a Free Demonstration
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