Presentation_MediaLease Group_english version

MediaLease Group
Credentials
Philosophy, activity, services

INDEX
Section 1: Media planning & buying
Case histories
Section 2: Focus Automotive
Section 3: E-commerce
Section 4: Corporate Barter
Section 5: CSR and Third Sector
Credits & Media Partners

SECTION 1:
MEDIA PLANNING
& BUYING
- Why planning with MediaLease
- Our Specialized Units
- Our media offer
- Case histories
- Focus: Regione Lombardia

Creativity in advertising is essential, but without the right media coverage you risk to reduce
significantly the effectiveness of your communication, which requires the right place to reach perfectly
the
TARGET
MediaLease offers a wide range of activities and services to optimize its partners’ communication
investiment. The customer has the opportunity to talk with a single partner, as he gets the whole range of
possibilities on offline (press, out of home, radio, cinema, tv) and online media.
Our team of specialists is able to satisfy every advertising need, planning the most performing campaigns and
ensuring a total trasparency in a 360°management, of course alligned the customer’s goals.
Media planning & buying

Why planning with MediaLease?
INDEPENDENCE AND PARTNER-APPROACH:
MediaLease works without restrictions with the best
national and international partners in order to plan the
most performing campaigns for the proposed goals
COMPETENCE IN ANALYSIS AND REPORT:
MediaLease guarantees careful reports to provide
statistics and data about the results achieved by tha
campaign
TAILOR-MADE PLANNING:
MediaLease plans tailor-made campaigns, to satisfy the
strategic and commercial needs and goals
EFFICIENCY:
MediaLease pays attention to transparency, a precious
value that ensures the best management of the
investments, without sacrifying effectiveness
A PLUS-VALUE – CORPORATE BARTER:
MediaLease has a consolidated experience in Corporate
Barter activities, proposed as a real plus for a media
planning that includes the customer’s product
management in a trading process

Our Specialized Units
Listening the customers’ needs, analyzing the market, studying the perfect offer, planning media and
projects, monitoring the campaign and reporting the final results: this is the MediaLease method.
In order to follow the process at the best, MediaLease supports the laboratories dedicated to Media Planning
& Buying with Business Units composed by marketing specialists with crossed know-how on several fields.
Food Automotive ElectronicEthics and CSRCorporate Barter
Fashion Furnishing and Design InstitutionsPharma and Self CareArt

Our Media Offer
Out Of Home
Press
RadioTelevision
Airports
Digital & Mobile

MediaLease supports the customer in the whole
planning process, by:
 Communicating constantly with the customer
 Planning in the best qualitative and performing
way, basing on the brief received
 Making pre and post analysis of the planning by
indicators of performance
The Radio

 Basing on the information received and to
boost the research activities, MediaLease
makes analysis before the beginning of
the campaign
 Thanks to the support of pre-analysis tools,
MediaLease is able to identify the most
performing press channels for the
customer’s requests
 The plan is always set starting from the
needs and goals of the customer
Press

 The television is considered the most
effective advertising tool of ever
 MediaLease can count on a strategic
network of leading dealerships and
partners, in order to offer a planning
in line with the customer requests
 MediaLease can also propose formats
and special initiatives on requests, in
order to offer the best solution to the
customer
Television

Thanks to MediaLease, the customer can:
 accord the coverage needed by the campaign
 choose the suitable place for the communication, basing on events or a particular situations (for
ex. during b2b exhibition or events)
 communicate in different times without providing forcely a global communication activity for
everyone in the same time of the year (this depends on the strategy accorded)
 provide comparative activities strongly targeted
Out of Home

Out of Home: the possibilities
 Posters located in the city center and by the
highways service areas
 Impactful formats
 Maxi billpostings
 Dynamics
 Tailor-made special projects on request
 Display activities, tabular and airport sampling
MediaLease provides to the customer several interesting opportunities for his OOH communication:

Out of Home / guerrilla marketing: postcards
 Postcards are a simple, flexible and low-cost media that
permits you to talk to your audience
 Postcards can also be placed by a branded stand and
distributed virally by hostesses (this depends simply on
how you want to set the campaign).
 Postcards are able to catch a high selected audience
thanks to the information given by the hostesses
 Moreover, you can provide postcards’ totem in strategic
places selected carefully for the customer
 Postcards can be distributed in strategic networks:
aggregation places for young people (university, pubs … ),
sporty places (stadiums, gyms) …

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 On 2015, you can count more than 157 million of persons
travelling by plane. This people walk of course through the
Italian airports corridors
 Advertising at the airports is more and more marked as one
of the the best tools to get in touch with a huge and high-
profiled target. The profile of people travelling by flight is
well defined: professionists, business men, managers and
opinion leaders. This allows the Companies to reach their
audience
 The adv opportunities given by the airports are very
different: from one-to-one sampling distribution to the
fitting expo areas, until the complete or partial digital or
traditional networks
Out of Home: focus airports

 MediaLease makes the relationship between the advertiser and the website adv
opportunities easier, by removing almost all the steps of intermediaries. Thanks to the
Programmatic platforms, MediaLease optimizes the advertising online projects in
terms of costs and target engagement, to maximize the result of the campaigns
planned
 Once that the best channels are identified, it will be easier to reach the audience in target
with the advertising campaign, through the D.M.P. (data management platforms)
Digital

Display banner Special formats Pre-roll video
Content
marketing
Retargeting Google Adwords
Facebook Ads MobileDEM
MediaLease is official
Google Partner
Digital: our offer

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Mobile: the importance of geo-localisation
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 The global population can count more then 7 billion of
people and internet active users are more then 3
billion, reaching the 42% of the worldwide population
 In 2015 the global sales of smartphones amounted at
10,3% compared with 2014, reaching 1.293 billions of
pieces traded. The forecast for 2016 is that these
quantities are going to grow
 If you consider that today all the people can
potentially do anything with a simple touch on their
smartphone, you can easily understand how important
can be to see this tool as a real media for companies
communication
The geo-localisation can surely make you reach a target, which is always
connected, everywhere and everytime for an immediate call to action

Mobile: the geo-localization offered by MediaLease
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 This tool is perfect for sending banners or videos to the
smartphones and devices of a selected target, which is also
very close (about 200 m) to the point where you want to catch
your own audience (shop, exhibition stand …)
 Prow selects the target by making a preliminary test based on
the results of the competitor campaigns (brand or products)
 By Mediabox, if the user il already connected to wifi by his own,
it’s possible to send his device an «invitation to connection»: if the
user accepts, he will be redirected to a fully branded mobile
landing page
 Mediabox collect leads for the customer and at the same time it
sends informative brochures to the users
 By BE.TA. it’s possible to communicate directly to a well-profiled
target, which is related for the 80% to the preferred one
 This affinity is guaranteed by the online behavior of the user,
tracked from the moment he downloads the applications he likes
on his smartphone, that are connected with the customer’s
activity as well

Prow: Proximity Now
 Prow is the exclusive online service offered by
MediaLease to the customers
 With Prow is possibile to get in touch with the user, if
he’s connected to an Internet network (3G/Wifi) in a
range of 200 m from the focus point (booth, expo area,
shop …) by sending him banners or adv videos
 Prow permits to reach only a high selected target, with
affinity level over 80%
 The affinity is set by a series of parameters: online
navigation data, visits to the competitors’ website,
Google keywords, activities on social network

Mediabox: the box for your messages
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The user enters in the
Mediabox area and is
encouraged to connect
For the user
For the company
The company acquires
visibility and attention thanks
to the promise of Wifi
connection
The user logs-in, than
connects to the branded
Mediabox’s wifi
The user downloads pictures
and videos on his mobile
The company acquires the
first contact data on its
potential customers
(Lead generation)
The company leaves on the
user’s device multimedias and
content that promote products
and facilities

Be.Ta: Behavioural Target
 Be.Ta is an innovative service exclusivity managed
by MediaLease. It permits to avoid expensive
dispersions of advertising messages, as it
addresses to a target with an affinity over 80%
 This affinity is guaranteed by the online behavior
of the user, tracked from the moment he
downloads on his smartphone or device a number
of applications connected with the company’s
activity
 In the era of the adv block’s spread, it’s
fundamental to get a well-focused advertising
communication, that must be really interesting
for the final customer

ITALIAN NATIONAL AND
LOCAL CAMPAIGNS’
CASE HISTORIES
- Focus Regione Lombardia
- Other case histories

FOCUS ON REGIONE
LOMBARDIA:
- Expo 2015
- “Card Musei”’s campaign
- “Belle Arti”’s campaign
- “Guerra a code e ticket”’s campaign

MediaLease for Expo 2015
MediaXchange, italian MediaLease Group’s subsidiary,
won the competition for the Expo 2015 communication campaign in order to
achieve two goals:
Expo tickets trade Event promotion on online and offline media

MediaLease: official reseller for Expo 2015
20.000.000 tickets in total
about 13.700.000
about
6.200.000
EXPO’S SALE GOAL
TICKETS SOLD FROM MAY TO
AUGUST
TICKETS SOLD IN SEPTEMBER
AND OCTOBER
MediaLease took care about the tickets reselling from the mid- of August until the end of the exhibition.
As a consequence, MediaLease is proud for having actively contributed to the final incentive sales policy
regarding the Expo ticketing.
Therefore we can sa that MediaLease has significantly helped the Exhibition in reaching its final goal!
This confirm the power of a well-done campaign, in terms of e-commerce choices and media
communication strategy (national and international)
FINAL SPRINT!
More then
400.000 tickets sold by
MediaLease!

MediaLease: official reseller for Expo 2015
Online distribution channels Communication
 Kijiji (Ebay Group)
 MediaXchange.it/Expo
 Happyexpo.it
 Ebay.ch
Kind of tickets to be sold
 Open daily ticket with
«jump the queue»
 Evening tickets
 National and
international Dem
 Online banner (Rtb)
 Google Adwords
 Facebook
MediaLease has selected the most powerful channels to
sell EXPO 2015 tickets out. The activities developped in
a widespread way, on many fronts:

The integrated mediamix
Out of Home Offline Digital
(Italy and abroad)
MediaLease for Expo: international planning

National coverage in big cities: Milan, Rome, Naples, Geneve, Turin, Florence, Padova
MediaLease for Expo: focus on Out of Home media

MediaLease for Expo: focus on Out of Home media
Coverage by seaside locations: Rimini and Riccione, august 2015

MediaLease for Expo: focus on offline media
Family with childrenCouple over 60 Young
(20-30 years)
Ladies
(50-60
years)
Planning national radio … and local tv:
Attractive targets to catch:

Family with childrenCouple over 60 Young (20-30 years) Lady (50-60 years)
Targets:
selection:
National adv banner
Local adv banner
National adv videos
National adv sticky ads videos
National Spotify
Local Spotify
MediaLease for Expo: focus on offline media

Digital Out of Home
 Digital banners on web in France,
Belgium, Switzerland and Germany
 OOH and bus brandingin United
Kingdom, Switzerland, Poland
MediaLease for Expo: international campaign

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• Period: from 27 july to 09 august 2015
from 7 to 20 september 2015
• Location: Milan
• Types of billpostings: street box, leaflet, flag station, postcard, press
“Card Musei”’s campaign

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• Period: from15 june to 28 june 2015
from 29 june to 12 july 2015
from13 july to 26 july 2015
from 07 september to 20 september 2015
from 05 october to 18 october 2015
from 19 october to 31 october 2015
• Location: Monza e Brianza, Varese, Milan, Verona, Como
• Types of billpostings: street box and poster
“Belle Arti”’s campaign

• Period: from 01 june to 14 june 2015
• Location: Milan, Monza, Bergamo, Brescia, Como, Cremona, Lecco, Mantova, Pavia, Sondrio,
Varese
• Types of billpostings: FSU, poster, Network 8MQ, streetbox, pensiline, medium formats,
cloth
“Guerra a code e ticket”’s campaign

Automotive – geolocated activity – radio 2015
Basing on the brief received by the customer, we’ve developped a first ranking of broadcasters matching with the
criteria proposed, therefore similar to the target and the locations. The campaign has been developped at a local level
(Rome and the nearby) and not national. Once that the ranking has been extracted, we’ve selected radios, the most
qualitative and performing ones, for percentage of share, reach, target affinity and GRP. THE SELECTION:

Jaguar – national press 2016
According to the customer’s goals, we set a national press
campaign for the launch of the new Jaguar XF.
Only top-positions (back covers) on the best national press
networks, in target.

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Kijiji - E-bay Group – television 2015
 In september and october on national
networks Kijiji’s website campaign has
been broadcasted
 The spots promoted the portal activities
and also encouraged to use Kijiji’s
special offers concerning the EXPO
tickets’ sales
MediaLease has also been official reseller for the Expo tickets’ trade,
together with Kijiji. For Kijiji, this has been the first ticketing operation
ever done, as the portal was born just to share announces between
users (so not in a e-commerce sense).
The partnership between MediaLease and Kijiji has brought to a real
trade co-marketing, with successful and concrete results in terms of
sales.

 Display banner advertising
 Retargeting
 Content Marketing
 Pre roll: 3 videos, 15 sec/each
 Online viral videos
 Mobile activities with Mtab and Mfooter
 Facebook page: like campaign + videos
Dietorelle - Cloetta Group – digital 2014
Campaign managed by Corporate Barter
After a careful analysis of the customer’s goals and needs, market, product and target, the
strategy was facused on online tools and tv channels
(https://www.youtube.com/watch?v=z2zLZxV_LRs). This, to maximize the effectiveness of
the communication.

Special activity: product placement on Maddalena Corvaglia’s blog (famous showgirl)
Dietorelle – Cloetta Group – digital 2014

Facebook: 23/06 - 06/07
Coverage: 6.061.746
Video views : 3.152.591
Clicks for reproduction: 27.930
Clicks: 273.946
Video views at 100%: 860.998
10 seconds views: 923.027
Likes on the post: 4298
Actions: 3.167.430
People making an action: 2.622.597
«Like» on page: 1.747
Impressions: 11.843.750
Sharing of a unreleased video on facebook, linked to the youtube page and alligned with the general tv
campaign concept: https://www.youtube.com/watch?v=e-l0Ow4QVCE
Facebook and Youtube
Simmenthal - Bolton Group - digital 2015

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Display banner
Area Derma – digital 2015

Audi GF – OOH special
 Audi needed a campaign to talk to a
selected big-spending target, which
should have been particulary interested in
this kind of car
 MediaLease has planned a maxi format in
Courmayeur, during Christmas time, at the
very center of the city, right where the
best and most expensive shops are
 The maxi format was special: it had a
internal mechanism that created a real
spray of real snow, just to simulate the
movement of a SUV on a snowy road

SECTION 2:
FOCUS ON AUTOMOTIVE
- MediaLease and Automotive
- Rent for ADV project

A well-declared mission
Rent for ADV and business fleet
MediaLease and Automotive
MediaLease is leader in Automotive market, thanks to a previous and consolidated
experience in managing products and communication from the beginning until the end
of the process.
In this field, the mission is still very specific: to manage, make easier, support and
devolop the business of the Automotive’s companies by:
1. sale of advertising spaces and other facilities to the car and motorcycles
resellers
2. Corporate Barter activities
3. Development of value added-values facilities such as Rent for ADV (business
fleet and advertising)
4. Business development (research and acquisition of new customers/suppliers
and contacts) in the Automotive market on behalf of other companies

With the creation of a online channel dedicated to the Automotive market, MediaLease is
able to:
1. Give the market a complete and interested community of people, n which the users
can develop any kind of activity:
trading and car brokerage
sale of Automotive services (ADV included)
2. develop direct contacts next to the main Automotive players:
manufacters/distributors
dealers and retailers
services/accessories/replacements
The strategy – the goals
MediaLease and Automotive

We sell advertising to our customers
A lot of these customers (almost all) have a corporate fleet
They often ask us advice about the renewal of their corporate fleet
We work to make our customers get significant savings and to optimize the
balance costs
Savings for corporate fleets
Rent for adv project

1
2
3
4
Purchase/Rent
Automotive
Brand Head
Quarter
1 2
3
BONUS
CUSTOMER
MEDIA
BUYING
Savings for corporate fleets
Rent for adv project
We propose the customer a
specific type of vehicle
based on its fleet needs
When the customer confirms
this proposal, we send the
purchase order directly to
the HQ (or through the NLT)
According to the value of the
cars sold, the Head Quarter can
buy media spaces (for the same
ammount)
The customer receives a bonus,
deriving by the complex added-
value of the operation

SECTION 3:
E-COMMERCE
DEVELOPMENT
GROCERY …
AS A MEDIA

Products
views
User’s
registration
Payment Delivery
E-commerce
How to manage your e-commerce at the best
An online shopping site gives the opportunity to the consumers and in general to the users to view and buy
some products at a special price, more competitive then in store.
Thanks to this tool, it’s possible to manage fast and immediate sales from the order to the payment, the
return shipment, the stock.
E-commerce is a fundamental tool and MediaLease, thanks to his experiences and previous know-how, can
support the customer in realizing and managing it.
THE PROCESS IN SHORT IS SCHEDULED IN THE FOLLOWING STEPS:

How to buy: example of mechanical
1) PRODUCTS VIEWS: going on the website, each user can view the items available, split by market field.
«Are you interested in this item? Just log you in!»
2) USER’S REGISTRATION: to buy the item it’s mandatory to make a registration to the website, filling the
specific form.
«Select the item you like, the quantity and iput it in the basket!!»
3) PAYMENT: several methods of payment are available - Paypal, Credit Card and Bank Transfer.
4) SPEDIZIONE: depending on the setting
Products
views
User’s
registration
Payment Delivery
CONTROL OF EACH STEP OF THE CHAIN
E-commerce

A chance to be considered: benefits of corporate conventions
«Are you our customer?»
«Do you want to offer an incentive benefit to your employees?»
«Just use our e-store!»
The versatility of the e-commerce stores can be at Companies’ disposal, if they like to consider the
opportuniy of conventions in partnership.
The process: example
THE COMPANY CHOOSES
TO MAKE A CONVENTION
THE EMPLOYEES RECEIVE PASSWORDS
to log in the e-store’s Private Area
- Partnership enforcement
- Loyalty building in partnership
- Incentive: new concept of company
benefit
E-commerce
Every time the employees use the passwords to
log in the e-store, they can view the special
offers and discounts reserved

Communication on social net: a spark
E-commerce
The e-commerce website is dedicated to a huge audience, therefore social media are one of the best
tools with which this media can be integrated. On facebook, for exemple, you can publish posts and
share pictures about the products distributed by the site.
This way, the target can be reached as well, by a very friendly tool.
Clicking on the «like» button of the page, you get in touch with a well identified social community.

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For very wine lovers
E-commerce
A B2C case history: Take me wine
- Take me wine is a e-commerce website,
specialized in high-quality wine trading
- The website has been founded in 2014 by
Paolo Rossi, who wan the football worldcup
of Spain in 1982, and his son Alessandro,
official manager of this channel
- Medialease supports Take me Wine with a
steady adv campaign, above all on web
(Google Adwords), just to improve the portal
awareness by the potential target

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• European Traders is an e-commerce
website, specialized in selling several
products to the business men operating
in specific fields and markets (particulary
in food and beverage, fashion accessories,
automotive)
• If the user is interested in buying those
products, he must register on the
website: in this way, he will receive the
newsletter with all the information about
bew products on stock
Products for everybody and every Country
E-commerce
The www.europeantraders.com site is currently updating
and it will be available soon
A B2B case history: European Traders

SECTION 4:
Corporate Barter
- Corporate Barter for MediaLease
- Solution for the Companies
- Benefits for the Companies
- Management procedure
- Management scheme of product distribution
- Channels for the product trade

What is Corporate Barter and which are its benefits:
MARKETING PLANNING
LOCAL/NATIONAL
CORPORATE
BARTER
Corporate Barter
Corporate Barter for MediaLease
Corporate Barter is a way to offer to the Company a complete service, that can optimize its budget and
investments, so solve problems related to the gap between the communication that the Company wants to
develop and the budget it can invest for ithe wholemedia strategy. We offer an effective integrated strategy
able to satisfy needs and goals:
Possibility to integrate different channels to
guarantee the best effective communication
and media coverage:
- Out of Home
- Press
- Digital web
- Tv
- Radio
Aimed to the growth of the Company, in terms of
trade and marketing strategy
Possibility, for the Company, to create and develop an
advertising campaign by paying it with its own products,
that will be sold and re-distributed

Solution for MediaLease’s Companies
Corporate Barter :
Saving money is saving your
business
BARTER
CORPORATE
BARTER
Corporate Barter
Corporate Barter
Trade of goods/services between two
companies, based on standard rules
and market parameters
Evolution of barter
Arised by the need of a Company to
acquire goods/services
Added value:
MediaLease can manage the sales of
products/service: starting from the Company’s
needs about savings, MediaLease identifies the
potential suppliers for those products/services
and gives the customer the opportunity to have a
new partner taking care about the trade, in return
for a communicatioin plan

Benefits for the Companies
 Savings for the Company that buy the product/service
 Acquisition of a new customer and increase of the sales turnover for the
supplying Company
 Opportunity to pay the communication plan by providing product on stock
without engaging the cash-flow
 Safe and shared canalization of the product/service provided
Corporate Barter :
business
Corporate Barter
Corporate Barter

Management procedure
o Reception of the brief of the customer or trough agency/media center /advertising
dealer. The brief includes: budget, adv request, packing list of the product, economic
parameters (retail price, wholesale price, transfer price), possible limitations for the resale
of the product
o Internal analysis of products, distribution channels and market prices
o Formulation of the media offer based on the expectation of product resale
o Commercial offer/negotiation
Corporate Barter :
business
Corporate Barter
Corporate Barter

Channels of product resale
 Channels used for the resale depend on:
 Type of product to be traded (ex: short or long term food, new thecnologies, old or
new fashion models, automotive …)
 Black list received by the customer (ex: with no limitations, only in Africa, out of Italy
but with italian packaging …)
 MediaLease works with these channels: gdo, gds, horeca, wholesalers Italia and
abroad, franchising, web, canteen.
Corporate Barter :
business
Corporate Barter
Corporate Barter

Management scheme of distribution
TRADE B2B
TRADE B2C
CUSTOMER
PARTNER
MediaLease
MEDIA
PLANNING
LOCAL
NATIONAL
SPECIAL PROJECTS
CORPORATE
BARTER
PRODUCT
ON STOCK
Throuhg our communication
channels
Through our network
of partners
MediaLease
Corporate Barter :
Saving money is saving your business
Corporate Barter
Corporate Barter

We can save that, once the Comèany allows us to manage the trade of the product, we have two
fronts depending on the players involved:
MediaLease
PARTNER
COMPANY
- who manages the product of
the Company
- who plans his campaign with
MediaLease
MEDIA PLANNING & BUYING
UNITS
- MediaLease -
E – COMMERCE AND
PR
- MediaLease -
Corporate Barter
Corporate Barter
Management scheme of distribution

Companies rely on MediaLease to use fully the potentials of Corporate Barter, to support and
integrate a media strategy with a trading one, both perfectly planned and accorded, so that:
- the Company doesn’t have to take care about the overflow on stock
 best management of outdated products
- the Company feel confident with the placement of the products on different channels
 increase of the brand awareness
- the Company can increase the visibility of the product and the brand by the real stakeholders
 development of new business networks
- the Company develops complete and strategic communication projects
 MediaLease’s consolidated and previous expertise is completely at customer’s disposal
 Brand and products are communicated through selected media and special projects, agreed and
based on precise guidelines and goals
Corporate Barter :
Saving money is saving your business
Corporate Barter
MediaLease: expertise at your service

SECTION 5:
CSR AND THIRD SECTOR
-Thrid Sector for MediaLease
-CSR: value for the Company
-Case history in 2015: Istituto Nazionale dei Tumori
-San Patrignano: an important resource

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 When you have the Government who takes care about
social welfare and Charity on one hand and the Market,
who answers to profit logics on the other, the space
inbetween is is called Third Sector. It’s a place in which
companies support no-profit activities and common
goods initiatives.
 At the moment in Italy you have 301,191 organizations
and about one million of operators in Third Sector. If we
consider the social companies, the employees are
700.000 and the users about 6 millions
 MediaLease has given support to several companies
operating in Third Sector, by media plans and
marketing advice. Two exemples can be San Patrignano
(against drugs and toxic dependence) and Istituto
Nazionale dei Tumori (cancer research)
Third Sector and CSR
Third Sector for MediaLease

Stakeholder engagement, HR enhancement, sustainability, marketing, non-profit partnership,
balance …
These are just some of the benefits that CSR brings to Companies.
Strategic and growing tool for big, medium, little companies, the Corporate Social Responsibility can be
defined as statement, for a Company, to take care and then manage problems regarding social and
ethic issues.
Advantages for the Company who invest in CSR:
- competitivness and positioning of the brand
- maximisation of the long-term profit
- brand image enforcement
- new channel for the distribution of the goods
- tax break
CSR: Value for the Company

Thanks to MediaLease’s partners network …Some possibilities for companies
GIFT IN KIND
The company has the possibility
to give its products to the
organizations
CO-MARKETING & BRANDING
The Company assigns a task to
Community participants, linked
to production and / or products
activity of the company (for
example: the realization of the
Christmas baskets)
INTEGRATED CAMPAIGN
Integration of pure CSR
actions in the maketing
strategy
DONATION
by co-marketing actions, the
consumer has the
opportunity to add a
purchase fee on the products
sold, to devolve to the
organization
EVENT ORGANIZATION AND TEAM BUILDING
If the organization or community has spaces available, companies
can develop events by those areas: it’s another way to develo HR
actions and PR business activities
CSR: a matter of partnership

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 The campaign was set for May 2015 and
provided television spaces on national tv
plus the most important local radio
stations to promote Istituto Nazionale Dei
Tumori’s activities
 The campaign improved the visibility of all
the actions done by the foundation and
especially favoured the fund rasing
Case history: Istituto Nazionale dei Tumori 2015
Helping the cancer research, by improving its communication

One of the most consolidated partnership, together against dependences
- San Patrignano is a community completely no
profit: people there doesn’t pay anything for the
staying
- San Patrignano subsidizes itself by the food
and beverage they produce and their self-
manufactured products
- MediaLease supports the community of San
Patrignano against dependences since ages, by
making complete media plannings including
digital, out of home, radio, press both local and
national, from charity period (may) on (still
ongoing)
Case history: San Patrignano

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