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Vicki S. Cannon
• 25 + years experience in National
Account Marketing and Sales
• 7 years Social Media Experience
• Create | Consult | Educate & Train
How to Find Me
Facebook Page: VickiSCannonBiz
Twitter: @VickiSCannon
LinkedIn: Vicki S. Cannon
Website:
www.vickiscannon.com
www.CannonSocialMediaSolutions.com
You CANnonDo Social
Media
How Many Social Media Platforms?
3 Important Components
for Every Social Media
Profile
Vicki S. Cannon
Profile Bio or About
Section
- Consistent Message
- Use Keywords
- Watch Spacing
Professional Image
- ONLY you
- Headshot
- Professional is best
Or
Logo
Facebook Page vs. Profile
On Facebook – Use a Facebook
Business Page NOT a Personal
Profile to post your business
info.
Facebook Page vs. Profile
***Google Does NOT “spider” a
personal profile which means it is not
helping your business at all!
• A Business Page DOES get spidered
everytime you post which helps
everything you are connected to.
Check-In To Your Social Media Platforms
Check-In
• Create Phone Alerts to remind you to
go back into your social media
platforms to engage.
• Check-in 2 to 4 times per day
– Set a timer for 5 to 10 minutes
– Have a plan:
• Reply to comments & messages
• Share content from others
• Find someone new to follow
Social Media Karma
• Be sure that you spend some time
spreading good social media karma
– Share content from other pages or
followers
– Retweet, Repin, etc.
Stick to your time planned
Rabbit Hole
Schedule Time
Schedule Time
• Make an appointment (and stick to
it) for marketing.
– Planning Time: Yearly, Quarterly,
Monthly
• Weekly
– Create Social Media Content
– Other Marketing Activities – writing,
follow-up with clients
MonaPlanner.com
Schedule Your Posts
Types of Posts That Create
Engagement
Facebook CANnonDo’s
Access Quick Post Stats
Twitter CANnonDo’s
For this to work best, be sure the images you want
to show are the center of the picture.
ManageFlitter.com – Free & Paid versions
- Provides a set of tools that allows Twitter users to
effectively curate, prune and grow their Twitter account.
LinkedIn CANnonDo’s
LinkedIn Pulse
• Long-Form Content Publishing on
LinkedIn
– Offers the unique opportunity to publish
original long-form content & grow your
reputation
– Posted content is featured across the
site
LinkedIn Pulse
• What to write about
– Industry Experience
– Emerging Trends
– Advice
– Info
LinkedIn Pulse
Every post you write will be
connected to your LinkedIn
profile.
On LinkedIn, you can download a list of your connections
Maintain LinkedIn Relationship Notes
Found Under Each Connected Profile
Use Video
Check Your Social Media
Profiles for Consistency
Schedule Time for Planning
Your Marketing
Wednesday, September 30th 8:30 am to 12pm
http://terristurner.com/marketing-stress-free-through-the-
holidays-workshop
Connecting the Soul of Your
Business to the Heart of Your
Clients.

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