SlideShare a Scribd company logo
Twitter
Basic information
Founded 21 March 2006
Launched 15 July 2006
Founders Jack Dorsey
Noah Glass
Biz Stone
Evan Willians
Headquarter San Fransisco, California, U.S.
Users 330 millions active users
How twitter can be used for business ?
• Communicating
• Generating leads
• Showing your brand's personality
• Researching trends
• Seeking feedback
• Providing customer service
Different organic ways to promote
on twitter
1. Track Engagement
2. Reach Out To Influencers
3. Use Twitter Ads & Paid Tactics
4. Develop A Posting Calendar
5. Format Tweets Correctly
6. Research Hashtags
Steps to target Followers
1. Find Out Who Your Most Engaged Users Are
2. Find Out Who Engages with You On Other Channels
3. Search Your Top Hashtags
4. Determine Age, Gender, and Geographic Location of
Earned Conversation
5. Find Your Audience’s Time Zones
6. Find Out Who Follows Your Competitors
7. Put It All Together
Option available for twitter
advertisement
• Signing In to Twitter Advertising
• The Welcome Page
• Types of Twitter Advertising Options
• Promoted Accounts
• Promoted Tweets
• Promoted Trends
• Setting Up Your Twitter Advertising Campaign
• Tell us where your customers are located.
• Gain new followers by promoting your account.
• Amplify your message by promoting your tweets.
• Add a payment method.
Example
• Category: Media
• Product: News TV Channel
• No. of Followers 41,861
• Activity on the Twitter Page: TOI tweets about
national as well as international news. The Twitter
account has successfully used Twitter as a new
channel to update readers with news.
#SocialJournalism
• Date of Joining: 19 April 2010
• Tweeting Frequency: 43.2 times per day
• Within 140 characters: TOI on Twitter.
Example
• Category: Beverage
• Product: Beer
• No. of Followers 6,812
• Activity on the Twitter Page: Parties, models and beer- This
is what their Twitter page consists of. The brand is clear in
its communication and connects with the audience well.
The Twitter page also has a nicely designed background
with a list of its other social media accounts.
• Date of Joining: 29 April 2008
• Tweeting Frequency: 5.4 times per day
• Within 140 characters: Certainly the King of Good Times!
Thank You

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Twitter

  • 2. Basic information Founded 21 March 2006 Launched 15 July 2006 Founders Jack Dorsey Noah Glass Biz Stone Evan Willians Headquarter San Fransisco, California, U.S. Users 330 millions active users
  • 3. How twitter can be used for business ? • Communicating • Generating leads • Showing your brand's personality • Researching trends • Seeking feedback • Providing customer service
  • 4. Different organic ways to promote on twitter 1. Track Engagement 2. Reach Out To Influencers 3. Use Twitter Ads & Paid Tactics 4. Develop A Posting Calendar 5. Format Tweets Correctly 6. Research Hashtags
  • 5. Steps to target Followers 1. Find Out Who Your Most Engaged Users Are 2. Find Out Who Engages with You On Other Channels 3. Search Your Top Hashtags 4. Determine Age, Gender, and Geographic Location of Earned Conversation 5. Find Your Audience’s Time Zones 6. Find Out Who Follows Your Competitors 7. Put It All Together
  • 6. Option available for twitter advertisement • Signing In to Twitter Advertising • The Welcome Page • Types of Twitter Advertising Options • Promoted Accounts • Promoted Tweets • Promoted Trends • Setting Up Your Twitter Advertising Campaign • Tell us where your customers are located. • Gain new followers by promoting your account. • Amplify your message by promoting your tweets. • Add a payment method.
  • 7. Example • Category: Media • Product: News TV Channel • No. of Followers 41,861 • Activity on the Twitter Page: TOI tweets about national as well as international news. The Twitter account has successfully used Twitter as a new channel to update readers with news. #SocialJournalism • Date of Joining: 19 April 2010 • Tweeting Frequency: 43.2 times per day • Within 140 characters: TOI on Twitter.
  • 8. Example • Category: Beverage • Product: Beer • No. of Followers 6,812 • Activity on the Twitter Page: Parties, models and beer- This is what their Twitter page consists of. The brand is clear in its communication and connects with the audience well. The Twitter page also has a nicely designed background with a list of its other social media accounts. • Date of Joining: 29 April 2008 • Tweeting Frequency: 5.4 times per day • Within 140 characters: Certainly the King of Good Times!