This document discusses Facebook marketing and provides information on: - Basic Facebook features that can be used for targeted marketing like News Feed, Timeline, and Graph Search. - Facebook allows targeting ads by location, age, gender, interests and other user information and connections. - Common Facebook marketing tools include the Like button, brand pages, News Feed and sidebar ads, and mobile ads. - Typical campaigns involve establishing a brand page, developing fan comments, building a community, and using ads and contests to engage users.

1. Facebook
Marketing

2. Facebook Marketing
• Basic Facebook features
• News Feed
• Timeline (Profile)
• Graph Search
• Social density of audience is magnified
• Facebook is largest repository of deeply personal
information
• Facebook geared to maximizing connections
between users

3. Targeted Marketing
• Location (within ___ miles of a certain city)
• Age
• Gender
• Interests
• Connections
• Celebrating their birthday
• Relationship status
• Language
• Education
• Workplace

4. Facebook Marketing Tools
• Like Button
• Brand Pages
• News Feed Page Post Ads
• Right-Hand Column Sidebar Ads
• Mobile Ads
• Facebook Exchange (FBX)

5. Typical Facebook Marketing Campaign
• Establish Facebook brand page
• Use comment and feedback tools to develop fan
comments
• Develop a community of users
• Encourage brand involvement through video, rich
media, contests
• Use display ads for other Facebook pages and
social search
• Display Like button liberally

6. 6 FREE Facebook Marketing Tools to
Juice Up Your Campaigns
Facebook Marketing Tool
#1: DrumUp
It allows the user to schedule content to post on
facebook. he user can queue custom content and also edit or
delete suggested content for sharing. DrumUp users can also
connect their blog's RSS feed to their social accounts to post
updates from the blog.

9. Facebook Marketing Tool
#2: Likealyzer
• LikeAlyzer, powered by the folks at Meltwater, provides an in-
depth assessment of your Facebook page performance,
coupled with super-actionable recommendations on how you
can boost engagement with your brand. Unlike many other
free tools, you don’t have to turn over any personal
information to attain the assessment. Simply plug in your
page URL and it will be automatically generated within
seconds.

11. Facebook Marketing Tool
#3: Canva
• This design tool comes in handy any time you need to create a
custom image, an activity that you’ll find yourself doing pretty
frequently if you’re managing your company’s Facebook
marketing efforts.

12. Facebook Marketing Tool
#4: Facebook Power Editor
• This design tool comes in handy any time you need
to create a custom image, an activity that you’ll find
yourself doing pretty frequently if you’re managing
your company’s Facebook marketing efforts.

15. Facebook Marketing Tool
#5: Headline Analyzer
• Marketers know that a post’s headline can make or break its
performance. We take painstaking efforts to create eye-
catching, compelling headlines for blog posts and ad copy, and
would be crazy not to do the same for Facebook shares! The
problem is, it can be tough to predict what headlines will work
best for your audience—that’s where Coschedule’s Headline
Analyzer comes in handy.

17. Facebook Marketing Tool
#6: Timeline Contest Manager
• Contests are a great way to promote
engagement with your Facebook page, but
organizing them yourself can be a complete
nightmare. Agorapulse’s Timeline Contest
Manager streamlines the process for you. It
enables advertisers to launch an unlimited
number of contests on their timelines, ranging
from quizzes to photo contests to
sweepstakes.

19. Thank You