The document provides guidance on using Facebook to connect with people by selecting a username, advertising your page through Facebook ads, and using social plugins to share content across the web. It also offers tips for developing your page presence by telling your story, sharing rich content, creating dialogue, and amplifying your impact. Best practices for marketing on Facebook include building a social strategy, creating an authentic brand voice, making content interactive, nurturing relationships, and continuing to learn.

1. Connect with People
1. Select a Username
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Usernames allow you to easily promote your presence on Facebook. They can be used in your
marketing communications, company website and business cards.
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2. Advertise on Facebook
Facebook Ads are the best way to build awareness of your Page and drive new fans. Take
advantage of Sponsored Stories, a paid way to amplify actions:
Examples
1. Page Post Story: More of your supporters will see your most recent Page post.
2. Page Like Story: When someone Likes your Page, their friends will learn about your Page.
3. Post Like Story: When someone Likes your post, their friends will see the content.
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3. Use Social Plugins
Social plugins let people see what their friends have liked, commented on, or shared across
sites on the web.
Examples
1. Like Box: Enables people to Like your Facebook Page and view its stream directly from your
website.
2. Like Button: Lets people share pages from your site back to their Facebook profile with one
click.
3. Comments: Easily lets people comment on any piece of content on your site.
Develop your Page
Building your Presence with Facebook Pages
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This guide is designed to help organizations and public figures make the most of Facebook
Pages to tell their stories and build deep, lasting connections with their audience.
Develop your Page
1. Tell your story
2. Share rich content
3. Create a dialogue
4. Amplify your impact
5. Measure and optimize
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Building your business with Facebook Pages
Facebook products, such as Ads, Pages, and Deals, allow your local business to reach and
connect with your current and future customers.
Maximizing your Facebook Page
1. Start the conversation
2. Expand your fan base

2. 3. Analyze and optimize
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Best Practices to Marketing on Facebook
Facebook Marketing Solutions helps marketers create rich social experiences, build lasting
relationships, and amplify the most powerful type of marketing � word of mouth.
Five Guiding Principles
1. Build a strategy that is social by design
2. Create an authentic brand voice
3. Make it interactive
4. Nurture your relationships
5. Keep learning
Need Help?
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View answers to your most frequently asked questions about Pages.