1. The document provides an overview of Hyundai Motors, including its history, mission, organizational structure, products, and SWOT analysis. 2. Founded in 1967, Hyundai Motors is a major South Korean automaker that began international expansion in the 1970s and now operates in over 186 countries. 3. The company's mission is to provide exceptional automotive value by balancing safety, quality, efficiency, and environmental stewardship.

1. 1
MODULE – V (CEC) REPORT
At
(HYUNDAI MOTORS)
Prepared by
(Enrollment Number: 167340592122)
MBA Batch 2016-18
ACADEMIC YEAR
2017
Submitted To
Marwadi Education Foundation’s Group of Institutions
Faculty of MBA
Rajkot
Affiliated To
Gujarat Technological University
Ahmadabad

2. 2
STUDENT DECLARATION
I Pritesh Radadiya, hereby declare that the report for Module 5 project
entitled “THE STUDY OF MODULE 5 OF Hyundai motors AT RAJKOT” is a result of
my own work and my indebtedness to other work publications, references, if any, have
been duly acknowledged
Place: Student signature
Date: Pritesh Radadiya

3. 3
PREFACE / EXECUTIVE SUMMARY
Module 5 project is an integral part of MASTER IN BUSINESS ADMINISTRATION
(MBA).As a part of the curriculum student are required to undergo “12 to 15” days
training with reputed organization to learn the daily activity and if possible help the
management study and address some identified issue associated with some specific
engagement area.
It is a professionally managed and well establishes company enjoying the
confidence of consumers because of its superior quality product and excellent customer
services.
Hyundai motors is a company, which believes in providing quality. Due to
these features I did my Module 5 Project in Hyundai motors with the aim of getting
exposure to the functioning of the organization

4. 4
ACKNOWLEDGEMENT
My Special Thanks and gratitude to CEO, of Hyundai automobiles for his
generosity, cooperation and superb guidance that helped me in completion of my project
report.
I am also thankful to my company Guide, Mr. Gopi Gohel (Training manager) of
Hyundai motors automobiles & my institute guide faculty of Marwadi College, for their
encouragement and motivation which was a great source of inspiration.
I am extremely grateful the entire staff of Hyundai automobiles for their cooperation and
generosity. Their experience helped me a lot in doing my project.
.

5. 5
CONTENTS
NO. Topics
1 Industry Overview
1. Basic overview of industry
2. Major Players
2 Company Overview
1. History
2. Mission, visions etc.
3. Organizational Structure
4. Products
5. SWOT Analysis
3 Group A
1. Cost & Management Accounting (CMA)
2. Management Information System (MIS)
3. Financial Management (FM)
4. Human Resources Management (HRM)
4 Group B
5. Marketing Management (MM)
6. Production and Operations Management (POM)
7. Quantitative Analysis – II (QA-II)
5 Conclusion
6 Bibliography

6. 6
INDIAN AUTOMOBILES INDUSTRY
The automobile industry in India is expected to be the world's third largest by 2016, with the
country currently being the world's second largest two-wheeler manufacturer. Two-wheeler
production is projected to rise from 18.5 million in FY15 to 34 million by FY20. Furthermore,
passenger vehicle production is expected to increase to 10 million in FY20 from 3.2 million in
FY15.
Automobile exports grew at a CAGR of 14.65 per cent during 2010-15. Passenger Vehicles,
Commercial Vehicles, Three Wheelers and Two Wheelers grew by 6.89 per cent, 13.77 per
cent, 18.69 per cent and 16.60 per cent CAGR during 2010-15. Two wheelers accounted for
the largest share of exports at 69.4 per cent in FY15. Passenger vehicles comprised a sizeable
16.7 per cent of overall exports. Exports of three wheeler vehicles registered around 11.1 per
cent share in exports in FY15.
The government aims to develop India as a global manufacturing as well as a research and
development (R&D) hub. It has set up National Automotive Testing and R&D Infrastructure
Project centres as well as a National Automotive Board to act as facilitator between the
government and the industry.
Alternative fuel has the potential to provide for the country's energy demand in the auto sector
as the CNG distribution network in India is expected to rise to 250 cities in 2018 from 125
cities in 2014. Also, the luxury car market could register high growth and is expected to reach
150,000 units by 2020.

7. 7
MAJOR PLAYERS OF AUTOMOBILE
Hyundai Motors
Maruti Suzuki
Honda
Toyota
Nissan Motors
Fiat
Mitsubishi
Chevrolet
Tata Motors
Skoda
Toyota
Volkswagen
Ford

8. 8
INDUSTRY PROFILE
Type Public
Industry Automotive
Geographic
Areas served Worldwide (186 countries)
Founded December 29, 1967; 49 years ago
Headquarters Seoul, South Korea
Founder Chung Ju- Yung
Key people Chung Mong-koo (Chairman & CEO)
Products Automobiles, commercial vehicles, engines
Website www.hyundai.com

9. 9
HISTORY
Chung Ju-Yung founded the Hyundai Engineering and Construction
Company in 1947. Hyundai Motor Company was later established in 1967. The company's first
model, the Cortina, was released in cooperation with Ford Motor Company in 1968.When
Hyundai wanted to develop their own car; they hired George Turnbull in February 1974, the
former Managing Director of Austin Morris at British Leyland. He in turn hired five other top
British car engineers. They were Kenneth Barnett body design, engineers John Simpson and
Edward Chapman, John Crosthwaite ex-BRM as chassis engineer and Peter Slater as chief
development engineer.
In 1975, the Pony, the first Korean car, was released, with styling by Giorgio
Giugiaro of ItalDesign and powertrain technology provided by Japan's Mitsubishi Motors.
Exports began in the following year to Ecuador and soon thereafter to the Benelux countries.
In 1984, Hyundai exported the Pony to Canada, but not to the United States,
because the Pony didn't pass emissions standards there. Canadian sales greatly exceeded
expectations, and it was at one point the top-selling car on the Canadian market. In 1985, the
one millionth Hyundai car was built.
In 1986, Hyundai began to sell cars in the United States, and the Excel was
nominated as "Best Product #10" by FORTUNE MAGAZINE, largely because of its
affordability. The company began to produce models with its own technology in 1988,
beginning with the midsize Sonata. In the spring of 1990, aggregate production of Hyundai
automobiles reached the four million mark. In 1991, the company succeeded in developing its
first proprietary gasoline engine, the four-cylinder Alpha, and also its own transmission, thus
paving the way for technological independence.
In 1996, Hyundai Motor India Limited was established with a production
plant in Irungattukottai near Chennai, India.
In 1998, Hyundai began to overhaul its image in an attempt to establish itself
as a world-class brand. Chung Ju Yung transferred leadership of Hyundai Motor to his son,
Chung Mong Koo, in 1999. Hyundai's parent company, Hyundai Motor Group, invested
heavily in the quality, design, manufacturing, and long-term research of its vehicles. It added
a 10-year or 100,000-mile (160,000 km) warranty to cars sold in the United States and launched
an aggressive marketing campaign.
In 2004, Hyundai was ranked second in "initial quality" in a survey/study by
J.D. Power and Associates. Hyundai is now one of the top 100 most valuable brands worldwide.
Since 2002, Hyundai has also been one of the worldwide official sponsors of the FIFA World
Cup.

10. 10
In 2006, the South Korean government initiated an investigation of Chung
Mong Koo's practices as head of Hyundai, suspecting him of corruption. On 28 April 2006,
Chung was arrested, and charged for embezzlement of 100 billion South Korean won
(US$106 million). As a result, Hyundai Vice Chairman and CEO, Kim Dong-jin, replaced him
as head of the company. On 30 September 2011, Yang Seung Suk announced his retirement as
CEO of Hyundai Motor Co. In the interim replacement period, Chung Mong-koo and Kim
Eok-jo will divide the duties of the CEO position.

11. 11
MISSION AND VISION
Vision-
At this very moment, it is developing eco-friendly and human-oriented technologies
for the future and setting up optimized global management systems in order to provide
the best experience to its customers.
Mission
To create exceptional automotive value for our customers by harmoniously blending safety,
quality and efficiency. With our diverse team, we will provide responsible stewardship to our
community and environment while achieving stability and security now and for future
generations.

12. 12
ORGANIZATIONAL STRUCTURE
Managing
director & CEO
Admin.(HR,
Finance, IT &
COSL)
Marketing & Sales
(M&S)
joint Managing
director
Engineering
Quallity
Assurance
Supply Chain
Production

13. 13
PRODUCTS

14. 14
SWOT ANALYSIS
STRENGTHS
1. Hyundai India has such a brand equity that it is almost assumed to be an Indian brand,
with lot of good accolades for being India’s second most selling brand next to MUL
in market share
2. Hyundai Motor India limited is the largest car exporter from Asian Market which
showed a 10% growth compared to last FY
3. The domestic sales is increasing at an average rate of 19.1%
4. HMIL is known for its quality products which has better performance and it has
constantly been ahead in the race with Maruti Udyog limited in many parameters
5. The product length includes around 8 cars, starting from new Eon in small car
segment to SUV segment Santa Fe
6. Among the automobile players only HMIL is known for its CSR activities.
WEAKNESSES
1. HMIL took a long time to gain the market share as it’s not the first mover in India
2. In terms of most reliable and trusted brand; Maruti is more strong in Indian
subcontinent
3. Spare parts of Hyundai vehicles are comparatively priced higher and spare parts do
not have PAN India presence
4. In SUV segment both Tucson and its next model Santa Fe didn’t make a major impact
5. Increase in commodity prices such as steel, aluminum and ancillary parts has affected
margins
6. Since HMIL concentrates on both domestic and International sales there are higher risks
of exchange rate fluctuations

15. 15
OPPORTUNITIES
1. SIAM – Society of Indian automobile Manufacturers, have stated that there is steady
increase in Car sales both Domestic and Indian contributing a valuable share in India’s
GDP.
2. The export markets growth rate is 22.30% compared to last fiscal year
3. The saving consumption pattern of India is an added advantage for any segment doing
business in India. This was one of the major reason for Indian market to survive amidst
global recession
4. There is more scope of HMIL to enter into small car segment as its has dedicated R&D
plant in Hyderabad, India. Hyundai is one of the very few companies that has widest
R&D network across the world located in Korea, Europe, India, US, Japan
5. Hyundai has very good opportunity in entering into commercial vehicles and
Recreational vehicles as they are already doing well outside India. Currently HMIL has
its focus only on Passenger car segment
THREATS
1. Though Hyundai claims itself to have no direct competitors other than MUL, there are
Indian players like Tata, Mahindra imposing a strong threat for Hyundai Motors India
to expand its product category
2. Foreign Direct Investments flowing in Indian automobile space are not good signs for
already existing Giants like MUL and Hyundai.

16. 16
Cost & Management Accounting (CMA)
 According to Cambridge International Dictionary of English, cost means ‘the amount
of money needed to buy, do or make something.’ Some other definitions of cost are
given below:
 Cost is ‘the amount of expenditure (actual or notional), incurred or attributable to a
given thing.’ (CIMA, London)
 A cost is the value of economic resources used as a result of producing or doing the
things costed.’ (W M Harper)
 ‘Cost is a measurement, in monetary terms, of the amount of resources used for the
purpose of production of goods or rendering of services.’ (ICWA of India)
ADVANTAGES OF COST ACCOUNTING
 Advantages to Management: Reveals profitable and unprofitable activities, Helps in
cost control, Helps in decision making, Guides in fixing selling prices, Helps in
inventory control, Aids in formulating policies, Helps in cost reduction, Reveals idle
capacity, Checks the accuracy of financial accounts, Prevents frauds and
manipulation.
 Advantages to Workers: Workers are benefited by introduction of incentive plans
which are an integral part of a cost system bringing higher productivity and higher
earnings for them.
 Advantages to Society: An efficient cost system is bound to lower the cost of
production, the benefit of which is passed on to the public at large, in the form of
lower prices of products or services.
 Advantages to Government Agencies and Others: A cost system produces ready
figures for use by government, wage tribunals, chambers of commerce and industry
trade unions, etc., for use in problems like price fixing, wage level fixing, settlement
of industrial disputes, policy matters, etc.

17. 17
LIMITATIONS COST ACCOUNTING
 It is unnecessary
It is argued that maintenance of cost records is not necessary and involves duplication of
work. It is based on the premise that a good number of concerns are functioning
prosperously without any system of costing.
 It is expensive
It is pointed out that installation of a costing system is quite expensive which only
large concerns can afford. It is also argued that installation of the system will involve
additional expenditure which will lead to a diminution of profits

18. 18
Management Information System (MIS)
Types of Networks
There are several different types of computer networks. Computer networks can be
characterized by their size as well as their purpose.
The size of a network can be expressed by the geographic area they occupy and the number
of computers that are part of the network. Networks can cover anything from a handful of
devices within a single room to millions of devices spread across the entire globe.
Some of the different networks based on size are:
 Local area network, or LAN
 Metropolitan area network, or MAN
 Wide area network, or WAN
In terms of purpose, many networks can be considered general purpose, which means they
are used for everything from sending files to a printer to accessing the Internet. Some types of
networks, however, serve a very particular purpose. Some of the different networks based on
their main purpose are:
 Storage area network, or SAN
 Enterprise private network, or EPN
 Virtual private network, or VPN
Local Area Network
A local area network, or LAN, consists of a computer network at a single site, typically an
individual office building. A LAN is very useful for sharing resources, such as data storage
and printers. LANs can be built with relatively inexpensive hardware, such as hubs, network
adapters and Ethernet cables.
The smallest LAN may only use two computers, while larger LANs can accommodate
thousands of computers. A LAN typically relies mostly on wired connections for increased
speed and security, but wireless connections can also be part of a LAN. High speed and
relatively low cost are the defining characteristics of LANs.

19. 19
Metropolitan Area Network
A metropolitan area network, or MAN, consists of a computer network across an entire
city, college campus or small region. A MAN is larger than a LAN, which is typically limited
to a single building or site. Depending on the configuration, this type of network can cover an
area from several miles to tens of miles. A MAN is often used to connect several LANs
together to form a bigger network. When this type of network is specifically designed for a
college campus, it is sometimes referred to as a campus area network, or CAN.
Wide Area Network
A wide area network, or WAN, occupies a very large area, such as an entire country or the
entire world. A WAN can contain multiple smaller networks, such as LANs or MANs. The
Internet is the best-known example of a public WAN.

20. 20
Financial Management (FM)
EQUITY CAPITAL
 Equity capital represents ownership capital as equity shareholders
collectively own the company. They enjoy the rewards and bear the risks of
ownership
 Authorized capital
 Issued capital
 Subscribed capital
 Paid-up capital
 Par value
 Issue price
 Book value
 Market value
RIGHTS OF EQUITY SHAREHOLDERS
 Right to Income
 Right to Control
 Pre-emptive Right
 Right in Liquidation

21. 21
PROS AND CONS OF EQUITY CAPITAL
Pros
 No compulsion to pay dividends
 No maturity date
 Enhances creditworthiness
 Dividends are tax-exempt in the hands of investors
Cons
 Dilution of control
 High cost

22. 22
Human Resources Management (HRM)
Recruitment process
Hyundai Motor India is an equal opportunity employer. We have a very young and energetic
workforce with the right mix of fresh and experienced people. We recruit fresh graduates
with good and consistent academic record.
 Experienced, preferably with experience in the Automobile Industry
 Candidates working with any of our Business associates such as Dealers, Exclusive
vendors of Hyundai, Joint Venture etc., are not considered
 Candidates who are interviewed in the previous six months are not considered
 Process
We are proud to say that our recruitment process is built on a strong foundation to be
transparent, objective and to hunt for the right fit.
Application/
Submission of
Profile
if you find your candidature perfectly
fitting our requirement, apply it with job
codes given. If you have not found the
right job, you can mail in your resume to
hiring@hmil.net. We will keep your
resume in our database and we will
contact you if there is a fit with one of the
opportunities.
Review Your application will be carefully
reviewed by our Recruitment
Professionals and you will receive a
personalized reply regarding your
suitability of your profile.
Interview If your profile is found suitable,
you will be called for a personal interview
to understand you better.
Post interview Following your interviews, we will decide
if you are suitable for the job opening.
Please be patient with us – your recruiter
will keep in touch with you when
feedback has been received and decisions
made. Also feel free to get in touch with
your recruiter at any time.

23. 23
Marketing Management (MM)
Product life-cycle theory
The product life-cycle theory is an economic theory that was developed by Raymond
Vernon in response to the failure of the Heckscher-Ohlin model to explain the observed
pattern of international trade. The theory suggests that early in a product's life-cycle all the
parts and labor associated with that product come from the area where it was invented. After
the product becomes adopted and used in the world markets.Raymond Vernon divided
products into three categories based on their stage in the product life cycle and how they
behave in the international trade market:
 New Product
 Maturing Product
 Standardized Product
There are four stages in a product's life cycle in respect to the Product Life Cycle Theory:
 Introduction
 Growth
 Maturity
 Decline

24. 24
The location of production depends on the stage of the cycle.
Stage 1: Introduction
This is where the new product is introduced to the market, the customers are unaware about
the product. To create demand, producers promote the new product to stimulate sales. At this
stage, profits are low and there are only a few competitors. As more units of the product sell,
it enters the next stage automatically.
Stage 2: Growth
In this stage, demand for the product increases sales. As a result, production costs decrease and
profits are high. The product becomes widely known and competitors enter the market with
their own version of the product. To attract as many consumers as possible, the company that
developed the original product increases promotional spending. When many potential new
customers have bought the product, it enters the next stage.
Stage 3: Maturity
In Hyundai motors ltd. the maturity stage of the Product life cycle, the product is widely known
and many consumers own it. In the maturity phase of the product life cycle, demand levels off
and sales volume increases at a slower rate. There are several competitors by this stage and the
original supplier may reduce prices to maintain market share and support sales. Profit margins
decrease, but the business remains attractive because volume is high and costs, such as for
development and promotion, is also lower. Stages-international-product-life-cycle-theory- In
addition, foreign demand for the product grows, but it is associated particularly with other
developed countries, since the product is catering to high-income demands. For instance, in the
case of the newly invented product, this rise in foreign demand (assisted by economies of scale)
leads to a trade pattern whereby the United States exports the product to other high-income
countries.
Stage 4: Decline
By this time in the product’s life cycle, the characteristics of the product itself and
of the production process are well known; the product is familiar to consumers and the
production process to producers. This occurs when the product peaks in the maturity stage and
then begins a downward slide in sales. Eventually, revenues drop to the point where it is no
longer economically feasible to continue making the product. Investment is minimized. The
product can simply be discontinued, or it can be sold to another company. Production may shift
to the developing countries. Labor costs again play an important role, and the developed
countries are busy introducing other products. For instance, the trade pattern shows that the
United States and other developed countries have now started importing the product from the
developing countries.

25. 25
Production and Operations Management (POM)
Quality management
Quality management is the act of overseeing all activities and tasks needed to maintain
a desired level of excellence. This includes the determination of a quality policy, creating and
implementing quality planning and assurance, and quality control and quality improvement.
Process of quality management
1 Plan
2 Do
3. Check
4. Action
1 Plan Quality guarantee plan in advance for new car / Quality improvement in production
and distribution
2 Do. Process evaluation and confirmation by producing steps / Evaluation and approval
of first product quality
3. Check Analysis of customer dissatisfactions / Default analysis by the test equipments
4. Action Claim improvement Feedback / Continuous improvement (Product / foreign
part)

26. 26
Quantitative Analysis – II (QA-II)
LINEAR PROGRAMMING
Linier programing is techniques of selecting the best possible strategy from a number of
alternative. Chosen strategy is optimal in terms of maximization or minimization of some
desired action EG maximization of output of minimization of production cost.
According to William M fox :
Linier programing is a panning techniques that permits some objective functions to be
minimized or maximized within the framework of given situation restrictions
Benefits of Linear Programming
Advantages of Linear Programming:
 The main advantage of linear programming is its simplicity and easy way of
understanding.
 Linear programming makes use of available resources
 To solve many diverse combination problems
 Helps in Re-evaluation process- linear programming helps in changing condition of the
process or system.
 Linear programming is adaptive and more flexibility to analyze the problems.
 The better quality of decision is provided.
Disadvantage of Linear Programming:
 Linear programming works only with the variables that are linear.
 The idea is static, it does not consider change and evolution of variables.
 Non linear function cannot be solved over here.
 Impossibility of solving some problem which has more than two variables in graphical
method.

27. 27
Conclusion
Hyundai motors. Has an altogether different outlook in competitors.
After the completion of my industrial visit Hyundai motors I would like to
conclude that the working of the company is must helped by excellent panel of administrators.
The level of efficient administration and maintenance sets a good example for
other in the automobile industry and the company promises itself a bright future by hard work
& communicate. The company thus plays a significant role in the economic development of
India.

28. 28
Bibliography
www.hundai.com
www.google.com
www.wikipedia.com