The document outlines the agenda for a monthly CDO webinar series produced by First San Francisco Partners, with an emphasis on addressing critical data management questions. Topics include building a business case for data programs, the politics of data governance, and investment justification in non-regulated industries. Upcoming webinars scheduled for May and June will feature insights from data experts and focus on essential themes in enterprise information management and data governance.

1. The First Step in Information Management
www.firstsanfranciscopartners.com
Produced by:
Open Mic
Addressing all those unanswered questions!
Monthly CDO Webinar Series
Brought to you in partnership with:
#CDOVision
April 7, 2016

2. CDO Vision – Upcoming Webinars
 CDO Vision 2016 Schedule
− April 7
Open Mic: John and Kelle answer your most pressing data questions!
− May 5
A compelling statement to corporate leaders: Why you must address EIM and DG
− June 2
CDO Interview: A Conversation with a Recovering CDO, a Conversation with Someone
Who has Been There, Done That
John Bottega, Former CDO, Bank of America and Federal Reserve Bank of NY
#CDOVision
 First Thursday of every month at 2 PM ET
 Produced by DATAVERSITY, brought to you
by First San Francisco Partners

3. Today’s Agenda
 Answer your Questions!
 Main categories from previous sessions:
− Gaining Commitment and Getting Started
− Politics
− Process, Policy, Content (basically Other)
Produced by:
#CDOVision
Brought to you in
partnership with:

4. Gaining Commitment and Getting Started
 What is the best way to build a business case for a data program?
 Should ‘elimination of risk’ be a reason to invest in data?
 What are other reasons to justify an investment in data? What about within a non-
regulated industry?
 What does it mean to ‘monetize data’?
 How do you address the belief that data governance and data management are projects
that have beginnings and (more importantly) ends?
 What is the true role of a Business Sponsor?
 How do you put a cost on poor data quality?
 If data has value, why don’t we have Data Accountants?
 Assuming an organization is starting from a clean slate, what would be the sequence of
Data Management areas to implement to get an EIM program off the ground?
pg 4© 2015 First San Francisco Partners www.firstsanfranciscopartners.com Proprietary and Confidential

5. Politics
 How do you handle the politics of middle/upper management, which
prevents you from reaching out to the CEO?
pg 5© 2015 First San Francisco Partners www.firstsanfranciscopartners.com Proprietary and Confidential

6. Thank you!
John Ladley
john@firstsanfranciscopartners.com
Kelle O’Neal
kelle@firstsanfranciscoparners.com
Next in the CDO Vision series:
May 5, 2 PM ET
A Compelling Statement to
Corporate Leaders: Why You Must
Address EIM and DG