Florence + the Machine Lungs

1. Rhianna Morse

2. Florence + the Machine are an English indie rock band.
Florence and the Machine's sound has been described as a combination of various genres,
including rock and soul.
The band's music received praise across the music media, especially from the BBC, before they gained
mainstream success. Specifically, the BBC played a large part in their rise to prominence by promoting
Florence and the Machine as part of BBC Introducing.
ORIGIN : London, England
GENRES :
 Indie rock
 Indie pop
 Baroque pop
 Art rock
 Neo soul
YEARS ACTIVE : 2007–present
LABELS :
• Moshi Moshi
• IAMSOUND
• Universal Island
• Universal Republic
• Republic
ASSOCIATED ACTS :
 Kid Harpoon
 The xx
 The Big Pink
 The Horrors
 Lightspeed Champion
 The Weeknd
 Dizzee Rascal
 Calvin Harris
Members
Florence Welch – lead vocals
Robert Ackroyd – lead guitar
Mark Saunders – bass guitar, percussion
Tom Monger – harp
Isabella Summers – keyboards
Rusty Bradshaw – keyboards, backing vocals
Christopher Lloyd Hayden – drums, backing vocals
Sam White – backing vocals

3. Timeline Of Albums
6 July 2009 : The band's debut album, LUNGS, was released and held the number 2 position for its first 5 weeks on the UK Albums Chart.
17 January 2010: The album reached the top position, after being on the chart for 28 consecutive weeks.
October 2010: The album had been in the top forty in the United Kingdom for sixty-five consecutive weeks, making it one of the best-selling
albums of 2009 and 2010.
October 2011: The group's 2nd studio album, CEREMONIALS, released , debuted at number 1 in the UK and number 6 in the US.
Awards
LUNGS won the MasterCard British Album award at the 2010 BRIT Awards.
At the 53rd Grammy Awards, Florence and the Machine were nominated for Best New Artist.
The band performed at the 2010 MTV Video Music Awards, and the 2010 Nobel Peace Prize Concert.
Style and influences
Florence and the Machine's style has been described as "dark, robust and romantic".
Their music is a mix of "classic soul and midnight-on-the-moors English art rock".
Welch stated that her lyrics related to Renaissance artists: "We're dealing with all of the same things they did—love and death, time and
pain, heaven and hell.“
Album influences
LUNGS :- From 2008, Welch had a relationship with Stuart Hammond, a literary editor; their temporary split provided inspiration for much of
the Lungs album.
CEREMONIALS :- In 2011 the couple announced that they had broken up by mutual decision because of conflicting career demands; the break-up
provided material for Florence and the Machine's 2nd album

4. Front Cover
NAME OF THE
BAND
NAME OF
THE ALBUM
INDIE ROCK
FABRIC IS A LEAFY DESIGN
COLOURED DARK GREEN AND
BRIGHT GREEN
BIRDS
FLOWERS
FLORENCE
WELCH
LUNG
NECKLACE
The font used is tight and loopy to
show the band is complex in their music
but also free.
FRAME
When she sings her songs she can’t
fully express how she feels to the
listeners.
The flowers seem to be
blooming this suggests that she
herself as an artist is blooming
in this album
Typically shown in a
forest type display.
Birds are conventionally known as free as
they have the ability to fly however in this
album art work the are resting on branches,
this may suggest that the birds don't
necessarily want to be free but want to be
with someone. As this album was inspired by
Florence's break up.
Presenting herself may
suggest that this album is
personal to her.
Only shows the top half of
herself so that the album art
work displays the lungs.
Unconventional to have an album to be called this as
normally an album would be named after the favourite
song by the artist but the album being called lungs
suggest that the songs are initially part of your lungs.
People can become breathless
either within a relationship or just
lost someone or enduring pain.
Our lungs are a perminant
accessory that we wear
everyday in every situation as it
has to with out it we could no
longer live
The dress is revealing to show her skin and the lung necklace,
this suggests that in this album she is very open in her emotions
and feelings over all herself, therefore revealing her lungs
(which keeps her alive) and her skin (which can be easily
damaged).
CLOTHING
Man made fabric instead of a forest setting this suggests
that Florence is not free and that she is restricted by her
emotions and only some come through. This album was
inspired by her break up therefore most of her feelings
are man-made.
Typically forest colours.

5. Back Cover
BACK COVER IS DOMINATED
BY A DIAGRAM OF HUMAN
LUNGS
This image reflects the name of
the album is a visual motif seen
throughout the digipak
THE BACK COVER
CONTRASTS WITH AREAS
OF COLOUR ON DIGIPAK
ESPECIALLY ON THE
FRONT CLOVER
This visual technique may suggested the
music is the most important aspect of the
brand, as they really care about the quality
of the music more than the more visual
aspects that are typically focused on in the
mainstream pop genre.
BLACK &
WHITE
Too seem simple
The lung diagram however
contrasts with this as it is
seen as complex organ to
allow us to breath so is
essential for us to live.
SONGS
The lung diagram is label
with numbers which shows
where the songs area apart
of the lung.
BARCODE
Universal Island
RECORD
LABEL
WEBSITE
So the audience can
access more and learn
more about the band
FRAME
Displayable like a piece of art this
suggests that Florence + the machine
thinks their music as an art not a way to
get lots of money
Reflects on the songs
and type of music

6. Spin Cover
ARTIST so that the
audience is aware of
who created the album
ALBUM name to
show that the album is
called when the album is
put on display.
BLACK &
WHITE
Too display that the
album music is simple

7. Inside Panes Cover
The image seen on the inside front pane show Florence performing. This
image portrays the idea the Florence is an talented and interactive live
performer (with the image showing her very close to the audience and her
fans) this image show that she is very interested in live, authentic, un
mainstream music.
The image on the CD itself is very
entropic; it is not very clear what the
picture shows.
However it maybe Florence herself tearing apart a
Heart they may suggest that in this album she is
exposing her heart from the inside out by herself as
she herself is doing this.
CD
BOOKLET BACKGROUND
Same as the front cover , but without Florence this may have been
used so that the CD visual, as the CD plays her emotions therefore
the image of her is no longer required.

8. The booklet within the Digipak contains entropic images of Florence.
The images also come lyrics from the
songs on the album, the visual reflect
and emphasise the artist's lyrics.
The images are very original and
eccentric making them a typical visual
convention of the indie genre.
So that we can see visually
what her lyric mean
IMAGE IMAGE & LYRICS
Booklet
FRAME
The frame represents that in these images she is displaying her emotions with the
image and the lyrics, but again restricted as it is hard to fully show how you feel.