The document discusses Sunsilk, a hair care brand produced by Unilever. In 2006, Unilever launched Gang of Girls, a social networking site to promote Sunsilk that allowed members to upload videos and share makeovers. The site helped promote the brand to young adults. However, the site did not attract most girls and had limited reach in rural areas where many Sunsilk consumers lived. The document also examines Sunsilk's marketing strategy, product line, pricing, distribution, and factors for its success.