1. • What should be the KPIs to measure the
progress against each tactic ?
• Provide ideas on improving the customer
experience on the website
2. Improving website experience
• Better SEO optimization
• Use of key words
• Appearance
• Make it more lively use of small pictures , updated colour scheme, effects on site
• Highlight customer specific content
• Questions to improve visitors curiosity “why do you need this plan”
• Design
• Side slide preview instead of scrolling down
• Avoid repetition of content (blog, review , video )/ alter positions
• Addition of drag down bars
• Additions
• Chat box/ query box
• Graphics
• Customised
• Know your visitors
• Feedback
