An insight into Fair and Lovely's advertising mix. The slides consist mostly of bullet points. The actual presentation included many videos and verbal explanations, therefore forgive me for the lack of detail. The videos can be found at the following link:-
http://fairandlovely.in/our_history/default.aspx
Fair & lovely - A case study on marketing strategies of fairness cream brands.Ahtezaz Parways
This PowerPoint Presentation is about the marketing strategies of various fairness cream brands categorized under : Market leader, Market Challenger, Market Follower and Market Nicher. It is made by referencing the Hard Copy of a Case study named : Fair & Lovely : Creating Demand.
Marketing and Advertising strategy of Fair & LovelyRevathi Basara
Presented at St.Mary's Degree college as an assignment for Advertising subject. this presentation includes the latest information about advertising and marketing styles of the product ( Fair & Lovely) and the criticisms it has to deal with in society.
Fair & lovely - A case study on marketing strategies of fairness cream brands.Ahtezaz Parways
This PowerPoint Presentation is about the marketing strategies of various fairness cream brands categorized under : Market leader, Market Challenger, Market Follower and Market Nicher. It is made by referencing the Hard Copy of a Case study named : Fair & Lovely : Creating Demand.
Marketing and Advertising strategy of Fair & LovelyRevathi Basara
Presented at St.Mary's Degree college as an assignment for Advertising subject. this presentation includes the latest information about advertising and marketing styles of the product ( Fair & Lovely) and the criticisms it has to deal with in society.
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
After studying the theoretical concepts of a topic, understanding its practical implications and applications is the next step in the learning process. This Project of Marketing Management Part is last. For this report, I tried to find out about the Marketing Strategy of marketing of the reputed brand of the world, namely Fair & Lovely.
The Himalaya drug company was founded in 1930 by Mr. Meraj Manal with a clear vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5000 years old system of medicine.
CONTENTS
COMPANY PROFILE
ORGANISATION STRUCTURE
SEGMENTATION OF HIMALAYA PRODUCT
HIMALAYA NEEM FACEWASH
KEY FEATURES
FACEWASH INDUSTRY AND BRANDS
MARKET SHARE
TARGETING
3C’S
CURRENT EXPENSES PLAN
Case study - Cultural norms, Fair & Lovely, and advertisingAn Tran
International Marketing case study of Fair & Lovely.
Question 5's answer was advised to changed into the theme "Let your beauty shine".
-----------------
Disclaimer: All images are copyright to their respective owners.
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
After studying the theoretical concepts of a topic, understanding its practical implications and applications is the next step in the learning process. This Project of Marketing Management Part is last. For this report, I tried to find out about the Marketing Strategy of marketing of the reputed brand of the world, namely Fair & Lovely.
The Himalaya drug company was founded in 1930 by Mr. Meraj Manal with a clear vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5000 years old system of medicine.
CONTENTS
COMPANY PROFILE
ORGANISATION STRUCTURE
SEGMENTATION OF HIMALAYA PRODUCT
HIMALAYA NEEM FACEWASH
KEY FEATURES
FACEWASH INDUSTRY AND BRANDS
MARKET SHARE
TARGETING
3C’S
CURRENT EXPENSES PLAN
Case study - Cultural norms, Fair & Lovely, and advertisingAn Tran
International Marketing case study of Fair & Lovely.
Question 5's answer was advised to changed into the theme "Let your beauty shine".
-----------------
Disclaimer: All images are copyright to their respective owners.
Slides from project that i did in university for a course called New Product Development. This project showcases my ability to product creative strategies and ideas for a company and improve on its existing portfolio and brand.
Surf excel and their strong positioning making dirt good if it is for a social cause, their positioning, target market, segment and strong association with mother sentiments and ariel counter campaign, success of dirt is good campaign
To understand the market for Cadbury, Hershey’s and Ferrero Rocher, to analyze the preference of the people, to understand the buyer behaviour regarding this particular brand & to analyze the reason for liking or disliking any of these particular brand.
The Construction project discusses the stance chosen by Victoria Hale a prominent integrative thinker. Victoria Hale is a pharmaceutical scientist and the founder of the Institute for One World Health (IOWH) - world’s first not-for-profit pharmaceutical company. The Construction Project presentation is initiated by Welingkar’s Distance Learning Division.
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2. History
Fair & Lovely was launched in 1975
and Indian women finally found hope
in a tube. In a very short time, Fair &
Lovely would become women’s
accomplice that would provide her
with the natural fairness that she
always longed for.
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3. Advertising Mix
• 1975-1982 : THE EARLY YEARS
• 1983-1985 : BECOMING THE HOUSEHOLD NAME
• 1986-2000 : LIGHTENING UP THE PASSION IN HER
• 2001-2006 : CHANGING HER DESTINY
• 2006-2008 : EMPOWERING HER TO GO FURTHER
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4. TARGET MARKET
SEGMENTING ON THE BASIS OF:
• DEMOGRAPHY
Young women aged 18-35
There is repeated evidence that schoolgirls in the
12-14 years category widely use fairness creams.
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5. The lower income groups also are a significant
target market for Fair & Lovely.
HLL marketed the product in ‘affordable’ small size
pouches to facilitate purchase by the poor.
• GEOGRAPHY
Target is generally the south zone followed by the
north and the west.
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6. UNIQUE SELLING PROPOSITION
• Power of beauty.
• Fairness in 4 weeks.
• Maximum fairness with the power of 8.
• For flawlessly fair skin.
• Change your story- Fair n Lovely Menz
Active.
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7. SWOT ANALYSIS
STRENGTH
• Fair n Lovely’s USP- Power of beauty and
fairness in 4 weeks.
• Fair n Lovely is one of the most trusted brand
for young women in India.
• Introduction of Menz Active for men.
• Fair n Lovely is the world’s first fairness brand.
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8. WEAKNESS
• Many markets untapped around the world.
• Entrance of foreign companies in India with
higher skilled and efficacy to beat the existing
or domestic player.
• Changing trends resulting in reduction in
affinity for fair skin.
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9. OPPORTUNITIES
• The market is bigger and the potential of the
market for fairness is even bigger.
• In India beauty seemed to be associated with
fairness and not anything else.
• It worked for women empowerment,
achievement and transformation.
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10. THREATS
• There are several competitors in the market
falling under the same product category.
• Fairever is the market challenger for fairness
creams followed by others.
• Fair n Lovely is now at its maturity stage, so it
can slip down to decline stage.
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11. STP Analysis
SEGMENTATION AND TARGETTING:
Fair & Lovely segmented and targeting
• Income-1-5 lac
• Age 12-50
• Gender-Female
• Education-High School and collage educated
• Geography-Anywhere in India
• Personality-Wishes to take charge of her destiny
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12. POSITIONING:
Fair & Lovely has three types of Positioning :
• Value Positioning.
• Benefits driven Positioning.
• Problem/ Solution Positioning
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