Cb 1 models of consumer behaviour
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This document discusses several theories of consumer behavior: - Jeremy Bentham's hedonism from 1789 which states that human behavior is guided by seeking pleasure and avoiding pain. - George Katona's theory from 1963 which proposed that consumers are influenced not just by economic factors but also social, political, and psychological factors in their decision making. - Francesco Nicosia's model from 1966 which conceptualized consumer decision making as occurring across four fields: firm and consumer traits, consumer search and evaluation, the act of purchase, and feedback. - John A. Howard and Jagdish N. Seth's model from 1969 which categorized three types of consumer response behavior: extensive problem solving, limited problem solving
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The document discusses four general models of consumer behavior:
1) The economic model views consumers as rational actors seeking to maximize utility given scarce resources.
2) The psychological model views behavior as learned through stimuli, responses, and reinforcements.
3) The psychoanalytic model examines subconscious motives and how perception and experiences influence decisions.
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The document summarizes several models of buyer behavior:
1. The economic model views buyers as rational actors seeking to maximize utility within their budget.
2. The learning model sees buying influenced by learned stimuli and responses.
3. The psychoanalytical model draws on Freudian psychology, viewing buyers as having deep-seated motives driving behavior.
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Howardshethmodel description
The Howard-Sheth model proposes that consumer behavior during purchase is rational and repeatable, influenced by incentives from the environment. The model includes four groups of variables: 1) input variables like product attributes, branding, and social influences; 2) hypothetical constructs around perception and learning; 3) output variables like purchase intention and brand attention; and 4) external variables not directly part of decision making like consumer traits and social groups.
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The document discusses the distributive approach to studying consumer behavior. The distributive approach views consumer behavior as an act rather than a process, focusing only on the purchase act without considering pre-purchase or post-purchase activities. Some advantages are that research is relatively simple and less expensive, and it can be useful for estimating marketing potential and media selection when independent variables are highly correlated with purchases. However, limitations are that it does not provide insight into why relationships exist or the sequence of events leading to a purchase, so it has limited value for developing marketing strategies.
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This document discusses several models of consumer behavior:
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- The learning model examines how responses are learned through stimulus-response trials and errors and influenced by cues and drives.
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The document discusses four general models of consumer behavior:
1) The economic model views consumers as rational actors seeking to maximize utility given scarce resources.
2) The psychological model views behavior as learned through stimuli, responses, and reinforcements.
3) The psychoanalytic model examines subconscious motives and how perception and experiences influence decisions.
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The document summarizes several models of buyer behavior:
1. The economic model views buyers as rational actors seeking to maximize utility within their budget.
2. The learning model sees buying influenced by learned stimuli and responses.
3. The psychoanalytical model draws on Freudian psychology, viewing buyers as having deep-seated motives driving behavior.
4. The sociological model recognizes social influences like groups and class on buying decisions.
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This document discusses several models of consumer behavior:
- The economic model is based on the concept of utility and how price, income, substitutes, and communication influence buying decisions.
- The learning model examines how responses are learned through stimulus-response trials and errors and influenced by cues and drives.
- The psychoanalytical model looks at unconscious motivations.
- The sociological model considers how social roles and cultural influences impact buying patterns.
- Francesco Nicosia's model views consumer behavior as a communication process with four fields - exposure to product attributes/marketing, developing attitudes, purchase/non-purchase decision, and post-purchase experience feedback.
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8. Consumer Usual Buying Behavior
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Consumer Behavior- meaning, nature and importance, Factors influencing consumer behavior, Buying Behavior process. Market Segmentation- meaning and need Bases for market segmentation, Requisites for effective segmentation, Steps in segmentation process, Targeting- meaning, strategies, Positioning- meaning and types
Ch05 consumer markets and consumer buyer behavior
This document provides an overview of Chapter 5 from a marketing textbook. It discusses consumer markets and consumer buyer behavior. The key points covered include:
- A model of consumer buyer behavior involving cultural, social, personal and psychological factors that influence purchasing decisions.
- The stages of the consumer decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
- Different types of buying decisions and the roles involved in purchases.
- The adoption and diffusion process for new products, including innovator categories and characteristics that influence adoption rates.
- International differences in consumer behavior and considerations for marketers when expanding globally.
CONSUMER BEHAVIOUR(Unit-1, Part 1).pdf
1) Consumer behavior is the study of how individuals make decisions on spending their resources on consumption items. It involves how consumers search for, purchase, use, and dispose of products and services.
2) Studying consumer behavior is important for marketers because it provides information on buyer motives and habits to help design effective marketing programs.
3) Consumer behavior draws from various disciplines like anthropology, psychology, economics, history and sociology to understand cultural, social, and psychological influences on consumers.
Cb
The document provides an overview of the contents of a consumer behavior course, including 5 modules that cover topics like consumer demographics, consumer decision making processes, influence of groups on consumer behavior, and diffusion of innovations. It also defines key concepts in consumer behavior like needs and wants, and provides a high-level consumer decision making model.
Cb1
The document provides an overview of the contents of a consumer behavior course, including 5 modules that cover topics like consumer demographics, motivation, attitudes, group dynamics, and the diffusion of innovations. It also defines consumer behavior as the mental and physical activities undertaken by customers that result in decisions to purchase and use products and services. Key aspects of the consumer decision making process are outlined, including need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation.
Cb unit-vii (consumer decision making process)
This document contains lecture slides from a course on consumer behavior taught at IILM Graduate School of Management. The slides cover various topics related to consumer decision making process including:
- The different factors (cultural, social, individual, psychological) that influence consumer behavior and decision making.
- Stages of consumer decision making process - need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
- Concepts like evoked set, cognitive dissonance, and their impact on consumer decision making.
- Differences in decision making for products with varying levels of consumer involvement.
- Ways marketers can address post-purchase thoughts and behaviors like dissatisfaction or
Ch6 Analyzing Consumer Markets
Cultural factors exert the broadest influence on consumer behavior. Motivation is a key psychological process that has direction and intensity. Consumers are influenced by reference groups they belong to as well as groups they aspire to or dissociate from. Marketers learn about the consumer decision process through retrospective methods like surveying recent customers about their purchase experiences.
Ch2.ppt
Consumer behavior is the study of how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. It involves understanding the factors that influence buying decisions, including psychological, social, cultural and situational factors. Studying consumer behavior helps businesses understand customers, identify trends, develop effective marketing strategies and design products that satisfy consumer needs and wants. There are various methods for collecting consumer behavior data, such as surveys, focus groups, interviews, observations, experiments and analyzing existing customer data sources.
Consumer Behaviour Models_E Notes
Models of Consumer Behaviour: Howard Model, Howard Seth Model, EKB Model, Webster and wind Model, Seth Industrial Buyer Behaviour Model
Consumer Behavior and Segmentation
The document discusses consumer behavior and the buyer decision process. It outlines the gaps model of consumer expectations and marketer perceptions. It then describes the 5 stages of the buyer decision process - need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Finally, it discusses factors that influence consumer behavior such as cultural, social, personal and psychological characteristics.
analyzing consumer markets.pptx
This document discusses factors that influence consumer behavior and the consumer decision-making process. It outlines cultural, social, and personal factors that impact purchase and consumption behaviors. It also presents a five-stage model of the consumer buying decision process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Additionally, it discusses key psychological processes like motivation, perception, learning, memory, and emotions that influence consumer consciousness and decision-making.
Cb unit-i (consumer in market place)
This document outlines the topics and units covered in a course on consumer behavior taught at IILM Graduate School of Management. The 8 units cover key aspects that influence consumer decision making like cultural, social, personal, psychological factors as well as the consumer decision making process and diffusion of innovation. The document also provides examples of class activities like asking students to analyze their own past purchases and key concepts covered in the course like Maslow's hierarchy of needs, the consumer decision making process, and types of consumer benefits.
Consumer Behavior
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
For more information, visit richardsaad.me
Consumer market
1. A consumer market consists of household consumers who purchase goods for personal or family use rather than for resale.
2. Key characteristics of a consumer market include that it is a marketplace catering to individual consumers, with goods bought for individual or family consumption rather than resale.
3. Examples of goods purchased for individual use include clothes and shoes, while groceries, fuel and cars are typically for family consumption, and large appliances like refrigerators and beds are generally not for resale.
Similar to Cb 1 models of consumer behaviour (20)
vdocuments.net_consumer-behaviour-ppt-558458ca98b94.ppt
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Compitive analysis on Noise pvt Ltd.pptx
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
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Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
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Impact of Open Source AI
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Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
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3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandRecently uploaded (20)
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Cb 1 models of consumer behaviour
- 1. 25-08-2014 1
- 2. 25-08-2014 2 Human behaviour is guided by the search for pleasure Given by Jeremy Bentham (1789) Motive Force: › “Maximum Pleasure with minimum effort” Gives rise to material culture › Earning and spending of money People buy because of › Beauty, Fun, Sensational Experiences, Thrill Concept of Marginal Utility › Based indirectly on hedonism › Maximize consumption between choices till marginal utilities are same across products › Forms the basis of Economic Analysis › Two Main Approaches Ordinal Utility Approach Revealed Preference Approach › Lead to Macro-Economic Analysis of J.M. Keynes Consumption Function and Aggregate Demand
- 3. 25-08-2014 3 Propounded by George Katona in 1963 Consumers are Economic Agents; however they are influenced by other forces: › Social › Political › Psychological Katona believed that Psychological factors can mitigate the impact of economic factors
- 4. 25-08-2014 4 Macro Economic Condition › GDP, Employment, Inflation Macro Economic Variables › Taxes, Subsidies, Credit Policy, Other Rates of Interest Personal Traits › Motivation, Attitude, Aptitude, Perception, Expectation, Knowledge › Use of these in Personal Decision Making Katona Believed that: › “The consumer, based on his personality traits, behaves as per the macro conditions and variables” Actual Economic Conditions Psychological Process Consumer Sentiments Economic Behaviour Merits › The first model to explicitly state that psychological processes are important Demerits › Micro and Macro Framework have been mixed without highlighting the roles they play › Does not explain purchase decisions › Taste and Preferences are unaccounted for
- 5. 25-08-2014 5 Propounded by Francesco Nicosia in 1966 Assumes that › Consumer seeks to realise well defined goals › Consumer has no predisposition towards firms – either positive or negative Constitutes of Four Fields › Firm and Consumer Traits › Consumer Search and Evaluation › Act of Purchase › Feedback Subfield One: Firms Attributes Subfield Two: Consumer Attributes Including Predisposition Message Exposure Attitude Search Evaluation Motivation Action Actual Purchase Experience Consumption / Storage Field 4: Feedback Field 3: Purchase Field 2: Search and Evaluation Field 1: Firm and Consumer
- 6. 25-08-2014 6 Merits › Brief and quite and general › Firms communicate to Consumers › Consumers deliberate activate the decision making process › It contributed to the funnel approach Demerits › Not much detail explanation of the internal factors › Assumes demand is generated due to communication › Lumps all types of communication – informative and persuasive – into single category Promulgated by John A. Howard Jagdish N Seth in 1969 Assumes the following: › Consumers have incomplete information about market conditions › Consumers have limited ability to understand and analyse the conditions that confront them › The objective of the consumer is a rational choice of brand from those that are available and they know about Three (3) types of Response Behaviour › Extensive Problem Solving (EPS) › Limited Problem Solving (LPS) › Routine Response Behaviour (RRB)
- 7. 25-08-2014 7 Merits › It recognizes the influence of unsatisfactory experiential learning on future purchase decisions. › The entire process of search evaluation will be repeated again and again until the consumer gets the satisfaction. › Consumer are incessantly exposed to information. Demerits: › It does not discuss the influence of unsatisfactory experience gained from the purchase. › It over looks the dynamics of an oligopoly market competition. › Model does not offer any method to measure variables/ parameters › It leaves out unbranded products
- 8. 25-08-2014 8 All the models are based on the process rather than the cause and consequence of a decision They do not formulate a crisp and well articulated theory as to why do consumers purchase more of one than the other goods? Models are descriptive rather than being analytical Howard and Seth model is the most realistic one Managerial models have attempted to bring in realism as compared to economic models Propounded by James F Engel, David T Kollat Roger D Blackwell in 1968 Underwent extensive revision and is currently known as the Engel-Blackwell-Miniard Model (1990) Will be studied in detail in the Consumer Behaviour
- 9. 25-08-2014 9