Models of CONSUMER BEHAVIOUR
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Consumer Behaviour Models of Consumer
The document discusses four general models of consumer behavior:
1) The economic model views consumers as rational actors seeking to maximize utility given scarce resources.
2) The psychological model views behavior as learned through stimuli, responses, and reinforcements.
3) The psychoanalytic model examines subconscious motives and how perception and experiences influence decisions.
4) The sociological model emphasizes the impact of social groups, culture, and reference groups on consumption patterns.
Chap 2 behaviour models
The document discusses several models of consumer behaviour, including Lawson's model of buying behaviour, factors that influence consumer behaviour, and the buyer decision process. It also covers behaviourist and cognitivist theories of consumer behaviour, and discusses models like the Engel-Kollat-Blackwell model, Howard & Sheth model, and Maslow's hierarchy of needs model.
Consumer behavior models
The document discusses various factors that influence consumer behavior and models of consumer behavior. It describes cultural, social, personal, and psychological factors. It then explains several traditional and contemporary models of consumer behavior, including the economic model, learning model, psychoanalytical model, sociological model, Howard Sheth model, Nicosia model, Engel-Blackwell-Minard model, and Webster-Wind model. Each model is summarized with an example to illustrate how it applies to understanding consumer decisions.
Models of consumer behaviour
This document discusses several models of consumer buying behavior:
- Traditional models include the economic, learning, psychological, and sociological models.
- Contemporary models include the Howard-Sheth model, Nicosia model, Engle-Kollat-Blackwell model, EBM model, and organizational buying models.
- The Nicosia model explains consumer behavior as a system with stimuli as input and behavior as output across four fields: consumer/firm attributes, search/evaluation, purchase, and post-purchase.
Cb 1 models of consumer behaviour
This document discusses several theories of consumer behavior:
- Jeremy Bentham's hedonism from 1789 which states that human behavior is guided by seeking pleasure and avoiding pain.
- George Katona's theory from 1963 which proposed that consumers are influenced not just by economic factors but also social, political, and psychological factors in their decision making.
- Francesco Nicosia's model from 1966 which conceptualized consumer decision making as occurring across four fields: firm and consumer traits, consumer search and evaluation, the act of purchase, and feedback.
- John A. Howard and Jagdish N. Seth's model from 1969 which categorized three types of consumer response behavior: extensive problem solving, limited problem solving
Models of cb
This document discusses several models of consumer behavior including the EBM model, Nicosia model, economic model, psycho-analytical model, learning model, and sociological model. The Nicosia model specifically examines the relationship between a firm's message, a consumer's exposure and attitude, and how that influences their search, experience, evaluation, consumption, storage, motivation, purchasing decision, and action.
consumer behavior model
This document discusses various models of consumer behavior including traditional models like the economic, learning, and psychoanalytic models as well as contemporary models like the Howard Sheth, Nicosia, Webster and Wind, and Engel, Blackwell and Minard models. It provides details on key aspects of each model such as their assumptions, variables, decision processes, and limitations. The economic model views consumers as rational decision makers seeking to maximize utility within constraints. The learning model examines how experiences shape consumer behavior. Contemporary models offer more holistic perspectives that integrate additional influences.
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The document discusses four general models of consumer behavior:
1) The economic model views consumers as rational actors seeking to maximize utility given scarce resources.
2) The psychological model views behavior as learned through stimuli, responses, and reinforcements.
3) The psychoanalytic model examines subconscious motives and how perception and experiences influence decisions.
4) The sociological model emphasizes the impact of social groups, culture, and reference groups on consumption patterns.
Chap 2 behaviour models
The document discusses several models of consumer behaviour, including Lawson's model of buying behaviour, factors that influence consumer behaviour, and the buyer decision process. It also covers behaviourist and cognitivist theories of consumer behaviour, and discusses models like the Engel-Kollat-Blackwell model, Howard & Sheth model, and Maslow's hierarchy of needs model.
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The document discusses various factors that influence consumer behavior and models of consumer behavior. It describes cultural, social, personal, and psychological factors. It then explains several traditional and contemporary models of consumer behavior, including the economic model, learning model, psychoanalytical model, sociological model, Howard Sheth model, Nicosia model, Engel-Blackwell-Minard model, and Webster-Wind model. Each model is summarized with an example to illustrate how it applies to understanding consumer decisions.
Models of consumer behaviour
This document discusses several models of consumer buying behavior:
- Traditional models include the economic, learning, psychological, and sociological models.
- Contemporary models include the Howard-Sheth model, Nicosia model, Engle-Kollat-Blackwell model, EBM model, and organizational buying models.
- The Nicosia model explains consumer behavior as a system with stimuli as input and behavior as output across four fields: consumer/firm attributes, search/evaluation, purchase, and post-purchase.
Cb 1 models of consumer behaviour
This document discusses several theories of consumer behavior:
- Jeremy Bentham's hedonism from 1789 which states that human behavior is guided by seeking pleasure and avoiding pain.
- George Katona's theory from 1963 which proposed that consumers are influenced not just by economic factors but also social, political, and psychological factors in their decision making.
- Francesco Nicosia's model from 1966 which conceptualized consumer decision making as occurring across four fields: firm and consumer traits, consumer search and evaluation, the act of purchase, and feedback.
- John A. Howard and Jagdish N. Seth's model from 1969 which categorized three types of consumer response behavior: extensive problem solving, limited problem solving
Models of cb
This document discusses several models of consumer behavior including the EBM model, Nicosia model, economic model, psycho-analytical model, learning model, and sociological model. The Nicosia model specifically examines the relationship between a firm's message, a consumer's exposure and attitude, and how that influences their search, experience, evaluation, consumption, storage, motivation, purchasing decision, and action.
consumer behavior model
This document discusses various models of consumer behavior including traditional models like the economic, learning, and psychoanalytic models as well as contemporary models like the Howard Sheth, Nicosia, Webster and Wind, and Engel, Blackwell and Minard models. It provides details on key aspects of each model such as their assumptions, variables, decision processes, and limitations. The economic model views consumers as rational decision makers seeking to maximize utility within constraints. The learning model examines how experiences shape consumer behavior. Contemporary models offer more holistic perspectives that integrate additional influences.
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This document discusses different models of consumer behavior. It describes algebraic models like Fishbein's Attitude Model and personal variable models adapted from Ajzen's Theory of Planned Behavior. Traditional models from economics focused on purchasing and allocation of resources but ignored psychological factors. Behavioral economics introduced looking at how confidence and sentiment influence purchasing. Contemporary models discussed include the Nicosia, Howard-Sheth, and Engel-Blackwell-Miniard models but all have been criticized for being overly complex, vague in variables, and unable to be validated. In conclusion, all models make assumptions of rational behavior and present mechanistic views of human behavior.
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The Nicosia Model of Consumer Behaviour describes a circular flow of influences between a firm's marketing activities, a consumer's psychological attributes and decision-making process, and their experience using a product. It contains four major components: 1) a firm's attributes, communications and a consumer's psychological attributes 2) a consumer's search and evaluation of alternatives 3) their motivated purchase act and 4) storage or use of the product. Fair & Lovely is a skin lightening cream that aims to influence consumers' psychological attributes and motivate their purchase through marketing communications about its skin lightening benefits.
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The document summarizes several models of buyer behavior:
1. The economic model views buyers as rational actors seeking to maximize utility within their budget.
2. The learning model sees buying influenced by learned stimuli and responses.
3. The psychoanalytical model draws on Freudian psychology, viewing buyers as having deep-seated motives driving behavior.
4. The sociological model recognizes social influences like groups and class on buying decisions.
5. Systems models like the Nicosia and Howard-Sheth models conceptualize buyers as systems processing marketing stimuli into responses.
Behaviorism vs cognitive black box
Behaviorism views the human mind as a "black box" that cannot be opened or directly observed. Behaviorists believe human behavior can be studied scientifically by examining the relationship between external stimuli and observable responses, without regard for internal mental processes. Cognitive psychology aims to study what occurs within the black box by designing experiments to test hypotheses about underlying cognitive processes and mental representations that could explain behavioral responses to different stimuli. While cognition cannot be observed directly, cognitive psychologists use innovative experimental designs to indirectly gain insights into thoughts, beliefs and decision-making by comparing behavioral outcomes under varying conditions hypothesized to involve different cognitive processes.
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The document discusses the black box theory as it relates to consumer behavior. The black box theory views the human mind as a "black box" whose inner workings are invisible but can be understood through observation of inputs (stimuli) and outputs (responses). It describes the consumer decision-making process as involving stimuli that influence characteristics like beliefs, values, and motives, which then determine the response through a decision-making process within the "black box" of the human mind. The black box model specifically shows the interaction between stimuli, consumer traits, their decision process, and the resulting responses.
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2. The Sheth-Newman Gross Model of Consumption Values proposes that functional, social, conditional, emotional, and epistemic values influence consumer choices.
3. Additional models discussed include the Solomon Model of Comparison Process, Nicosia Model of firm-consumer interactions, Howard-Sheth Model of extensive, limited, and habitual problem solving, and the Engel-Kollat-Blackwell Model of information input, processing, decision stages, and decision variables.
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The document discusses consumer buying behavior and factors that influence purchase decisions. It covers various models of consumer behavior including the economic model, learning model, psychoanalytical model, and sociological model. It also discusses Maslow's hierarchy of needs, characteristics affecting consumer behavior, motives, habits, the buying process, and factors like culture, social groups, and personality that influence consumer decisions. Finally, it analyzes the Indian consumer market and classifications based on economic status.
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The document discusses consumer buying behavior and the factors that influence consumer purchase decisions. It outlines a simple model of consumer behavior involving marketing stimuli, the buyer's black box of characteristics and decision making processes, and the buyer's response. It then discusses the psychological, social, cultural, and personal characteristics affecting consumer behavior and lists the stages in the buyer decision process.
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The Nicosia Model of Consumer Behaviour describes a circular flow of influences between a firm's marketing activities, a consumer's psychological attributes and decision-making process, and their experience using a product. It contains four major components: 1) a firm's attributes, communications and a consumer's psychological attributes 2) a consumer's search and evaluation of alternatives 3) their motivated purchase act and 4) storage or use of the product. Fair & Lovely is a skin lightening cream that aims to influence consumers' psychological attributes and motivate their purchase through marketing communications about its skin lightening benefits.
Buyer behaviour models (1)
The document summarizes several models of buyer behavior:
1. The economic model views buyers as rational actors seeking to maximize utility within their budget.
2. The learning model sees buying influenced by learned stimuli and responses.
3. The psychoanalytical model draws on Freudian psychology, viewing buyers as having deep-seated motives driving behavior.
4. The sociological model recognizes social influences like groups and class on buying decisions.
5. Systems models like the Nicosia and Howard-Sheth models conceptualize buyers as systems processing marketing stimuli into responses.
Behaviorism vs cognitive black box
Behaviorism views the human mind as a "black box" that cannot be opened or directly observed. Behaviorists believe human behavior can be studied scientifically by examining the relationship between external stimuli and observable responses, without regard for internal mental processes. Cognitive psychology aims to study what occurs within the black box by designing experiments to test hypotheses about underlying cognitive processes and mental representations that could explain behavioral responses to different stimuli. While cognition cannot be observed directly, cognitive psychologists use innovative experimental designs to indirectly gain insights into thoughts, beliefs and decision-making by comparing behavioral outcomes under varying conditions hypothesized to involve different cognitive processes.
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The document discusses the black box theory as it relates to consumer behavior. The black box theory views the human mind as a "black box" whose inner workings are invisible but can be understood through observation of inputs (stimuli) and outputs (responses). It describes the consumer decision-making process as involving stimuli that influence characteristics like beliefs, values, and motives, which then determine the response through a decision-making process within the "black box" of the human mind. The black box model specifically shows the interaction between stimuli, consumer traits, their decision process, and the resulting responses.
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Looking for new products or services, check and imagine if one of the 37 ways is possible for your challenge.
Remarkable innovations combine different ways!
Enjoy!
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This document summarizes several models of consumer decision making:
1. The Stimulus-Response Model of Buyer Behavior focuses on motivators, determinants, and the effects of communication channels on consumer buying processes.
2. The Sheth-Newman Gross Model of Consumption Values proposes that functional, social, conditional, emotional, and epistemic values influence consumer choices.
3. Additional models discussed include the Solomon Model of Comparison Process, Nicosia Model of firm-consumer interactions, Howard-Sheth Model of extensive, limited, and habitual problem solving, and the Engel-Kollat-Blackwell Model of information input, processing, decision stages, and decision variables.
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This document discusses consumer behavior and the factors that influence it. It provides an overview of the basic model of consumer decision making, which includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also outlines some of the internal factors like motivation, perception, learning, and beliefs and values, as well as situational and social influences that affect consumer behavior. Finally, it provides three case studies as examples to illustrate concepts related to consumer behavior.
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
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Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
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