Catherine M. Licong is a Filipino beauty advisor based in Dubai with over 10 years of experience in sales, administration, and operations roles. She currently works for Unilever Middle East selling their beauty products. Previously she held administrative and operations roles for Food and Life General Trading LLC and D.B. International Sales and Services in the Philippines. She has a college degree in computer secretarial studies and customs administration.

1. C A T H E R I N E M . L I C O N G
ADDRESS- Flat 407 Al Oroba Bldg. Deira Dubai UAE
MOBILE+971567280336 / Landline: 04-3271081
E-MAIL – cathy_mule@yahoo.com
With UAE Driving License
EDUCATION
1996 – 1998 New Era College Commonwealth Q.C.
Computer Secretarial (Graduate)
1995 – 1996 PMI College Sta. Cruz, Manila
Custom Administration (Under Graduate)
1994 – 1995 GSIS High School Project 8, Q.C.
High School Diploma
EXPERIENCE
Unilever Middle East & AMS International Agency
June 2011- Present ( Beauty Advisor of Unilever products)
• I sell with good Service and Attitude.
• Maintain good relationship with Manager, staff, co workers and consumers in the selling area.
• Remind the Manager or store in charge to order and follow up the orders.
• Responsible to take care and give great Sales of all products on daily basis.
• I ensure customers visiting the counter/shelves receive a quality service. I do this by making sure the
counter is presentable, keeping the shelves properly stocked and being well informed as a salesperson.
• I help them to appreciate the full product range by describing and demonstrating how the products work
and by doing mini product testing.
• A beauty advisor has to advice beauty treatment to an individual as per their requirements.
• A beauty advisor has to take care of the stock of available products and good quality.
• My duties include testing of products before using it on client’s skin and give some sample.
• Responsible for advising beauty treatments depending upon the type of skin.
• Should always look presentable, neat and clean. You are the representative of the Brand.
• Should know and understand all products, variants and benefits.
• Responsible to track and record your daily sales report, do weekly report with customer comments and
feed backs.
Food and Life General Trading LLC, Dubai UAE (MARRYBROWN RESTAURANT)
January 2008 – February 2011 (Administration and Operations Personal Assistant )
 Provides administrative support to the Senior Operations Manager.
 Prepares consolidated sales report for all Marrybrown Outlets (International and Local).
 Prepares correspondence mailings and arrange travel, visa and accommodation.
 Responding to all incoming telephone inquiries in a highly professional manner.

2.  Attends to office visitors by scheduling meetings and appointments including arrangement of venues and
other logistics (whenever needed). Screening phone calls, enquiries and requests, and handling
them when appropriate;
 Played a vital role in assisting all Marrybrown Managers and Staff from all their requisitions and queries HR
and Payroll related and driver’s Incentive. (around 200 employees )
 Files and maintain documents of Administrative Department.
 Update and pursue delegated tasks to ensure progress to deadlines.
 Attend monthly meeting with Senior Operations Manager and Restaurant In charge and do the minutes.
 Arrange the entire document to be needed to hire new employee from different country
 Assist Marrybrown Restaurant International requirements and inquiry
 To receive and process all invoices, expense forms and requests for payment.
 Verify calculations and input codes in to the Accounts system in an accurate manner
 To deal with daily transactions for the petty cash and ensure that reconciliations are completed on a weekly
basis
 To ensure all filing is done in a timely and accurate manner, to ensure that all post is sent daily.
 Prepare cheques for payment
D.B. International Sales and Services, Philippines
June 2006 – December 2007 (Purchasing Assistant)
 Received Purchase Requisition for Canvass
 Canvass item request to different supplier and choose among them the item that is best but in reasonable.
 Prepared Purchase Order and let it sign by the Manager & Senior Vice President
 Prepared Request for payment ( for those purchase that need PDC or Dated check )
 Fax the approved Purchase Order to the supplier and follow up Delivery
 Prepare weekly accomplishment Report
 Encode the records of Purchase order in Master file.
 Updated & attach files to corresponding folders
 Forward Purchase Order to assign person for pick-up items
 Forward Purchase Order w/attached sales invoice to assign person for
 Material Receiving Report ( MRR ) preparation
 Update receiving record book if already served
 Forward record book to Senior Vice president
 Check incoming deliveries and Encoding all data pertaining day to day transaction.
S E M I N A R AND T R A I N I N G
HEART-Training in Beauty, Excellence in Sales and Services (Beauty Advisor’s)
May 15 to 18, 2011
Unilever Gulf at Villa Rotana Hotel, Dubai UAE
The Professional Etiquette & Soft Skills Rules
September 2014
MOVENPICK Hotel and Apartments Bur Dubai
The 5 C’s of Successful Sales
December 01, 2014 at the Crown Plaza, Dubai
Leadership Training
March 08, 2015
The Asiana Hotel UAE
P E R S O N A L B A C K G R O U N D
Born on May 9, 1978, Manila, Philippines. Proficient in speaking English and Filipino. Knowledgeable in MS
Word, Outlook, Excel and Power Point. Passport no. EC2690321
Visa status: Residence Visa