This is the keynote I gave at MAVA's TechBUZZA 2014 at Georgetown. I share 5 lessons on how to build a culture that wins.

1. The CULT in Culture
Building and Scaling an Army of Awesome People
September 2014 @danberger #TechBUZZ2014

3. Let’s talk about people. Why me?
• Managed hundreds of people.
• Ran a 15k member association.
• Helped write an HR book.
• Former human capital consultant.
• Certified Human Capital Specialist.
• I’m a people person.

4. Stats we’re proud of at Social Tables
• 9.1 employee satisfaction (August 2014).
• 92% employee retention in 2014.

7. “Brands don’t create culture.
People create culture.”
September 2014 @danberger #TechBUZZ2014

8. September 2014 @danberger #TechBUZZ2014

9. Lesson 1:
Get everyone in the
same room to talk about
the soft stuff.

10. September 2014 @danberger #TechBUZZ2014

12. Lesson 2:
Iterate as you grow.

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15. Lesson 3:
Align everything in your
company to the core
values.

16. “Inspire face-to-face
experiences.”

17. Lesson 4:
Craft a shared vision with
your team.

18. Lesson 5:
Align your incentives to
your mission/industry.

19. “Don’t fuck up culture.”
-Brian Chesky
September 2014 @danberger #TechBUZZ2014