Social media is a platform for communication where users share information and ideas in a virtual environment, attracting increasing numbers of people and having a significant impact on youth. Major social media platforms include LinkedIn, Facebook, Friendster, MySpace, Flickr, YouTube, Twitter, and Pinterest, each serving different purposes like networking, sharing media, and promoting businesses. The role of social media has become essential in modern society for personal, political, and promotional activities.

1. Brief overview of Social Media
What is Social Media?
Social media is the communication platform among the people in which they share or exchange
information and create ideas in virtual society and networks. Social media differs from traditional or
developed media in various ways. Social media attracts the people to use internet. Social media connect
us with each other. Through this media we can easily share the news, information and thought. The
benefit of the internet was people connect to their social networks. It is an effective communication
tool.
The use of social media is increase day by day. It has major impact on youth and they entertain and
enjoy with social media services. There are lots of forms of social media –internet forums, message
board, podcast, pictures, video, instant messages, e-mail, web blogs etc.
Social media becomes vital part of modern society. It is used to share photos, video, status update, sites
for meeting new people and sites for connect with old friends. Other multimedia content is also
accepted social media activity.
LinkedIn, Facebook Friendster, MySpace: the Business expand
LinkedIn
LinkedIn was founded in 2003. it took simple approach to the social networking incident.
LinkedIn is a networking resources for business people who want to connect with other
professionals. It allows users to post a profile and interact through private messages.
Facebook
Nowadays Facebook leads a global social networking group. Facebook launched in 2004 as
campus associated sites in Harvard for two whole years and finally opening for public in 2006. In
2008 Facebook becomes well known social networking sites than other sites. Face book has
developed the number of feature before last few years. Face book has extended membership
and open for everyone over 13 years of age.
Friendster
Friendster was first modern wide-ranging social network site. In 2002, Friendster allowed user to
contact other member and keep up those contacts. Friendster has share online contact and
media with those contact it expand their networks. Since the re launcher of Friendster it was a
social gaming site.

2. MySpace
MySpace was introduced in 2003 with 2006 it had grown-up to the most popular social
networking sites in the world. In 2006 MySpace launched MySpace IM. It allowed communication
through personal messages. Blogs are also big part of MySpace profile, with MySpace all
members automatically getting blog. It recognize the network and to estimate particular product.
Other most important Social Networking sites
Flickr
Flickr is a Photo sharing application it allows interactivity and user can creates contact. Flickr
have groups, it allocate to user to create profile, arrange images, videos and create album. It has
recently founded the collection called “common” it make the images from museum or other
association.
You tube
You tube is a video sharing application, it launched in 2005. It creates a network of training a
videos and it is used for educational purpose also the student can watch video and share with
other. They recall the information and it makes more interesting. It is used for uploading HD
video, and it has recently launched product and it present TV shows and Movies.
Twitter
Twitter was founded in 2006. There are twitter client for updating and managing supporters and
services for posting videos and photos. Twitter is social networking and micro blogging services.
Twitter is created by jack Dorsey. These services are quickly gained around the countryside.
Twitter is one of the mainly visited website out of ten.
Google Plus
Google plus is social networking sites and it includes Google’s other services like Gmail and
blogger. It has popular social media features like comments, photo sharing, music sharing and
video chatting etc. Google Plus is available as a website on your mobile and tablet.
Printerest
Printerest is a visual innovation tool that people can use to collect ideas for different projects.
This site was introduced by Ben Sibermann. People make and share the collection of visual
bookmark. They use to do things like projects, arrange events and save recipes. It is a free
website which people can upload, save or manage photo and other media content trough pin
boards. The website has established especially for women. The most famous variety on Pinterest
is food & drink, travel, women’s apparel and home decor.

3. Feature of social networking sites
- It can be inexpensive than other advertising and promotional activity.
- It can deliver the improved client services and respond back immediately.
- Increased reliability and promotion from the customer you have connected with it.
- Promotional activity can be possible through face book and you tube.
- It is important to display advertising and promoting product and services through social
networking site.
- We build a network and create a group easily
- Online marketing, video chat, video conference can be possible.
- We can easily update the news through this media.
- Our business marketing can be done easily with it.
- It is important for what you say, what you do and what other say about you and you can easily
get those things.
Role of social Media
Social media has becomes main stream online activity. Now a day Celebrities uses face book, twitter
and other social networking sites on normal basis. Social media through can do promotional activities
like politics– political party do promotional activity and announce their services. Movie promotions do
by famous celebrities. It creates major impact on youngsters. We can do PR activities easily with social
media.
Resource: http://goo.gl/xYOc2W