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Collaborative
Consumption
Graduate project on collaborative consumption by Nadya Rodionenko
Graduate project on collaborative consumption by Nadya Rodionenko
The age of access
The new
sharing economy
Me --> We
The Bright Future of Car Sharing




                        http://futureofcarsharing.com
collaborative
consumption
     is built around 3 systems:




Product service systems
Redistribution markets
Collaborative lifestyles
Underlying principles that make the systems work are;




            Trust between strangers
            Belief in the commons
            Idling capacity
            Critical mass
Drivers


P2P Technologies
Resurgence of community
Environmental concerns
Cost consciousness
Social software honeycomb
                       Identity – a way of uniquely identifying people in
                       the system

                       Presence – a way of knowing who is online,
                       available or otherwise nearby

                       Relationships – a way of describing how two users
                       in the system are related (e.g. in Flickr, people can
                       be contacts, friends of family)

                       Conversations – a way of talking to other people
                       through the system

                       Groups – a way of forming communities of interest

                       Reputation – a way of knowing the status of other
                       people in the system (who’s a good citizen? who
                       can be trusted?)

                       Sharing – a way of sharing things that are
                       meaningful to participants (like photos or videos)
Reputation management cycles on the social web
5 KEY TRUST MECHANISMS


       1. Personal profiles

       2. Officail verification

       3. Degrees of separation

       4. Peer reviews & ratings

       5. High-touch : In-person screening
Personal profiles
Officail verification
Degrees of separation
Peer reviews & ratings




  thredUP Badges




thredUP leaderboard.                 couchsurfing references
High-touch : In-person screening
“Sharing appeal” by generation:  GenX surprise
Perceived “benefits” of sharing: a personalized value
Perceived “benefits” of sharing: a personalized value
Barriers to sharing:  it’s all about Trust
New success metrics for marketers
Our nation has the
‘will’, it just needs
more of the ‘way’.
Solo, But Not Alone
@ejang
위즈돔 공유경제 이장님

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위즈돔 공유경제 이장님