The document discusses the use of social media and new technologies in educational settings. It argues that while these tools are being incorporated more frequently, like PowerPoint, they are still being used in traditional ways focused on text. Educators should see new technologies as new literacies and genres, employing them in novel ways to encourage multimedia, visuals, and conversational discourse. The document also discusses using social media like Facebook in the classroom to make learning more collaborative and build collective intelligence among students. It outlines benefits of this approach, like promoting education and sharing information.