SlideShare a Scribd company logo
www.simplify360.com 
Stage 1 
The 
Preliminary 
Round 
Team Name: Business Gems 
Name of first member: Kriti Khurana 
College Name: Banasthali University 
Name of second member: Mahima Upreti 
College Name: Banasthali University
WHAT IS SOCIAL MEDIA? 
 Is it social networking? 
 Is it social bookmarking? 
 Is it wiki? 
What is Social Media? 
Andreas Kaplan and 
Michael Haenlein define 
social media as "a group of 
Internet-based applications 
that build on the ideological 
and technological 
foundations of Web 2.0, and 
that allow the creation and 
exchange of user-generated 
content."
According to Wikipedia: 
Social :The term social refers to the 
interaction of organisms with one another 
and to their collective co-existence, 
irrespective of whether they are aware of 
it or not, and irrespective of whether the 
interaction is voluntary or involuntary. 
Media : Media are the storage and 
transmission channels or tools used to 
store and deliver information or data. 
Social media is form of 
communication (storage and 
transmission) which provides 
interaction between seller and buyer.
Interaction on social media sites 
• Interaction can be as 
simple as asking for your 
comments or letting you 
vote on an article, or it can 
be as complex as Flixster 
recommending movies to 
you based on the ratings of 
other people with similar 
interests.
Some examples of social media Websites 
Social Bookmarking Del.icio.us, Blinklist, Simpy tagging websites and searching through 
websites bookmarked by other people. 
Social news Digg, Propeller, Reddit voting for articles and commenting on 
them 
Social networking Facebook, Hi5, Last.FM adding friends, commenting on 
profiles, joining groups and having 
discussions. 
Social photo & Video 
sharing 
YouTube, Flickr sharing photos or videos and 
commenting on user submissions. 
Wikis Wikipedia, Wikia adding articles and editing existing 
articles.
Regular Media V/S Social Media 
Radio 
Television 
Newspaper 
Social 
Bookmarking 
Social News 
Social 
Networking 
Social Photo 
and Video 
Wikis Sharing 
Pamphlets 
On basis of 
Properties: 
RM SM 
Quality Mediated 
by 
publisher 
varies 
Reach Less More 
Frequency Less More 
Accessibility Varying Free 
Usability Low High 
Immediacy Inhibited spontaneo 
us 
Permanence Cannot be 
altered 
Instantane 
ously 
altered
Statistics of social media usage(age factor)
Commonly used social media platforms
Benefits 
of Social 
Media 
Connecting people 
• Friends 
• Family 
• Professional 
networking 
Exposure 
• View points 
• Opinions 
• ideas 
Employment 
• Through Social media 
• By social Media Saves time & 
money 
Keeps updated 
• Technologies 
• Goings-on 
• Etc. 
Faster 
Communication
disparity 
Challenges 
Of 
Social 
Media 
exclusiven 
ess 
trustworth 
iness 
Concentrat 
ion 
Privacy 
Reliability

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Casia 2014 preliminary round stage 1

  • 1. www.simplify360.com Stage 1 The Preliminary Round Team Name: Business Gems Name of first member: Kriti Khurana College Name: Banasthali University Name of second member: Mahima Upreti College Name: Banasthali University
  • 2. WHAT IS SOCIAL MEDIA?  Is it social networking?  Is it social bookmarking?  Is it wiki? What is Social Media? Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."
  • 3. According to Wikipedia: Social :The term social refers to the interaction of organisms with one another and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary. Media : Media are the storage and transmission channels or tools used to store and deliver information or data. Social media is form of communication (storage and transmission) which provides interaction between seller and buyer.
  • 4. Interaction on social media sites • Interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar interests.
  • 5. Some examples of social media Websites Social Bookmarking Del.icio.us, Blinklist, Simpy tagging websites and searching through websites bookmarked by other people. Social news Digg, Propeller, Reddit voting for articles and commenting on them Social networking Facebook, Hi5, Last.FM adding friends, commenting on profiles, joining groups and having discussions. Social photo & Video sharing YouTube, Flickr sharing photos or videos and commenting on user submissions. Wikis Wikipedia, Wikia adding articles and editing existing articles.
  • 6. Regular Media V/S Social Media Radio Television Newspaper Social Bookmarking Social News Social Networking Social Photo and Video Wikis Sharing Pamphlets On basis of Properties: RM SM Quality Mediated by publisher varies Reach Less More Frequency Less More Accessibility Varying Free Usability Low High Immediacy Inhibited spontaneo us Permanence Cannot be altered Instantane ously altered
  • 7. Statistics of social media usage(age factor)
  • 8. Commonly used social media platforms
  • 9. Benefits of Social Media Connecting people • Friends • Family • Professional networking Exposure • View points • Opinions • ideas Employment • Through Social media • By social Media Saves time & money Keeps updated • Technologies • Goings-on • Etc. Faster Communication
  • 10. disparity Challenges Of Social Media exclusiven ess trustworth iness Concentrat ion Privacy Reliability