Discover is launching several sales promotions around their sponsorship of the Orange Bowl college football game to drive new card signups and increase card usage. The promotions include a sweepstakes to win $10,000 by finding an orange Discover card in the mail, a trip giveaway for using a Discover card to purchase an American Airlines flight, displaying promotional codes during the game broadcast that can be entered for $10,000 prizes, and a promotion at the game where signing up gets consumers entries to win a Toyota vehicle. The goals are to attract new customers and incentivize existing customers to use their Discover cards more. Advertising for the promotions will run on TV, websites, American Airlines, Toyota locations and during the Orange