1. FOR IMMEDIATE RELEASE CONTACT: Samantha VanHoef
October 25, 2015 Team Leader
555-555-555
Email
Drive for a Difference with the Ford College Ambassador Challenge
Help Your Michigan State Team by Giving Back
___________________________________________________________________________
EAST LANSING, Mich. - Come out to Campus Village (1151 Michigan Ave.) and test-
drive a Ford Zipcar this Wednesday from 8 a.m. - 8 p.m. For every test drive, Ford
will donate $20 to either the Greater Lansing Food Bank or the Ingham County
Animal and Control Shelter. Visitors will choose which charity to “drive” for and the
one with the most drivers will receive up to $2,000 in donations. Snacks, beverages
and pizza will be provided at 5:30 p.m. while supplies last.
Visitors could win:
Power hour with Ford Executives
Free Zipcar membership
Detroit Red Wings Tickets
$20 Visa gift card
Ford College Ambassador Challenge T-Shirts (while supplies last)
“The opportunity to work with three incredible organizations, the Greater Lansing
Food Bank, Ingham County Animal Control and Shelter and Ford is a dream come
true,” said team leader, Samantha VanHoef. “I speak for our team when I say that
we’re honored to be able to compete. We’re out to win it all.”
Visitors are asked to RSVP by visiting the Ford College Challenge webpage and
selecting MSU’s hosted event on October 28.
The Ford College Ambassador Challenge allows students to grow their business
skills by building connections between social circles. Selected teams enter a three-
phase challenge, where they are given the opportunity to emerge as digital
innovators. Challenges include creating a15-second video for Ford on Instagram,
socially engaging audiences through a “Social Scavenger Search” on Snapchat and
hosting the on-campus event – “Drive for a Difference”. First place winners will
have the opportunity to intern with the Ford Motor Company and interview for full-
time employment.
Use the hashtag #FordRevsMSU and #FordChallenge on Facebook and Twitter when
attending the event. For more information about the challenge visit
https://fordcollegechallenge.com.
###
