MTierney_port 2

Michäel “Gorby” Tierney
Senior Art Director

Subway POS Elements / Fiery Footlongs
concept and art direction
client challenge: Bring excitement for spicy Subway sandwiches while pushing a Sony national sweepstakes “Fiery Footlong Frenzy.”
creative solution: Took a silk-screen rock-n-roll flame poster feel to the creative. Pop the subs off the page with Hot graphics and even Hotter headlines.
6
Start Date 8/12/10
End Date 10/3/10
©2010 Doctor’s Associates Inc. SUBWAY®
is a registered trademark of Doctor’s Associates Inc. All rights reserved. Printed in USA. US version 06.452297.10
NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. Ends 10/17/10 at 11:59:59 P.M., ET. See Official Rules at
SubwayFreshBuzz.com or inside store to learn how to participate, to obtain a free means of entry while supplies last, prize details, odds of winning, restrictions, etc. Open to eligible legal residents of 50 US/DC,
13 years or older. Void in P.R. and where prohibited. Sponsor: Subway Franchisee Advertising Fund Trust Ltd., 488 Wheelers Farms Road, Milford, CT 06461.
rSub9587_05_Trans_6NP_U_m.indd 1 9/3/10 11:42 AM
6
Start Date 8/12/10
End Date 10/3/10
©2010 Doctor’s Associates Inc. SUBWAY®
is a registered trademark of Doctor’s Associates Inc. All rights reserved. Printed in USA. US version 06.452291.10
NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. Ends 10/17/10. See Official Rules at SubwayFreshBuzz.com or inside store to learn how to participate, to obtain a free means of
entry while supplies last, prize details, odds of winning, restrictions, etc. Open to eligible legal residents of 50 US/DC, 13 years or older. Void in P.R. and where prohibited. Sponsor: Subway Franchisee Advertising Fund Trust Ltd., 488 Wheelers Farms Road, Milford, CT 06461.
See Inside Store for Details.
rSub9587_12_Billboard.indd 1 9/3/10 12:35 PM

Subway POS Elements / Melty Subs
client challenge: Drive taste appeal and enhance ﬂavor credentials. Build awareness and drive trial of Subway Melts.
creative solution: With a new perspective sub shot and a tremendous out the box die line to explodes off the Subway creative.

Subway POS Elements / Start the year Right
client challenge: Subway wanted a New Years campaign to kick off a healthy Turkey Subs.
creative solution: Past creative typically showed the whole sub. I design the window with a micro shot of the delicious Turkey Melt.

Subway Breakfast Hopscotch
client challenge: Enhance the awareness to the new Subways breakfast menu items.
creative solution: Turn a fun child game into a creative ﬂoor graphic while introducing Subway breakfasts.

Subway Secret Code Tee
client challenge: Apparel for the staff to create awareness to Sony national sweepstakes “Fiery Footlong Frenzy.”
creative solution: I put a secret code on the Subway shirt to get free Sony points & Subway coupon. Let the code go viral on the web.
A smart idea can go along way.

Allstate Mobile Soccer Event
client challenge: Create an event where potental customers engage Allstate mobile units at the Mexican National Soccer tour.
creative solution: Embrace the “In Good Hands” positioning in a fun, engaging way? Let them defend the goal against players from the Allstate Team.

-WANTED-FOR AGGRESSIVE DRIVING
Presented by:
Annika Sorenstam, 3-time Offender
Cedar Ridge
Country Club
September 4 - 10, 2006
Tickets Available at
The John Q. Hammon LPGA Classic
Cedar Ridge Country Club
September 4-10, 2006
Presented by:
– 2006 –
SPECTATORGUIDE
Annika Sorenstam, 3-time Champion
H SpecGuide 8/23/06 2:55 PM Page 1
VALID ONE DAY ONLY
Monday, September 4 – Sunday, September 10, 2006
No Cell Phones or Coolers
Cameras permitted Monday -Thursday Only
All Bags Subject to Search
DAILY GROUNDS
VALID ONE DAY ONLY
September 4 – 10, 2006
Presented by:
VALID ONE DAY ONLY
Monday, September 4 – Sunday, September 10, 2006
5169_8_JQ_Tickets 6/1/06 2:29 PM Pag
client challenge: Create a campaign to give the JQH Classic greater visibility on the LPGA tour.
creative solution: Leveraging the number one player in women’s golf Annika Sorenstam to the creative of the tournament.
Awarded LPGA’s
“The Golden Driver”
for Creative Campaign

Monster Mexico 45 LP Invite
client challenge: Create a invitation to get recent graduates to attend a party and have them sign up for Monster.
creative solution: Anyone can throw an event. Getting millennials to attend is another matter. Our invite tapped into the resurgent
popularity of vinyl among young music fans to lend in-the-know status to the event.

Starbucks Natural Fusions
client challenge: Introduced Starbuck Natural Fusion at supermarkets nationwide threw Kraft.
creative solution: Balance new product attributes with long-standing Starbucks branding. While standing out creatively against other coffee brands.

Wheat Foods Council “Urban Wheat Field Experience”
art direction
client challenge: Create an event for the Wheat Council to educate the public on the cultivation of wheat.
creative solution: Took over the South Side Seaport and make it into a wheat ﬁeld. Drawing great press and enlighten people on wheat.

client challenge: Get NASCAR fans to switch to Sprint.
creative solution: Write race fans a ticket – good for $100 when they switch.
Sprint Registration Sticker
art direction
Switch to Sprint andthe race is on us!To be eligible for this offer, you must:
1) Activate a new line of service with 2-year agreement or upgrade
your handset with 2-year agreement through the Sprint New For
You™ Upgrade Program (visit www.sprint.com/upgrades for details,
restrictions apply)
2) Present a valid original 2008 NASCAR Sprint Cup Series™ ticket
Redemption Instructions:To receive your $100 reward card, fill out redemption form below in its
entirety. Send the completed form, along with a photocopy of your
eligible Sprint store receipt and a photocopy of the front and back of your
original 2008 NASCAR Sprint Cup Series™ ticket to the following address:
2008 Sprint Fan Promotion, c/o Octagon
800 Connecticut Ave., Suite 2ENorwalk, CT 06854Fill in the following fields:
(Information must match Sprint customer billing address to be eligible.)
Name:
Street Address:
City:
State:
Zip:
Sprint mobile number:
Home phone number:
How would you like us to contact you: Home: ❒ or Sprint Mobile: ❒
Race attended:
Email:
Must be postmarked by 12/31/08. Once information has been verified, you will
receive your reward card in the mail within 10-12 weeks. If you have not received
reward card within 12 weeks, please call 1-800-522-7458.
May require up to $36 activation fee/line, credit approval & deposit. $200 early termination fee/line applies. Taxes excluded.
Offer valid from 6/1/08 – 12/31/08 at participating stores only. While supplies last. Reward card: Offer requires two year
agreement with either new line activation or eligible upgrade through the Sprint New for You™ Upgrade program. The
Reward Card is a $100 prepaid debit card issued by a federally-chartered bank, subject to the card issuer’s terms and
conditions. The card issuer may impose expiration dates and fees, including an automatic $3/mo. maintenance fee after
6 months that reduces the available card balance. See Reward Card Terms and Conditions available in-store or online
at www.sprint.com/getyourrewards. Eligible Upgrade: Existing customers in good standing with service on the same
device for more than 12 consecutive months currently activated on a service plan of $34.99 or higher may be
eligible for upgrade with new two year agreement. May not be combinable with other offers. Void if sold, exchanged,
copied, or transferred and where prohibited. Mail-in redemption: Must show original 2008 NASCAR Sprint Cup Series
ticket stub. Limited to one card per valid race ticket and new line activation. To redeem, obtain redemption form from
participating Sprint stores and mail in completed form with a photocopy of a valid 2008 NASCAR Sprint Cup Series race
ticket and photocopy of eligible Sprint store receipt. Value is limited to $100. Allow 10-12 weeks for card. OtherTerms:
Pricing, offer terms, fees & features may vary for existing customers not eligible for upgrade. Offers not
available in all markets/retail locations or for all phones/networks. The Nationwide Sprint Network reaches over 262
million people. The Nextel National Network reaches over 274 million people. Coverage not available everywhere.
Additional terms & restrictions apply. See store or Sprint.com for details. See www.sprint.com "Your Privacy Rights" for
privacy information. ©2008 Sprint. Sprint, the Nextel name and logo, and other trademarks are trademarks of Sprint.
NASCAR® The NASCAR logo and NASCAR.com are registered trademarks of the National Associate of Stock CarAuto
Racing. The NASCAR Sprint Cup Series marks are used under license by NASCAR Inc. All third party product or service
names are property of their respective owners. All rights reserved. NASCAR, Inc. is not a sponsor of this promotion.
(Sprint Billing Address is required, PO Boxes are not acceptable)
(check one box)
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Attention Store Employees!
Important information about a year-long National Consumer Offer.
ti ation fee/line, credit approval & deposit. $200 early termination fee/line applies. Taxes excluded. Offer valid from 6/1/08 – 12/31/08 at participating stores only. While supplies last. Reward card: Offer
ti or eligible upgrade through the Sprint New for You™ Upgrade program. The Reward Card is a $100 prepaid debit card issued by a federally-chartered bank, subject to
d f es including an automatic $3/mo. maintenance fee after 6 months that reduces the available card balance. See Reward Card Terms and
d standing with service on the same device for more than 12 consecutive months currently activated on a
d copied or transferred and where prohibited. Mail-in redemption: Must
i t stores and mail in completed form with a
f tures may
Switch to Sprint and the Race is on us.
In 2008, race fans can bring in their valid original 2008 NASCAR Sprint Cup Series™ race ticket to any Sprint store
throughout the country – if they switch to Sprint they’ll receive a $100 reward card in the mail.
• New customers must sign a new 2-year agreement to be eligible
• Existing Sprint customers can participate if they upgrade their handset with 2-year agreement through the
Sprint New For You™ Upgrade Program. Both Tier 1 and Tier 2 customers are eligible
• This program will be promoted at every NASCAR Sprint Cup Series™ race track during the 2008 season and is valid
at all Sprint stores throughout the country
• Customer must present a valid original 2008 NASCAR Sprint Cup Series™ race ticket at time of activation or purchase
• Offer expires 12/31/08. While supplies last
Employee Instructions:
1) Complete the customer’s new line activation or handset upgrade through the Sprint New For You™ Upgrade Program
2) Ask customer to show their valid original 2008 NASCAR Sprint Cup Series™ race ticket and provide customer with
reward card Offer Redemption Form and official Terms & Conditions (included in store shipment).
3) Instruct customer to send in completed redemption form, with a photocopy of their receipt and a photocopy of the front
and back of their valid original 2008 NASCAR Sprint Cup Series™ race ticket to address provided on redemption form
4) Forms must be postmarked by 12/31/08
5) Reward card will arrive in approximately 10-12 weeks after submission
How does this offer help me?
1) Compelling offer encourages customers to switch to Sprint service
2) Drives store traffic
3) Gives employees opportunity to upsell data pack and demo NASCAR Sprint Cup Mobile
SM
application
– NASCAR Sprint Cup Mobile
SM
is free with data pack and gets fans closer to their sport!
If you have any questions on this promotion or how it is executed, please call 1-877-453-9872 (for store employees only).
For internal training purposes only.
6666 Sprint Switch_Flier 5/19/08 12:32 PM Page 1
/08. Oncence inforinformmationation has bhas bbeen veeen verifi drified, you will
rdrd cardcard in thin thehe mailmail withiwithinwithin 10 1210-12 weeks. If you have not received
nnn 1212 wee12 weekks, please call 1-800-522-7458.
tion fee/line, credit approval & deposit. $200 early termination fee/line applies. Taxes excluded.
31/08 at participating stores only. While supplies last. Reward card: Offer requires two year
ne activation or eligible upgrade through the Sprint New for You™ Upgrade program. The
id debit card issued by a federally-chartered bank, subject to the card issuer’s terms and
ay impose expiration dates and fees, including an automatic $3/mo. maintenance fee after
ailable card balance. See Reward Card Terms and Conditions available in-store or online
ards. Eligible Upgrade: Existing customers in good standing with service on the same
secutive months currently activated on a service plan of $34.99 or higher may be
wo year agreement. May not be combinable with other offers. Void if sold, exchanged,
prohibited. Mail-in redemption: Must show original 2008 NASCAR Sprint Cup Series
per valid race ticket and new line activation. To redeem, obtain redemption form from
il in completed form with a photocopy of a valid 2008 NASCAR Sprint Cup Series race
print store receipt. Value is limited to $100. Allow 10-12 weeks for card. OtherTerms:
atures may vary for existing customers not eligible for upgrade. Offers not
ions or for all phones/networks. The Nationwide Sprint Network reaches over 262
al Network reaches over 274 million people. Coverage not available everywhere.
y. See store or Sprint.com for details. See www.sprint.com "Your Privacy Rights" for
Sprint, the Nextel name and logo, and other trademarks are trademarks of Sprint.
ASCAR.com are registered trademarks of the National Associate of Stock CarAuto
es marks are used under license by NASCAR Inc. All third party product or service
owners. All rights reserved. NASCAR, Inc. is not a sponsor of this promotion.
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How does this offer help me?
1) Compelling offer encourages customers to switch to Sprint service
2) Drives store traffic
3) Gives employees opportunity to upsell data pack and demo NASCAR Sprint Cup Mobile
SM
application
– NASCAR Sprint Cup Mobile
SM
is free with data pack and gets fans closer to their sport!
If you have any questions on this promotion or how it is executed, please call 1-877-453-9872 (for store employees only).
For internal training purposes only.
Switch to
Sprint and the
race is on us!
Bring your 2008 NASCAR Sprint Cup Series™ ticket to any
participating Sprint store, activate a new line of service or
upgrade your handset through the Sprint New For You™
Upgrade Program and receive a $100 Reward Card.
May require up to $36 activation fee/line, credit approval & deposit. $200 early termination fee/line applies.Taxes excluded. Offer
ends 12/31/08 at participating stores only. While supplies last. Reward Card: Offer requires two year agreement with either new
line activation or eligible upgrade through the Sprint New for You™ Upgrade program. Reward Card is a $100 prepaid debit
card issued by federally-chartered bank, subject to card issuer’s terms and conditions. Card issuermay impose expiration dates
and fees, including automatic $3/mo. maintenance fee after 6 months that reduces the available card balance. See Reward
CardTerms and Conditions available in-store oronline at www.sprint.com/getyourrewards. Eligible Upgrade: Existing customers
in good standing with service on the same device for more than 12 consecutive months currently activated on a service plan
of $34.99 or higher may be eligible for upgrade with two year agreement. May not be combinable with other offers.Void if sold,
exchanged, copied, or transferred and where prohibited. Mail-in redemption: Must show original 2008 NASCAR Sprint Cup
Series™ ticket. Limited to one reward card per valid race ticket. To redeem, obtain redemption form from participating Sprint
stores and mail in completed form with a photocopy of a valid ticket and photocopy of eligible Sprint store receipt. Value is
limited to $100. Allow 10-12 weeks for card. OtherTerms: Pricing, offer terms, fees & features may vary for existing customers
not eligible for upgrade. Coverage not available everywhere. Restrictions apply. See store or Sprint.com for details. ©2008
Sprint. Sprint, the logo and Nextel are trademarks of Sprint. NASCAR® is a registered trademark of the National Association
for Stock CarAuto Racing, Inc. The NASCAR Sprint Cup Series word mark & logo are trademarks of NASCAR, Inc. and Sprint.
Other marks are the property of their respective owners NASCAR, Inc. is not a sponsor of this promotion.

Mars Shopper Marketing
®/™ trademarks ©Mars, Incorporated 2010
client challenge: Mars needed to promote its snack brands during the MLB playoffs.
creative solution: I brought in all six brands to this ad while maintaining baseball messaging.

Website for Castrol
client challenge: Help Castrol build its database of NHRA Funny Car fans
creative solution: The chance to win one of 4 new Mustangs earned Castrol 72,620 potential new customers.

Website for Rover
client challenge: Generate awareness and preference for Rover’s 4G connection.
creative solution: A national promotion with great prizes that earned Rover 15,123 potential new customers

All American Football League
client challenge: AAFL (a spring football league) needed the Citrus Bowl rebranded for a kickoff event in two weeks.
creative solution: The introduction to AAFL was a success. With full design, production & produced. From large format banners to programs.

Pert Plus Hat Head Intervention
client challenge: Pert Plus was looking for a logo for there campaign for Hat Head Intervention at the Minor League Baseball.
creative solution: Created a logo with supporting banners for 20 baseball stadiums for the 2011 season.

College Gameday Bus
www.collegegameday.comwww.collegegameday.comwww.collegegameday.com
SaturdaysSaturdays 10am ET0am ETSaturdays 10am ET
You can do it.We can help.You can do it.We can help.
www. homedepot.comwww. homedepot.com
You can do it.We can help.
www. homedepot.com
You can do it.We can help.You can do it.We can help.
www. homedepot.comwww. homedepot.com
You can do it.We can help.
www. homedepot.com
6780 HD CGD Bus.ai 7/31/08 3:32:16 PM
client challenge: Design a bus wrap for ESPN College Game Day for there national tour.
creative solution: I created a bus where the football fans where the heart of the design.

Philadelphia Cream Cheese
client challenge: Design a Cream Cheese dish that would permanently place cream cheese in the refrigerator like the butter dish.
creative solution: Kraft was pleased with my concept. Using a Scandinavian design with frosted glass and with an eco friendly bamboo base.

Be
AVON Sales Team Logo

Logos

Marvel Test Tube Goo Package & PDQ
Blister Package & POS Design

The Amazing Spider-Man Movie Watch
Watch Design & Package Design

The Avengers Grab Zags Bag
Challenge: Design package and POS for Grab Zags, the ﬁrst variety collectible toy line featuring characters from The Avengers Movie.
Solution: Establish a package design line consistent with The Avengers brand and retail requirements.

The Avengers Grab Zags 4 & 8 Figure Pack
4 Pack & 8 Pack Package Design

Ultimate Spider-Man Grab Zags Minis Bag & PDQ
Blind Bag & POS Design

DC Comics Grab Zags Minis Bag & PDQ
Blind Bag & POS Design

Nitro Mites Marvel Series 2
Deadpool Thanos Cable Red Hulk
Design of Marvel Nitro Mites

General Mills T-Shirt Design
Challenge: General Mills was looking to expand there business into the independent millennials market.
Solution: Designed innovated shirts using there top brands with a retro feel. Produced 500,000 shirts for gift with purchase program.

Description: You’re As Slow As Dial-Up
T-Shirt Design
T-Shirt Design

T-Shirt Design
Description: Been There Done That. With longitude and latitude of the worlds best parties places. From Vegas to Ibiza.
T-Shirt Design

T-Shirt Design
Description: A Crazy Good Time. Black tee with a magenta foil and knock out type.
T-Shirt Design

Kiteboarding Design
Description: The brand Best Kiteboarding was looking for a design to go on there orange kites

Window Design
Description: Pro-bono creative for a local ﬁsh shop.

Concept Ideas for a on-pack Pringles giveaway

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