Change isn’t easy. How do you refine an approach for your organization to meet changing business needs, drive agility, and increase customer adoption? Learn the five key pillars to success: Digital Enablement, Technology Advancement, Organizational Agility, Adoption and Digital Shift. This session will help you gain insight on how to continue to evolve your organization and potential challenges along this journey.
Digitization has impacted every aspect of products and services. This elevates the importance of enabling a seamless user experience, through in-product user assistance tools to defining the mobile presence and everything else in between. This session walks you through building a UEx strategy for in-product navigation, self-help modules and the impact on rate of adoption and overall customer success.
Elevating customer analytics - how to gain a 720 degree view of your customerActian Corporation
big data creates significant opportunities for marketers. Using big data analytics tools, marketers can improve decision making, deliver better value for their marketing spend, create truly personalized customer experiences, and understand their audience at the level of each individual consumer.
Learn the importance of data management and data governance for your marketing automation campaigns, and get a preview of our Salesforce Connector and APIs.
Presentation deck from a webinar with Comcast Business and Entrepreneur about collecting and using customer and prospect data to provide the best experience for customers.
The Data Driven Enterprise - Roadmap to Big Data & Analytics SuccessBigInsights
The Data Driven Enterprise - Roadmap to Big Data & Analytics Success
Presentation used at the series of Breakfast seminar around Australia hosted by Lenovo/Intel/SAP/EY
Using Marketing Resource Management Systems to Engage Distributed Sales ChannelsDocuStar
How to address the challenges in marketing through a distributed sales force. Presentation identifies field marketing issues and how to solve them whether marketing through distributors, branches, field offices, channel partners, etc.
Data, Design, Delivery, Experience – The ideal customer communications lifecyclePrecisely
Everything starts with data - the quality of your data, connections to various systems for enriching it, to ultimately assembling the insights that data holds to design personalized experiences delivered on any medium. Think about a communication you’ve received recently - an insurance claim, a bank statement, utility bill. Everything that goes into creating it, from the type of account you have, the company’s branding, your personal information, even your delivery preferences, is all dependent on a company’s ability to create confident, actionable outcomes from data. And if not done right, the cost of a lost customer and wasted resources can make or break a company’s bottom line.
Join on-demand this webinar to learn:
- How to create the ideal customer experience at every interaction point in their journey
- How data-driven communications can be made simple through a combination of unified design and delivery channels
- Where in the customer lifecycle you may be losing, and what you can do to turn it around
Change isn’t easy. How do you refine an approach for your organization to meet changing business needs, drive agility, and increase customer adoption? Learn the five key pillars to success: Digital Enablement, Technology Advancement, Organizational Agility, Adoption and Digital Shift. This session will help you gain insight on how to continue to evolve your organization and potential challenges along this journey.
Digitization has impacted every aspect of products and services. This elevates the importance of enabling a seamless user experience, through in-product user assistance tools to defining the mobile presence and everything else in between. This session walks you through building a UEx strategy for in-product navigation, self-help modules and the impact on rate of adoption and overall customer success.
Elevating customer analytics - how to gain a 720 degree view of your customerActian Corporation
big data creates significant opportunities for marketers. Using big data analytics tools, marketers can improve decision making, deliver better value for their marketing spend, create truly personalized customer experiences, and understand their audience at the level of each individual consumer.
Learn the importance of data management and data governance for your marketing automation campaigns, and get a preview of our Salesforce Connector and APIs.
Presentation deck from a webinar with Comcast Business and Entrepreneur about collecting and using customer and prospect data to provide the best experience for customers.
The Data Driven Enterprise - Roadmap to Big Data & Analytics SuccessBigInsights
The Data Driven Enterprise - Roadmap to Big Data & Analytics Success
Presentation used at the series of Breakfast seminar around Australia hosted by Lenovo/Intel/SAP/EY
Using Marketing Resource Management Systems to Engage Distributed Sales ChannelsDocuStar
How to address the challenges in marketing through a distributed sales force. Presentation identifies field marketing issues and how to solve them whether marketing through distributors, branches, field offices, channel partners, etc.
Data, Design, Delivery, Experience – The ideal customer communications lifecyclePrecisely
Everything starts with data - the quality of your data, connections to various systems for enriching it, to ultimately assembling the insights that data holds to design personalized experiences delivered on any medium. Think about a communication you’ve received recently - an insurance claim, a bank statement, utility bill. Everything that goes into creating it, from the type of account you have, the company’s branding, your personal information, even your delivery preferences, is all dependent on a company’s ability to create confident, actionable outcomes from data. And if not done right, the cost of a lost customer and wasted resources can make or break a company’s bottom line.
Join on-demand this webinar to learn:
- How to create the ideal customer experience at every interaction point in their journey
- How data-driven communications can be made simple through a combination of unified design and delivery channels
- Where in the customer lifecycle you may be losing, and what you can do to turn it around
GE, RIM (Blackberry), Smith Corona and other large brand names have long been used as sound case studies for business schools. So how did these successful organizations not see and properly respond to digital disruptors? And will your organization respond differently when it’s time comes? This hands-on workshop explores governance as a solution to common enterprise challenges and opportunities in digital disruption (e.g., AR, chatbots, cryptocurrency, security breaches), strategic business shifts that requires digital to follow (e.g., rebranding, supply chain automation) and changes in legal/regulatory environments (e.g., GDPR, POPI).
Best practice for data interoperabilityCRMT Digital
IT should assume responsibility for data interoperability in an age when marketing campaigns generate and depend upon top-quality information from increasingly diverse sources and technical marketing training.
Data interoperability is becoming essential for organisations who want to run successful marketing campaigns. As strategies evolve, an increasing amount of data is arriving from multiple sources, which needs to be managed, organised and used responsively. With this increase in data, Marketing are moving in on IT spend to narrow silos, but this runs the risk of inconsistencies across data handling. We've created a Slideshare that provides organisations with best practices for data interoperability, with a focus on why providing technical marketing and training to Sales and Marketing is so important.
Cheap data storage and high-performance analytics are going to change the face of retail sector. And big data is going to play pivotal role in this technological revolution. You can find other reports related to Big data at http://www.marketresearchreports.com/big-data
Acquisition, Loyalty and Retention: How a CDP Creates Customers for LifeTealium
As more companies turn to digital-first customer engagement, brand loyalty continues to be tested. Consumers are eager to try new brands which means marketers have a unique opportunity to engage with consumers they might not have in the past. But what is the key to actually capturing and retaining these consumers?
In the second webinar in our Definitive Guide to CDPs series, Director of Product Marketing, Jacob Spencer, shared inspiring CDP use cases to create customers for life. Discover how a CDP can help you take advantage of this digital spike with the ability to:
- Find new customers without relying on third-party cookie tracking
- Uphold and adjust privacy preferences with access to consent data in real time
- Increase return on ad spend and click-through rates like the Utah Jazz!
You can view the on-demand session on our website in our Resource Hub
Governance is the glue that holds various content, knowledge and data management initiatives together. It is increasingly necessary as a component of customer experience and marketing automation and integration initiatives. The challenge is that governance is not an exciting topic and it is difficult to get participation and buy in at the correct levels of the organization. How do you retain interest in these kinds of necessary programs? The answer is to tie governance to measurement of program and project progress, success and operations. Once governance is aligned with objectives and clearly defined measurement, the organization will focus the correct level of attention and governance will be successful.
This webinar will cover the challenges associated with data governance and the business impact of poor data quality on digital marketing programs and knowledge management systems. Expert panel members will discuss real-world examples of data governance best practices, how to avoid the common pitfalls and how to put a framework for a successful metrics-driven governance process in place.
Win more customers with an integrated marketing communications strategySmart Insights
Smart Insights’ Co-Founder, Dr Dave Chaffey, joins Julie Bordato of Salesforce for an in-depth look at how to win more customers with an integrated marketing communications and automation strategy.
On this webinar, you will learn from:
- Our mindtools to help you review your current approach.
- Automation examples, from simple to more advanced.
- A Q&A explaining where to start and how to optimize for better results.
Data strategy - How & When to Invest (SXSW V2V Core Conversation)Courtney Hemphill
Data strategy is a necessary component of every company but the approach and skills can vary widely as a product and its users grow. Data ensures that each product feature released can be measured as to its impact and effectiveness. Data also surfaces latent market needs that can be leveraged into further product value.
Carbon Five has been using data to solve tricky product problems with companies like Square, Altschool, StitchFix, Prosper, and Fandango for over 15 years. Come join the conversation if you are interested in what skills are necessary to drive data science at your company, how to hire data science talent, and what data strategy looks like for different companies.
- See more at: http://schedule.sxswv2v.com/events/event_V2VP46093#sthash.oPukb2oW.dpuf
Consumer Insights: Finding and Guarding the Treasure TroveCapgemini
Consumer Product (CP) companies operate in an industry where the fundamental rules of the game are changing. The growth of e-commerce, the ability to bypass retailers, the rise of private labels, and the advent of niche CP startups are just some of the trends that are reshaping the sector.
But one significant change that stands out in particular is the direct connection that CP companies today have to the needs and aspirations – the ‘pulse’ – of consumers. This is, to a large extent, thanks to the rise of digital channels.
GE, RIM (Blackberry), Smith Corona and other large brand names have long been used as sound case studies for business schools. So how did these successful organizations not see and properly respond to digital disruptors? And will your organization respond differently when it’s time comes? This hands-on workshop explores governance as a solution to common enterprise challenges and opportunities in digital disruption (e.g., AR, chatbots, cryptocurrency, security breaches), strategic business shifts that requires digital to follow (e.g., rebranding, supply chain automation) and changes in legal/regulatory environments (e.g., GDPR, POPI).
Best practice for data interoperabilityCRMT Digital
IT should assume responsibility for data interoperability in an age when marketing campaigns generate and depend upon top-quality information from increasingly diverse sources and technical marketing training.
Data interoperability is becoming essential for organisations who want to run successful marketing campaigns. As strategies evolve, an increasing amount of data is arriving from multiple sources, which needs to be managed, organised and used responsively. With this increase in data, Marketing are moving in on IT spend to narrow silos, but this runs the risk of inconsistencies across data handling. We've created a Slideshare that provides organisations with best practices for data interoperability, with a focus on why providing technical marketing and training to Sales and Marketing is so important.
Cheap data storage and high-performance analytics are going to change the face of retail sector. And big data is going to play pivotal role in this technological revolution. You can find other reports related to Big data at http://www.marketresearchreports.com/big-data
Acquisition, Loyalty and Retention: How a CDP Creates Customers for LifeTealium
As more companies turn to digital-first customer engagement, brand loyalty continues to be tested. Consumers are eager to try new brands which means marketers have a unique opportunity to engage with consumers they might not have in the past. But what is the key to actually capturing and retaining these consumers?
In the second webinar in our Definitive Guide to CDPs series, Director of Product Marketing, Jacob Spencer, shared inspiring CDP use cases to create customers for life. Discover how a CDP can help you take advantage of this digital spike with the ability to:
- Find new customers without relying on third-party cookie tracking
- Uphold and adjust privacy preferences with access to consent data in real time
- Increase return on ad spend and click-through rates like the Utah Jazz!
You can view the on-demand session on our website in our Resource Hub
Governance is the glue that holds various content, knowledge and data management initiatives together. It is increasingly necessary as a component of customer experience and marketing automation and integration initiatives. The challenge is that governance is not an exciting topic and it is difficult to get participation and buy in at the correct levels of the organization. How do you retain interest in these kinds of necessary programs? The answer is to tie governance to measurement of program and project progress, success and operations. Once governance is aligned with objectives and clearly defined measurement, the organization will focus the correct level of attention and governance will be successful.
This webinar will cover the challenges associated with data governance and the business impact of poor data quality on digital marketing programs and knowledge management systems. Expert panel members will discuss real-world examples of data governance best practices, how to avoid the common pitfalls and how to put a framework for a successful metrics-driven governance process in place.
Win more customers with an integrated marketing communications strategySmart Insights
Smart Insights’ Co-Founder, Dr Dave Chaffey, joins Julie Bordato of Salesforce for an in-depth look at how to win more customers with an integrated marketing communications and automation strategy.
On this webinar, you will learn from:
- Our mindtools to help you review your current approach.
- Automation examples, from simple to more advanced.
- A Q&A explaining where to start and how to optimize for better results.
Data strategy - How & When to Invest (SXSW V2V Core Conversation)Courtney Hemphill
Data strategy is a necessary component of every company but the approach and skills can vary widely as a product and its users grow. Data ensures that each product feature released can be measured as to its impact and effectiveness. Data also surfaces latent market needs that can be leveraged into further product value.
Carbon Five has been using data to solve tricky product problems with companies like Square, Altschool, StitchFix, Prosper, and Fandango for over 15 years. Come join the conversation if you are interested in what skills are necessary to drive data science at your company, how to hire data science talent, and what data strategy looks like for different companies.
- See more at: http://schedule.sxswv2v.com/events/event_V2VP46093#sthash.oPukb2oW.dpuf
Consumer Insights: Finding and Guarding the Treasure TroveCapgemini
Consumer Product (CP) companies operate in an industry where the fundamental rules of the game are changing. The growth of e-commerce, the ability to bypass retailers, the rise of private labels, and the advent of niche CP startups are just some of the trends that are reshaping the sector.
But one significant change that stands out in particular is the direct connection that CP companies today have to the needs and aspirations – the ‘pulse’ – of consumers. This is, to a large extent, thanks to the rise of digital channels.
Across the industry, publishers are harnessing their own data to grow on site engagement and help advertisers achieve stronger campaign results. In this session, Chip Schenck, SVP and Chief Data Officer of Meredith Corp., will share how Meredith has leveraged its data to boost ad performance, improve consumer marketing, make its offline platforms more valuable, and establish entirely new revenue streams.
Connecting CRM And Your Healthcare WebsiteGeonetric
You may understand how CRM can be used for targeted mailing campaigns, but did you know your CRM system can be an effective tool for reaching new health consumers through your website and other digital marketing strategies? Learn how to connect your website to CRM, and see how your healthcare marketing will improve.
Slides prepared by Tea Leaves Health's Jim Schleck and Geonetric's Ben Dillon.
Big Data - How Marketing Has Revolutionised - by Sean SingletonDigital Annexe
Through BIG DATA, Marketeers can now blend human psychology and understanding with behavioural insights to create communication messages and platforms that do not only resonate with the consumer but find them where and when the information is most needed. At Digital Annexe, we believe BIG DATA is going to completely revolutionize the marketing industry forever in 5 key ways.
The future of digital advertising: How News Corp is using intelligent audienc...Luke O'Brien
Synopsis: With the digital media landscape becoming increasingly competitive, digital publishers face ever increasing challenges. The winning players will provide media buyers easy access to valuable and scaleable audiences with proven effectiveness against campaign goals.
This session uncovers technology that helps publishers compete using intelligent audience profiling and rich campaign insights. We will present a detailed case study showing how News Corp applied this technology for Toyota to dramatically improve targeting and shift measurement from CTR based metrics to impact on brand awareness, consideration, and purchase intent.
Search is the Tip of the Spear for Your B2B eCommerce StrategyLucidworks
With ecommerce experiencing explosive growth, it seems intuitive that the B2B segment of that ecosystem is mirroring the same trajectory. That said, B2B has very different needs when it comes to transacting with the same style of experiences that we see in B2C. For instance, B2B ecommerce is about precision findability, whereas B2C customers can convert at higher rates when they’re just browsing online. In order for the B2B buying experience to be successful, search needs to be tuned to meet the unique needs of the segment.
In this webinar with Forrester senior analyst Joe Cicman, you’ll learn:
-Which verticals in B2B will drive the most growth, and how machine-learning powered personalization tactics can be deployed to support those specific verticals
-Why an omnichannel selling approach must be deployed in order to see success in B2B
-How deploying content search capabilities will support a longer sales cycle at scale
-What the next steps are to support a robust B2B commerce strategy supported by new technology
Speakers
Joe Cicman, Senior Analyst, Forrester
Jenny Gomez, VP of Marketing, Lucidworks
Product Manager at Unpacked by Flybuys, Natalie Minter presents 'Case Study D...BrittanyFerdinands1
Product Manager at Unpacked by Flybuys, Natalie Minter presents 'Case Study Driving Real-World Sales with Unpacked by Flybuys and The Trade Desk' at Mumbrella360, 2022.
Importance of Digital Marketing in Today.docxanjalibhole1
In an increasingly digital and interconnected world, businesses need to adapt their marketing strategies to stay relevant and competitive. Traditional marketing approaches are no longer sufficient to reach and engage with today’s tech-savvy consumers. Enter digital marketing, a powerful and essential tool that has revolutionized the way businesses connect with their target audience. In this blog, we’ll explore the importance of digital marketing and why it has become an integral part of any successful marketing strategy.
Global Reach and Accessibility:
One of the primary advantages of digital marketing is its ability to transcend geographical boundaries and reach a global audience. Unlike traditional marketing methods that are limited to specific locations, digital marketing enables businesses to promote their products or services to anyone with an internet connection. Whether it’s through search engines, social media platforms, or email marketing, businesses can now engage with potential customers from around the world, expanding their reach and maximizing growth opportunities.
Targeted and Cost-Effective:
Digital marketing allows businesses to precisely target their desired audience. Through various tools and techniques, marketers can gather data on consumer preferences, behaviors, and demographics. This valuable information enables them to create personalized campaigns that resonate with specific segments of their target market. By targeting the right audience, businesses can optimize their marketing budgets and achieve a higher return on investment (ROI). Compared to traditional marketing channels such as TV or print advertising, digital marketing is often more cost-effective, making it accessible to businesses of all sizes.
Measurable Results and Analytics:
Digital marketing provides unparalleled insights into campaign performance and allows businesses to measure their marketing efforts accurately. With tools like Google Analytics and social media analytics, marketers can track metrics such as website traffic, conversion rates, engagement levels, and much more. This data empowers businesses to make data-driven decisions, optimize their strategies, and refine their marketing tactics for better results. The ability to analyze real-time data also enables marketers to quickly adapt and respond to changing market trends or customer needs, providing a competitive edge in the fast-paced digital landscape.
Enhanced Customer Engagement and Interaction:
Digital marketing offers numerous channels for businesses to engage and interact with their customers. Social media platforms, email marketing campaigns, live chat support, and personalized content are just a few examples of how businesses can foster meaningful connections with their target audience. By actively engaging with customers, businesses can build brand loyalty, gather feedback, and gain valuable insights to improve their products or services. This direct line of communication helps busin
The world of marketing is undergoing a major shift. Explore six groundbreaking ROI-driven performance marketing strategies to excel as a business today.
Email marketers face increasing customer expectations with consumers' instant access to information and the ability to connect from anywhere. The top challenges for marketers are also their biggest opportunity. During this session we will dive into Salesforce recently released, State of Marketing Report to learn more about the key marketing trends that will help brands own their customer experience in the year ahead.
Beyond Email: How Loyalty Programs and SMS Can Help You Win the Hearts and M...Tinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
When 90 percent of digital transformations fail, budgets get cut and priorities continue to change, learn how falling in love with customers will fuel your team to become relentless customer champions in the midst of constant business challenges. Inspire your team to become the change they wish to see, as Nick shares his journey to Haiti, where he helped bring world-class technology and education to a small town with no electricity or Internet. See how GE has ignited a grassroots army of customer warriors, delivering numerous award-winning solutions: all co-designed with their customers in several self-funded customer design centers.
Avery is transforming itself into a digitally focused consumer experience company. Faced with distribution channel upheaval, rising pure-play competitors and Amazon Basics launching labels, Avery set out to re-invent its digital experience as a source of competitive advantage. Follow along as Avery defines a new consumer experience vision that it uses to drive technology selections, new product category launches and personalization.
Understand the how, why and what’s next of this digital customer experience conference through exclusive data from CMSWire’s 2018 State of Digital Customer Experience report.
Download the 2018 State of Digital Customer Experience report here: https://www-cmswire.simplermedia.com/cw-cp-smg-2018-dcx-report.html
Get the CXO’s inside perspective on the American Medical Association’s (AMA) digital reboot. Todd Unger has been driving digital transformations for 20 years. Now, as the AMA’s Chief Experience Officer he’s undertaking a fundamental rethink of the AMA’s customer experience and digital transformation strategy.
In this keynote presentation Todd will provide an inside look at the AMA’s digital makeover, starting with a pivotal data-driven paradigm shift that unleashed an array of customer experience insights, a new plan to “market the experience” to current and prospective members and an impressive 3x growth trajectory.
What does digital transformation actually look like? See how two organizations met their digital transformation goals. Focusing on both content and e-commerce, discover the challenges these companies faced and how they overcame them.
See the vision, infrastructure, hiccups and automation of enabling Shutterfly’s first AI-driven marketing stack. Based on a corporate strategy of increasing the relevancy of marketing communication, Shutterfly began a 3-year project last year of improving the marketing it is delivering to its customers. This process kicked off with a move to saleforce.com for email and campaign management with an eye towards coordinated multi-channel messaging. Since then, the team has been hard at work developing predictive data models forming the basis of AI messaging and targeting. The assembly of these AI-driven communications requires critical components including a marketing asset management solution. Learn about the requirements for the MAM, how it will tie into the AI infrastructure and the publishing solution for deployment of highly relevant content.
An increasing number of our personal and business interactions are impacted by artificial intelligence (AI) and on the near horizon are increasingly sophisticated machine learning and deep learning technologies. Now is the right time to get a grasp of the core concepts and understand how these ideas and functionalities are changing our lives and impacting our businesses.
In this two-hour workshop, presented in partnership with the University of Chicago, you will gain an appreciation of the history and recent acceleration of AI in the industry, get a solid understanding of the core concepts and modern building blocks for AI-driven services. Via small group exercises you will work with your peers to identify some practical applications for AI in your workplace. And you will have a chance to explore some fun questions around AI such as "Is there a master algorithm?", "Can AI build AI?" and "When will I be replaced by a robot?
At T. Rowe Price’s Innovation Lab, the mission is to reimagine the investing experience through zero-based design (ZBD). Experience designers are the voice of the customer and also the voice of employees. It’s important to use design thinking and UX to discover a great solution that solves both sides of the problem while championing the VoC. This workshop will form VoC and VoB teams to work through the ZBD process to gather pain-points, vote, create a lot of solutions quickly, vote, converge ideas and then, yes, vote some more, on the favorite solutions. The workshop will end with each group presenting their innovative solution… but not until after a twist!
Samantha Borowy, T. Rowe Price
Your website visitors arrive on your site, look around, read a bit, navigate and often take an action of some kind while there. The mountain of data available from web analytics, behavioral analytics, IP detection and more provides businesses with useful information to make a brand’s digital experiences better. However, data is meaningless unless you go beyond the “what” to understand the “why.” What’s needed are insights into the human mind and mapping these to the customer journey. Take a deeper approach to data utilization that can yield remarkable insights into your audience and breakthrough ideas for strengthening your relationship with your customers.
Artificial Intelligence (AI) has the potential to completely revolutionize the ecommerce experience. However, most organizations are still struggling with harmonizing data standards, streamlining information flows and optimizing upstream processes to improve the customer experience with the tools they have today. AI can enable customer service and sales reps to be significantly more productive and improve the self-service experience; but areas of product on boarding, content optimization, marketing automation and process orchestration have to be improved in order to support this vision. This workshop will demystify AI and show how companies can re-think processes for the product and content lifecycle from initial onboarding to end user experience. Outline how to build the infrastructure to machine-intelligence-enable content to create product associations and personalized experiences not possible without AI.
Technology is a key component to any digital transformation, but the people factor is essential. Learn about the digital governance programe that UNICEF established at the outset of their digital transformation project. What elements are key to manage and protect a global digital presence of hundreds of sites and social media channels? How do you ensure that governance is perceived as an enabler and not as an obstacle that limits creativity?
Hint: it is not only about the rules it is about tools, knowledge and tons of communication.
Marketers have more data available than ever but struggle to pull in together in a usable format. Customer Data Platforms promise to solve this problem by offering easy-to-deploy systems specializing in data unification and sharing. But can CDP really deliver on its promise? This workshop will equip you to understand the definition of a CDP, how CDPs differ from other systems, which features are shared by all CDPs and which are found in only some, the most important CDP use cases, how to select the right CDP, how to manage a successful deployment and where to look next for more information.
Artificial intelligence (AI) is getting lots of attention but one key aspect is often overlooked, understated, or underestimated: the quality of “training” information and the structure of that information – the Information Architecture or “IA”. AI only works when it has the data it needs to spot trends, identify patterns and provide functionality – especially when it comes to chatbots and other so called “cognitive” technologies. While many recent high profile attempts at chatbots have failed, they are getting better and one day will be indispensable. Organizations need to do certain things to prepare for a future of bots and AI-driven processes. This session will outline what that looks like and how organizations can solve problems today while preparing themselves for a future where businesses will succeed or fail based on the power of their bots.
Customer Data Platforms offer hope to customer experience managers struggling with disconnected data. But many are still unsure what CDPs are, what they can do and, just as important, what they won’t do. With the latest research on CDP industry growth and trends and case studies, you’ll leave this session with a clear understanding of CDP strengths and weaknesses, situations where CDP is the right solution, how CDP relates to the rest of your marketing stack, requirements for successful CDP deployments, ways to find the best CDP for your business and the truth behind common CDPs myths.
More from Digital Customer Experience (DX) Summit (16)
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
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During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
3. The challenge today
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new technology & programs
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@lytics
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CONNECT ENTIRE
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