Recommended
Recommended
More Related Content
Similar to Product Manager at Unpacked by Flybuys, Natalie Minter presents 'Case Study Driving Real-World Sales with Unpacked by Flybuys and The Trade Desk' at Mumbrella360, 2022.
Similar to Product Manager at Unpacked by Flybuys, Natalie Minter presents 'Case Study Driving Real-World Sales with Unpacked by Flybuys and The Trade Desk' at Mumbrella360, 2022. (20)
More from BrittanyFerdinands1
More from BrittanyFerdinands1 (11)
Recently uploaded
Recently uploaded (20)
Product Manager at Unpacked by Flybuys, Natalie Minter presents 'Case Study Driving Real-World Sales with Unpacked by Flybuys and The Trade Desk' at Mumbrella360, 2022.
- 1. Case Study: Driving Real-World Sales Leveraging First-Party Data to Fuel Smarter Campaigns
- 2. Agenda The Challenge Complexities of analysing the impact of online campaigns with real-world sales. Unpacked by Flybuys & The Trade Desk The partnership built on addressing this challenge for marketers. Case Study & Expert Panel An in-depth discussion of how Yumi's/Principle Media Group are addressing this challenge.
- 3. Speakers Chris Scudder Sales Director Natalie Minter Product Manager Joanna Georges Director, Data Partnerships Dianne Richardson Founder and Planning Director
- 5. 77% 58% What are your key priorities in the data and analytics space in the next 12-18 months? Embed a data driven marketing approach Improve data quality 31% 23% Look to increase first party data capture Focus on improving our compliance with data privacy
- 6. Addressability is changing Consumer expectations of data use Increased pressure on effectiveness Disparate data sources Online to offline resolution Fragmented ecosystem The Landscape is Complex
- 7. Brand Challenges Actionable data True Impact Closed loop measurement How do brands effectively analyse the impact of their advertising on sales in this complex landscape?
- 9. Flybuys has been around for over 27 years and we're still Australia's favourite loyalty program Flybuys cards scanned every second 2 in 3 Australian households actively collect points active Flybuys carholders physical retail outlets
- 10. Real insights on real shoppers, doing real things.
- 11. Find your future customers based on how they buy Help you talk to the right consumers at the right time Measure your impact with transparent results Help you build consistent and ongoing campaigns What We Do
- 12. The Trade Desk
- 15. The Solution
- 16. In-Flight Optimisation Connecting online media with offline sales in near-real time to optimise campaigns for real-world outcomes Single source of truth for media and in-store metrics. Near real time data for quick decisioning. Optimising towards the performance that matters.
- 17. Billions of rows of transaction data for over 23,000 products. Retail Transactions Detailed customer attributes across lifestage, demographics and historical behaviour. Customer Profiles Billions of rows of digital media impressions across the open web. Media Impressions Detailed media performance metrics across views, clicks, strategy and creative Campaign Performance
- 18. Case Study
- 19. Speakers Chris Scudder Sales Director Natalie Minter Product Manager Joanna Georges Director, Data Partnerships Dianne Richardson Founder and Planning Director
- 20. Yumi's Snack Foods • Grow in the premium snack category. • Go beyond proxy metrics to measure sales success. The Problem The Solution • PMG developed a BVOD & premium video campaign with advanced targeting. • Inflight-optimisation solution to understand coversions near-real time. The Results • Connect ad investment to real-world sales for the first time. • Greater understanding of the customer journey. • Significant sales uplift to inform future benchmarking and strategy.
- 21. Speakers Chris Scudder Sales Director Natalie Minter Product Manager Joanna Georges Director, Data Partnerships Dianne Richardson Founder and Planning Director
- 22. Thank you Scan the QR code or connect with us at: unpacked.flybuys.com.au