Digital teams should help lead digital transformations by utilizing their skills in areas like customer understanding, organizational alignment, agile processes, and talent management. The document discusses how a 140-person product team at Canada's public broadcaster, the CBC, has developed these capabilities to help transform the entire organization in response to threats from new entrants, technology changes, and competitive pressures facing all incumbent businesses. The team aims to serve as helpful leaders to the rest of the CBC in navigating its digital transformation.

1. How Digital Teams Lead
Enterprise Digital
Transformations
Lauris Apse

2. A bit about me
I lead a 140 person product team at the
CBC.
The CBC is Canada’s public
broadcaster.
I’m a dad.

3. Digital teams should
help lead digital
transformations.

4. Agenda
1. What’s a digital transformation
2. About the CBC
3. Tactics for digital transformation

5. Why are we talking about digital transformations?
Threat of new
entrants, better
incumbents
Competitive
pressure
Technology
changes
Incumbents
need to change
(CBC is here)

6. The whole business is
affected. The whole
business has to
change.

7. About the CBC and my team
The rest of the CBC
My
team

8. About the CBC and my team
The rest of the CBC
My
team

9. Story 1: Service Design,
Intelligence and
understanding the customer

10. Story 2: Alignment

11. Story 3: Agile, Servant
Leadership and Facilitation

12. Story 4: Talent Management

13. Be a servant leader to
the rest of the
organization.

14. Summary
1. The whole organization needs to change
2. Software, digital and product teams have something to offer
3. My team has developed useful capabilities around understanding the
customer, aligning activities, facilitation, and talent management
4. Be helpful