Technology is a key component to any digital transformation, but the people factor is essential. Learn about the digital governance programe that UNICEF established at the outset of their digital transformation project. What elements are key to manage and protect a global digital presence of hundreds of sites and social media channels? How do you ensure that governance is perceived as an enabler and not as an obstacle that limits creativity? Hint: it is not only about the rules it is about tools, knowledge and tons of communication.

1. The “People Factor” of a Digital Transformation

2. Carolina Ramirez
Digital Governance and
Capacity Building Lead
UNICEF

4. The challenge
How do you manage the digital presence of
a global organization present in 190
countries and territories?

5. The challenge
How do you ensure that – online – people
see One UNICEF and not 190 versions of
UNICEF?

6. UNICEF 4 YEARS AGO
• Large digital presence
• Aging CMS
• Unfocused content strategy
• Little guidance
(brand, tools, security, hosting etc.)

7. UNICEF Digital Transformation Project
To transform UNICEF’s external digital communications and engagement by building tools and
expertise for UNICEF global staff to leverage and amplify our global voice.
• Digital content strategy
• Search engine optimization
• Editorial review & oversight
CONTENT
• Social media management
• Blogging platform
• New UNICEF.org
• Opensource CMS
• Digital analytics & KPIs
TECHNOLOGY
• Digital Governance
• Standards & guidelines
• Training & capacity building
• Community of Practice
PEOPLE

8. An Audit
Dec
2014
July
2015
UNICEF
Digital Governance Framework

9. How to implement governance?
Unfocused Focus

10. The People Factor
▪ Why change?
▪ What are the plus and cons?
▪ What is at stake?
▪ How to go about it?
▪ What support is available?

11. Governance Programme
Digital Governance
The rules / desk
Resources
The library
Community
The café
Capacity building
The virtual classroom

13. The Desk

14. Brand Protection

15. Resource center

16. Community

17. Virtual Classroom

18. Governance Programme
Digital Governance
The rules / desk
Resources
The library
Community
The café
Capacity building
The virtual classroom

19. Questions
?

20. Sometimes…
It feels like we
are herding
cats…

21. But we remember
why we do it ...

22. Questions
Thank You !
Carolina Ramirez
UNICEF

23. Nov. 12-14, 2018